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Marketing Tactics: Getting the Right Info in the Right Hands

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Page 1: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Marketing Tactics:Getting the Right Info in the Right Hands

Page 2: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

The Game of Seconds

Page 3: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 4: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 5: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 7: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Where’s Your User ?

Page 8: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Where’s Your User ?

Page 9: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Where’s Your User ?

Page 10: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Where’s Your User ?

Page 11: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Where’s Your User ?

Page 12: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Where’s Your User?

Page 13: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Where’s Your User?

Page 14: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Where’s Your User?

Page 15: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Where’s Your User?

Page 16: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Where’s Your User?

Page 17: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Where’s Your User?

Page 18: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 19: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Tertiary Competitors

Page 20: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 21: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 22: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 23: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 24: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

What Works Today

Page 30: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 36: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Newsletters

Page 37: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 38: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 39: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 40: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 41: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Subject Lines

Page 42: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 43: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 44: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 45: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

The Homepage

Page 46: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 47: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 48: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Personality

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Page 50: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 51: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Landing Pages

Page 52: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 53: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 54: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Be Interactive

Page 56: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 57: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 58: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 59: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social
Page 61: Marketing Tactics: Getting the Right Info in the Right Hands · YAHOO! MAIL Compose Inbox (9999+) Drafts (273) Sent Spam (692) Trash Smart Views Important Unread Starred People Social

Summary

• Go BIG• Simplify• Stop focusing only on homepagebuyer’s

journey & landing pages• Automate!• Creativity first before selling• Personality• Authenticity