M A R K E T I N G &C O M M U N I C A T I O N S

MC

SSTRENGTHS

‹ A full-time marketing and communications manager with design and advanced technologi-cal skills.

‹ Reduction is outside design agency costs and turn-around time

‹ Consistent �ow of inquiries by department

‹ Emergence of internal commu-nication pushes

‹ Experience in online 360 degree digital presence

‹ Introducing something new

WWEAKNESSES

‹ Absence of a marketing coordi-nator

‹ Poor distribution channels

‹ �e amount of programs to launch without the help or time to do it all in a timely fashion

‹ Lack of online presence in both social and web

‹ Lack of 3rd party endorsements

‹ Absence of marketing automa-tion

‹ Employees lack of computer knowledge

OOPPORTUNITIES

‹ 360 degree external push once the blog and new website are launched

‹ Employees are extremely receptive of marketing and communication programs

‹ Integrated web and mobile campaigns

‹ Viral marketing programs

‹ New distribution channels

‹ Aesthetically enhanced RFP’s, presentations, communication pieces

‹ Advancement in technology

TTHREATS

‹ Reporting and analytics

‹ Lack of support & Time

‹ Vulnerable employee base (retention issues)

‹ Budget

s h e r r i m o r r i s

s w o t a n a l y s i s