marketing support provided to cleared job fair exhibitors
DESCRIPTION
For each Cleared Job Fair, we provide brand building support for our Cleared Facilities Employers. This helps educate the security cleared job seekers about the companies prior to the Cleared Job Fair.TRANSCRIPT
February 2, 2012 Cleared Job Fair Marketing Report for our Cleared Job Fair Customers
Thank you for being part of the Cleared Job Fair in Tysons Corner. As part of your participation in the Cleared Job Fair your company has received advertising in email invitations, newsletters, print advertising, online advertising and social media. We wanted to share with you the results of our efforts to promote your company’s participation. (Where needed we have added the hyperlinks.)
Print Advertising
Print ads run in military base newspapers from Norfolk north to Baltimore, reaching an audience of 220,000.
Email marketing to the ClearedJobs.Net database
An invitation is sent the week prior to the Cleared Job Fair to the approximately 100,000 security cleared job seekers in the ClearedJobs.Net email database.
The ClearedJobs.Net enewsletter also highlights your company name and the Cleared Job Fair in the weeks preceding the event.
We buy 2,000 cleared email addresses for each Cleared Job Fair to continually refresh the database of cleared professionals receiving our message.
Slideshare.Net
The Cleared Job Fair Job Seeker Handbook for February 2nd features your company and your position titles. It’s published on the social media platform SlideShare.net three days before each Cleared Job Fair. The Job Seeker Handbook was viewed 2,466 times in the three days before the Cleared Job Fair, Tweeted 361 times, Liked 14 times and Shared on LinkedIn 60 times by the community.
Animoto
An Animoto a music video promoting the February 2 Cleared Job Fair Animoto was viewed 2,093 times. The Animoto features pictures of your company’s recruiting staff. If we did not have a previous picture we used your company logo. This showcases what job seekers will be experiencing at the upcoming Cleared Job Fair. This program is shared throughout the social networks of Twitter, Facebook and LinkedIn.
LinkedIn Ads, Events and Discussion Groups
LinkedIn Ads are used in many variations in both targeted and broad campaigns to feature your company to key candidates. These ads had over 167,000 impressions in the weeks leading up to the Cleared Job Fair.
On Twitter we post live updates from the event of what your recruiting team is sharing with the job seekers along with pictures.
And prior to the Cleared Job Fair we share updates on Twitter about your company’s participation in the Cleared Job Fair and how to research the jobs before the event.
Facebook posts on the Cleared Job Fair and ClearedJobs.Net pages prior to the Cleared Job Fair and during the event.
Flickr
Finally a picture album of the entire event is posted on Flickr.