marketing support of dr.web anti-virus service providers
TRANSCRIPT
Marketing support of Dr.Web anti-virus service providers
Plan1. Internet service market tendencies
2. Dr.Web subscription packages
3. Marketing support
4. Service presentation on web-sites
5. Deployment
6. Service advertising channels
7. Informational support
Anti-virus is a service
Doctor Web was the first vendor that offered
an anti-virus as a service on the Russian software
market
Shares of anti-virus and Internet security licenses
Let your subscribers make their choice!
A choice between different subscription packages!
Requirements to anti-virus security Requirements to
anti-virus security Current financial
capabilities Current financial
capabilities
Dr.Web anti-virus serviceBasic subscription packages
1,3 EURO 1,3
EURO
1,5 EURO
1,5 EURO
1,65
EURO
1,65
EURO
Support materialshtttp://secure.av-desk.com/marketing/• For marketing specialist • Dr.Web anti-virus section• Subscription module • Pre-paid scratch-cards• For helpdesks and call-centres • Texts• Articles • Banners• Informers and web-forms• Advertisement materials • P.O.S.-materials
Deployment and testing
Objective: prepare customers to ensure their positive response to introduction of the new service
• Dr.Web CureIt! – let your subscribers try Dr.Web free of charge!!
• Link checker browser plugins• Virus news (informer)• Virus informer• Online scanner web-form• Articles devoted to anti-virus security • Software quiz with Dr.Web licenses and
free gifts as prizes
Service presentation on the web-site
Site map templateMainAboutServices Home Business Dr.Web anti-virus Special offer Compare subscription packages Benefits Why Dr.Web Subscription Installation Technical support FAQ Free Dr.Web services Cable TVSupport Contacts
Dr.Web anti-virus section
1. Create the Dr.Web anti-virus subsection in the service section of your web-site
2. Place there web-pages provides by Doctor Web
3. Add corresponding links to your site map4. Make sure that clicking on the ”Sign up for
Dr.Web anti-virus!” button directs a user to the subscription page.
Service subscription page –extra communication and promotion opportunities
Service information channels – make the service news reach all subscribers!
Provider web-site• Every page of the web-
site • Subscriber personal area• E-mail account login
page• Forum • Price-list• Corporate e-mail
signature
External resources• Service bills • Scratch cards• P.O.S.-materials • Banners placed on web-
sites • Flyers sent by post• Outdoor advertisement • Advertisement in media• Advertisement on the
radio
P.O.S.-materials
09.02.09
Mobile stand
Flyers
Business card
POsters
Informational support
• Joint press-release on the service deployment
• Press-release published on various IT security news web-sites and in the subscriber personal area
• Publishing of contact information at www.drweb.com
• “The WEB!” promotional project
Is it all? It’s only a beginning!
Dr.Web anti-virus service – unique package creation kit
Shares of subscribers
Optional subscription packages
1. Increased number of
subscribers
2. More expensive subscription
packages
Shift of subscribers preferences towards a desired subscription package
Shift of subscribers preferences towards a desired subscription package
Objectives Objectives
The end? Not yet!
Special offers
Quizes
PR-events
