Driving value for business by creating demandMarketing

business.monash.edu

Studying a major in Marketing is a really eye-opening and challenging experience. So many of the units have been practical and forward-thinking – they make you analyse business problems in a new way and think outside the box. I’m currently working part time in a marketing role for a company called WalkMe. I’ve been able to apply a lot of what I’m learning to that role, and I’m looking forward to transitioning into it full time when I graduate. Noam JacobyBachelor of Commerce/Bachelor of Arts. Majors: Marketing and History

Careers in marketingGraduates who specialise in marketing will be well qualified to apply for a range of jobs across industry sectors, including healthcare, banking and finance, philanthropy, advertising, infrastructure, retail, sport, market research, law, tourism and education, as well as not-for-profit organisations and all levels of government. Marketing will enable you to harness your analytic, creative and strategic skills to become a specialist marketer, and make important marketing decisions to drive business success.

Jobs advertised typically include:

— Brand/Product Manager

— Social Media Manager

— Marketing Communications Manager

— Research and Campaign Analyst

— Digital Strategist

— Market Researcher

— Sponsorship Manager

— Sales/Advertising Manager

— Events Manager

— Media Planner/Buyer

— Client Services Manager

Monash Business School offers five different options if you’re interested in studying marketing:

Bachelor of Marketing

Bachelor of Business (major in Marketing)

Bachelor of Business (major in Marketing and Communication)

Bachelor of Commerce (major in Marketing Science)

Bachelor of Business Administration (stream in Marketing Practice)

Why study marketing?The impact that marketing decisions have on the net worth of a business cannot be understated. Today’s employers expect graduates to analyse, reason and solve problems from multiple perspectives – skills that are vital for a career in marketing. Completion of a Bachelor of Marketing degree, or business or commerce degree with a major in marketing, develops those professional attributes that employers are demanding of graduates who aspire to senior marketing and management roles early in their professional career.

James Chan, Lifestyle Marketing Manager, PUMA Oceania. Monash Bachelor of Marketing / Bachelor of Business (Management) graduate (2013).

Our degrees and majors

If you want to pursue a career in marketing you can choose to enrol in our specialist Bachelor of Marketing degree. Alternatively, you can major in marketing in one of our comprehensive courses.

Bachelor of MarketingMarketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. This specialist degree is designed for the person whose passion is to think and act as a professional marketer and possess the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress in your marketing career. All businesses require marketing and you will be equipped to make marketing decisions that drive value to any business.

Location: Caulfield campus

MarketingStudying Marketing as a major will give you background and insight into the principal activities of marketing. Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. This knowledge will enable you to contribute to marketing decisions and respond to marketing challenges in your organisation. You will be able to understand the complexities of marketing and how it provides value to both the organisation and the consumer.

Offered in: Bachelor of Business

Location: Caulfield campus

Marketing scienceBy studying marketing science you will not only grasp deep marketing theory, but also have the capacity to analyse and solve business challenges that require marketing input. You will also be able to formulate marketing outcomes to achieve broad organisational objectives. By understanding marketing’s contribution to the firm you will be able to perform a variety of roles in any industry.

Offered in: Bachelor of CommerceLocation: Clayton campus

Marketing and communicationA Marketing and Communication major will give you the marketing theory and understanding of communication and planning required by organisations with a strong focus on customer and stakeholder engagement. This knowledge will enable you to contribute to marketing decisions and respond to communications challenges in your organisation. This major has a strong applied focus and is designed to build the practical experience, critical thinking, presentation, and teamwork skills sought by industry.

Offered in: Bachelor of Business

Location: Peninsula campus

Marketing practice Marketing practice includes creating, communicating, delivering and exchanging goods and services that have value to customers and, often, building strong relationships between an organisation and its customers. It can include market research, product development and communication strategies as well as product delivery logistics. Marketing practice will equip you with this knowledge and the skills to perform these activities.

Offered in: Bachelor of Business Administration

Location: Berwick campus

Related majors

Marketing is a diverse and complex field with many branches and specialist areas. If you’re interested in marketing, you may also want to consider our related majors.

Sports managementSport is one of the world’s most important cultural activities. The Australian Open, the Olympics, AFL, NRL, the Grand Prix and International Test Cricket are all businesses that require experts to plan, manage and implement them. A Sports management major provides you with a thorough understanding of the marketing, administration and economic dimensions of sport.

Offered in: Bachelor of Business

Location: Peninsula campus

Tourism (minor)Tourism is one of the largest industries in the country, and plays an important part in Australia’s economic base and employment market. In this minor you will learn about the economic, environmental and social impacts of tourism, and develop an understanding of the needs of tourists and business providers. You will develop strong skills in tourism management and marketing, and acquire the knowledge to design travel and service experiences across the sector.

Offered in: Bachelor of Business

Location: Peninsula campus

A world of opportunityMonash Business School’s Department of Marketing graduates are highly regarded by industry and government, and recognised internationally. Our focus is on producing graduates who have cutting-edge knowledge, understanding of the complex issues involved in marketing exchange relationships, and are ethical citizens. We offer students the opportunity to learn from one of the world’s largest communities of internationally-recognised academics and experts in marketing.

Gaining experience in the workplace while you study

Celebrating students and promoting opportunity

Global study programs in Marketing to China or EuropeThis elective unit provides industry-based learning through participation in an overseas marketing study program to either China or Europe with a cohort of students.

The units focus on the marketing activities and strategies of global companies based in these locations. Senior executives provide professional and personal insights into how their businesses succeed in a global environment. Participation in a study program can be highlighted in your resume as both an academic and professional achievement, ensuring you stand out from your peers.

Marketing InternshipInternships are designed to provide you with an opportunity to integrate marketing theory with business practice.

Students take on projects within industry to gain real-world experience and to prepare them for their chosen career. You can highlight your internship as valuable work experience on your resume, or even be offered a permanent position with the company you intern with.

Monash Marketing Students SocietyThe Monash Marketing Students’ Society is dedicated to hosting events that provide marketing, business and commerce students with skills in resume writing, interview techniques, and opportunities to meet company representatives recruiting marketing interns or graduates. It also hosts social events.

facebook.com/groups/MonashMarketingStudents/

Internships and graduate positionsThe Department of Marketing’s Facebook page is dedicated to alerting students to special study opportunities and celebrating student achievements. The page also regularly advertises marketing internship and graduate opportunities with many companies who approach Monash to help them recruit.

facebook.com/ MonashMarketing

Monash alumniMarketing graduates are encouraged to register with Monash Alumni when they graduate, and also connect with the Monash Alumni LinkedIn group. Registered alumni receive invitations to industry events hosted by the Department of Marketing to promote thought leadership and networking opportunities.

linkedin.com/grp/home?gid=74440&sort=POPULAR

The Department of Marketing has presented the annual Monash Marketing Awards for Excellence for more than 40 years.

The awards celebrate the discipline of marketing and acknowledge those students who have achieved outstanding results in individual units and courses. Winning one of these prestigious awards is an achievement you can promote to prospective employers.

Monash Marketing for Excellence Awards

For more information visit our website business.monash.edu

“After completing a marketing degree in 2014 I am now working in London with Samsung. Before securing a permanent role with Samsung I successfully applied to become a Global Digital Consumer Engagement Trainee at Microsoft in London for six months. I’m passionate about consumer insight, brand strategy, mobile and digital innovation in the technology sector.

During my studies at Monash I enrolled in the marketing internship unit which required me to seek out, and apply for, a marketing internship with a company I wanted to work for. That first internship as a Digital Strategy Intern with a full service digital agency gave me the opportunity to apply theory to practice. It also gave me much valuable work experience to include in my resume. After that first internship I actively pursued other part-time and full-time internship opportunities with Saatchi & Saatchi and Heritage Brands to build my experience and resume.

My fourth and last internship was in China. The Department of Marketing advertised the internship (paid) with Volkswagen Group on its Facebook page. My application was successful and I found myself in Volkswagen’s office in Beijing working on brand management and strategy with two other Monash alumni.”

“In December 2012 I completed a double degree Bachelor of Commerce and Bachelor of Arts majoring in Marketing and Japanese. Throughout my studies I was involved in a range of student activities, and through the Monash Marketing Internship unit I interned in the Marketing and Community Engagement Department at Central Highlands Water. As part of the internship I organised a large community day and helped on a range of marketing communications. It was a great learning curve, but I realised that after six years of working at Coles, my strengths were in the FMCG industry. I currently work in the Customer Insights team at IRI-Aztec Information Services where we help our FMCG clients to understand shopper behaviour and grow their sales.

Through the Tony Palmer-Monash Marketing Award, which I received and the end of my final year at Monash, I was fortunate to be mentored by Tony Palmer, President of Global Brands and Innovation at Kimberly-Clark Corporation in Texas. Tony has given me incredible insight into Marketing at an executive level and assisted me in setting goals for my career beyond Monash.”

Jessica Smith

Account Manager, IRI–Aztec Australia, Melbourne

Course: Bachelor of Commerce / Bachelor of Arts (2012)

Mai-Lien Vo

European Retail Marketing & Analytics Executive, Samsung, London

Course: Bachelor of Business (Marketing) (2014)

What our students and graduates say...

The information in this brochure was correct at time of publication (August 2015). Monash University reserves the right to alter this information should the need arise. You should always check with relevant Faculty office and Monash website when considering a course. CRICOS Provider: Monash University 00008C