marketing strategy of kabariwallah

7/28/2019 Marketing Strategy of Kabariwallah

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Kabaadiwala

Kabaadivala, or Kabadi meaning "junk or

scrap dealer", is a term in India used

commonly to refer to a person who deals with

used household objects. They wander the streets with a bag, bicycle, or

a cart shouting for "Kabad" i.e. junk.

They purchase used items from households inexchange for money or some other items

like utensils and clothing.


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Waste Items

Old Newspaper

Magazines

Loose papers

Old bottles

Metal waste

Plastic


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Role of Kabadiwallah

Collects scraps from Homes.

Does a basic level of Segregation.

Sells his good to the Local dealer.

Local dealer to mills.


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Seasons of Kabariwallah

Diwali(Waste material) Marriage session(Waste material)

Summer vacation(Old books and Notes Books)


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Profit of Kabariwallah

Profit depends on Negotiating skills:-

More negotiating power More profit

He has the most profit in papers.

Because Large amount of newspaper available in

all seasons in comparison of books, magazines

and other.

These days a number of households generally getat least two papers.

News paper is available at low cost in

comparison of magazines and others.


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Strategy of Kabariwallah

Networking with Factory and Mills.

Contracts with RWA.

Annual contracts with Universities and

Colleges.

Communicate with Security guard


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RWAs

Kabaadi

Wala

WholesalerIndividuals

Salesperson

Mills/

Godwon

Process


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ETOP analysis

Environmental Threats::

Low margin

High initial investment ( Security Money)

Increasing Competition

Eligibility criteria for license

Entrance of big players


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Opportunities ::

Increasing Population.

Increasing number of societies.

Increasing amount of waste materials.

Rise in metal prices.

Increasing awareness about recycling.

Demand of recycled products. Increasing number of recycling plants.


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Facts

One metric tonne of recycled paper saves4,100 kWh of electricity, 2.4 cubic metres oflandfill space, 1,362 litres of water and twobarrels of oil. Yes, it also saves seven trees.

If we do not dispose of the waste in a moresystematic manner, more than 1400 sq. km of

land, which is the size of the city of Delhi,would be required in the country by the year2047 to dispose of it.


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Between 2000 and 2025 the waste

composition of Indian garbage will undergo the

following changes:

OrganicWaste will go up from 40 % to 60 %Plasticwill rise from 4% to 6%

Metalwill escalate from 1% to 4%

Glass will increase from 2% to 3%Paperwill climb from 5% to 15%


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The urban local bodies spend approximately

Rs.500 to Rs.1500 per tonne on solid waste

for collection, transportation, treatment and

disposal.

marketing strategy of kabariwallah

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