Upload File

marketing strategy for training companies

1
7P’s of Marketing Training Organisations 1 PRODUCT Which features are most appealing to client / learner target market? Programme life span, potential for diversification and development? 2 PRICE Determines business profit and affects the value of the training as perceived by consumers. Make price and quality comparisons. 3 PROMOTION Best media for communicating with clients / learners 4 PLACE Where and how will clients / learners find you? 5 PACKAGE Contact time or online? How will the physical arrangement attract clients / learners? 6 POSITION Training product status in relation to the wider market? Competition? Unique differentiation? How do you occupy a distinct place in the potential customers mind? 7 PEOPLE Describe your customers, the more diverse the market, the more diverse their needs. Isolate wants, needs, likes expectations. E.g. Competency certificates, rebates? R R R Keep Climbing the NQF Leonie Hall Keep Climbing the NQF for more on SETA and QCTO accreditation Keep Climbing the NQF for more on SETA and QCTO accreditation

Upload: leonie-hall

Post on 21-Jan-2017

303 views

Category:

Education


1 download

Report

TRANSCRIPT

Page 1: Marketing strategy for training companies

7P’s of Marketing

Training Organisations

1 PRODUCTWhich features are most appealing toclient / learner target market? Programme life span, potential for diversification and development?

2 PRICEDetermines business profit and affects the value of the training as perceived by consumers. Make price and quality comparisons.

3 PROMOTIONBest media for communicating with clients / learners

4 PLACEWhere and how will clients / learners find you?

5 PACKAGE

Contact time or online? How will the physical arrangement attract clients / learners?

6 POSITION

Training product status in relation to the wider market? Competition? Unique differentiation? How do you occupy a distinct place in the potential customers mind?

7 PEOPLEDescribe your customers, the more diverse the market, the more diverse their needs. Isolate wants, needs, likes expectations. E.g. Competency certificates, rebates?

R

R

R

Keep Climbing the NQF

Leonie HallKeep Climbing the NQF for more on SETA and QCTO accreditation

Keep Climbing the NQF for more on SETA and QCTO accreditation

http://7sundays.co.za/KeepClimbing/
http://7sundays.co.za/KeepClimbing/
http://7sundays.co.za/KeepClimbing/

Smartphone marketing companies

Dizital marketing strategy of companies

FMCG Companies Strategy,Growth

Marketing to Healthcare and Pharma Companies€¦ · Marketing to healthcare and pharmaceutical companies requires a specific strategy – an approach much different than what your

A report on how companies are planning their strategy for better marketing

The Relationship between Business Strategy and Marketing...The Relationship between Business Strategy and Marketing MARKET-ORIENTED MANAGEMENT No matter where companies are located,

Essentials of Marketing Chapter 4 Focusing Marketing Strategy with Segmentation and Positioning McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies,

International marketing or global marketing refers to marketing carried out by companies overseas or across national borderlines. This strategy uses an

Developing Marketing Strategy Developing Marketing Strategy to

Not Another State of Marketing Report · 2021. 6. 9. · Overall Marketing Strategy + Marketing Campaigns In 2021, marketing strategy is changing. The number one way that companies

The Global Marketing Strategy Handbook v2 - …read.prclt.com/percolate-global-marketing-strategy-handbook.pdfThe Global Marketing Strategy Handbook ... As more companies embrace e-commerce

Digital Strategy - CGI UK · Digital Strategy Enablement Services Digital Innovation 2. Digital strategy overview Today, more than ever, companies are asking: ... target marketing

Welcome to Marketing Strategy Duncan – Marketing Strategy Welcome to Marketing Strategy [email protected] . ... Marketing Strategy Low – Apple is a …

Marketing strategy - freelance marketing -

MARKETING STRATEGY MARKETING STRATEGY FOR VITAMIN WATER

RURAL MARKETING OF FMCG COMPANIES IN INDIA- SOCIAL …. Feb-March 2015 Ash… · rural and the urban market and the suitable marketing strategy with the suitable example of companies

chapter 3 Marketing Strategy in Internet Marketing McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved

Digital marketing solutions , Digital Marketing companies

Dimensions of Marketing Strategy: Distribution Strategy · Dimensions of Marketing Strategy: Distribution Strategy ... least expensive for heavy commodities, ... Dimensions of Marketing

Marketing Strategy of top 3 Automotive companies

Marketing Strategy Competition among Beer · PDF fileMarketing Strategy Competition among Beer . Companies before Liquor Liberalization . Sinee Sankrusme . Ramkhamhaeng University

Mobile marketing companies

Win More with a Marketing Strategy Design · 2020-03-04 · Win More with a Marketing Strategy Design Tim Reed Reed Marketing LLC Most hearth companies today are drowning in the rising

Marketing strategy & marketing budget

Strategy International Marketing Strategy International Marketing Management Anna Zarkada

Oil marketing companies

Content strategy content marketing strategy is simple online marketing

Marketing Strategy

MARKETING CLASS Session II Marketing Strategy I Session II Marketing Strategy I

DIGITAL MARKETING€¦ · companies don’t have a digital marketing strategy and many don’t have the right digital talent. Here’s why you need to invest: Marketing Professionals

Sacramento Marketing - Marketing Strategy

mvessay.com · Web viewAfter drafting the marketing strategy, according to Kotler (2010) and Armstrong et al. (2014), companies continue with a marketing mix, a set of tactical marketing

Digital Marketing Strategy for Real Estate Companies in India

Kotler and Armstrong Chapter 7: Customer-Driven Marketing … · 2017. 9. 13. · Customer-Driven Marketing Strategy Learning Objective 4 •Discuss how companies differentiate and

STRATEGIC MANAGEMENT AND MARKETING STRATEGY IN INSURANCE COMPANIES