marketing strategist or cmo or director digital marketing or p.r

8/3/2019 marketing strategist or cmo or director digital marketing or p.r

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Summary of Qualifications

Accomplished, director-level marketing professional with exceptional leadershipskills and extensive background in strategic planning, data and market analysis,and budget planning. Demonstrated success in negotiating strategic partnerships and business alliances that dramatically enhance organization visibility and market share. Solid track record conceiving and implementing effective advertising and product development initiatives in higher education, sustainable products, and building products industries. Graduate level education in Sustainability specific to organizational strategies. Expert in Digital and Social Media Marketing strategy, development, and management.

Professional Experience

INDEPENDENT MARKETING CONSULTANT, DBA CMarie Marketing Studiohttp://cmariemarketing.comClients include:

MARTIN DAVIDSON, PhD-Associate Professor, Darden School of Business.www.leveragingdifference.com (Received Excellence in Internet Marketing award from American Marketing Association Central Virginia.)Currently serving as Dr. Davidson's personal publicity manager, with the goal ofincreasing the visibility of his work and research in the business and political communities. Including book promotion for The End of Diversity As We Know It:

Why diversity efforts fail and how leveraging difference can succeed.

ERIKA HAYES JAMES, PhD-Associate Professor, Darden School of Business and visiting professor, Harvard Business School.www.erikahayesjames.comCurrently serving as Dr. James's personal publicity manager, with the goal of increasing the visibility of her work and research in the business and political communities. Including promotions for new Executive Education program, Women Emerging in Leadership. Program received record enrollment for first time program,and Dr. James has been invited to give this program worldwide. Including bookpromotion for Leading Under Pressure: From surviving to thriving before, duringand after a crisis.

ANDREA LARSON, PhD-Assistant Professor, Darden School of Business and visiting professor Stanford University.www.changingcommerce.comCurrently serving as Dr. Larson's personal publicity manager, with the goal of increasing the visibility of her work and research in the business and politicalcommunities.

Collaboration with Darden School of Business, University of Virginia, office ofCommunications on co-publicity efforts for aforementioned clients.

THE WOODS COMPANY-Antique wood flooring, timbers, and accessories.Social media and blogging management. Consult on marketing strategy, includingnew target market development. Production of new print ad campaign for national

shelter magazine. Production and training of American Institute of Architects (AIA) CES educational program.

DARDEN BUSINESS PUBLISHING-Darden School of Business, Charlottesville, VA Feb2007-Sept 2008Marketing Managerwww.dardenbusinesspublishing.comRedefined the marketing role at this fledgling start-up.Restructured the branding, logo, tag line and marketing messaging, unique to Darden Business Publishing but within the boundaries of the Darden School. Was a ke


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y player in enhancing the overall Darden brand, as verified by the VP of Communications, and various other business unit heads, and Darden professors.

Produced new marketing materials, including a media CD which served as media brochure to highlight the organization's innovations in using technology in teaching materials.Presented strategic direction to the sales and customer service team, and helpedform a more organized, focused sales effort; resulted in an overall 15% increase in sales of this business unit. Became a revenue generator for the first timesince the organization became "official" in 2004.Worked in, around and through the challenges of the University's procurement system and the Darden school to find a solution, secure a vendor, and receive funding for a complete redevelopment of theorganization's web site; served as project manager. Inspired and consulted withother Darden business units in the web redevelopment process as they worked towards their own goals.Took charge of the lackadaisical Distribution Partner program, resulting in business partners who participated in co-marketing programs and submitted more consistent reporting and remittance of royalty payments. The organization enjoyed over $100,000 in recouped and monies due.

Carlisle Wide Plank Floors-Stoddard, New Hampshire 2001-2006Director of Marketing2003- 20

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Accepted promotion to coordinate all marketing, promotional and branding strategies for this $40 million manufacturer of high-end solid wood flooring. Scope of responsibilities includes development and implementation of "image" packages including all printed materials, catalogues and electronic advertising; customerrelations; planning and budgeting; staff training; coordination of trade shows;preparation and presentation of monthly Sales and Marketing reports; and management of a $2.5 million annual marketing budget.Successfully redesigned website and developed and implemented a SEO strategy and

Google AdWords campaign that increased unique visitors to the company website from 16,000 to 25,000 per month, realized a 157% increase in Internet sales leadsand impacted sales ratios 21% to 25%.Conceptualized, produced and instituted both paper and electronic marketing tools that have increased sales volumes from $25 million to $40 million and grew close ratios in the Southeast from 4% to 12%.Managed copyrighting and editing as well as creative direction of all new brochures and supplemental print marketing materials that directly impacted increasesin annual sales on numerous occasions, including the Distressed Flooring line from 125,000 square feet to 300,000 square feet in one year.Efficiently managed the marketing budget while decreasing marketing expenses by$200,000 annually.Earned certification as an educational provider for the American Institute of Ar

chitects, and developed and delivered educational programs nationwide that generated a substantial number of sales leads from the architect market.

Sales Consultant2001

-2003Maximized sales of custom hand-crafted wood floors to homeowners, builders, general contractors, retail stores, architects and interior designers. Position entailed timely and knowledgeable response to incoming leads, prospecting, performance of site visits to ensure client satisfaction, handling post-sales service ca


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Education

ARIZONA STATE UNIVERSITY-Tempe, Arizona December 2009Graduate Certificate in SustainabilityCore subject matter studied: Life Cycle Assessment; Life Cycle Analysis; Organizational Strategies; UrbanPlanning for Sustainability; Industrial Ecology; Sustainable Cities Development

University of Texas, El Paso - El Paso, Texas1985

Bachelor of Business Administration in Marketing

Member organizationsAmerican Marketing Association

marketing strategist or cmo or director digital marketing or p.r

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