marketing strategies for matrimonial service in rural india
DESCRIPTION
Marketing strategies for Matrimonial Service In rural IndiaTRANSCRIPT
lagna sara[- saovaa
RECEPTION COMMITTEE
Rishal BhideReema RijhwaniAnkesh Bhandari
Sahil GindodiaPrashant Relwani
Vishwas Sanap
Urban Vs Rural
Disadvantages Of Urban
‘N’ number of players
Competition (shaadi.com,
simplymarry.com)
Overlapping of customer
Scope Of Rural Large market size
1st entrant benefit
Untapped market
Improving life
Increasing literacy rate
Availability of technology (eg. Internet kiosk )
Non Operating Income (eg. Primary data)
Rural Wedding
FeasibilityOn account of –
Cost
Revenue
Location
Target customer
Promotion
Introduction
Rural vertical of established matrimonial site (e.g.
shaadi.com).
Pioneer in rural segment.
Localized Internal website.
Joining hands with traditional players.
Constraints Revenue
Resistance to change
Gestation period of Investment
Business risk due to untapped area
Reluctant to pay
Marketing Strategies
CUSTOMER
Product Data Collection
• Census, Panchayat, Upadhyay• Agents, pandits etc.
Formatting Data
• Hard copy format• Soft copy format
Data Updating
• Password activation• Data integration
Maharashtra• Villages• Population
Reason• % Target Audience
Place
Price Differential pricing
Volume-based Pricing
Promotion Mass weddings / Community
weddings
Melas
• Puppet shows
• Mock wedding followed by movie
Posters on inter-village buses
Stall at weddings (aaher)
lagna juaLvaa kpaaT
imaLvaa
Events
• Haladi kunku
• Mahapuja
• Mahashivratri
• Nagpanchami
• Pola
• Wat Savitri
Promotion
lagnaalaa Aapalao svaagata Aaho !!