marketing strategies deck expo 2013
DESCRIPTION
A Fresh look at Marketing for the Home Improvement Contractor!TRANSCRIPT
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Marketing Strategies Bigger Results/Smaller Costs
Presented By:
Dennis Schaefer
WWW.DennisSchaefer.com
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Changes in Advertising
The Decline of Phone Books
Television AdvertisingIts like a bad game of WHERES WALDO with all the channel choices , DVR &Online options
NewspapersAre there any left in your area to even advertise in?
Light speed growth of the InternetHow do I figure out the Ins &Outs of all this technical stuff. SEO,SEM,SMO,PPC and don’t even ask me what an algorithm is.
Online Reputation (Angies List, Yelp, Google+)
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Let your Fingers Do The Walking
Ask you Kids to find a Number in the Yellow Pages. LOL
The Decline in use of Phone Directories has been DRAMATIC
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There's Nothing to Watch!
Can you pick which one of these channels your future customer is watching and when?
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Read all about it!
What's Happening to Newspaper Readership.
What kind of value are your ads getting.
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Change in Strategy
How to look at these changes. Creating your Ad Budget. Costs per Lead Costs per Sale Use of Social Media (Facebook,Pinterest,Houzz,Angies List
etc.) Optimizing your Website Use of FREE on-line listings Suppliers Partnerships Industry Sites
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What is SEO?
Basically use of KEYWORDS
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How do you show up in LOCAL?
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The Power of Meta-Data
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The Secret Revealed !!!
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What does it get me?
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Also gets you THIS!!!
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Online Reputation
Get your Clients to do REVIEWS!!!
Claim Your Listings Your already there USE IT! (Manta, Merchant Circle Etc..)
Address negative Review's
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Cost per Lead/Cost per Sale
How much does each lead cost you in Marketing dollars?– How much per category?
How much does each sale cost you?– How much per category?
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Calculating Cost of Lead per Type
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Calculating Cost of Sale per Type
Internet leads
• Least invested• Greatest
Ratios• Largest
Revenues
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Lower Costs and Increase Results
Create Goals for Marketing Costs 4-5% of SalesTrack Results MonthlyAsk your Customers,Friends,Family
and anyone else you can think of. “ WHERE DO YOU START LOOKING WHEN YOU WHAT TO BUY SOMETHING!”
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Questions & Answers