1. SocialMedia.org Case Studies This presentation is from BlogWell ALONSO MARTIN PERALTA BARREDA Bay Area August 6, 2013 Celebrating Smart

2. socialmedia.org/blogwell 3. Celebrating Smart Jen Lashua @runningjen 1 4. yesterdays genius todays genius 5. smart is in 6. celebrate smart @runningjen 7. Something good in my computer Its the brain inside a computer. It makes my PC faster, but I dont really know what it is. Bumbum, bum, bum, bum! The new Haswell 22nm chip that I want for my new PC now! @runningjen 8. Tech is in + Being smart is cool + Brand trust + Curious audience with limited attention span doesnt buy in to marketing wants to be entertained @runningjen 9. MAKE ME SMARTER WHILE YOU ENTERTAIN ME @runningjen 10. Celebrating Smart by Sharing inside jokes Making the complex simple Edu-taining Providing a tech point of view on the world Exploring the future Reminiscing old tech can be funny & quaint We get a kick out of blowing their minds @runningjen 11. Content Samples @runningjen 12. Product launch countdown, Intel style @runningjen 13. Make the complex simple @runningjen 14. Product edu- tainment @runningjen 15. Tech POV @runningjen 16. #techhack @runningjen 17. Tech humor @runningjen 18. Shared jokes @runningjen 19. Brand loyalty @runningjen 20. Blowing your mind @runningjen 21. The 1:10:1 of social engagement We have 1 second to capture someones attention If successful, we earn another 10 seconds of their time If successful, we can earn a full minute 1 second is the tipping point. If we dont catch them in 1 second, we wont catch them at all. @runningjen 22. What works for us Be true to who we are (Thats ok being smart is cool now) Respect audiences intelligence & help make them even smarter Be entertaining Tailor approach by platform native content 1:10:1 Always go for the share @runningjen 23. Thank you! Jen Lashua @Intel @runningjen @runningjen 24. SocialMedia.org Case Studies This presentation is from BlogWell Bay Area August 6, 2013 Learn more about past and upcoming BlogWells socialmedia.org/blogwell 25. socialmedia.org/blogwell