marketing rules drbd

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Page 1: Marketing rules DRBD
Page 2: Marketing rules DRBD

Know the projectVisit the website http://romaniabeyonddracula.aiesec.ro/Have media editing software on your PC/laptopDownload project and Ministry logos from here

Before you read this you should:

Page 3: Marketing rules DRBD
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What do I do with the pictures & videos I have?You will have a lot of pictures and videos from your internship.Send them all on [email protected] each Friday using wetransfer.comPut in the comment box of the website your name and LC that you got matched with

Page 5: Marketing rules DRBD

What should the media (video, photos etc) contain?Put the project and Ministry logo and also add if possible the website (as a photo description or at the end of the video). Here you can find both logos as png.

Page 6: Marketing rules DRBD

What are the hashtags that you should use?Project hashtag: #romaniabeyonddracula

You can use whatever other hashtags you want next to the project hashtag (besides offensive one).

Page 7: Marketing rules DRBD
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About what should I write?• The first and last themes and mandatory!

• Check the rest here.• You can use the same theme twice or create

your own.

Page 9: Marketing rules DRBD

How should the article be?• A headline (maximum 10 words)• Minimum number of words that the article should contain: 250

• Maximum number of words that the article should contain:600

• Don’t worry if you have +/- 10 words!• Have a representative picture at high quality (min 1200/500• Other pictures to support what you are saying in the article

(if needed; normally makes the article attractive)

Page 10: Marketing rules DRBD

Where to send them?After writing your blog post make an archive and send it to [email protected] archive should contain:• a word document with post text and indication of what

picture where to be used (don’t forget to attach them)• a representative picture for your article• your name and country

If it exceeds 25MB send the archive through wetransfer.com

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When to send them?•First theme (mandatory, due on 20th of July): “My first day in Romania”•Last theme (mandatory, due on 25th of August): “How do I see RomaniaSend them to [email protected]

For the rest of the themes:Besides that you have to send an article [email protected] each Tuesday, Thursday and Saturday. If you feel like writing extra you can also send them!

Use the previous presented format for all your articles!

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What can I do with the published posts?Share them on social media channels (Facebook, Twitter etc.) and use the hashtag #romaniabeyonddracula

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What can I do with the unpublished posts?Some posts might not get published but you can post them on your own blog or Facebook page and put the link of your post here!

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Other COMM/PR guidelinesAccompany AIESEC members or PR in TV showsGive interviews about your experienceYou can share TV or newspaper posts in social mediaAt the photo-shoot and main events use the project t-shirt

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[email protected] or 0799 780 653For any questions you can use: