marketing roles in startups
TRANSCRIPT
Startup Marketing Roles
Sean ZinsmeisterJuly 5th, 2011
VP of Marketing
Sales Manager Market Research Manager
Advertising & Sales Promotions
Manager
New-Products Manager
Marketing Admin Manager
Functional Marketing Organization
• Customer Service Manager• Marketing Planning Manager• Market Logistics Manager• Direct Marketing Manager• Digital Marketing Manager
VP of Marketing
Technical
SEO
Web Analytics
Creative
Production
Graphics
Video
Copywriter
Copyeditor
Outbound
SEM
Media Buyer
Inbound
Social
Modern Marketing Organization
Startups: Marketing Roles
• Copywriter• Copyeditor• Digital Marketing Manager• SEO Manager• Community Manager• Inbound Marketing
Manager• Web Analytics Manager
Digital Marketing Manager
• SEO• Email• Social• Brand• Creative
Community Manager
• Community Advocate• Brand Evangelist• Communications• Customer Service• Product Development
Inbound Marketing Manager
SEO Manager
Social Media Manager
• Risk Management• CRM• Customer Service• Streamline Operations• Content Creation• Production Schedule• Manage Individuals
Sites & Organizations
PR: Public Relations
Creative Marketing Roles
• Graphics Designer• Video Editor/Producer• Copywriter• Copyeditor• Blogger• Event Marketing
Manager
Startup Marketing Roles
Sean ZinsmeisterJuly 5th, 2011