marketing research presentation final
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MARUTI SUZUKI & MARKET RESEARCH
Subject
Group Members
Marketing Research
MMM : 2ND YR – IV SEM
Prashant Mahamulkar – Roll no 19
Rajendra Sagare – Roll no 30
Avinash Ansurakar – Roll no 04
Pravin D’Souza – Roll no 11
Sriram Mane – Roll no
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Estbl in feb 1981
Actual production started in 1983
Maruti 800 was 1st model manufactured & still producing
Joint venture with japanese multinational Suzuki Motor Corporation
Suzuki motor corporation is no 1 car manufacturer in india for hatchback & sedan class segment from last 3 decades
Overview….
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Maruti suzuki india ltd. has been leader of indian car market for over 2 & a half decades
It has 2 manufacturing units located at Gurgaon & Manesar
Having combined capacity to produce over 1.2 million (1,200,000) vehicles annually
Maruti suzuki offers wide ranges of cars across different segments & it offers 15 models brands
Nearly 75,000 people are employed directly by Maruti Suzuki and its partners
Growth of maruti …
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Attractiveness of the Industry is analyzed through Porters Five forces and also Value Chain to get idea about how the operational activities and production activities are performed
Porter Generic strategy to understand about cost differentiation and focus strategy and added value so that customer can differentiate Maruti product with other players
Increasing fuel cost & rate of interest Competition from other manufacturers Decline in market share by 20% Lack of Govt. support Lack of R& D Facilities
Challenges for company
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To analyze the overall level of customer satisfaction
To find out whether there is a relation between customer service & customer satisfaction
To determine relationship, if any between the variables
Purpose : Research strategy
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Statement –
“To find out the dependency of customer service of Maruti Suzuki lndia Ltd to its customer satisfaction”
Objective
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Ho : There is no relation between customer service & customer satisfaction
H1 : There is a relation between customer service & customer satisfaction
Formation of Hypothesis
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Quantitative Research is being conduct
Because surveys connected to a large number of respondents
Because research demand to find out relationship between variables
Method of research ….
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Delivery process
Delivery timing
Performance of sales person
Dealer facility & location
Paperwork & deal
After sales service
Attributes of satisfaction level …
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Methods are basically of these types-observation, experimentation and survey
Survey method of data collection because in the Market we can gather a wide range of valuable information on over behaviour of consumer for product
Sources of information: through Primary & secondary Data
Data collection ….
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Primary data: Primary data is that which data collect in new by primary sources QUESTIONNAIRE
These questions are collected from existing as well as new customers. It includes pre sales & post sales experience.
Data type – primary …
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Secondary data: these data already exist in the companies magazines we collect the secondary data from:- •auto Magazines & news papers • Journals • Internet • Annual Reports
Data type – secondary…
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Sampling plan is to decide the population for study of research
Total sampling for research is 100 for different areas of Mumbai
Sample size…
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We can collect data through the data collection source which often contains following activity
- Pre collection activity : agree on goals, target data - Collection : data collection - Present findings : form of sorting, analysis
Data preparation & analysis….
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Report is likely to be discarded well before the end
It contains important new knowledge & findings
Steps: 1) Title 2) Introduction 3) Objective 4) Materials 5) Result 6) conclusion 7) Recommendation 8) Acknowledgement 9) Reference
Report
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