PROJECT DOCUMENTATION Course: Entrepreneurship

Product: Printed "SCET" Mug

Presented By:

Talal Ahmad (08)Mobeen Aslam (26)Hafiz Umair (30)Saad Farooq (31)Roshan Farooq (32)

Muhammad Arshad (48)

Class: EE-01

Presented to: Engr. Sohaib Ameen

Sharif college of engineering and technology lahore

Product Introduction:The product we introduced was sold by the name of

"Scet" Mug . This product was a substitute for the ordinary cups that were being used in our institute. All that our Faculty had to do was to buy our product and place it in their office.

Our product built a goodwill and the impact on viewer was able to threw the impression of a brand institute.

Price: The price we had set was Rs250 per item like other similar products already available in the market. The price of this product has been set primarily keeping the fixed-income groups (middle income classes) in mind.

The set price has generated significant profit for us. The product was affordable for the people belonging to middle and higher classes. The quality of the product was also ensured.

Placing: Our product primarily targeted the faculty of our

college, while also focused on the students. These groups were easily able to afford our product.

As the lower class was mostly poor, it was difficult and costly for us to make them buy our product. Hence we targeted

Sharif college of engineering and technology lahore

only the Teachers and Students. Because of lower class group, this product was affordable for them.

We had launched our product in our institute and it proved to be a good market for our product as we were warmly welcomed and people loved our product .

People in offices commonly use cups in order to take tea and it is very easy to attract them because it gives the impression of a brand if logo or theme of their department or institute is printed on the cup or mug.

Sharif college of engineering and technology lahore