Marketing procedures to build a successful business online

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Marketing something online is a process that has to be planned before any action is

done Because of this, a procedure of how to

approach different target audiences on the

internet has to be developed by the web master

to know which direction is to take when

presenting a product or a service.

A marketing procedure is a cycle of different

activities to be done right from the product development to the delivery system.

Our interest is not about product development, but it is about website development and

marketing to the right audience online.

There are quite a number of marketing procedures needed to build a business

online

Decide if you are to design a website yourself or to hire an expert

If you are to design it yourself, don’t forget that it is a must to understand the following

programming languages much as there are some platforms where you can go and just

click and drug

PHP

JavaScript

HTML-Hypertext Markup Language

CSS-Cascading Style Sheet

Understanding the above four programming languages is very important in marketing

online and if you don’t put it into your marketing procedures you may end up failing

unless you hire an expert in web designing, but you will never fix your website the way

you want it without knowing the above languages.

If you are hire a website designer expert, still there are things you have to include in

your marketing procedures because it is your business not the web designer’s business.

Let us look at what to include in the order when asking an expert to design for you a

website;

Include the color of your choice which are related to the products you are selling

Be the one to suggest the pages you want to have on your website

Send him your content with target keywords

Be clear whether you want a static website or a blog but I would recommend you

order for both

Now that you have a website so, let us look at what to include next in the

marketing procedure.

Launching of the website

Launching a website is a very important activity in the marketing procedure though most

people don’t know what exactly we mean when we talk about it. It is a special event you

have to notify people of and let them know that something new has taken place. That

way, you will get visitors who will check on your site once in a while and that means big

business.

Submit the website to top search engines

Website submission is another step many people never put into consideration in their

marketing procedures, but you have to remember that people who are searching for

your products/services will never type your domain name in the search engines instead

they type the related keywords therefore it is advisable to submit the site to the top

search engines. Do it below

Google submission

Yahoo submission

If using wordpress install and configure Yoast plug in

This is one of the most important wordpress plug in when it comes to Search engine

optimization, it help you configure the content before publishing it so that it ranks well on

Google and other top search engines.

Invite your friends on social media to have a look at your website

Fiends on social media are very important visitors and a mere alerting of them makes

them sacrifice sometime and pay a visit to your website.

Final note on marketing procedure to succeed online

We have talked about the online marketing procedure, but remember that there are

other daily activities you have to do like commenting on other blogs, writing fresh and

unique content and others to build strong back links.

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