Marketing PresentationMarketing Presentation

Projects managed by Sharon Mann

Marketing ProjectsMarketing Projects“I Hate Filing” Published by HCI Breast Cancer Awareness PromotionPendaflex I Hate Filing ClubLabel Bandz PromotionFiling Seminars at Trade ShowsOrganizational PresentationsPresentation of New ProductsBack to School Presentation

I Hate Filing I Hate Filing by Sharon Mannby Sharon MannPublished by HCI in 2005

Breast Cancer Awareness Breast Cancer Awareness PromotionPromotionGoal: Coverage in magazines and newspapers for Breast Cancer Awareness Month to promote sales at dealers and our own website. Send a sample of all of the pink items for Breast Cancer Research Foundation to health and human interest editors of 50 magazines and newspapers.Wrap items in a unique package to get attention and get products reviewed.Each carton was wrapped with a pink ribbon and bow and a unique sticker.Coverage was picked up in 2 magazines and 1 newspaper

I Hate Filing ClubI Hate Filing Club

Goal: Transition members from direct mail to an online club.

From1986 to1998 the club had reached 95,000members. Club members were contacted through direct mail twice a year at a cost of $100,00.Changing to an online club would eliminate the expense and enable us to reach the members every month instead of twice a year. This would give us an opportunity to expose new products more often and highlight a product of the month. The change would also eliminate members that were not interested in the information.A special newsletter was created to encourage members to join the club online. 40,000 members transitioned immediately. A special sign up form was created for the local sales reps to use at table tops and seminars. A special raffle was created to encourage them to sign up. The same form was used at consumer trade shows.

Label Bandz PromotionLabel Bandz PromotionGoal: Product demonstration of a new product, My Stuff Label Bandz on local TV station. Garner product awareness and drive sales to our website.

Develop a list of local TV Anchors and Lifestyle ReportersEditorial kit on My Stuff Label Bandz was sent in a unique presentation folder with the label band wrapped around and personalized to 50 local TV stations. Contacts were garnered from the local sales reps in the field. Sales reps were to contact the anchors 2 weeks after mailing

Filing Seminars Presented Filing Seminars Presented at Trade Showsat Trade Shows

Goal: Create awareness of our free filing seminars, create product and brand awareness

Negotiated with 3 consumer trade shows to do our filing seminar Administrative Professionals Conference- 200 in attendance.National Association of Professional Organizers-150 in attendance. International Association of Administrative Professionals (2 years)-900 in attendance.

Presentations on Presentations on OrganizationOrganization

Agenda:

 How Organization Can Change Your LifeValue of OrganizationPrinciples of OrganizationFiling SeminarQuestions and Answers  

Presentation of New Products Presentation of New Products to National Sales Managersto National Sales Managers Goal: Present new products to Major

Account Managers showing features and benefits

Displayed products “in use” in an office environment emphasizing features and benefits

Products were displayed by category with creative labels, i.e. Filing-I Hate Filing, Presentation-Are You Presentable

Conducted presentation of products

Sales… Are you ready for the best BTS season ever? You should be!

Oxford is kicking off BTS with a whole new curriculum of uniquely designed products your customers are sure to love, each created with today’s students in mind and many featuring the coolest and most intriguing ideas you’ve ever seen. But that’s not all. We’re giving you the tools you need to maximize your sales efforts – including the enclosed BTS kit complete with colorful sample packs.Your amazing selling talent, together with the product samples we’ve put in the kit, will ensure an opportunity for you to generate orders...giving your customers an opportunity to see and touch the innovative, all-new products that will soon be flying off their shelves!We’re pleased to say that each of our new Back-to-School products have been backed up with consumer insights and earned an A+ for quality, ingenuity and excitement. And we’re certain that your customers will agree.Happy selling!

Sincerely, Esselte Marketing Team

Computer $500, School Supplies $100 A Happy Student, brought to you by

Priceless!!