marketing presentation prepared for: insert name here

Marketing Presentation Prepared for:Insert name here

Type Property Specifics Address here

T H E R E / M A X C O L L E C T I O N

Our Team of Professionals

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Why Hire our Team

• Our Team is dedicated to making your purchase or sale a smooth process from beginning to end. Our mission is to put our clients above self and go the extra mile.

• <Add relevant info about yourself and your team such as time in real estate, designations, awards, rankings etc.>


The Luxury Designation


• 40 Years of Outstanding Agents & Outstanding Results • From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown into

a global real estate network of franchisee-owned and -operated offices with nearly 90,000 Sales Associates.

• Those agents constitute the world’s most productive real estate sales force. Nobody in the world sells more real estate than RE/MAX.

• RE/MAX, LLC is a privately held company based in Denver and led by its founders, Dave and Gail Liniger. The system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities and other competitive advantages.

• Customer service—built on a foundation of drive, experience and education—is the cornerstone of RE/MAX success. The RE/MAX track record built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever.

• In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is RE/MAX.


The Most Recognized Real Estate Brand

RE/MAX boasts the most Recognizable real estate name on theplanet. From Switzerland to St. Croix and New York to NewZealand, distinguished customers associate RE/MAX with thebest agents in the business.


8

U.S. Residential Transaction

Sides

Total U.S. Website Visits

(Millions)

U.S. National Advertising

CountriesOffices

WorldwideAgents

Worldwide

828,690 52.47 32.8% 89 6,331 89,008

663,826 28.23 24.0% 44 3,100 82,200

390,391 41.07 20.1% 61 7,060 100,300

107,775 2.42 0.2% 33 2,322 31,000

64,515 2.57 6.5% 35 659 12,900

40,810 2.44 2.0% 2 252 8,300

Not Released 23.55 1.8% 5 700 76,662

Not Released 5.57 6.8% 3 1,500 50,000

Sells 1 Home Every 38 Seconds!


is the Most Advertised Brand in Real Estate

• 3.7 Billion Consumer Impressions providing exposure to millions of potential buyers for your home

• $42 Million spent in National Advertising

Source: Nielsen Monitor-Plus / A25-54 GRPs Unequivalized ©2013 RE/MAX, LLC. Each RE/MAX® office is independently owned and operated. 130199F


The Luxury Buyer has Emerged

• The luxury buyer has renewed confidence – the economy has turned and properties purchased at today’s prices will pay off

• From a global perspective today’s top 5 affluent buyers are coming from:– Russia– China– Britain– France– America

• Growing wealth of emerging economies will lead future housing growth• Most important buyers over the next five years;

– China– Russia– Middle East– Latin America

Source: The Wealth Report2012


In Your Community


A Profile of Your Community


Fair Market ValueMarket value is the highest price at which a property will sell on the open market, given a reasonable time period to find aqualified buyer who purchases with complete understanding and knowledge of the property with neither buyer or seller beingcompelled to act under abnormal pressure. A property is “worth” what a buyer is willing to pay for it, which determines what isknown as it’s “Fair Market Value.”

The value of your home is based on the following criteria: 1. Location of property 2. Condition of property 3. Buyer demand and seller motivation 4. Prices of similar properties on the market 5. Recent sales of competitive properties 6. Availability of financing

This information is evaluated for the purpose of forming an opinion of the Fair Market Value of your homeunder the prevailing conditions at the time of this proposal.

The following are the key factors which will affect the sale of your home: 1. Price2. Terms3. Condition4. Marketing5. Value


The Window of Opportunity

Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later. However, interest peaks when your home is new on the market and drops off dramatically as time goes on.


PricingDon’t Risk Losing Buyers

By Improper Pricing

Just as the interest level declines for a home the longer it remains on the market, so does the price. A home not properly priced will yield lower proceeds when (and if) it finally sells.

Another Peril of Overpricing: The Impact of Price on Available Buyers

Buyers tend to gravitate towards certain price ranges, with the percentage of prospective buyers who will look at your property increasing dramatically the closer the price is to “fair market value”, thereby increasing the probability of sale.

Additional Risks of Overpricing • Slower Sale • More Inconvenience • Lack of Interest from real estate community • Negative response from advertising and sign calls • Increased chance of “market worn” image • Fewer showings

MARKETING YOUR HOME


Marketing/Branding Essentials

Yard Signs Property Brochures, Postcards

Should your property require additional materials to enable buyers to better appreciate it’s features, we have the capacity to develop and produce sales brochures and other promotional materials.

Open HousesAn open house is usually the most convenient time for other agents to bring buyers to see your property. We’ll show off your home so that it looks it’s best for this important event.

Broker ToursThe broker tour opens your home to agents from other firms. We have ideas to help make your property stand out from the rest and generate more interest from more brokers.


Single Property WebsitesCreating a digital experience for home buyers on the local, national and international market.


Print Remains very Important to Affluent

Buyers• The ultra-affluent (those who earn $500,000

or more per year) read an average of 8.2 luxury print publications per month.

• 20% spend 11 hours per week reading print newspapers and luxury magazines. Some of the most widely read publications include the Wall Street Journal, the New York Times, the Robb Report,

Source: Inman News


The RE/MAX Collection Magazine

Over 10,000 pieces distributed in the most affluent households, high-end boutiques, spas and hotels throughout New England


Exclusive Marketing – The Wall Street Journal

• 3,059,000 affluent readers • Our digital campaign with Wall

Street Journal includes run of site banner ads, pre-roll video and listing feeds for our luxury listings

• The Wall Street Journal website receives over 24 Million page views per month.

• YOUR property will be listed on wsj.com


Exclusive Marketing – duPont Registry

• Circulation of 80,000 – upscale bookstores, airports,

airline passenger lounges, and at luxury automobile and yacht shows.

• Subscribers include athletes, actors and Fortune 500 executives

• Placement on dupontREGISTRY.com for 12 months.


Exclusive Marketing – Unique Homes

• Published six times/year • Readers from more than 80 other

countries worldwide.Benefits Include:• PRINT: Placement in Unique Homes• DIGITAL:

– Automatically appear in the digital edition.

– Distribution of 500,000 affluent individuals (250,000 in the U.S. and 250,000 internationally.)

• ONLINE: All advertised properties appear on UniqueHomes.com and on more than 30 partner Web sites for one year.


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remax.com Total Visits for 12 Months(January - December, 2012)

Attracts more consumers than any other real estate franchise website

Franchise Website Total Visits

1 RE/MAX 52,466,628

2 Century 21 41,071,789

3 Weichert 37,847,487

4 Coldwell Banker 28,226,576

5 Keller Williams 23,550,105

6 Prudential Real Estate 5,573,756

7 Real Living 2,945,883

8 Sotheby’s Realty 2,570,144

9 Better Homes and Gardens 2,443,187

10 ERA Real Estate 2,418,129

Source: Experian Marketing Services Hitwise data, full-year 2012. “Real estate franchise” websites identified by RE/MAX.©2013 RE/MAX, LLC. Each RE/MAX® office is independently owned and operated. 130199C

More Exposure than any Other Real Estate Brand


26Maximum Exposure


remax.global.com

• Search ALL RE/MAX Listings Globally• 35+ languages

• 80+ Countries• Every Currency


theremaxcollection.com

• Professional, clean, luxury design of RE/MAX Collection Listings and Luxury Agent Search

• Swipe-friendly for tablet view, with a “browsing” feel as if shopping in a high-end magazine


Maximum Exposure

15M UNIQUE MONTHLY VISITORS

MLS: ACCESS TO REAL ESTATE

PROFESSIONALS


5 MILLION UNIQUE

MONTHLY VISITORS

7.5M UNIQUE MONTHLY VISITORS


430K UNIQUE MONTHLY VISITORS





Presenting Your HomeKnowing that first impressions are crucial, it’s important to remember that the decision-making process usually begins as soon as the buyer pulls up in front of your house. These “staging tips” will help your home look it’s best, inside and out, from the start:a sale.

First Impressions Are Lasting The front door greets the prospect. Make sure it is fresh and clean, or newly repainted. Keep the lawn trimmed and edged and the yard free of hoses, toys and refuse. Flowers enhance a home inside and out. Decorate For A Quick Sale Faded walls and worn woodwork reduce appeal. Why try to tell prospects how your home could look when you can show them by redecorating? A quicker sale at a higher price will result. Let The Sun Shine In Open draperies and curtains and let the prospect see how cheerful your home is. Dark homes do not appeal and seem small. Fix That Faucet! Dripping water discolors sinks and suggests faulty plumbing.


Presenting Your HomeRepairs Make A Difference Loose knobs, sticking doors and windows, warped cabinet drawers, and minor flaws detract from home value. Value From Top To BottomDisplay the full value of your garage, store rooms and other utility space by removing all unnecessary articles. Brighten dark, dull rooms by painting walls. Safety FirstAvoid cluttered appearances and possible injuries. Keep stairways clear: Make Closets Look BiggerNeat, well-ordered closets show that the space is ample. Bathrooms Help Sell Homes Check and repair caulking in bathrooms and showers. Make this room sparkle! Arrange Rooms NeatlyRemove excess furniture. Use attractive bedspreads and freshly laundered curtains.


Professional Photography

• Professional photography is a must to promote the most beautiful and unique aspects of your home.


Sold by

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On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property.

I’d be pleased to assist you with the sale of your home and the purchase of your next home. Please let me know when I can be of service. Call me, you’ll be glad you did.

Your Name | 555.555.5555 | [email protected]

marketing presentation prepared for: insert name here

Documents

t h e r e

e c t i o n

remax office

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recognizable real estate

luxury designation slide

cornerstone of remax

remax track record