marketing ppt final hema

8/7/2019 marketing ppt final hema

1/46

AME

ERA

AMEERA ARPETARPET


2/46

AMEERA CARPET INTERNATIOAMEERA CARPET INTERNATIOVISION :-

To become one

of the top playe

in global market

MISSION :- To Provide high quality prod

reliable service, creativity and functional soluti


3/46

Carpet Industry InCarpet Industry InIndiaIndia


4/46

The major carpet producinThe major carpet producinregionsregions

ttar Pradeshkashmir

Rajasthan, &Ap Orissa Karnataka


5/46

INDIAN ADVANTAGEINDIAN ADVANTAGE


6/46

DEMAND AND SUPPLYDEMAND AND SUPPLY


7/46

DEMAND AND SUPPLYDEMAND AND SUPPLY

$ ll $ $


8/46

Sr.No.

country Us $ million2006-07

Us $million2007-08

Us $ m2008-09

1 Australia 11.23 15.54 15.20

2 Austria 6.13 4.75 5.25

3 Canada 10.98 14.74 8.92

4 Germany 153.52 160.67 135.85

5 U.S.A. 403.04 414.62 301.12

6 U.K. 41.61 45.48 24.85


9/46


10/46


11/46


12/46


13/46

PoliticaPoliticaFactorsFactors Stability of the

country

Government pol


14/46

EconomicaEconomicafactorsfactorsInterest rates

Exchange rate


15/46

SocialSocialfactorsfactorsAttitude to foreig

Product

Role of men and


16/46

TechnologiTechnologifactorsfactorsR&D

Rate of

technological

change


17/46

P O R T E R S F I V E F O R C


18/46


19/46

BUYERSPRICE SENSITIVE

BARGAININGS

PRODUCT

DIFFERENTIATION


20/46

INDUSTRIAL RIVALRYINDUSTRIAL RIVALRY

PERSIAN

CHINA

AFGANISTAN

SWITCHING COSTS


21/46

SUPPLIERSSHIPPING

NATIVES

SUPPLIER CONCENTRATION


22/46


23/46

4 p s of Marketing4 p s of Marketing


24/46

productproduct


25/46

CoreCorebenebene

BasicBasicproductproduct

ExpecteExpecteddproductproduct

AugmentedAugmentedproductproduct

PotentiaPotentiallproductproduct


26/46

TYPES OF THE CARPETSTYPES OF THE CARPETS


27/46

placeplace


28/46

warehousingwarehousingWarehousing: Goa

Convenience of sea

freight

Storages in Berlin


29/46

Distribution channeDistribution channe

Setting up of exclusive retail outlets inGermany

Collaboration with German retailers like -

Wal-mart, IKEA, many other retail outlets

German carpet industry is an organized retail

sector


30/46

TransportationTransportation


31/46

Domotex Hannover

Heimtextil

Trade fairs

PROMOTIONPROMOTION

Print ads


32/46

Print ads


33/46

Online advertisin


34/46

PricePriceConcept Of Value PricingThe goal of value based pricing is to align price withdelivered

Value based pricing is intended to make companies b

more competitive and more profitable

L t t


35/46

Longer payment terms

Psychological discounting

Special event pricing


36/46

:-Fixed Costs Land, building,machines,equipments

:-Operational costs Distribution, transportation and taxes it also

includes

What kind of material is used What is the size of that carpet And what is the weight of that carpet

Type Raw material Size Price (in Euro


37/46

Hand knotted Woolen

Carpets

Wool yarn 12*12 or it depends oncustomer

200 - 400

Tufted WoolenCarpets Good QualityFabric with tuftingguns

------do------- 500 - 800

Gabbe Woolen Carpets 75% wool 25%Cotton ------do-------

700 - 1000

Handmade Woolen

Dhurries

Wool, nylon and jute------do-------

100 - 200

Pure Silk Carpets 80% silk yarn &

20% cotton yarn ------do-------

1000 - 150

Staple/Synthetic Nylon, jute 650 - 900


38/46

SEGMENTATION

TARGETING AND POSITIONING


39/46

Urban

Social Class

Gender

Lif t l


40/46

Lifestyle

Personality

User Status

Readiness to buy

TARGETINGTARGETING


41/46

TARGETINGTARGETING

Industrial buyers


42/46

Buyers who intend to buy for home furnishings

Upper middle class

High class

POSITIONINGPOSITIONING


43/46

POSITIONINGPOSITIONING

Afghanian Persian , US

carpet carpets

Price

Chinese Ameera

carpets carpets

FUTURE PROSPECTSFUTURE PROSPECTS


44/46

The Indian Carpet Industry has potential for expan

Indian Products are acceptable all over the World

At par on quality and competitive in prices

We have tremendous flexibility and adaptability

In accordance with the requirement of consumers


45/46

In accordance with the requirement of consumers

Switching over to stock buying rather than placin

orders.

The only weakness is marketing and fore-

sightedness of the exporters


46/46

marketing ppt final hema

Documents