marketing portfolio

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2022 MARKETING

PORTFOLIO

MARKETING PORTFOLIO 2022 2All information is proprietary and confidential |

D&H WELCOME

WELCOME TO MARKETING THAT MATTERS

D&H DIFFERENCE

WHO WE ARE

Speed to Market• Drive incremental breadth of

customer

• Identify growth areas and untapped potential

• D&H systems ensure proper restrictions on necessary products

Flexible & Agile• Deliver vendors’ diverse

go-to-market strategies

• Expert marketing collaboration

• Consistent success in new product and program launches

Specialized Service & Experience

• Dedicated VAR and Retail Teams, Technology Specialists and Solution Engineers

• Account-dedicated sales rep for every customer

• Specialized sales teams

Partner Focused• Vendors simply prefer to do

business with D&H

• Executive Engagement

103 YearPrivately-Held ESOP with

100% North American Service

Recently Surpassed

$5B in Sales for Fiscal 2021

Approaching

Forbes Top 100Private Companies

Channel ExpertiseSMB & Mid-Market

National Partners (R)etail

Education

D&H welcomes the opportunity to collaborate with you to create high engagement, interaction and new business opportunities that will exceed your expectations.

We will bring value, impact and delight to every experience while customizing your marketing plans to drive sales and meet your goals and objectives.

Discover new business opportunities backed by passionate, strategic and creative planning.


MARKETING THAT MATTERS

MARKETING THAT MATTERSGOLD MEDAL PLANNING

OUR SERVICES

1 CLIENT CONSULTATION & RESEARCH• Vision: What does your desired business look like in

the future?• Core purpose: What makes you unique?• Goals: Exactly what do you want to accomplish?

What does success look like for you and your company?• Strategy: What’s the most efficient route to your goals?• Past: What’s worked? What’s flopped? • What’s your favorite color? (Kidding – please let’s not talk

how to make the strategy look … YET.)• Needs: What are the pressing challenges we need

to address?• Perception: What do the partners think of you and your

competitors? What do you want them to think?• Budget: To hit our goals, what will you invest?

2 DESIGNWe get you. And like you, we get the channel. Our team of creative innovators will build a plan consistent with your goals and values The plan will be:

• Personal• Meaningful & Impactful• Smart• Measurable

3 PITCHSit back and hear our collective ideas about how we’ll grow your business. Then lean in and provide your ideas and put your mark on it. Trust in the team. Feel excited. Try something new.

4 CREATEBehind the curtains the flurry of activity will start. We’ll finesse the plan based on all the input and approvals and have a solid plan ready for execution.

5 ACTIONTimelines. Requirements. Project Plans. Communication. We’ll get organized for Brilliant execution.

6 ANALYSIS & REPORTINGWe agreed on KPIs & desired return over course of the annual plan – let’s keep a pulse on how we’re tracking. Internal Quarterly marketing reviews with marketing and vendor management to ensure we’re happy with the trends. Client reporting and marketing reviews

7 TWEAK/ADJUST/STAY THE COURSEWhat’s working, what’s not? Where do we double down and where do we divest? Any new FIRE DRILL objectives thrown your way? How can we help?

• Branding & Channel Messaging• Media & Sponsorships• Content Marketing• Web Marketing• Email Marketing• Websites• Graphic Design & Print• Event Planning & Management• SEO• Remarketing-Retargeting

• Social Media Management• Networking• Video & Animation• Reporting & Analytics• Partner Marketing• Sales Engagement & Incentives• Sales & Partner Training• Lead Generation• Pre- & Post-Event Strategy

CLIENT CONSULTATION

& RESEARCH

1 2 3 4 5 6 7DESIGN

PITCHCREATE

ACTION ANALYSIS & REPORTING

TWEAK/ADJUST/STAY THE COURSE


SPECIAL PROGRAMS

Focused InitiativesCloud, XaaS, Advanced Solutions, and Project ServicesCloud computing trends continue to show year-over-year growth, making cloud and managed services one of the fastest growing segments in the IT industry. Globally, the cloud com-puting market is expected to reach $623.3 billion by 2023. D&H Cloud, XaaS, Advanced Solutions, and Project Services empower partners to develop and deliver profitable, scalable and secure technology services to the SMB and mid-market. Whether expanding in-house capabilities with multi-vendor solutions or augmenting those tools with white labeled services, D&H helps resellers to create a holistic services approach to meet their end client needs. This program has (6) focus areas: Cloud (SaaS & IaaS), Managed Services (MSP & White Label Services), Professional Services, Security, Unified Communications, and Everything-as-a-Service (XaaS).Individualized investment models available based on your orga-nization’s product portfolio and how it relates to featured focus areas.

Contact your marketing manager to learn more.

ComponentsAccording to Trefis & Forbes, components vendors worldwide will see more than a 50% increase in their sales by 2025. D&H is positioned in a unique opportunity to take charge of the sys-tem builder market in North America through our newly-formed Components Business Unit, created to unite our components sales & marketing strategy covering enterprise, gaming, work-station, and government sales. This program will propel your solutions in front of our partners through deliberate marketing and live event engagement that focuses on new products and popular offerings in the workstation, enterprise, gaming, and government sales space. D&H is prepared to support system builders, integrators, white box builders, OEMs, contract manu-facturers, and resellers as they adapt and take advantage of cur-rent industry changes and trends. We define this opportunity within five pillars in which vendor partners have the opportunity to appear based on their unique specializations. Components program pillars include: Workstation, Client PC, Servers, PC Gaming & Esports, and Storage. Premier Vendors Program Vendors

EsportsAfter a year focused on Esports in the education space, D&H has increased our Esports and gaming sales more than $100 million year over year and has established 150+ Esports leads in education for our resellers. For 2022, D&H will continue focus on the K12 and Collegiate markets. Driven by our partnerships with the High School Esports League and Generation Esports, D&H is now driving to create a robust North American Esports landscape with an outreach to collegiate associations and rec-reational Esports efforts. Participating in the Esports program at D&H is crucial to building a pipeline of new opportunity for your business as D&H has become the go-to distributor for Esports solutions in education. Furthermore, the D&H opportunity tran-scends gaming equipment alone as we create additional cross-sell opportunities within the ProAV market. Premier Vendors Program Vendors

ProAV & CollaborationProAV and Collaboration is expected to grow globally to $412B by 2027, and accounted for $110M at D&H in FY21. With such a large market opportunity, and fueled by the increases in demand for collaboration solutions to accommodate remote learning and hybrid workforce and education solutions, D&H ProAV and Collaboration is expected to more than double in revenue for FY22. The integrated ProAV and Collaboration pro-gram blends strategy with tactical execution to amplify reseller awareness of vendor offerings through digital marketing, part-ner events, and channel community alliances. Program market-ing deliverables and assets will be designed to drive, educate, engage, and incentivize both the D&H sales teams and reseller partners to help grow our ProAV and Collaboration business. Quarterly program focuses include: Unified Communications & Collaboration, Education & Esports, Digital Signage, and Video Wall Solutions. Display & Projection Core Component Solution Attach

Flexible WorkspaceAs pandemic concerns fade, business professionals are find-ing workplace equilibrium with flexible workspace solutions. Employees benefit from better work/life balance and employ-ers recognize reduced office expenses. Flex-space solutions, however, bring on challenges. Greater flexibility and mobility lead to security gaps and limited ability for IT support to identify suspicious activity and potential data breeches. With a num-ber of flexible workspace options it may be difficult to find the best solution that fits end customers’ needs while keeping their technology investments and company information safe. Addi-tionally, a survey by PwC showed that 87% of employees say their top-rated need for the office is collaborating with team members and building relationships. Over 60% of executives expect to raise spending on virtual collaboration tools with half of those executives surveyed planning to increase investment in areas that support hybrid working models. Yearly Participation

RetailD&H is a leading technology distributor providing the latest solutions and services and exceptional partner experiences to resellers and retailers throughout North America. D&H offers end-to-end solutions through a wealth of technologies from leading brands across multiple applications for any client and market whether SMB, Verticals, Consumer, or Higher Educa-tion. The vendor partners will experience true partnership and discover the advantage of a technology company focused on delivering exceptional partner experiences and engagement backed by an expert team. D&H is enhancing focus on retail ini-tiatives to highlight total consumer and home solutions across IT, electronics, gaming, living and outdoor. The following doc-ument outlines how D&H can onboard vendors into strategic accounts in the etail/retail space to increase their visibility, their opportunities as well as their mindshare with key accounts. Tier 1 Limited to (12) Housewares and Small Retail Vendors Only Six Month Program with Option to Extend to a Full Year Tier 2 Limited to (6) Small to Medium Retail Vendors Only One Year Program


SPECIAL PROGRAMS

MVP ProgramD&H has recognized our need to diversify our revenue streams and grow our sales with category focused vendors. While Business Unit device sales will always be part of our business, our sights are solidly set on continued growth of vendors in targeted categories as we enter into 2022. Vendors eligible for MVP accounted for $160M in sales to our VAR Customer Base in FY20. Those vendors grew to $244M in FY21, surpassing our goal of $192M in FY21. Participating program vendors grew a combined 14% FY over FY. Eligible vendors have a unique opportunity to stand out and be sure to capitalize on this opportunity by participating in MVP. This pro-gram is segmented into four main categories: Print & Peripheral, Components, Security, and Network & Power Required 12-Month Commitment

D&H Partner CommunitiesNEW! D&H Partner CommunityD&H is excited to launch an elite Partner Community focused on connecting partners (resellers and vendors) to share best practices, align to channel trends, and drive solution selling. At the core, is D&H’s commitment to our partners to elevate their business by (1) delivering key engagement opportunities, (2) providing strategic enablement to elevate our partners busi-ness, and (3) focusing on partnership with our internal execu-tives to provide industry leading trends and guidance. This community is intended to provide a forum of trust, commitment and empowerment as foundational values. As part of our 2022 plan, the community will be focused on developing two key networks for our vendor partners to invest: Education - Enablement of partners that are focused on K12 or higher education Core - Focused on providing a diverse portfolio of vendors to deliver end-to-end solutions In addition to our marketing focus, D&H is investing into the program as well to deliver key values for our reseller partners including: Success Path program, access to industry topics and keynotes, credit incentives and much more! D&H is committed to enhancing our vendor and reseller experience by leverag-ing solution strategies and enablement for accelerated growth. There are three levels for our vendors to consider as part of their marketing investment (Premier, Advantage, and Essential) and with each delivers value that will enhance the member experi-ence. Our partner community will transcend the way our mem-bers navigate the channel and accelerate growth… “Inspire the new standard” within the channel!

Annual Program: Please reach out to your Marketing Manager for details.

ASCII (US & Canada) ASCII is a member organization comprised of 1100+ unique businesses who pay a membership fee to join for a myriad of benefits including group pricing, insurance discounts etc. These are smaller businesses who have recently moved from the break-fix model to MSP, or are in the process of doing so. D&H has been a premiere partner for almost 30 years and the ASCII members have voted D&H the Top Broad line Distributor for the past 12 years. They appreciate our focus on SMB and cus-tomer service. ASCII can offer net new and breadth numbers to vendors who want to reach into the SMB community. They are a great way to get feedback for a new product or offer as well. Annual Program Participation

TeamLogic ITTeamLogic IT is a national provider of technology services and solutions for businesses of all kinds. TeamLogic IT fran-chises primarily serve as managed service providers (MSPs) and outsourced IT departments. There are 250+ unique loca-tions across the US and D&H has been their Go-To Distribution Partner since 2019. Each month TeamLogic IT on-boards new franchises and sends their contact info immediately to us. This allows D&H to be their #1 partner right away and to introduce our vendors to them. These owners are often IT professionals that have started their own businesses. The TeamLogic IT HQ staff helps them with the ‘business’ side of things and that is an area we can add some value as well. Annual Program Participation

CMIT SolutionsThe CMIT Solutions team includes more than 900 business leaders and technical staff delivering the best IT support to local businesses across North America. Founded in 1996 by Geor-gia Jones, as an IT training and support provider to individuals, it was in 2008 that embraced the managed service provider model and focused on delivering the best IT support to local businesses. D&H has been a strategic partner to the CMIT fran-chisees since 2019. This is a fast-growing organization of MSP partners. Annual Program Participation

Customer Loyalty ProgramsD&H RISE RewardsRISE is a customer loyalty program that rewards qualified resell-ers with a company credit of $1 for every $200 of participating vendors’ product(s) purchased. Qualifying resellers consist of SMB VAR partners identified for their growth potential. Partici-pants in RISE earn a credit on account for their otherwise non-incentivized purchases from participating vendor(s) and their eligible products. The potential to earn credit may influence the purchasing decision of participating vendor products over non-participating vendors. NEW in 2022! Participating vendors who have products align-ing with the quarterly focus will be able to include SKUs on both the emails and the mini site to help attract resellers to purchase their products. Q1: Print, Scan, & Networking Q2: Compute, Components, & Peripherals Q3: Power, Storage, & Networking Q4: Security, Compute, & PeripheralsTarget vendors may choose categories or subcategories they would like to participate in. Participation is quarterly, however, they may choose to participate no later than the second month of the quarter. Tier 1: $0-500K in Sales Tier 2: $500-750K in Sales Tier 3: $750-2M in Sales Tier 4: $2M+ in Sales


DANDH.COM

D&H HOME PAGEThe enhanced home page is the entry point for partners visiting the D&H website. On average, the home page is viewed more than 130,000 times per month by more than 22,000 unique users. In 2021, we saw a 6% increase in unique site visitors and 7% increase in page views. Our home page offers high visibility for our manufacturers with a variety of posi-tion and value options. Keeping in line with recent website trends, our updates create a longer, scrolling experience that keeps visitors engaged and allows them to discover useful information related to program opportunities, digital resources, and thought leadership articles.

Showcase Slider

Dimensions: 1000px w x 300px h

New for 2022! We’ve expanded inventory to 3 Showcase Sliders Links to up to 3 products, 1 product family or program page

Premier Banner


Reserved for 3 manufacturers per month Links to up to 3 products, 1 product family or program page

Solutions Feature

Calls attention to Solutions grouped by market

Reserved for 1 product or manufacturer per month per focus

Links to up to 3 products, 1 product family, solution, or program page

As an added value, featured manufacturers will also be included on the corresponding Solution Focus page Showcase Slider


Solution Focuses Include:

SMB• Infrastructure (Network/Power Security)• Mobile/Remote Workforce • Office• System Integrator/Components

Consumer• Smart Home• Mobile for Consumer• Gaming• Home & Outdoor

Higher Education• Education Solutions• Classroom• Dorm & Student Living


DANDH.COM

D&H HOME PAGE continued

What’s News

Featuring an updated layout to increase visibility, the What’s News section of the home page will continue to display our monthly news-cast and lead story deliverables.

NEW! D&H Resources

This section of the D&H home page will be a one-stop-shop for partners to access latest D&H resources including marketing materials, trainings, and webinars.

Mini Sites

Directs users to dedicated manufacturer mini sites on the D&H site.

NEW! D&H Opportunities

Automatically rotates through current D&H opportunities and pro-grams to strategically display the latest related D&H marketing materi-als to your D&H solution program participation.

NEW! Weekly Manufacturer Promotions

Displays daily and weekly manufacturer promotions, rebates, and resources on the D&H site. Manufacturers with weekly promotions are added to this section during the week of their visit.

NEW! Featured Articles

A blog-style, thought-leadership section has been added to the D&H homepage which allows for expanded articles on new solutions, services, and ideas that cover topics beyond just selling.

Featured Articles will include an image, a short title, a maximum of 2 sentences of intro text (the text customers see before selecting “read more”) and a maximum of 500 words in the main content (the text customers see within the dropdown after selecting “read more”). Plus, space for up to 10 resources links.


DANDH.COM

SOLUTION FOCUS PAGES We help guide partners to experience key manufacturer technologies as part of focused applications. In 2021, page views across the various Solutions Focus Pages were up on average of 43% with a 62% increase in unique users. With additional visibility and internal campaigns we expect even greater engagement in 2022.

SMB Solutions

• Infrastructure (Network/Power Security)• Mobile/Remote Workforce • Office• System Integration/Components

Showcase Slider


Reserved for 2 manufacturers per month

1 additional spot reserved for featured manufacturer of the corresponding Solutions Feature Carousel on the D&H Home Page

Links to up to 3 products, 1 product family or program page

EACH SOLUTION FOCUS PAGE FEATURES:

Focus Premier Banner

NEW for 2022, Premier Banners have been moved to the top of the page



Links to up to 3 products, 1 product family or program page

Features

Focus on 1 product per feature

Product content and images for features are automatically populated from product information on website.

Features include image, logo, product title, pricing and rebate offers


Consumer Solutions

• Smart Home• Mobile for Consumer• Gaming• Home & Outdoor

Higher Education Solutions

• Education Solutions• Classroom• Dorm & Student Living


DANDH.COM

SOLUTION FOCUS PAGES continued

NEW! D&H Resources

This section of the D&H home page will be a one-stop-shop for partners to access latest D&H resources including marketing materials, trainings, and webinars.

NEW! Featured Articles

A blog-style, thought-leadership section has been added to the D&H homepage which allows for expanded articles on new solutions, services, and ideas that cover topics beyond just selling.

D&H eNewsletters

Directs users to the latest related D&H eNewsletters


DANDH.COM

NEW PRODUCTS & PROMOTIONS PAGENew Products, Promotions, & Deal Spot are accessible from one easy-to-use portal. This section provides our partners one centralized resource to find the latest product launches, new lines, program announce-ments and current incentives!

Showcase Banner

3 products, 1 product family or program page

Exclusive to 1 manufacturer per month

380 x 90px

Premier Banner


Exclusive to 1 manufacturer per month

1000 x 100px

Features


Features must contain a new product or valid promotion


280 x 160px

Deal Spot

Products strategically selected by D&H Purchasing team


DANDH.COM

SEARCHING AND SHOPPINGGuided Navigation Billboard BannerOffers quick and easy access and a streamlined product menu for focused category browsing and simplified product searching. This method of browsing focuses on searching products by selecting one of 18 top level categories. Each category menu features a fly out view that includes an exclusive billboard banner limited to one featured manufacturer. This area was up 15% in views compared to 2020. 468 x 150px

Direct SearchAbout 60% of all searches are direct to a specific product showing 3 items or less. The direct search banner provides further visibility for manufacturers participating in Recommends Zones.

970 x 300px Banner Reserved for featured manufacturer of corresponding

Recommend Zone Banner based on product category

Recommends Zone

773x 110px Banner: Links to up to 3 products, 1 product family or program page Reserved for 1 product or manufacturer per month per category As a value-add, featured manufacturers will also be included

on the corresponding Direct Search Banner based on product category

Ad Block: 1 SKU required per category; content is

automatically populated

SEARCH RESULTS

Browse by Category Showcase SliderThe Browse By Category page had a 4% increase in unique viewers as visitors primarily use it to browse for related products and catego-ries. New for 2022, the title slide has been removed for increased visibility and additional inventory available for purchase. 1000 x 260px Reserved for 4 manufacturers per month Links to up to 3 products, 1 product family or program page

NEW! Product & Solution ConfiguratorsAvailable product and solution configurators have been moved from the bottom to the top of this page for one easy location to find all the product configuration tools D&H has to offer.

Header Marquee BannerEvery secure page on dandh.com displays 1 of 8 Banners in the top right corner of the page. These ads are rotated as a visitor navigates through the site or refreshes a page. 210 x 80px


DANDH.COM

Manufacturer CentralA comprehensive portal of manufacturers and partner resources in one, easy-to-use location. Users can quickly find your contact information, programs, promotions, resources, and shortcuts to manufacturer-specific product searches organized by category. This is the quickest way for partners to find up-to-date info on your line. Over the last year, we’ve seen a 1% increase in overall page views but a 20% increase in unique users!

Manufacturer Search Page Showcase SliderAccessible from the guided navigation bar, the Manufacturer Search Page is the home page for partners who want to search for products by manufacturer. The title slide has been removed for increased visibility and additional inventory available for purchase. 1000 x 260px Reserved for 4 manufacturers per month Links to up to 3 products, 1 product family or program page

NEW! Partner ToolsBanners have been moved to the top of the page to provide addi-tional exposure to useful partner resources.

Manufacturer Central Detail PagesManufacturer Central Detail pages have seen a 7% year-over-year increase in overall page views powered by a 35% increase in unique users. In 2022, Manufacturer Detail Pages will now feature an updated look that mimics other areas of dandh.com.

NEW! Manufacturer Central Detail Pages: Upgraded LevelAn upgraded level is now available for manufacturers to call out their latest product launches, customer programs, or resources. This section allows for added customization to each manufacturer page with bi-monthly updates available. This upgraded level must be purchased in quarterly increments and should include a focus that will remain relevant for the quarter. Customization includes a section title and a max row height of 500px (total block height). This opportunity allows for a combination of up to 4 images (combined max width is 970px), paragraph text, and resource links. Design must fit into or close to one of the provided examples. Page Setup Monthly Update

Order Confirmation BannerOver 20,000 transactions take place on our site each month. This banner will be displayed on the Order Confirmation Page for all purchases. This highly unique and exclusive position brings addi-tional opportunity to your products, programs, events or trainings 970 x 300px Exclusive to 1 manufacturer per month Links to up to 3 products, 1 product family or program


DANDH.COM

Manufacturer Mini Site*

Available from the Browse Manufacturers menu, Mini Sites are sections of dandh.com that are exclusively devoted to one dedi-cated manufacturer to highlight programs, and new products and technologies. In 2021, traffic to Mini Site pages saw an over-all increase of 19%. Vendors have setup options for their mini sites which include choices for layout, size and more. Mini Sites are most impactful when combined with a comprehensive cam-paign or digital investment.

There are two types of Mini Sites available:

BasicBasic mini sites are custom-designed pages in a one-page layout, updated once/month.

UpgradedUpgraded mini sites can be up to 4 pages. These sites also allow for additional multimedia content, mouse over effect and more. Upgraded mini sites are updated two times/month.

* Mini sites require consultation with Marketing Manager, Vendor and Creative to determine the best layout and promotion strategy.

Contact your marketing manager for details.

NEW FOR 2022! D&H Cloud Marketplace Showcase BannerOver the last year, D&H has seen increased demand for cloud solu-tions with many partners migrating to a subscription-based, “as-a-Service” model. This lead to a 40% increase in overall page views to our D&H Cloud Marketplace, which is used by our Cloud partners to purchase, provision, manage, and invoice their cloud solutions to their end clients. In 2022, the D&H Cloud Marketplace home page dashboard will be updated to include a Showcase Banner, allowing vendor partners the opportunity to place their cloud and XaaS solution or related messaging in front of a dedicated audience of Cloud & Managed Service Providers. 650px w x 200px h Exclusive to 1 manufacturer per month Links to up to 3 products, 1 product family, 1 resource, or program page Exclusive to partners participating in the D&H Cloud, XaaS, Advanced Solutions, and Project Services Program.


VIDEO & MULTIMEDIA

D&H "What's News" Videos Our monthly news segment features new, relevant and compel-ling programs, products, promotions and launches. This series is published on the featured promotion section of the dandh.com home page, hosted on D&H TV for 1 year, published on D&H social media accounts, and featured in relevant D&H e-newslet-ters.

What's News Lead Story • 15-25 second plug in the first half of the video• Full-size banner below the video player on home page • Logo in the video player thumbnail • Test/link callout in the video description

What's News Highlight• 10-15 second plug in the video • Logo in the video player thumbnail • Test/link callout in the video description

Add On Supporting Marketing Resource(s)• Partner Services Marketing Template, Toolkit, Sales Resources,

or other Marketing Assets to help partners go to market quickly with the topic presented

• Callout link to asset(s) in the video description and hosted on Partner Services web portal

• Evangelized in monthly Partner Services Newsletter

D&H TVBring your technologies to life with D&H TV! D&H can record, edit and produce your product or solution-based message as a D&H TV webisode or D&H TV spot for playback on dandh.com and on our social channels. 7-8 minute webisode

Requires vendor presenter. 30-45 second spots

Vendor presenter option or D&H talent voice over product video.

Add on Supporting Marketing Resource(s)On-Demand Webinar

Requires Vendor Presenter. Created and hosted using the ON24 webinar platform. Each webinar includes 2 targeted and strategic recruitment emails to target accounts and previously engaged viewers with automated attendee follow-ups from webinar platform. Includes resource hosting, defined CTA, and Q&A widgets.

Add On Supporting Marketing & Resources• Partner Services Marketing Assets - Help partners go to market

quickly with the topic presented.• Webinar Campaign Automation - Create a strategic follow up

with on-demand viewers. • Additional Digital Marketing Investment - Drive to your content

from other areas on dandh.com.

D&H Live Virtual Engagements Available Details on page 23


VIDEO & MULTIMEDIA

D&H Solutions LabThis training facility at D&H Headquar-ters is run by our Solution Specialists who offer technology trainings to our custom-ers through live, hands-on, face-to-face sessions; via webcasted 60-minute ses-sions to an audience across the nation or 30-minute series of technical shorts. These are designed to be step-by-step demonstrations and technical trainings, covering the details of a solution build and configuration.

D&H Solutions Lab Presentation Options & Pricing:

• 30-minute webcast presentation using vendor presenter, no recording for later webcast

» Requires vendor presenter presence at least one day on-premise with Solutions Lab staff at least one week prior to live event

• Using D&H presenter(s), no recording for later webcast

» Requires vendor contact with and notes for Solutions Lab staff at least two weeks prior to live event

• Using vendor presenter, including recording and production for later webcast

» Requires vendor presenter presence at least on day on-premise with Solutions Lab staff at least one week prior to live event

» This option is actually two: the live event itself, plus the recording available on dandh.com/solutionslab

• Using D&H presenter(s), including recording and production for later webcast

» Requires vendor contact with and notes for Solutions Lab staff at least two weeks prior to live event

» This option is actually two: the live event itself, plus the recording available on dandh.com/solutionslab

• Add on Supporting Marketing Resource(s)

» Partner Services Marketing Template, Toolkit, Sales Resources, or other Marketing Assets to help partners go to market quickly with the topic presented

» Link to asset(s) included in the resource section, called out during the presentation, and hosted on Partner Ser-vices web portal

» Follow-up email from Specialist Team or Partner Services Marketing Specialist with link to assets

» Evangelized in monthly Partner Services NewsletterContact your marketing manager for details.


DIGITAL COMMUNICATIONS

Monthly Editions• SMB Solutions - Office - Mobile/Remote Workforce• Higher Education• Exclusive eNewsletters

Bi-Monthly Editions• SMB Solutions - Infrastructure (Network/Power Security) - System Integrator/Components• Consumer Solutions - Smart Home - Mobile for Consumer

D&H E-NEWSLETTERSSolution Focus E-NewslettersIn 2021, our overall email open and click rates performed above industry standards and improved by 9% and 77% respectively. Emails campaigns have proven to be a strong cornerstone of our marketing for driv-ing partners to more robust sections of our site.Include:

NavigationDirects users to corresponding D&H events, resources, or programs

E-Newsletter Focus

Directs users to corresponding Solution Focus page on D&H site

Showcase - FULL WIDTH IN 2022!Dimensions: 320px w x 270px h (The Solutions block will always be part of this image - See Responsive design views for alternate Showcase Banner)

Requirements:• Product title or up to 5 words maximum• Links to up to 3 products, 1 product family, or program

Exclusive to 1 manufacturer per edition

Premier Banner - TOP OF PAGE POSITION!Creating a more stream-lined design allows for Premier Banners to display at an even better top of page location.


Requirements:• Product title plus up to 5 words maximum• Links to up to 3 products, 1 product family, or program

Reserved for 2 manufacturers per edition

Feature


Reserved for 10 manufacturers per edition

- Gaming - Home & Outdoor


DIGITAL COMMUNICATIONS

D&H E-NEWSLETTERS continued

ON-HOLD TELEPHONE ANNOUNCEMENTS

D&H Opportunities - NEW IN 2022!Directs users to current D&H opportunities while strategically displaying the latest D&H marketing materials, webinars, and resources.

Links to the D&H Opportunities section of the D&H home page for added visibility.

Browse By Category

Directs users to category search results that relate to the E-newsletter focus

Links out to Browse by Category page for full product offering

With an average of 17,200 calls received per month, the D&H on-hold telephone messages have become an effective sales tool. Each month, about a dozen promotional announcements are professionally produced and your product and brand can be included! Monthly Inclusion

Meet Your Reps - NEW IN 2022!Directs users to the “Meet Your Rep” section of the contact page on dandh.com where they can find information on how to get in touch with their dedicated sales and credit reps.

D&H EXCLUSIVE E-NEWSLETTERSIn the first half of 2021, our exclusive e-newsletter open rate performance increased by 6% YoY while click rates increased by 69% in that same time period, surpassing B2B and technology email benchmarks. Using account-based marketing strategies, we help you reach your ideal target audience through strategies including but not limited to account profiling, engagement data, and sales history. In 2022, we will offer up to 10 exclusive e-newsletters per month, each reaching an audience of 2,000 - 4,000 contacts based on an account-based targeting strategy.


Exclusive E-Newsletters


CUSTOM EXCLUSIVE DIRECT MAILDepending on the nature of your goal or objective, we will customize and design a high impact, creative mailer focused on your new offering, a current event, program launch or opportunity. We strategize and tailor the core message as well as timing and targeting of the piece to ensure its effectiveness and will make it available digitally for download from your manufacturer page or mini site on dandh.com (or dandh.ca) to improve its reach.

Contact your Marketing Manager for a custom quote.

DIRECT MAIL


Our regional D&H THREAD Conferences are highly attended, educational and provide face-to-face interaction to more than 1,200 attendees across the different regions. Each THREAD event delivers sessions from keynote speakers and thought leaders, plus interactive discussion panels and technical tracks that will dive deeper into top of mind industry topics. Vari-ous participation options offer diverse levels of engagement, opportunity and messaging. Featured focuses will include:

• Hybrid Work & Learning

• Security

• XaaS

• Cloud & Services

• ProAV

• Components & Gaming

• Esports

THREAD: West Coast .................................................... March 23-24, 2002

THREAD: Hershey ........................................................ June 14-15, 2022

THREAD: Atlanta ..................................................October 19-20, 2022

EVENTS

Participation Opportunities:

Keynote Sponsor

THREADtalk Sponsor

Full Booth

Half Booth

Double Booth

Peninsula

End Cap

Seminar

Training

D&H Focus Booth Participation

Prize and Additional Sponsorships

Focus EventsD&H will provide more intimate, focused events in 2022 by strategizing with key stakeholders and factoring in D&H pro-grams that are important to your business, our business, and our partners.

D&H Cloud Data Bites

• Regionally focused, monthly virtual broadcast that includes 2 featured Cloud vendors per event

• Target regions include: Tampa, Dallas, Boston, Ft Lauder-dale, Denver, Cleveland, NYC, Baltimore, San Francisco, Detroit, Philadelphia

Communities

• Outreach options within THREAD to our VAR, Cloud and Education partners

• Ala carte options available from what is built into the programs

Industry EventsD&H will have strategic participation at events in 2022 through-out the industry in focused segments all across the business including:

• VAR

• Cloud and Services

• ProAV

• Esports & Gaming/Components

• Education

• Retail/HE

• NSPContact your Marketing Manager

for pricing and participation details.


AGENCY

Solution & Category-Based

End-Client Assets

Partner Services Portal of Featured Manufacturers

Exclusive Partner Services Email

D&H PARTNER SERVICESThe Only Partner-to-Client Program at D&H – Accessed by Nearly 4,000 Unique D&H Customers in 2021The D&H Partner Services team provides comprehensive busi-ness development tools for D&H customers along with free con-sultation and customized creative services to support the mar-keting and business development efforts of all of our partners.The dedicated Partner Services portal provides one area for customizable marketing assets and collateral as well as easy access to online resources from our featured manufacturers. The PS team regularly produces downloadable solution- and category-focused materials for our partners who custom brand these as turnkey marketing pieces for their end clients.

Custom Outreach OpportunitiesThe PS team has proven success in the past year working with manufacturers who have allocated support for partner-to-client outreach. We have aligned the funds with targeted accounts in a strategic, end-to-end approach. The PS team develops a message tailored to every partner’s needs and objectives while driving your products and technologies to the end user organi-zation. Services range across marketing support, IT Pro commu-nity awareness, independent events, trainings, demos, and the list goes on. Every opportunity can be scaled and customized.


Core InvestmentYour marketing and sales resource links, partner program, sponsored D&H templates, and shopping quick links will be highlighted on the dedicated D&H Partner Service resource page. You'll also receive a featured spotlight in an issue of the Partner Services e-newsletter which is sent to all active customers and also archived on the PS portal on dandh.com.Add-On Option: At this level you have the option to add an exclusive Partner Service customized template for your busi-ness solution, brand or topic. This is posted for download on the PS portal and will be promoted to a targeted audience in an exclusive specialist email from the Partner Services team.

Premier InvestmentIncludes all the benefits of Partner Services Core including a customized, exclusive template posted in the Partner Services portal and widely promoted in digital eNewsletters and across the D&H website, as well as with an exclusive specialist email from the Partner Services team. You'll also receive:

• Feature in the signature Partner Services piece shared with customers by sales reps and within the THREAD or THREADcast booth

• Featured logo placement and callout in the Partner Ser-vices THREADcast virtual booth.

• Feature in our D&H New Accounts packet sent monthly to all new, prospective D&H partners.

D&H partners increased their interaction with the Partner Services marketing portal YoY, focusing on content and marketing templates. The most downloaded resources support a total solution or initiative, including D&H programs, vendor webinars and trainings, THREADcast experiences, and email campaigns to help partners go to market quickly and effectively.


Quick Study TrainingMultiple 5-7 minute mini-training sessions held between 12:30-3:30 p.m. in a single day. Reach approximately 130 VAR, Consumer, and NSP Representatives in a drop-in format that encourages them to learn your sales proposition strategies and apply similar selling tactics in conversations with their resell-ers. Catered snack included. Pair with a Standard Floor Day for exclusive use of our new Innovation Hub! SMB/Mid-Market/Consumer/NSP (Avg. 100 SMB, Mid-Market, Consumer, and NSP Inside Reps

VAR Small Group Sales TrainingFive 30-minute training sessions with up to 15 sales reps at each session. An opportunity to focus on the who, what, why and how. How does your product fit within various vertical markets? What differentiates you from your competitors? NSP included when applicable. Available Daily

Sales Rep Vendor Training (Onsite/Virtual)Vendor Reps may address Inside Reps in real-time training - onsite & virtual options available pending re-opening - on prod-ucts, programs, and best-selling practices. Training sessions are scheduled to accommodate all sales regions. All training sessions will be streamed via Microsoft Teams to a D&H confer-ence room where reps may attend onsite or virtually. Vendor training deck and discussion notes must be submitted to D&H for prior approval 45 days before desired training date. Train-ing will be scheduled upon approval. Includes standard SMB & Mid-Market floor day, (5) question quiz for additional vendor branding among sales reps, and rep incentive.Limited Availability* SMB & Mid-Market (Avg. 65 inside reps

SALES ENGAGEMENT

SALES TRAININGS D&H Sales Trainings provide an opportunity for you to educate our Inside Sales Reps and Field Reps on your brand awareness, products, programs and initiatives. We offer a variety of different formats to fit your needs.

For further details or to arrange a training, please contact Brooke Shaffer, Sales Programs & Incentives Manager ([email protected]). Your marketing manager is always available to assist.

SMB Only (Avg. 25 inside reps Mid-Market Only (Avg. 40 inside reps *NSP (previously DMR) included when applicable at no additional charge

D&H Sales Rep Online QuizzesTest Sales Reps on the retention of product, program, and solu-tion strategies after a training or floor day. This is a great way to drive your message and keep you top of mind among Sales Reps. You simply provide the info sheet and D&H will develop questions, administer the online quiz, and incent Sales Reps. Post quiz results recap included. SMB/Mid-Market/Consumer/NSP (Avg. 100 inside reps

Partner Services Sales/Marketing Support ResourcesCustom-designed sales and/or marketing resources to accom-pany sales trainings, enabling sales reps to share information quickly and accurately following trainings. This could include a quick reference guide, infographic, telesales script, pitch deck, etc. Additional marketing resources can be developed to fur-ther the go-to-market experience.Custom quote to be determined based on needs.


Standard Floor DayStay top of mind with all D&H sales divisions and take advan-tage of the opportunity to give your brand and products pre-mium position in our Technology Showcase area on the D&H VAR Sales Floor. • You have full access to walk both VAR and Consumer

sales floors and engage with strategic sales representa-tives.

• Your logo will be displayed on digital signage and your floor day specials will be posted on the D&H online calendar.

• Target reseller list will be provided to you prior to your floor day week.

• Collaboration calls and key business discussions are encouraged.

SMB & Mid-Market (Avg. 65 inside reps) NSP reps included. Access to Consumer floor, but no display table. Consumer Only (Avg. 25 inside reps) SMB/Mid-Market/Consumer (Avg. 100 inside reps) NSP reps included. Vendor display table on both floors.

Contact Brooke Shaffer for details, [email protected].

Exclusive Floor DayTake over the Technology Showcase and Innovation Hub on the VAR Sales Floor AND the Consumer Technology Showcase for product displays and demonstrations for a full day! Receive EXCLUSIVE access to 130 VAR, Consumer, and DMR inside Sales Representatives. Use your Target reseller list, provided by D&H, to engage with Reps on strategic focus accounts. Uti-lize D&H huddle spaces for meaningful collaboration. Includes digital signage logo display, participation from Executive Sales Management, Collab call rep SPIFF, and light catered break-fast and afternoon snack. Having 2-4 Vendor Reps present to address sales traffic is recommended. Contact your Marketing Manager for additional custom add-on opportunities.

Contact Brooke Shaffer for details, [email protected]

Innovation HubInnovation Hub is a new supplementary space on the VAR sales floor to allow you to get creative with product demos, addi-tional product displays, contests, games, etc. during your floor day! Add the Hub onto a Standard Floor Day on a first come basis for an additional fee. Holding a Quick Study on the same day? Invite Reps into the Innovation Hub for no additional fee! Included with your EXCLUSIVE Floor Day.


SALES ENGAGEMENT

Virtual Floor DayGenerate sales and brand awareness among Inside Sales Repre-sentatives when you are unavailable to travel to be onsite. • Your product/program specials are communicated to

Sales Reps • Your logo will be displayed on digital signage through-

out the Sales Floor during the week of your Virtual Floor Day.

• Product specials and floor day schedule featured on dandh.com for reseller access.

• Rebates sent to targeted resellers. • Limited availability and special approval required.

Approval on case by case basis. SMB/Mid-Market/Consumer/NSP (Avg. 100 inside reps


D&H Live Virtual EngagementD&H Live virtual engagement (US Only) is a great add-on to floor days. Recommended topics include floor day promotions, opportunity-based messaging, minimal technical demo, part-ner programs, and new product launches. It is recommended that the topic should align with an existing D&H program or campaign supporting by the manufacturer partner. Our antici-pated live audiences will consist of primarily VAR and MSP accounts receiving the daily floor day emails as well as web users engaged with a digital broadcast announcement on dandh.com or followers of our social media pages. • Requires approval by Ecomm 2-4 weeks prior. Must

not interfere with previously scheduled D&H event or broadcast.

• Manufacturer presenter must be available for a minimum of 1.5 hours for scheduled broadcast.

• Passive digital recruitment activities will be included in day-of announcements such as daily floor day emails sent on behalf of reps, dandh.com News Ticker notifica-tion, Home Page Showcase Banner, and Social Media.

• Slide deck and collateral must be provided 1 week prior to live broadcast date.

• Recorded broadcast will be hosted on dandh.com/dhtv for 1 year

LEVEL 1: Livestream broadcast from the D&H Sales Floor. For-mat will be a single presenter with D&H moderator, if required. Produced live and broadcast to dandh.com/live and the D&H YouTube channel. This option is best used for non-targeted awareness campaigns.LEVEL 2: Livestream broadcast from the D&H multimedia stu-dio. Format will be a multi-presenter interview or discussion panel. Produced live and broadcast using ON24 webcast plat-form with option to simulcast to Facebook Live. This option is best used for lead generation for manufacturer partners with sales specialists or business units within D&H. Leads data will be provided.


Power TalksAn opportunity for guaranteed engagement with VAR sales reps that will impact your business with face-to-face interaction, abil-ity to walk the floor, collaboration calls and mandatory 1-on-1 meetings in a round robin style format to deliver your message and driving programs and promos. SMB & Mid-Market (Avg. 65 inside reps Consumer (Avg. 25 inside reps

Dates and location (in office vs. hybrid) are TBD. Contact Brooke Shaffer for details, [email protected].

Arena DayThis day-long focus provides the opportunity for you to display hardware, software and accessories in advance of prime Gam-ing (Fall) and eSports (Spring) selling seasons. Showcase the lat-est and greatest systems, components, and solutions for Gam-ing and eSports to all D&H Sales teams in our Arena.SMB/Mid-Market/Consumer/NSP

Dates and location (in office vs. hybrid) are TBD. Contact Brooke Shaffer for details, [email protected].

Sales Announcement Voicemail BulletinThis 60-second exclusive, custom-recorded voice message of your executive’s go-to-market message is delivered to the voicemail of every D&H Sales Rep’s phone at 8:30 a.m. on a Monday morning. All reps will receive an indicator on their phone to alert them to the new voicemail and are able to take part in a post-message assessment. Must be tied to sales promo, program or product launch.

Sales Announcement Video BroadcastThis 60-second, exclusive, custom-produced video recording of your executive’s go-to-market message is delivered as an invitation scheduled in every D&H Sales Rep’s outlook calen-dar at 9:00 a.m. on a Monday morning. All reps will receive a notification of the invite/event meeting request which launches them to a page hosting the video. Reminders are set to view within 48 hours of the invitation delivery. Must be tied to sales promo, program or product launch.

Sales Com – Sales Rep CenterEXCLUSIVE Main Page Navigation Banner. Sales Com is an online portal used by the D&H Sales Team for quick access to the latest sales assets and tools. Your brand can be featured on the page to create more mindshare among our sales team for big promotions, contests, SPIFFs, new programs or any other noteworthy activity. 165 x 300 px (limited to 1 vendor/month)

Sales Rep Email FootersAn average of 3,000 reseller accounts see this exclusive mes-sage based in the footer of each sales rep’s email correspon-dence and communications. Your single-line, text-based pro-motional note is actionable with web-based link to an item or search result set of SKUs. IT (2 weeks) Education (2 weeks) Consumer Electronics (2 weeks) Video Gaming (2 weeks)


Sales AcceleratorStand out among your competitors and other sales incentives! D&H sales reps will keep your products and solutions top-of mind by having sales of your products count double towards reps’ sales goal. This month-long incentive offers product cat-egory exclusivity and includes communications from executive management driving your initiative. Limited availability.

SMB & Mid-Market

Consumer

SMB/Mid-Market/Consumer

BU/Core (VAR & Consumer)

SALES ENGAGEMENT


SALES ENGAGEMENT

DEMAND GENERATIONA designated demand generation specialist will assist in cus-tomizing and implementing a campaign focused on achieving your goals and growing your market share. Collaborate with our demand generation specialists to identify customer segments and develop relationships with key resellers to grow sales, mar-ket share, and breadth over a minimum three month campaign. You will train your assigned Specialist and be involved with the campaign from start to completion. All demand generation campaigns require a unique and clear call to action. Examples may include reseller promotions, rebates, partner programs, or another unique reseller offering. The cost of fulfilling this call to action will be above and beyond your demand generation cam-paign investment.

InvestmentGold Level • Professional D&H Demand Generation Specialist • Long-Term Campaign Strategy Planning • Consultative Reseller Calls with Email and Call Follow Up • Ability to Execute Order and Provide Specific Program

Details/Sign Up • Lead Hand Off to BU, Specialist or Vendor as Applicable • Minimum Bi-Weekly Progress Call • Post Campaign SummaryPlatinum Level • Exclusive Professional D&H Demand Generation

Specialist • Weekly Snapshot of Campaign Progress • Monthly Analytical Report of Sales Driven Directly from

Campaign Efforts

Targeted Call CampaignA targeted call campaign is a unique way to deliver your stra-tegic message directly to a targeted set of reseller accounts, contacts, or prospects. Whether it’s a new launch, partner pro-gram, show/webinar recruitment, rebates, or special promo-tion we will work in conjunction with the D&H Specialist and our contacts at a 3rd party company to craft an impactful message on behalf of your campaign.

Investment Level 1 (1-499 Targeted Resellers) Level 2 (500-749 Targeted Resellers) Level 3 (750+ Targeted Resellers) Call your Marketing Manager to Learn More

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