Marketing PortfolioGeorge Sparks

Software/Hardware- Adobe Photoshop- Adobe Illustrator - Adobe Lightrrom - Adobe Indesign - Adobe Acrobat- Microsoft Office - Sitecore CMS- Nikon D610

What’s inside?- Photography- Photo Manipulation - Advert Design - Product Mock Up- Logo Design - Website Design & Development- Literature Design

Designed with Adobe Indesign

All photos displayed were taken with a Nikon D610 DSLR. I have personal experience in a wide range of photography areas and techniques with my main passion being landscapes and city-scapes.

Above demonstrates what can be achieved with Adobe Lightroom. Images can be dramatically enhanced depending on the desired look of the photo. All of the photography shown in this portfolio has been edited to an extent in Adobe Lightroom.

The images above were produced in adobe Photoshop to create both subtle and dramatic changes. The latter have then been incorporated in a simple product advert, to display how they can be effectively used.

The adverts above were created for my final year marketing dissertation, for which I received a ‘first’. The dissertation topic was ‘Does it pay to be funny? The effects of humorous advertising appeals on print adverts’.

Multiple adverts were created with the same product and used in a questionnaire to gage an understanding of the effects that a humour appeal has on an advert, the product and the brand.

This product was created during an advertising and promotion module at university. I was tasked with rebranding a port beverage from its usual target market to appeal to a new one. The product was rebranded for a younger generation to be drank as a celebratory drink. The adverts and logo were designed using Adobe Illustrator and Photoshop.

The Logos displayed on this page were created for a local gym owner who wanted to expand his business in a new direction and incorporate a barbershop into the font of his gym. The idea developed as a franchise project and I was requested to demonstrate how other gym names could be displayed using the same logo. These were created using Adobe Illustrator.

At my previous employment I was tasked with redesigning the company website due to the company being taken over and a full scale rebranding needing to take place. I worked closely with my manager to create a more appealing website that would help the business grow, allow us to stand out from the competition and be user friendly.

The final design was received very well and used on multiple international Siniat sites. Onwards from designing the site I was tasked with adding the content and updating it on a daily basis for the remainder of my employment. Within 3 months website visitors went from 50 a day to over 350 a day. The site was created using Sitecore web CMS, of which I am now highly proficient in.

As well as the responsibility of the website i was tasked at Siniat to create literature designs for New products, Case studies, Datasheets, Letterheads, PowerPoint’s and design the company apparel.

Contact DetailsThe best way to get in contact with me is via email on:

georgesparks86@gmail.com

Designed with Adobe Indesign