marketing plan working session. 1.ask questions rules of the day
TRANSCRIPT
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MARKETING PLANWORKING SESSION
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1. Ask Questions
RULES OF THE DAY
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2. Ask Questions
RULES OF THE DAY
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3. Interact
RULES OF THE DAY
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4. You are the
expert
RULES OF THE DAY
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5. Nothing New
RULES OF THE DAY
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What do you want to accomplish today?
GOALS FOR TODAY
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MARKETING PLANSESSION 1
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Advocacy
Fundraising/Events
MARKETING PLAN
PRODUCT
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Fundraising Activities
MARKETING PLAN
COMPETITION
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Community
General Public
Sponsors
Public Offi cials
MARKETING PLAN
MARKET
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Logo
And More…
MARKETING PLAN
BRANDING
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Website
eCommunication
Social Media
MARKETING PLAN
DELIVERY OF MESSAGE
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Organizational Goals
MARKETING PLAN
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Communication Goals
MARKETING PLAN
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Objectives
MARKETING PLAN
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Target Audience
MARKETING PLAN
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WEBSITE
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WEBSITE 101
Define your objectives
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WEBSITE 101
Know WHO your intended audience is
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WEBSITE 101
Evaluate other sites for:
Design Content Navigation
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WEBSITE 101
Design should add value
Make the visitor want to return
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WEBSITE 101
Maintain structural & design consistency throughout the website
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WEBSITE 101
Less is More
You only have a few seconds to catch the visitor’s attention
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WEBSITE 101
Include Social Media
& eNewsletter Links
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WEBSITE 101
Find partners who will create links from their site to yours
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WEBSITE 101
Search Engines love good, fresh content
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Evaluate what you are already doing
Learn from others
WEBSITE 101
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PRESS RELEASES
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Keep it short and to the point
PRESS RELEASES
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Stick to the Facts
Avoid “selling language”
PRESS RELEASES
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Create a headline that grabs attention
PRESS RELEASES
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Use Images and an Image Bank
PRESS RELEASES
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Make sure the first two sentences are effective and utilize key words that are Search Engine friendly.
PRESS RELEASES
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Deliver Press Release electronically
PRESS RELEASES
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ENEWSLETTERS
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Maintain a current distribution database for Targeted Messaging
ENEWSLETTERS
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Incorporate: Links Images Graphics Call to Action
ENEWSLETTERS
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Get immediate Response
& Referrals
ENEWSLETTERS
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Track who reads and responds
ENEWSLETTERS
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Cost Effective Communication
ENEWSLETTERS
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FUNDRAISING
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FUNDRAISING
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Become a donor! Ninety-four percent of all donations will be used to directly support The Peregrine Fund's projects. All donations are fully tax-deductible.
Become a member(with a gift of $25 or more) and enjoy these benefi ts:CalendarAnnual Report10% Discount on Gift Shop and Catalog PurchasesInvitations to Special EventsFree Admission to World Center for Birds of Prey ($25--one person; $50--two adults + four children
FUNDRAISING
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GoFundMe was created to help people raise money online for the things that matter to them most. By providing an incredibly easy to way to collect money online, GoFundMe has made it possible for everyday people to make huge differences in the lives of family, friends & neighbors.
Very social media oriented!
FUNDRAISING
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THANK YOU