marketing plan - rkcl
DESCRIPTION
TRANSCRIPT
![Page 1: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/1.jpg)
![Page 2: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/2.jpg)
Heartiest wishes from RKCL
Congrats to all of you for your massive
support in making people RS-CIT Literate
![Page 3: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/3.jpg)
UDAIPUR DIV. C0NTRIBUTION
![Page 4: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/4.jpg)
Population & ITGKs Share
![Page 5: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/5.jpg)
![Page 6: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/6.jpg)
Business PotentialTarget Group Size
Govt. Employees 5 Lakh approx.
X Std. Students 10 Lakh approx. per year
XII Std. Students 7 Lakh approx. per year
University Students 10 Lakh
We have been able to only train
3 Lakh learners in past 3
years..so sky is the limit..go for
it !!!
![Page 7: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/7.jpg)
Last Year Achievements• Examination Calendar standardized• Transparency in Scheme Allotment• First time in RKCL’s history all
PSA/DLC/ITGKs came out collectively for the mega marketing campaigns
• First time we crossed 60,000+ admissions in Summer batches (April – May - June 2012) i.e. First Quarter
• Online Payment Facility• RFO Mode facility• ERA installation at 99% ITGKs
![Page 8: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/8.jpg)
Expectations from ITGK end• Gyan Kendra should have at least 25 paid
admissions in each batch in order to ensure sustainability on RS-CIT only
• ERA based teaching methodology (TAC/Mid-term)
• Minimum 50 admissions for renewal
• Minimum 20 admissions for scheme eligibility (may vary from scheme to scheme)
![Page 9: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/9.jpg)
Summer 2012 Marketing Flashback
![Page 10: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/10.jpg)
Accomplishments of Summer Marketing
• Overwhelming ITGK participation on 4th April Event made all the difference.
• First time in RKCL’s history many ITGK came out for the mega campaign.
• First time we crossed 60,000+ admissions in Summer batches (April – May - June 2012) i.e. First Quarter
![Page 11: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/11.jpg)
Accomplishments of Summer Marketing
• ITGKs adopting Innovative Marketing methods with a go getter attitude; frequent outdoor promotions are on an all time rise.
• RS-CIT Brand got the much needed visibility boost.
• Focus on Paid Admissions rather than waiting for long drawn Schemes.
• Many of the ITGKs actively pursuing SUPW model based academic learning via ERA.
![Page 12: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/12.jpg)
Accomplishments of Summer Marketing
• Adoption of Take A Challenge utility by many ITGKs on ERA & thereby giving a wholesome hands on IT experience to the learners.
• Extensive use of unlimited Internet connection for learners
• Attention to Quality rather than Quantity in order to generate market good will & reap the benefits of Word of Mouth publicity
![Page 13: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/13.jpg)
Rural Success Story –Grass Root Level
• Kelwa Village at Rajsamand District
• ITGK = Shree Balaji Computers • Success Survey by RKCL = 21st
June 2012• 50-60 students of age group 10-
16.
![Page 14: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/14.jpg)
Rural Success Story –Grass Root Level
• All started RS-CIT learning on ERA via Take A Challenge .
• Learner confidence on IT skills growing with each passing day.
![Page 15: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/15.jpg)
ROAD AHEAD
![Page 16: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/16.jpg)
Innovative Marketing Ideas – Explore the Unexplored
• Batch send off function– Send off function/Trip/get together/games etc
– Enjoy, entertain and build a bonding.
– Ask to arrange official visit with the help of current
office going students.
– Conversion of students for upcoming advanced job
oriented WAVE courses of RKCL
![Page 17: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/17.jpg)
Innovative Marketing Ideas – Explore the Unexplored
Batch send off function
![Page 18: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/18.jpg)
Innovative Marketing Ideas – Explore the Unexplored – Events
at ITGK
Welcome with SnacksRangoli CompetitionAntakshariMusical ChairDum-SharazChess CompetitionHandwriting CompetitionRS-CIT Quiz CompetitionDance Competition
Performance base Awards Distribution
HSC Toppers Awards Distribution Dinner
![Page 19: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/19.jpg)
Innovative Marketing Ideas – Explore the Unexplored – Umbrella
distribution for Monsoon
![Page 20: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/20.jpg)
What’s Next ?? – Future Action Plan : Aug to Sep 2012
• Important Observances.• Activity Calendar for next 2 months.• At least one event by ITGK
weekly/biweekly.• RSCIT promotions 24X7 everywhere.• Leverage on learner loyalty to spread
Word of Mouth publicity.
![Page 21: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/21.jpg)
Important Observances = August 2012
Date Event
2nd August Raksha Bandhan
5th August Friendship Day
10th August Janmashtami
12th August International Youth Day
15th August Independence Day
19th August Eid/ World Photography Day
![Page 22: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/22.jpg)
Important Observances = September 2012
Date Event5th September Teachers Day
8th September International Literacy Day
19th September Ganesh Chaturthi
21st September International Day of Peace
27th September World Tourism Day
![Page 23: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/23.jpg)
Event types…Daily eGift
No. Name of e-gift
1 Reading an e-paper
2 Play and Download Games
3 How to refill prepaid mobile phone?
4 Typing in Hindi
4 Send email in Hindi
5 Search Information in Hindi
6 How to have computer fun?
7 Booking Movie Tickets
8Online Audio/Video Chatting
10 Record and Send Voice Email
![Page 24: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/24.jpg)
Event types…School Mapping & Contact
Mapping and contacting
the schools for IT
lectures & ERA demo
![Page 25: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/25.jpg)
Event types…RSCIT brochure/hand outs to be spread in market during July-Aug
DLC/ITGK ties up with Commerce,
Arts and Science classes :
–Academic Book sellers
–School material providers,
Colleges
![Page 26: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/26.jpg)
Event types…Senior Citizen workshop
– Email/VDO chat via Skype– Simple calculation in excel
• Eg Interest on FD,– Playing a CD/DVD– Chatting– Online bill payment– Presentation on how ATM works– Online bank money transfer
• Online Holy Arti/Darshans
![Page 27: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/27.jpg)
Event types…RSCIT branding at key places
1. RS-CIT Posters/Hoardings at Employment Exchanges
2. RS-CIT ads at major malls, market places, adda joints, thadis, etc.
3. RS-CIT ads on State Bus stands
4. RS-CIT Road Rallies (Bike/Auto)
![Page 28: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/28.jpg)
Event types…IT kiosks at key places
![Page 29: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/29.jpg)
Event types…School Idols
• Make leaflets with our students photographs – Brand Ambassadors
• Make hoarding banner with respective school students photos who have done RS-CIT with excellent marks. And mount it in that school.
![Page 30: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/30.jpg)
Event types…Refer a Friend
• Sanganak Dost – Request all RSCIT learners to bring a friend along with them to ITGK for a joint class session – once a week.
• Conduct Digital Saksharta Survey of all such guests & explain them the benefits of IT.
• Show them e-portfolios of their friends & thus build e-camaradere amongst them.
• The RSCIT referrer learner gets a memento.
![Page 31: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/31.jpg)
Launching…New WAVE Courses Brief & Career Counseling
![Page 32: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/32.jpg)
Launching…New WAVE Courses Brief & Career Counseling
![Page 33: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/33.jpg)
Launching…New WAVE Courses Brief & Career Counseling
![Page 34: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/34.jpg)
Launching…New WAVE Courses Brief & Career Counseling
![Page 35: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/35.jpg)
Launching…New WAVE Courses Brief & Career Counseling
![Page 36: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/36.jpg)
WAVE ’s New Courses-ITGK Eligibility
ITGK- Eligibility to opt for WAVE Courses
ITGK must have 20 Paid learners in April -August
Registration fee Rs. 750 per Course for this calendar year (July to Dec )
Interested Gyan Kendra can Submit the EOI for these courses.
Registration Fee payment link available by 20th August.
![Page 37: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/37.jpg)
Launching…New WAVE Courses Share Pattern
Course Fee ITGK Share
DTP 3000 2000
C 3000 2000
C++ 3000 2000
![Page 38: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/38.jpg)
Remember:- Most effective Marketing = WOM
![Page 39: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/39.jpg)
RSCIT Idol = IT Quiz Show..a grand success at Alwar (23rd June 2012)
![Page 40: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/40.jpg)
RKCL joins the Social Bandwagon – RS-CIT brand goes viral on Web
• RKCL on Facebookhttp://www.facebook.com/RKCLINDIA
• RKCL on SlideSharehttp://www.slideshare.net/RKCLINDIA
• RKCL Important Download Pagehttp://www.rkcl.in/downloads.html
• RKCL Dedicated Marketing Web Pagehttp://www.rkcl.in/marketing.html
![Page 41: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/41.jpg)
RKCL on Facebook – 438 Likes/Fans & still counting….
![Page 42: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/42.jpg)
RKCL on Slideshare – 88+ must have docs made online & counting
![Page 43: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/43.jpg)
RKCL Download Page – must visit for all ITGKs
![Page 44: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/44.jpg)
RKCL Dedicated Mktg. Page– must visit for all ITGKs
![Page 45: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/45.jpg)
Now lets Pledge to take RS-CIT to greater heights
![Page 46: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/46.jpg)
![Page 47: Marketing Plan - RKCL](https://reader037.vdocuments.us/reader037/viewer/2022102716/546ca0feaf795956388b6de5/html5/thumbnails/47.jpg)
“Hoonar ka Kadar sirf aur sirf @RS-CIT…”