1. Marketing Plan
Of
SISTERS PANTYLINER
Presented by:
BEVERLY JEAN GOMBA
KRISTIA KRISTEL ROMERO
HANNI ELAINE TRINIDAD
(BSBM 302)

2. Megasoft (Fujian) Hygiene Products Co.,Ltd.
COMPANY PROFILE
In October 2000, a group of young Filipino-Chinese entrepreneurs established Mega Soft Hygienic Products Inc to be able to provide Filipino women alternative affordable feminine hygienic products the sanitary napkin and panty liner which they decided to brand as Sisters. The venture started with the plant set-up in the Philippines.
In March. 2001, product pipelining commenced. Distributors were initially appointed in Mindanao. The effort proved to be a success that assignments in Visayas and Luzon followed. By November 2002, the thrust was on the Greater Manila Area. To date, Sisters Sanitary Napkin and Panty Liners is now available in all trade channels nationwide.
3. Part I: Introduction and Objectives
BackgroundPanty Liners are related to sanitary napkins in their basic construction - but are usually much thinner and often narrower than pads. As a result they absorb much less liquid than pads - making them ideal for light discharge and everyday cleanliness, but generally unsuitable for menstrual flow or medium to heavy incontinence.
4. The purpose in conducting a research in this product line it is because this is a good idea when girls start their periods but haven't yet. And at early days they will prepare their selves in choosing the best brand of panty liner to be used.In reading this research you will found out what is the most attractive brand in the line of Panty Liner. What are the taste of women in choosing of this, and also product that serves high in quality but serving a low price.
5. SANITARY NAPKIN
DISPOSABLE
PANTY LINER
PAPER
DIAPER
REUSABLE
TAMPONS
FEMININE WIPES
6. Sanitary Napkin. It is an absorbent item worn by a woman while she is menstruating, recovering from vaginal surgency, post birth bleeding, abortion or any other situation where it is necessary to absorb a flow of blood from a womans vagina.Panty Liner. Also called as Panty shield, as an absorbent piece of material used for feminine hygiene. It is worn in the gusset of a womans panties. It can be uses include- absorbency for daily virginal discharge, light menstrual flow, tampon back up, spotting post- intercourse discharge and urine incontines. A panty Liner usually mush thinner and often non owner than pads. Diaper.It is an absorbent garment worn by individuals who are incapable or willing to use a toilet and most of the infant and adult used diaper.Tampon. Is a mass of cotton or vajon, or a mixture of the two inserted into a body cavity or wound to absorb body fluid.Feminine Wipes. These are cleanly cotton meant to clean the vaginal area. They can be used during menstruation of for every day used.
7. Disposable Panty Liner. Panty liner that are made in sticky adhesive on the bask of he pad to hold them in place in knickens.Reusable. Panty liner that come in a variety of sizes, ,material, patterns, color and absorbencies and are usually secures to the underwear by wrap-around wings that snap together at ends.
8. Problem Identification
Sisters Panty Liner was facing current marketing problems such as:
Unattractive Packaging. Based on our U.A. I survey people are not attract on sisters Panty Liner in terms of packaging.Ineffective Advertisements. Sisters Panty Liner used Maja Salvador as the promotion model of its product, but the said advertisement was aired only in the year 2009 so that some consumers didnt know if the product is still existing or going to decline.Lack of Promotional Strategies. Sisters Panty Liner used sponsorship to promote its product, it is good but it was only on the selected school schools/ places that some target market didnt know.
9. Part II: Market AnalysisProduct Situation
The main competitor of Sisters Panty Liner is Carefree the product of Johnson- Johnson Inc.Based on our U.A.I survey Carefree Panty Liner is one of the most consume choice resulting highest rated of Brand Often used with 51%, Charmee got 27%, Sisters got 16% and Kotex 6%.
Sisters Panty Liner is a product of Megasoft Hygiene Products Inc., which does not release financial data for each product line.
The current price of the Panty Liner is 16.00Php for each 20 sheets
10. Competitive SituationThe main competitor of Sisters Panty Liner is Carefree. This Carefree Panty Liner offers Carefree Super dry that shaped for natural and comfortable fit. The said product is widely exposed in the market, having their intensive advertisement. Even though they did not use well known celebrities, the impact of the advertisement is truly enough.
11. Distribution SituationSisters Panty Liner was mainly targeted the busy woman of today that wants to feel clean and fresh all day, everyday. The brand is founded in different sari-sari store, grocery, convenience store and drugstore. Most of the buyers preferred to purchase the 20 sheets per pack which selling price is 16.00Php. It is because the consumers believe that it is more consumable because it is often used during having light menstrual period.Based on our U.A.I survey, the consumer often buys Panty Liner at sari-sari stores and a grocery store so that, researchers assumed that it has high cost of sales of Panty Liners.
12.

SWOT AnalysisStrengths-Well accepted by consumers-Offer better quality-Availability in outlets-Lower price-Perforated cottony top sheet-Breathable back sheet