The Diaper SensorMarketing Plan Outline

Jennifer DunbarFDMK 395

December 2014

Bellevue University

Dirty DeedsSoiled Diaper Warning System

With the latest RFID technology and an inexpensive label you will know when Baby needs to be changed

Peel and Stick to any Diaper

Moister Sensor

RFID Chip

Antenna

When the tag senses moisture the RFID chip sends a signal to the Antenna on the base unit which sounds the alarm

Works for ClothAnd Disposable

DiapersVolume Control

Night Time SettingOver 200 RingtonesSmart Phone App

Connects to your computer or Tablet for additional features

http://www.gamingedgeassociates.com/products/marketing-strategy-planning/

Employing our structured approach to marketing strategy and planning we work with business stakeholders to:1. Determine business vision and objectives2. Design brand strategy and positioning3. Identify key strategic initiatives4. Plan marketing activity5. Execute and optimize

Marketing Plan Template

Define Vision

Mission Statem

ent

Premier baby

Products

Improve

Lives

Situation Analysis

Target Marke

t

Competitors

Branding

Marketing

Objectives

S.W.O.T

Business

Strategy

Business

Environment

Marketing

Activity

Advertising

Traditional & Digital

Engagement

Design & Execute

Design

Build

Execute

Monitor &

Optimize

Anylitics

A/B Testin

g

Adjust Marketing Plan

Outline

Define VisionMission Statement

We will meet the needs of our society by developing our staff with integrity and vision so we can provide the highest

quality products to enhance the value of their lives

Our manufacturing process will respect the

environment and the consumer

We will support our community through

our actions

Situation Analysis

Target Markets•Parents and caregivers of infants and toddlers

Competitors•V-Tech•Safety 1stBranding•Recognizable•Loyalty

Marketing Objectives

Strength

Weakness

Opportunity

Threat

SWOT

Environment

Online

Leads

Word Of

Mouth

Engagement

FeedbackPromotion

Community

Content

Press Relations

Events

Traditional

Listening

Marketing Activity

Design & Execute

Design

Logo

Art

Slogan

Monitor & Optimize

ROI

Google Analytics

Conversion Rate

Customer Service

A/B Testing

Market Plan Adjustment

$alesFeed Back

ReferencesGaming Edge. (2014). Retrieved from Products, Marketing Strategy & Planning: http://www.gamingedgeassociates.com/products/marketing-strategy-planning/Lake, L. (n.d.). What is a Marketing Plan? Retrieved 2014, from About.com: http://marketing.about.com/od/plantutorialsandsamples/a/whatismktgplan.htm