Marketing Planfor an Android App
{ App Name – “Y” counselor }
“Y”Counselor
Company overview
“Y” Counselor is our first product
Market overview
Careerkhoj
Easy Career Planning
Career Counselor
• Installs 5,000 - 10,000
• Requires Android 4.0 and up
• Installs 1,000 - 5,000
• Requires Android 4.0.3 and up
• Installs 10,000 -50,000
• Requires Android 4.0 and up
TOP COMPETETORS
Target customers
• Students • Professionals and • Parents
• Product• Service• Brand• Communication• Distribution• Price
Tactics
Product• Android App• Career Counseling
Price
• $4.99 for premium• Add free app• If one makes 11 subscribers his/her
app fee will be refunded.
• Offices• Process • Schedule
Offices
• 1-2 offices in some selective cities
These slides were created by Kouts Kumar as part of an
internship done under the guidance of Prof. Sameer Mathur
(www.IIMInternship.com)"