marketing plan of new toothpaste
TRANSCRIPT
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[TOOPR]Marketing PlanWajeeha Ali (90)Afira Rashid (81)Amna Jutt (98)Zarish zahid (81)
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Marketing Mix
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Product
Two way toothpaste
Two flavors in one tube
2 flavors in the price of 1
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A two way toothpaste
Tube with two nozzles
Cardboard packaging
High quality
TOOPR
Actual Product
Toothpaste
Levels of TOOPR
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Attractive Two nozzles at both side Brand Logo 3D Animation
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• Flavor name • Size• Direction for use• Ingredients
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Consumer Product
ConvenienceProduct
Classification of Toopr
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Mission Statement
We will provide our customer sense of satisfaction and innovation
in our product to become a fast growing consumers good industry by developing and
delivering innovative new product to consumers product and marketing them
more efficiently
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Vision statement
We aim to offer high quality product to our consumers and to
create life time value in the customers mind and thus bringing our product to the height of excellence and also to be
the best in our business and our customer’s first choice.
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Current marketing situation
Needs
Wants
Demands
Oral hygiene
Toothpaste
Toothpaste of well known brand
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Market offering
• One way toothpaste• Flavors: mint, pain relief,
strong teeth, strawberry flavors • Price: from Rs. 165 to Rs. 330
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Market Research
Sr. no. Brand name Size flavors Price
1. Colgate 160g Advanced whitening
Rs. 165
2. Synsodyne 170g Pain relief Rs. 302
3. Pepsodent 170g Cavity Fighter
Rs. 195
4. Medicam 170g Dental Cream
Rs. 180
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Market Share of Brands
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Price
Price ceiling
Product price
Price floor
Rs.260 Rs.235
Rs.199
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Value based pricing
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Place:
•Distributed: Gujranwala, Lahore, Islamabad, Faisalabad, Multan•Situated: head office in GT Road Gujranwala, Pakistan
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promotion
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AdvertisementWe advertise our product through
Electronic Mediao News channels ( Ary news, Duniya news)o Entertainment Channels (Hum TV)
Newspaper Social Media Bill boards Radio
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Teaser
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Advertising decisions
• Advertising objective:
Informative advertising• Promotion Budget: Affordable
• Message strategy: Message focus on customer befit
• Message execution: Slice of life
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Direct marketingwww.facebook.com\\Toopr
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Sales promotion
• Premium:• 1 small toothbrush for children• 1 small toothbrush for children
• 20% discount on special events.• 1 small toothbrush for children Discounts in Rana Umar store• 1 small toothbrush for children• 18+1 technique
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Retailer and wholesaler
Demand Demand Producer Consumers
Promotions
Push promotion mix strategy
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