marketing plan i. company analysis 8/8/2015 1 replay children’s wear julianna thoennes 952 nw...
TRANSCRIPT
Marketing Plan
I. Company Analysis
04/19/23 1
Replay Children’s WearJulianna Thoennes 952 NW CircleCorvallis, OR 97330 Main: 541-753-6903 Email: [email protected]
Why we chose Replay…
Resale of good products Recycling Small- Family oriented Market not saturated Opportunity and Potential
04/19/232
Their Goals and Objectives…
Be a place where families can come and get nice children’s clothes at a reasonable price, and children can play while mom shops.
04/19/233
Offer some return to the families by selling on consignment
Active part of the community
04/19/234
04/19/235
Products and services…
Used: Children’s clothes to size 16 Maternity clothes Baby accessories, cloth diapers,
bedding. Furniture.We sell on consignment where
families get 40-50% of the sale price back
Key concepts that differentiate Replay…
One of only a few children’s clothes resale stores in Corvallis
We give a good portion of the clothes value back to the original owner
Personal Mom & Pop family environment
04/19/236
Replay’s strengths… Small size- personal (4+),
employees like working there Nice store, good location and
growing Customers keep coming back Merchandise is well organized
04/19/237
Replay’s Weaknesses…
Takes a long time to file and organize incoming clothes in bins for sale (2-4wks)
Have to limit days per month for incoming clothes (21)
04/19/238
What is unique about Replay and its products?
We sell used children’s clothes which can cost a lot in the stores but may only get used for a few weeks or month.
We sell the clothes for about 33% of original cost which can be a great savings
Work/trade program- people exchange work hours for credit in the store
Play area for children04/19/23
9
Image they would like to portray…
Home type family oriented-not too big
A personal touch
We’re here to help you as much as you help us
04/19/2310
Position in the market Replay would like to hold…
The first place families think of when they think of buying used clothes in Corvallis.
Economical
Better than Goodwill
04/19/2311
Current or projected market share…
We are currently only interested in the local area of Corvallis. We may have about 30% market share there.
We mainly compete with: ‘All About Kids’ ‘Jack & Jill’ ‘Goodwill’.
04/19/2312
04/19/2313
Is market share increasing, decreasing, or static?
It is currently increasing. We take consignments on an increasing basis up from 300 to 400 per month since we relocated.
We also project to grow since ‘All About Kids’ is going out of business.