marketing plan for promoting grameen america

8/7/2019 Marketing Plan for Promoting Grameen America

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GRAMEEN AMERICA

Marketing

To Catch a Dollar: Muhammad Yunus Banks on America

To College Audiences

Team IX:

Davin Sanchez

Richard Toledo

Jennifer DochertyNagesh Kambala


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PROBLEM

Social Impact

Current Challenge

SOLUTION

The Idea

The Tactics

The Justification

ACTION

Short & Long-Term Objectives

Proposed Timeline

AGENDA


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Poverty Is A Critical Issue - In the U.S.A*1 in 6 people struggle to get enough to eat in this country.

*17 million children are at risk of hunger - 1 in 4.

College Students Take Action On Social Causes** 42.3% of college grads volunteer vs. 17.9% of non-college & 8.8% of non-HS

Source www.feedingamerica.org

*Source - www.bls.gov/news.release/volun.nr0.htm

The Problem


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How do we sustainably promote To Catch A

Dollar across college campuses in America?

The Problem


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The Solution:

Pass A Box To Catch A Dollar

Centralizedwebsite

College1GrameenAmerica

Vendors (partner)

- T-Shirts

- Flyers

- Posters

Marketing material (CD)

T-Shirt (include college brand)

Flyers/posters

Instructions

Funds to pass on

TCAD DVD

Request

the box

Information on

whom to pass to

Information

on whom to

pass to Enter the event

results

Model Self sustains:

Website list the colleges in

order of promotion Vendors issue discounts

Waitlist is maintained on

website

Website tracks the success

On receiving the box, college

registers on website

College2

Create and pass on


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Target Segment

Geography

Collegiate studentsaround the nation

RegionalDifferentiation

Behavior

Actively Involved inCommunity

Volunteer - 3 Ts

Socially Engaged

Affinity Group

Student Government

Fraternities/Sororities

Student Orgs


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Event

TCAD Screenings

- Two-prongedfunding approach

Post-film Discussion Moderator

Guiding Questions *You are the speaker*

The Event


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Elements to Include


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Generate Awareness

Get Scale

Reach

Accountability for Implementation

Motivation/Incentive

End ofYear recognition/Top schools list

Funding for Marketing

How to Distribute Marketing Materials

Instructions on Prior to Screening Activities

The Challenges


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The Rollout Strategy


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Action Timeframe

Design &Develop

Initial FundingCreate

campaignwebsite

Createcampaignawareness

Short-range

Register firstcampus

ambassadors

Mail outambassadorpromo kits

Ambassadorshold first event

and fundraise fornext 2 schools

Mail box to nextschool; GA mails

2nd box

Track schools efforts viewership and

donations

Target exchangeevery 4 months with

90% pass-on rate

End goal: Reach 5000campuses in 3 years

Long-range

Mid-range

The Action Plan


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Screening/promotional ambassador kit to pass on

Each school fundraises for the next

Local sponsors

Donations from screenings

Partner with Threadless T-Shirts (shared goals synergy)

Pre-set path (regional segmentation)

Ties in to group mentality

Every school pays for another box; every box turnsinto 2

The Summary

marketing plan for promoting grameen america

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