marketing plan for bridal services

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Summer Internship Marketing Plan for Kaya Bridal Packages Presented By: Disha Bedi

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Page 1: Marketing Plan for Bridal Services

Summer InternshipMarketing Plan for

Kaya Bridal Packages

Presented By:Disha Bedi

Page 2: Marketing Plan for Bridal Services

BTL Marketing Plan

Objectives:Promote Kaya Bridal Packages online and offline

Page 3: Marketing Plan for Bridal Services

Rs 41,224 croreEstimated Size of

Beauty Industry in 2012-13

Rs 80,370 croreProjected Size of

Beauty Industry in 2017-18

48% is Beauty

Wellness Sector

42% is Rise in 5 Years

More attention to Personal Beauty

Men paying More Attention to Skin Care

Annual Growth Rate in Beauty Sector

20 to 30%

Market Trends – The Business of Beauty

People Spending more Money on Weddings

Rs.1,42,596 croreSize of

Indian wedding industry

Rs.19.01 lakhAverage Budget

Middle Class

Rs.5.59 croreAverage Budget

Upper Middle and Rich Classes

*Source: KPMG Wellness Sector report, April 2015,The Indian wedding gets fatter, Hindustan Times Jul 29, 2012

Page 4: Marketing Plan for Bridal Services

• Kaya Bridal Skin Rituals is a mix of efficacious, deep-rooted and pampering skin care practices that bring out the excellence in the Bride’s skin that makes her stand out.

• Different packages for different Skin types and different Effect Durations• The plan is to interact with the Groom or Bride when they are thinking

of getting married.

Executive Summary

• Increase Awareness about Kaya Bridal Packages• Win New Customers• Make More Revenue from Bridal Packages

Goals and Objectives

Page 5: Marketing Plan for Bridal Services

Kinds of services commonly offered across Salons:

Competitor Analysis

Hair

• Spas, Cutting, Styling, Special Treatments/ Therapies

Skin

• Facials, Hair Removal, Body Wrapping/ Polishing, Exfoliation, Peels, Threading, Manicure/ Pedicure, Hands Clean-up And Polishing

Make-up

• Face, Neck, Back Hands, Feet

Services across salon brands are offered in 2 types:

Discounts/ Value Addition

• More your spend more additional services you get. Value added services for loyal customers.

Bridal Packages

• Brand like Naturals offer Bridal packages from a day before the wedding to 3 months in advance. Services include facials, hair styling/ cutting, nail art and basic make-up.

Page 6: Marketing Plan for Bridal Services

SWOT Analysis

Strength*Rich ingredients used*Positive Results*Well trained employees*Flexible packages*Brand Kaya

Weakness*High Priced*Less awareness about Bridal packages

Opportunities*More beauty conscious*Brides want to look perfect on wedding*People willing to spend more money

Threats*Competitors – Skin Care Clinics like VLCC, Franchised Salons, Independent Salons *MAKE UP

Page 7: Marketing Plan for Bridal Services

Biggest Threat – Make Up

The PlanTie up with Make Up Salons, Give Bridal Package Vouchers to To-Be Brides

PositioningKaya Bridal Service is Not Make Up but a Skin Care Ritual

Page 8: Marketing Plan for Bridal Services

Segmentation and TargetingDEMOGRAPHIC SEGMENTATION:

Age

12 to 21 22 to 31 32 to 41 42 to 51

Income

Low Middle Upper Middle High

Gender

Female Male

Page 9: Marketing Plan for Bridal Services

Segmentation and TargetingGEOGRAPHIC SEGMENTATION:

Tier-I

North South East West

DelhiBangalore, Chennai,

HyderabadKolkata Mumbai

Page 10: Marketing Plan for Bridal Services

Segmentation and TargetingPSYCHOGRAPHIC TARGETING:

Modern and Tech Savvy Beauty Conscious Look Perfect on Wedding Day

Positioning

Pre – Make Up Treatment

Cure Skin Problems and Enhance Beauty of Skin

From Within

Exotic Facials with Rich Ingredients

Page 11: Marketing Plan for Bridal Services

Online Promotion Platforms

Wedding Blogs and Websites

Beauty Websites

Matrimony Websites Etailers

Honeymoon Travel Packages Fashion Blogs Facebook Pages Twitter Pages

Instagam Pages Pinterest Pinners

Youtube Channels

Referral Discounts

Page 12: Marketing Plan for Bridal Services

Offline Promotion Platforms

Television Shows

Wedding Magazines

Bridal Shows and Expos

Bridal Make Up Salons

Wedding Venues

Trousseau Stores

Jewellery stores

Wedding Planners

CaterersTent House

and Decorators

Wedding Photographers

Invitation Card Dealers

Wedding Cake Bakery Wedding Malls

Page 13: Marketing Plan for Bridal Services

Data Collated

Online Platforms (Top 10)

Business Name

Business Description

Website/URL

Popularity

Contact Information

Price Estimate (Wherever found on Website)

Offline Platforms (Top 5 for each city)

Business Name

Business Description

City

Website/URL

Contact Information

Price Estimate (Wherever found on Website)

Wedding Blogs Organic Search

Wedding Directories

Popularity Web Analytics

Page 14: Marketing Plan for Bridal Services

Top 10 Wedding Blogs and Websites

Bollywood Shaadis

•Traffic Per Month: 23,32,500 •Wedding trends and inspirations

Wedding Plz

•Traffic Per Month: 6,28,900•Wedding planning tips

Wed Me Good

•Traffic Per Month: 4,97,000•Wedding inspirations, resources

Big Indian Wedding

•Traffic Per Month: 4,82,400•Wedding planning resource

Wedding Sutra

•Traffic Per Month: 2,32,300•Wedding planning resource

Shaadi Magic

•Traffic Per Month: 2,22,500•Wedding Planning ideas

Plan Your Wedding

•Traffic Per Month: 2,10,100•Wedding inspirations

Linkers Wedding Soln

•Traffic Per Month: 2,01,400•Wedding planning resource

Maharani Weddings

•Traffic Per Month: 1,55,600•Wedding inspirations

Shaadisaga

•Traffic Per Month: 1,54,200•Wedding inspirations

Opportunity: Brides will search here for wedding ideas, inspirationsObjective: Banner Ads, Articles, Discount Vouchers

Opportunity: 50 Lakh Hits every month on these websites.

Page 15: Marketing Plan for Bridal Services

Top 10 Beauty Websites

Makeup and Beauty

•Traffic Per Month: 19,00,000•Beauty Blog

Nykaa•Traffic Per Month: 16,55,700•Service Listing

Purplle•Traffic Per Month: 13,66,500•Products, Booking

Byrdie•Traffic Per Month: 12,92,100•Beauty Blog

Ziffi•Traffic Per Month: 5,65,200•Service Listing, BookingCorallista

•Traffic Per Month: 4,00,000•Beauty Blog

Styles At Life

•Traffic Per Month: 3,84,200•Beauty Blog

Vbooky•Traffic Per Month: 2,45,700•Booking

Beautiful Hamesha

•Traffic Per Month: 2,35,400•Beauty Blog

The Beauty Madness

•Traffic Per Month: 2,31,100•Beauty Blog

Opportunity: Brides will visit these for skin health tipsObjective: Banner Ads, Articles, Listings, Book

Opportunity: 80 Lakh Hits every month on these websites.

Page 16: Marketing Plan for Bridal Services

Top 10 Matrimony Websites

Shaadi.com

• Traffic Per Month: 122,14,000

Jeevan Sathi

• Traffic Per Month: 39,81,400

Simply Marry

• Traffic Per Month: 17,91,900

Bharat Matrimony

• Traffic Per Month: 16,66,500

Bandhan

• Traffic Per Month: 3,78,800

Opportunity: Register here when marriage on mindObjective: Banner ads, Mail discount vouchers on registration

Matrimonials India

• Traffic Per Month: 2,18,800

123 Matrimonials

• Traffic Per Month: 94,800

Free marriage

• Traffic Per Month: 67,400

Love Vivah

• Traffic Per Month: 37,900

Vip Shaadi

• Traffic Per Month: 36,600

Opportunity: 210 Lakh Hits every month on these websites.

Page 17: Marketing Plan for Bridal Services

Top 10 Etailers

Craftsvilla

•Traffic Per Month: 52,76,100•Ethnic Clothing, jewellery etc

Mirraw•Traffic Per Month: 24,27,000•Ethnic Clothing, jewellery etc

Indiarush•Traffic Per Month: 9,44,300•Ethnic Clothing, jewellery etc

Utsav Fashion

•Traffic Per Month: 6,70,800•Ethnic Clothing, jewellery etc

India Emporium

•Traffic Per Month: 6,00,000•Ethnic Clothing, jewellery etc

Sareeka•Traffic Per Month: 5,39,700•Ethnic Clothing

Indian WeddingSaree

•Traffic Per Month: 4,19,300•Bridal clothing

Zohraa•Traffic Per Month: 3,45,600•Ethnic Clothing, jewellery etc

Kalki Fashion

•Traffic Per Month: 3,38,700•Ethnic Clothing, jewellery etc

Vivaah Surat

•Traffic Per Month: 2,22,200•Bridal clothing

Opportunity: Brides will purchase wedding trousseau and accessoriesObjective: Kaya discount vouchers on purchase.

Opportunity: 115 Lakh Hits every month on these websites.

Page 18: Marketing Plan for Bridal Services

Top 10 Honeymoon Travel PackagesOpportunity: Couples will book packages months before weddingObjective: Kaya discount vouchers on purchase

Make My Trip

• Traffic Per Month: 181,17,000

Cleartrip

• Traffic Per Month: 91,73,400

Yatra

• Traffic Per Month: 63,55,600

Go Ibibo

• Traffic Per Month: 60,70,600

Ixigo

• Traffic Per Month: 24,62,800

Expedia

• Traffic Per Month: 21,68,800

Travel Guru

• Traffic Per Month: 11,77,600

Thomas Cook

• Traffic Per Month: 11,20,800

Cox and Kings

• Traffic Per Month: 4,56,000

Kesari Tours

• Traffic Per Month: 2,68,800

Opportunity: 461 Lakh Hits every month on these websites.

Page 19: Marketing Plan for Bridal Services

Top 10 Fashion Blogs

Vanity No Apologies

• Traffic Per Month: 2,93,500

• Blogger - Anshita Juneja

Akanksha Redhu

• Traffic Per Month: 1,43,400

• Blogger - Akanksha Redhu

Stylish By Nature

• Traffic Per Month: 1,17,300

• Blogger - Shalini Chopra

Shopaholic Diaries

• Traffic Per Month: 99,700

• Blogger - Nitika Bhatia

Fuss

• Traffic Per Month: 91,000

• Blogger - Rhea Gupte

Tanvii

• Traffic Per Month: 82,900

• Blogger - Tanvi Rastogi

Style Fiesta

• Traffic Per Month: 72,100

• Blogger - Masoom Minawala

Style Drive

• Traffic Per Month: 71,900

• Blogger - Aayushi Bangur

Fashion Flite

• Traffic Per Month: 70,400

• Blogger - Surbhi Gambhir

Cosmo Chics

• Traffic Per Month: 69,000

• Blogger - Garima & Shivi

Opportunity: Brides will search here for fashion inspirationsObjective: Banner Ads, Articles

Opportunity: 11 Lakh Hits every month on these websites.

Page 20: Marketing Plan for Bridal Services

Top 10 Wedding Facebook PagesBollywood

Shaadis

•Likes: 5,08,441•Wedding trends and inspirations

Indian Wedding Site

•Likes: 5,01,515•Online wedding resource

Wedding Style

•Likes: 4,25,175•Fashion - Online Community

Wedding Sutra

•Likes: 3,99,477•Wedding e-magazine

Big Fat Indian Wedding

•Likes: 2,16,774•Wedding inspiration and tipsBig Indian

Wedding

•Likes: 1,04,666•Wedding planning resources

Wedding Style

•Likes: 90,341•Share wedding ideas

Shaadi Invite

•Likes: 87,155•Wedding Planning ideas

Dream Indian Wedding

•Likes: 72,344•Indian Wedding blog

Indian Wedding

•Likes: 56,207•Online Community

Opportunity: Brides will visit these for wedding ideas, inspirationsObjective: Sponsored ads, Wall Posts, Contests and Discount Vouchers

Opportunity: 24 Lakh Hits every month on these websites.

Page 21: Marketing Plan for Bridal Services

Top 10 Wedding Twitter Pages

Shaadi Magic

•Followers: 14,200•Wedding inspirations

Marry Me Weddings

•Followers: 8,150•Wedding blogger

Indian Wedding Site

•Followers: 3,770•Wedding Planning Tweets

Bollywood Shaadis

•Followers: 3,432•Wedding Tips

Wedding Experts India

•Followers: 3,036•Wedding planning tipsShaadi Belles

•Followers: 2,730•Wedding Blog and resources

Weddings India

•Followers: 2,528•Wedding planning ideas

Shaadi Specialists

•Followers: 2,118•Wedding Directory

Big Indian Wedding

•Followers: 1,751•Wedding resources

Crazy Indian Wedding

•Followers: 1,308•Wedding Blog

Opportunity: Brides will visit these for wedding ideas, inspirationsObjective: Promotional tweets, Contests and Discount Vouchers

Opportunity: 43 Thousand Hits every month on these websites.

Page 22: Marketing Plan for Bridal Services

Top 10 Wedding Instagram Pages

Indian Wedding Mag

•Followers: 68,000•Online wedding resource

Indian Weddings

•Followers: 53,507•Wedding blog

Wed Me Good

•Followers: 37,112•Online Wedding portal

Bazaar Bride

•Followers: 25,200•Luxury brand showcase

Big Fat Indian Wedding

•Followers: 19,083•Wedding blogWedding Sutra

•Followers: 17,947•Wedding resources

Wedding Plz

•Followers: 11,086•Wedding planning ideas

Shaadi Belles

•Followers: 4,704•Wedding inspirations

Indian Wedding Site

•Followers: 4,600•Wedding inspirations

Shaadi Mubarak

•Followers: 4,183•Bridal tips - Dresses, Makeup

Opportunity: Brides will visit these for wedding ideas, inspirationsObjective: Promotional Images, Contests and Discount Vouchers

Opportunity: 2.5 Lakh Hits every month on these websites.

Page 23: Marketing Plan for Bridal Services

Top 10 Wedding Pinterest Pinners

Indian Wedding Site

•Followers: 14,268•Wedding Planning Resource

Big Fat Indian Wedding

•Followers: 13,175•Wedding blog

Big Indian Wedding

•Followers: 11,868•Wedding resource

Maharani Weddings

•Followers: 10,310•Wedding inspirations

Shaadi Belles

•Followers: 7,283•Wedding inspirationsWedding

Experts India

•Followers: 4,858•Wedding Organizer

Wed Me Good

•Followers: 4,090•Online Wedding portal

DV Wedding Planners

•Followers: 2,479•Wedding Planning Tips

Shaadi Simplified

•Followers: 2,033•Wedding Planning Tips

Your Dream Vivaah

•Followers: 1,698•Wedding Planning Tips

Opportunity: Brides will visit these for wedding ideas, inspirationsObjective: Promotional Images

Opportunity: 71 Thousand Hits every month on these websites.

Page 24: Marketing Plan for Bridal Services

Top 10 Wedding Youtube Channels

Beauty Mantra

• Subscribers: 55,156

• Bridal Makeup Tips

The Wedding Story

• Subscribers: 9,162

• Wedding Cinemato graphy

Leonard Hon Videography

• Subscribers: 7,985

• Wedding Cinemato graphy

Robles Video Productions

• Subscribers: 7,387

• Wedding Cinemato graphy

Jawad Mir

• Subscribers: 6,480

• Wedding Cinemato graphy

The Wedding Filmer

• Subscribers: 6,053

• Wedding Cinemato graphy

Rolling Canvas

• Subscribers: 3,566

• Wedding Cinemato graphy

Rosette Films

• Subscribers: 3,292

• Wedding Cinemato graphy

Picture Perfect

• Subscribers: 1,297

• Wedding Cinemato graphy

Dreamline Films

• Subscribers: 1,226

• Wedding Cinemato graphy

Opportunity: Brides will visit these for wedding ideas, inspirationsObjective: Video ads, Mention of Kaya Bridal package in Description

Opportunity: 1 Lakh Hits every month on these websites.

Page 25: Marketing Plan for Bridal Services

Top 5 Wedding Television ShowsOpportunity: Brides will watch these for wedding ideas, inspirationsObjective: Product Placement

Band Bajaa Bride

• On NDTV Good Times

The Big Fat Indian Wedding

• On NDTV Good Times

Perfect Bride

• On STAR Plus

Royal Weddings

• On Zoom Television

Shagun TV

• India’s First Wedding Entertainment Channel

Page 26: Marketing Plan for Bridal Services

Top 10 Wedding Magazines

Wedding Affair

•Bi-monthly•Readership: 8,70,000•Price (INR for Full page ad): 2,00,000

Plan Your Wedding

•Bi-monthly•Readership: 3,00,000•Price (INR for Full page ad): 50,000

Mehendi

•Monthly•Readership: 2,25,000•Price (INR for Full page ad): 25,000

Ravishing Wedding

•Monthly•Readership: 2,25,000•Price (INR for Full page ad): 61,000

Wedding Vows

•Monthly•Readership: 1,59,000•Price (INR for Full page ad): 75,000

Celebrating Vivaha

•Monthly•Readership: 1,50,000•Price (INR for Full page ad): 1,25,000

Shaadi•Tri-Annual•Readership: 1,50,000•Price (INR for Full page ad): 1,40,000

Suhaag•Annual•Readership: 60,000•Price (INR for Full page ad): 1,50,000

Bride & Style

•Quarterly•Readership: 51,000•Price: Unknown

Wedding Needs

•Monthly•Readership: Unknown•Price (INR for Full page ad): 12,000

Opportunity: Brides will buy these for wedding ideas, inspirationsObjective: Ads, Articles, Discount Vouchers to Customers

Page 27: Marketing Plan for Bridal Services

Top 10 Wedding Related Events

BMW India Bridal Fashion

Week

• All Major Cities

• Bridal Fashion Show

Celebrating Vivaha

• All Major Cities

• Wedding Trousseau Expo

Timeless Jewels

• All Major Cities

• Wedding Jewellery Expo

Times Gehena

• All Major Cities

• Wedding Trousseau and Jewellery Exhibition

Wedding Asia Exhibition

• All Major Cities

• Wedding and Jewellery Exhibition

Amazon India Fashion Week

•Delhi•Bi-annual fashion week by FDCI. Earlier sponsored by Wills Lifestyle.

Vogue Wedding Show

•Delhi•Bridal Fashion Show

Lakme Fashion Week

•Mumbai•Bi-annual fashion week by FDCI

Times Asia Wedding Fair

•Bangalore•South India's Largest Wedding & Jewellery Exhibition

Vivahamantra Expo

•Bangalore•Wedding & Jewellery Exhibition

Opportunity: Brides will visit these for ideas on trousseau, jewelleryObjective: Participation, Stalls Or Event Sponsorship

Page 28: Marketing Plan for Bridal Services

Top Bridal Make Up ArtistsOpportunity: Brides will book them months before the weddingObjective: Tie Up. Give Kaya Discount Vouchers on Booking

Ambika Pillai Gunjan Mongia

Vidya Tikari Michelle Montes

DELHI:

Namrata Soni Dimple Bathija

Jharna Shah Meghna Butani

MUMBAI:

Yani Shrivastva Alifiya Roshan

BANGALORE:

Page 29: Marketing Plan for Bridal Services

Top Bridal Make Up ArtistsOpportunity: Brides will book them months before the weddingObjective: Tie Up. Give Kaya Discount Vouchers on Booking

Arpita Ganguly Nabin Das

Kakoli Sengupta Ujjwal Debnath

KOLKATA:

Sunita Akriti Sachdev

A Ibrahim Noor

CHENNAI:

Tamanna Rooz Sachin Ghankutkar

HYDERABAD:

Page 30: Marketing Plan for Bridal Services

Top Wedding VenuesOpportunity: Couples will book them months before the weddingObjective: Give Kaya Discount Vouchers on Booking

The Manor, Friends Colony Radisson Blu Plaza, NH 8

The Lalit, Connaught Place Palm Courtyard, Gurgaon

DELHI:

Sahara Star, Vile Parle The Club, Andheri West

Sea Princess, Juhu The Leela, Andheri East

MUMBAI:

Tamarind Tree, Avalahalli The Taj West End, Race Course Road

BANGALORE:

Taj Exotica, Benaulim Park Hyatt Resort, Cansaulim

GOA:

Page 31: Marketing Plan for Bridal Services

Top Wedding VenuesOpportunity: Couples will book them months before the weddingObjective: Give Kaya Discount Vouchers on Booking

Taj Bengal, Alipore Hyatt Regency, Salt Lake City

Fortune Park, Panchwati ITC Sonar, JBS Haldane Avenue

KOLKATA:

Meadows at Green Park, Vadapalani The Ambica Empire, Vadapalani

Vivanta By Taj, Covelong Beach Maya Resort, Kanathur

CHENNAI:

Gandharva Mahal, Khajaguda The Park Hotel, Somajiguda

HYDERABAD:

Page 32: Marketing Plan for Bridal Services

Top Trousseau StoresOpportunity: Brides will buy this atleast a month before the weddingObjective: Give Kaya Discount Vouchers on Purchase

CTC Mall, Moti Nagar Chhabra 555, Chandni Chowk

Frontier Raas, South Extension Meena Bazaar, Lajpat Nagar

DELHI:

Jade Boutique, Pedder Road Chamee and Palak, Vile Parle

The Little Black Bow, Colaba Shruti Sheth Couture, Vile Parle

MUMBAI:

Jaamawar Minx, Kodihalli Samyakk, Richmond Road

BANGALORE:

Page 33: Marketing Plan for Bridal Services

Top Trousseau StoresOpportunity: Brides will buy this atleast a month before the weddingObjective: Give Kaya Discount Vouchers on Purchase

Adi Mohini Mohan Kanjilal, MG Road Smriti Apparel, Govind Mahal

Agnitaas Boutique, Ballygunge Sasya Boutique, Shakespeare Sarani Road

KOLKATA:

Kala Nikethan, T Nagar Aavaranaa, Alwarpet

Evoluzione, Srirampuram Nalli, T Nagar

CHENNAI:

Monk by MadhuVerma, Banjara hills Elahe, Banjara Hills

HYDERABAD:

Page 34: Marketing Plan for Bridal Services

Top Jewellery StoresOpportunity: Brides will buy this atleast a month before the weddingObjective: Give Kaya Discount Vouchers on Purchase

PC Jewellers, Pitampura Khanna Jewellers, Karol Bagh

Mehrasons Jewellers, Janpath Champalal jewellers, GK

DELHI:

Tanishq, Andheri West Kalyan Jewellers, Borivali West

TBZ Jewellers, Churchgate Amrapali Jewels, Juhu

MUMBAI:

Lakshmi Gold Palace, Maleshwram Bhima Jewellers, Dickenson Road

BANGALORE:

Page 35: Marketing Plan for Bridal Services

Top Jewellery StoresOpportunity: Brides will buy this atleast a month before the weddingObjective: Give Kaya Discount Vouchers on Purchase

Sawansukha Jewellers, Camac Street Anjali Jewellers, Arabinda Sarani

P.C.Chandra Jewellers, Bow Bazaar Syndicate Jewellers, Camac Street

KOLKATA:

G.R.Thangamaligai Jewellers, T.Nagar Joyalukkas, T.Nagar

Malabar Gold, Velachery Jeyachandran Gold House, Ranganathan street

CHENNAI:

Karni Jewellers, Banjara Hills Shree Jewellers, Basheer Bagh

HYDERABAD:

Page 36: Marketing Plan for Bridal Services

Top Wedding PlannersOpportunity: Couples will book them months before the weddingObjective: Give Kaya Discount Vouchers on Booking

The Wedding Rose Mansa Wedding Planners

Balaji Wedding Planners Vivaha Wedding Solutions

DELHI:

Elite Wedding Planner The Wedding Co.

Momente - Wedding Planners Marry Me – The Wedding Planners

MUMBAI:

Krafted Knots Rings & Roses Wedding Planners

BANGALORE:

Page 37: Marketing Plan for Bridal Services

Top Wedding PlannersOpportunity: Couples will book them months before the weddingObjective: Give Kaya Discount Vouchers on Booking

Krafted Knots Subh Muhurat

Wedding Sutra Shubh 'N' Blessed

KOLKATA:

Riyas Events Star Weddings

Nakshatra Wedding Planners Athithi Wedding Planners

CHENNAI:

Happy Weddings Purple Eyedeas

HYDERABAD:

Page 38: Marketing Plan for Bridal Services

Top CaterersOpportunity: Couples will book them months before the weddingObjective: Give Kaya Discount Vouchers on Booking

Bittoo Tikki Wala Caterers Chawla Caterers

Harisons Caterers Saltt Catering

DELHI:

Jyoti Caterers Soul Cuisine Caterers

Royal Caterers by Urban Restro Raju Caterers

MUMBAI:

Mark Caterers Indian Spicy

BANGALORE:

Page 39: Marketing Plan for Bridal Services

Top CaterersOpportunity: Couples will book them months before the weddingObjective: Give Kaya Discount Vouchers on Booking

Raju Caterer Gupta Caterers

Continental Catering Services Shantas Catering

KOLKATA:

Sandhiya Catering Service Sri Sri Caterers

Ennwyn Caterers Kamalambal Catering Services

CHENNAI:

Atul Caterers Hyderabad Catering Services

HYDERABAD:

Page 40: Marketing Plan for Bridal Services

Top Tent House and DecoratorsOpportunity: Couples will book them months before the weddingObjective: Give Kaya Discount Vouchers on Booking

FNP Weddings Malik Decor

Shaadi Online Vibes Entertainment

DELHI:

Wedding Decorators DG Decorators

Shubham Decorators Karan Decorators

MUMBAI:

Flowers By Design Melting Flowers

BANGALORE:

Page 41: Marketing Plan for Bridal Services

Top Tent House and DecoratorsOpportunity: Couples will book them months before the weddingObjective: Give Kaya Discount Vouchers on Booking

Modern Decorators Creation Events

Das & Company Florist Flower One Decoration

KOLKATA:

Jeevitha Decorator Ethnic Decors

G.R.Cine Decorators Absolute Decors

CHENNAI:

BST Decorators Jai Bhavani Flower Decorations

HYDERABAD:

Page 42: Marketing Plan for Bridal Services

Top Wedding PhotographersOpportunity: Couples will book them months before the weddingObjective: Give Kaya Discount Vouchers on Booking

Wedding Traditions Vivah Moments

Dot Dusk Rajesh Luthra Photography

DELHI:

The Wedding Salad Milind Ketkar Digital Photography

Anil Fernandes Art Royale Photography

MUMBAI:

Mark Swaroop Photography Neeta Shankar Photography

BANGALORE:

Page 43: Marketing Plan for Bridal Services

Top Wedding PhotographersOpportunity: Couples will book them months before the weddingObjective: Give Kaya Discount Vouchers on Booking

Anirban Brahma Photography Pixip Foto

Wedding Photosutra Magical Lense

KOLKATA:

Chennai Wedding Photographers Focuz Studios

Amar Ramesh Photography Zero Gravity Photography

CHENNAI:

Sree's Photography Wedding Stills

HYDERABAD:

Page 44: Marketing Plan for Bridal Services

Top Invitation Card DealersOpportunity: Couples will order cards months before the weddingObjective: Give Kaya Discount Vouchers on Order

Ravish Kapoor Designs S.S. Traders – Wedding cards4u

Classic Indian Wedding Cards Sumegha's Designer Wedding Cards

DELHI:

Parekh Cards Shantilal & Sons

Ravish Kapoor Innovative Invitations Mack Mark Cards

MUMBAI:

Inksedge Mayur Enterprises

BANGALORE:

Page 45: Marketing Plan for Bridal Services

Top Invitation Card DealersOpportunity: Couples will order cards months before the weddingObjective: Give Kaya Discount Vouchers on Order

Frescoes Gautam Cards

Bharat Agency Wedding Cards Saifee Wedding Cards

KOLKATA:

Lovely Cards Kothari Cards

Novelty Cards Lotus Invitations

CHENNAI:

Utsav Cards Arihant Cards

HYDERABAD:

Page 46: Marketing Plan for Bridal Services

Top Wedding Cake Bakeries

Monginis Ferns and Petals

Opportunity: Couples will order this months before the weddingObjective: Give Kaya Discount Vouchers on Order

RETAIL CHAINS:

The Sweet Boutique For the Love Of Cake

Exotic Cakes And Desserts Tuptakes

DELHI:

The Cake Boutique Sweet Passions

MUMBAI:

Mira's Dial A Cake Cakes All The Way

BANGALORE:

Page 47: Marketing Plan for Bridal Services

Top Wedding Cake BakeriesOpportunity: Couples will order this months before the weddingObjective: Give Kaya Discount Vouchers on Order

Kathleen's Short & Sweet The Cake Boutique

Arena Cakes Kolkata Cake Shop

KOLKATA:

Cake Square Cake Park

Just a Dream Gingerbread

CHENNAI:

Karachi Bakery The Dream Cakes

HYDERABAD:

Page 48: Marketing Plan for Bridal Services

Top 4 Wedding Malls

Shagun Wedding Mall

• Shakespeare Sarani, Kolkata

• Bridal Wear and Jewellery

CTC Mall

• Moti Nagar, Delhi

• Bridal Wear and Jewellery

Wedding Souk

• Pitampura, Delhi

• Bridal Wear and Jewellery

Gold Souk

• Sushant Lok, Gurgaon

• Wedding Jewellery

Opportunity: Brides will visit these for shopping before the weddingObjective: Kiosks, Experiential Marketing

Page 49: Marketing Plan for Bridal Services

Top 5 Grooms Wear Stores + Etailers

Manyavar

• Location: All major

cities• Monthly Traffic on e-Commerce Website: 2,12,200

Raymond• Location:

All major cities

• Monthly Traffic on e-Commerce Website: 1,16,600

Diwan Saheb

• Location: North India

• Monthly Traffic on e-Commerce Website: 36,500

Mohanlal Sons

• Location: North India

• Monthly Traffic on e-Commerce Website: 30,500

Millionaire Bombay

• Location: Mumbai

• Monthly Traffic on e-Commerce Website: 10,000

Opportunity: Grooms will visit these months before the weddingObjective: Give Kaya Discount Vouchers on Purchase

FOR THE GROOM

Page 50: Marketing Plan for Bridal Services

Top Mens SalonsOpportunity: Grooms will book them months before the weddingObjective: Give Kaya Discount Vouchers on Booking

FOR THE GROOM

Affinity Salon Ambika Pillai

Jawed Habib

DELHI:

Truefitt and Hill Vikas Marwah

Kumar Hair Dressers

MUMBAI:

Play Salon Velvete Lounge

BANGALORE:

Studio 44 Chill Breeze Salon

CHENNAI:

Manea Mirrors

HYDERABAD:

Page 51: Marketing Plan for Bridal Services