marketing plan for a new honda family 4wd
DESCRIPTION
Marketing strategy recommendations for Honda's yet to launch Family SUV, Email me for more details.TRANSCRIPT
![Page 1: Marketing Plan for a New Honda Family 4WD](https://reader035.vdocuments.us/reader035/viewer/2022062300/55783287d8b42a9b438b535f/html5/thumbnails/1.jpg)
A MARKETING PLAN BY
THE USUAL PROSPECTS
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SITUATIONAL AND COMPETITOR ANALYSIS
DEMANDING CUSTOMERS COST SENSITIVE, YET TECH SAVVY AND ENVIRONMENT CONSCIOUS
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EXPLOITING THE OPPORTUNITIES
STRENGTHS• GREENEST AUTOMAKER OF
2004, 2007
• AWARD FOR EXCELLENCE IN RESPONSIBLE ENGINEERING
• ACCORD HYBRID WINS BEST FUEL ECONOMY IN 2006 IN $30,000 TO $45,000 CATEGORY
• INSIGHT EARNS HIGHEST FUEL ECONOMY RATING IN 2005
• TECHNOLOGY OF THE YEAR IN 2002
OPPORTUNITIES
• GROWING ENVIRONMENTAL AWARENESS
• LEAST FAULTY VEHICLE
• TECHNOVATION
![Page 4: Marketing Plan for a New Honda Family 4WD](https://reader035.vdocuments.us/reader035/viewer/2022062300/55783287d8b42a9b438b535f/html5/thumbnails/4.jpg)
MARKETING OBJECTIVES
• 15% OF FAMILY SUV MARKET BY 2010• IMAGE MAKEOVER
FROM TO
• SUPPORT
![Page 5: Marketing Plan for a New Honda Family 4WD](https://reader035.vdocuments.us/reader035/viewer/2022062300/55783287d8b42a9b438b535f/html5/thumbnails/5.jpg)
MARKETING STRATEGIES
• PRICE STRATEGY
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• PROMOTION STRATEGY • CHALLENGE STRATEGY
‘MEMORIES OF TOMORROW’
• DREAM MARKETING STRATEGY
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![Page 8: Marketing Plan for a New Honda Family 4WD](https://reader035.vdocuments.us/reader035/viewer/2022062300/55783287d8b42a9b438b535f/html5/thumbnails/8.jpg)
![Page 9: Marketing Plan for a New Honda Family 4WD](https://reader035.vdocuments.us/reader035/viewer/2022062300/55783287d8b42a9b438b535f/html5/thumbnails/9.jpg)
• PRODUCT STRATEGY COUNTER “STEREOTRAPPING” FOCUS ON PERFORMANCE ATTITUDE FUNCTIONALITY
• PLACE STRATEGY DISTRIBUTION STRATEGIES
![Page 10: Marketing Plan for a New Honda Family 4WD](https://reader035.vdocuments.us/reader035/viewer/2022062300/55783287d8b42a9b438b535f/html5/thumbnails/10.jpg)
BUDGET
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SCHEDULE
![Page 12: Marketing Plan for a New Honda Family 4WD](https://reader035.vdocuments.us/reader035/viewer/2022062300/55783287d8b42a9b438b535f/html5/thumbnails/12.jpg)
DRIVEN ON ALL FOURS
POWERED BY DREAMS