Marketing Plan

Product mixCharacter dolls (Princess, The thief, witch, king, queen)Jewelries and cloth for the character dolls.Toy house, just like the palace or tower. We can product all things in the movie in a small size.BackPsychographicAlmost children be attracted by cartoon movies. Live in a fairy tale word usually be their dream. So our product sale to:Children who interested in the Parents who have childrenAny people who have a childlike innocence -BackGeographicToy is not the necessary thing for the life so it will be come a kind of produce who have middle in come. For shop, they want to make the product sell easily.So we make product be sale in:Urban supermarket or mallCinema Disneyland or park with fairy tale themePlace mix Place to sell and product need will be very important. First is the product factory need stay a place where can transfer thing easily and do not have very higher price of land.Sell place, is need to be in urban where live people with middle or higher income. We can put product in the supermarkets, toy mall and also can put it in cinema to sell.Price mixThe price of the toys should be accepted by almost parents who get normal jobs. One character doll should be around 50 yuan. We also can make some doll in small size. And make it in a lower price. To make it can be accept by childs pocket money.BackPromotion wayPosters in supermarket and mall Advertisement on TVMake some agreement with some snacks companies to make the cartoon picture on the package of snacks. The other way movie have be a kind of promotion of the products.Back

Marketing way total viewProduct toys of the character in the movie and the boat or house in the movie. In order to sell to children or their parents. Sell place should be a urban the and put toys in the supermarket or mall but also can be sell in cinema. When move be knew by almost people it should be a good time to sell things.

Childrens dream is very easy. The life the want to get just is no any sadness. Just like princess can live with her prince. Cinderella can wear her crystal shoes. So our product need trying to make more people feel life is easy or holpful.