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Marketing plan for“Dress-for-success”

Corporate Suit/ Swim wear

BY SAJNA FATHIMA

Brand name:

Master life

Tagline:

“Dress for success in life and career”

logo

Business suits are available in all sizes and in every color of the rainbow.

Devising a dress-for-success plan can contribute to a person's personal and business success.

Change the face of the corporate garment industry by a combination that serves twin purposes

“Dress-for-success”

Top level and middle level managers of bigcorporates and top executives of public and privatesector companies prefer to wear corporate suitsfor a professional outlook.

These people will be following very busy schedulesand they will be seldom having time for full mealsor regular exercising.

Market segmentation

Dress-for-success are primarily designed for toplevel and middle level managers of corporate giants.

Normally, its difficult for them to fit swimming andsimilar exercises into their schedules due to heavyworkloads.

Besides, they find it difficult to carry swim suits alongwhen they travel around.

Target market selection

A corporate suit which serves the business andpersonal interest of the top and middle levelmanagers intrested in swimming and watersports.

A suit which motivates the busy managers toexercise by making it possible for them to jump intoswimming pools whenever they feel like doing so.

Enable them to be healthy while still being in theprofessional outfits.

Brand Positioning

The suits are exclusively meant for the elite class and hence they are offered for a premium price.

The suits are custom made and will be available in all sizes and colours.

The price of the suit may vary from 20000 to 60000 Indian rupees depending on the grade of the clothing material.

Pricing Strategy

Since the target customers are less in volume,TV commercials and newspaper ads are notresorted to.

The product will be popularized throughInternet and direct advertising.

Ad’s will be placed in those websites frequentlyvisited by corporates and e-mails will be sent tothe prospective clients.

Promotion Strategy

The product will be marketed directly by the salespersonnel's of the company.

A push strategy is implemented by providingincentives and commission to the sales executives.

The unique selling proposition put forward by thecompany is that the product benefits the ownerboth professionally as well as personally.

Marketing strategies

The company plans to sell 1000 suits in the first year with a 10% margin.

The sales projections for the second and third years respectively are 1500 and 2000 respectively.

If the company could achieve the sales minimum 800 suits in the first year, then it can run profitably.

Sales Forecasts

This corporate cum swimming wear will be an addedadvantage to the top executives by saving their time andsafeguarding business and personal interests.

Conclusion