Bilingual Personal Marketing Workshops for Latinos in NYC Who Have Something to Sell

By: Anllelic Lozada, M.S.Personal Marketing Coach | NYCwww.marketingparatucarrera.com

Anllelic Lozada, M.S. is a Personal Marketing Coach in New York City, where she helps Latino solopreneurs and independent professionals, who feel uncomfortable selling themselves.

Through her weekly newsletter in Spanish, Vendete, her online courses, bilingual workshops and one-on-one virtual coaching, she helps you shine with your own Light to attract more and better clients.

After 10yrs as a marketing executive for brings brands like PR Newswire & The Huffington Post, Anllelic decides to combine two of her passions, marketing & spirituality, to help other Latinos make money with their passion and talents.

Anllelic is a certified instructor with NYC Small Business Administration and a Certified Integral Coach candidate from the Asociación de Coaches Profesionales.

Anllelic earned a Masters Degree in Business Leadership with concentration in International Marketing, and a Bachelor’s Degree in Advertising with minors in Marketing and Psychology.

Learn more in: www.anlleliclozada.com

“Marketing Para Tu Carrera” Objective:

Arm the Latino community in NYC with personal marketing training in their language, through one day

workshops & 4-5 week training programs that help them sell themselves better in order to shine with their

own light and sell more.

“Marketing Para Tu Carrera” Benefits for Your Group / Org:

Free marketing training for your group, where you’ll be adding value to your services and impacting the

economy through professional development.

Workshops are conducted FREE of charge in exchange of promotion to your database OR paid with a 50%

revenue split (costs in the range of $45 - $399/person).

Personal Marketing for Selling:#1: Sell Yourself Better to Sell More– Create your personal brand to position yourself as an

expert– How to define & reach your target market– The 4 elements of your personal brand: biography,

elevator pitch, headshot & online presence– How to attract clients versus going for them

#2: Attract More & Better Clients with Content– The two mayor errors that you can do BEFORE creating

a client attraction system– The 4 factors that will help you attract clients– 10 ideas for creating content to attract clients– The 4 factors you need to move prospects to clients

#3: Create Your Own M.A.P (Marketing Action Plan)– Drive sales generating S.M.A.R.T marketing goals– Hoe to create a strategy that builds on the resources

available to you today– How to formulate the promotional timeline for action– How to measure results, optimize & plan ahead

#4: Paid & Non-Paid Promotion: Advertising vs PR- Pros of advertising and public relations- Cons of advertising and public relations- When and why to use advertising & PR- Making advertising & PR work together

#5: DIY Your Online Brand- How to create a website or blog in Wordpress- Social Media 101- Your 3 core online branding elements- Planning, measurement & optimization

• Can be executed in Spanish or English• All workshops include worksheets

Personal Branding for Confidence:#1: Opening Moves: Making Initial Encounters – How to create your “30-Second Elevator Pitch” to

communicate your value in a memorable way– Knowing the value of a good handshake, eye contact and

the art of asking questions– How to remember names and handle introductions– How to exchange business cards flawlessly

#2: Business Dress: Professional Wardrobe & Handling Attire Problems

– How and where to buy your “3-Part Basics” to always look professional, without spending a lot

– Appropriate wardrobes for different occasions: the office, conferences, meetings and cocktails.

– Professional essentials, such as briefcases and notepads, that show you mean business

#3: Written and Verbal Communications: Etiquette and Protocol

– Nailing public speaking and client presentations– How to manage emails and thank-you notes– How to make the right phone impressions– How to manage conference calls and voicemails

#4: Business Meetings: Getting It All Together- Basic unspoken rules of business meetings: The Do’s &

Don’t’s- How to plan for a successful meeting- How to conduct a flawless meeting and get the most

out of it- How to get recognition for your work in front of your

boss- Casual business meetings: How to behave

#5: Influence: Success, Promotions and Decision Makers- How to be the best you can be- Learn to manage time and deadlines- How to be organized at work- Learn how to deal positively with a chronic complainer

and others at the workplace- Learn how to nurture a great relationship with key

decision makers

• Can be executed in Spanish or English• All workshops include worksheets

Want to help Latinos in NYC sell themselves better to thrive in their career or business?

Schedule a call or meeting with Anllelic Lozada @ www.calendly.com/anllelic/vendete

Want to learn more? Visit: www.marketingparatucarrera.com