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Page 1: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

Marketing Packages2020

Page 2: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

Exceed your fundraising goals this Dhul Hijjah and get exposure to millions across the globe

during the best of days

Page 3: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

LaunchGood’s Dhul Hijjah Challengebrings together thousands of Muslims and millions of dollars

in donations to support amazing campaigns like yours

Page 4: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

Automate your donations using the world’s largest online giving platform for Muslims.

Narrated Ibn Abbas:

The Prophet (peace and blessings of

Allah be upon him) said, “No good deeds

done on other days are superior to those done on these (first ten days

of Dhul Hijjah).”Sahih Bukhari

RAISED DONORS VISITS$2M 21K 310K

Dhul Hijjah Challenge

2020 PROJECTIONS

2019RAISED DONORS VISITS

$1.3M 15K 220K

Page 5: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

AwarenessReach tens of thousands in an instant

Our audience is primarily professionals, very well-educated, and wealthy – both Muslims and

non-Muslims who appreciate Islam

18-34 None $0-$59K

IncomeEducationAge

$60-$99K $100K+35-54 College55+ Grad

Page 6: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

BUILD AN INSPIRED FUTURE

RAISED AWARDS

PRESS

We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform.

LaunchGood is a donation-based crowdfunding platform for the global Muslim community of 1.6 billion people.

Co-founders Chris Blauvelt, Amany Killawi and Omar Hamid

Page 7: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

1. Daily Competitions 2. Marketing Packages

Two ways to enhance your fundraising goals

Page 8: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

Competition: $39,750

Marketing Package: $172,904

Organic Donations: $629, 335

Page 9: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

Daily ContestWin up to $10K prizes given out daily!

Page 10: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

+$3,000+$2,000

+$1,000

+$750

+$500

Raise thehighest amount

Have the most supporters

How to winRaise the most money in 24 hours5 winners for both categories every 24 hours during Dhul Hijjah

How to winRaise the most money in 24 hours5 winners for both categories every 24 hours during Dhul Hijjah

+$3,000+$2,000

+$1,000

+$750

+$500

Daily Contest

We’re also multiplying prizes on the Day of Arafah. Win big!

Daily Contest to award top 5 campaigns in two categories!

Page 11: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

How it works

Check the leaderboard daily to see your standing! Winners will be determined at 7PM ET / 12AM UTC every day of Dhul Hijjah.

Campaigns can win on multiple days and up to $10K.

Marketing package features don’t count towards the contest. We want this to be as fair as possible!

Page 12: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

Marketing Packages Receive global donations and visual prominence

across our website, newsletter and social media

Page 13: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

HOMEPAGE FEATURE

NEWSLETTER

DHUL HIJJAH FEATURE GIVE LIST

HOMEPAGE BANNERTHANK YOU PAGE

YOUR CAMPAIGN

CAMPAIGN

THANK YOUFOR SUPPORTING

YOU MAY ALSO LIKE

CAMPAIGN

YOUR CAMPAIGN CAMPAIGN CAMPAIGN

Daily Marketing PackagesVariety of ways to get donations and visibility to your campaign

YOUR CAMPAIGN

CAMPAIGNCAMPAIGN CAMPAIGNYOUR CAMPAIGN

CAMPAIGN

CAMPAIGN

CTA

YOUR CAMPAIGN

CAMPAIGN

DHUL HIJJAH 7

GIVE LIST

YOUR CAMPAIGN

CAMPAIGN

CAMPAIGN

Page 14: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

Daily Marketing PackagesPackages will be awarded based on application.

3 Standard, 1 Premium and 1 Max available per day.

Standard Premium MAX

Overall Highest ROI High ROI + Visibility Max Donations + Visibility

Homepage feature 1st position

Dhul Hijjah feature 1st position

Give List 1st position

Thank you page feature 1st position

Newsletter 1st position

Homepage banner 1st position

Page 15: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

Daily Sponsorship PricingChoose which days & packages work best for you. Limit 1 day per campaign

DHUL HIJJAH DATES

1 2 3 4

5 6 7 8 9 10

Standard Premium MAX

Days 1-8 $500 $1000 $1500

Day of Arafah $1000 $2000 $3000Eid $500 $1000 $1500

Page 16: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

Return on Investment

TIER EXPECTED2-3X ROI

MAXIMUM ROI

Standard $500 $1500 Unlimited

Premium $1000 $2500 Unlimited

MAX $1500 $3000 Unlimited

RAMADAN CHALLENGE AVERAGE RETURN WAS: 3.1X

Page 17: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

Ramadan 2020 Marketing Packages Results

0

10

20

30

40

50

2.002.50

3.003.50

4.004.50

5.005.50

6.006.50

7.007.50

8.008.50

9.009.50

10.00

Num

ber o

f Cam

paig

ns

ROI

Average ROI for campaigns during Ramadan Challenge 2020

Page 18: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

FAQs

Do I have to have my campaign page ready to apply? Yes, you will have to include your campaign URL to apply. You have until July 8th to submit your application.

Am I guaranteed to get all the days I apply for? No. The LaunchGood team will review your application and determine if we can accept your campaign for the days you applied for.

How will I find out if I’m accepted?You will get an email with a confirmation of what days you got. Once you accept, we will send you an invoice.

How/when is payment due? Credit or bank transfer by July 15th (Strict deadline).

Can I have more than one spot with a Marketing Package? No, you will only be awarded (1) marketing package per campaign during the challenge. However, if you have more than (1) campaign, each campaign is eligible for (1) marketing package. ( E.g: If your organization has (2) active campaigns, each one can have their own marketing package)

How do features work? Let’s use an example. If you purchase a marketing package on day 5, your campaign will be featured from 7pm ET of day 4 until 7pm ET of day 5.

How do you determine Dhul Hijjah dates? Calculated, based on Fiqh Council of North America. As such;

First Day of Dhul Hijjah Challenge: Wednesday, July 22ndDay of Arafah: July 30thEid Day: July 31stDates may change according to FCNA

Page 19: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

Apply for a Package

Spots sold out last year. Due to high demand, we can’t guarantee enveryone interested will get a package. Higher quality campaigns will be prioritized.

Apply Now

Page 20: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

Let’s make this your best Dhul Hijjah yet!

Page 21: Marketing Packages 2020 · We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform. ... every 24 hours during

Thank you.