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Page 1: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

Marketing Packages2020

Page 2: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

Smash your fundraising goals this Ramadan and get exposure to millions across the globe

Page 3: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

LaunchGood’s Ramadan Challengebrings together thousands of Muslims and millions of dollars

in donations to support amazing campaigns like yours

Page 4: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

LaunchGood’s Ramadan Challenge is the first and the biggest online giving challenge for Muslims in the world

RAISED DONORS VISITS

$20M 110K 2.5M

Ramadan Challenge

2020 PROJECTIONS

2019RAISED DONORS VISITS

$12M 78K 1.7M

Page 5: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

AwarenessReach tens of thousands in an instant

Our audience is primarily professionals, very well-educated, and wealthy – both Muslims and

non-Muslims who appreciate Islam

18-34 None $0-$59K

IncomeEducationAge

$60-$99K $100K+35-54 College55+ Grad

Page 6: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

BUILD AN INSPIRED FUTURE

RAISED AWARDS

PRESS

We have fundamentally changed how the world thinks about Muslims, as the world’s largest faith rooted crowdfunding platform.

LaunchGood is a donation-based crowdfunding platform for the global Muslim community of 1.6 billion people.

Co-founders Chris Blauvelt, Amany Killawi and Omar Hamid

Page 7: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

1. Daily Competitions 2. Marketing Packages

2 Ways to Smash Your Fundraising Goals

Page 8: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

Penny Appeal USA ran several campaigns in Ramadan on LaunchGood. They got;

$39,750 from Daily Contest winnings

$172,904 from Marketing Packages ($50,000 investment)

$630, 885 from Organic Donations

$843,539 total raised from 23,077 donors!

“Since launching Penny Appeal USA in 2016, we have been honored to work in partnership with LG to help people here in the US and all over the world. Each year the LG partnership plays an important part of our Ramadan plans as the platform helps amplify our various campaigns

to thousands of new donors. We are also able to increase revenue for our peer-to-peer campaigns through their daily contests. LG has become essential to our Ramadan success.”

OUSSAMA MEZOUIPRESIDENT & CEO, PENNY APPEAL USA

Page 9: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

Daily ContestWin up to $30K in boosts

Page 10: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

+$5,000+$2,500

+$1,000

+$750

+$500

+$250

🥇🥇🥈🥈

🥉🥉

6-10

Raise thehighest amount

Have the most supporters

How to winRaise the most money in 24 hours10 winners every 24 hours during Ramadan!

How to winHave the most supporters in 24 hours10 winners every 24 hours during Ramadan!

+$5,000+$2,500

+$1,000

+$750

+$500

+$250

🥇🥇🥈🥈

🥉🥉

6-10

Daily Contest

We’re also multiplying prizes for the 27th Night. Win big!

Daily Contest to award top 20 campaigns in 2 Categories. Daily random giveaways!

Page 11: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

How it works

Check the leaderboard daily to see your standing! Winners will be determined at 7PM ET / 12AM UTC every day of Ramadan.

Campaigns can win on multiple days and up to $30K.

Marketing package features don’t count towards the contest. We want this to be as fair as possible!

Page 12: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

Marketing Packages Receive guaranteed donations and visual prominence

across our website, newsletter and social media

Page 13: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

AUTO-DONATIONS HOMEPAGE FEATURE

NEWSLETTER

RAMADAN FEATURE

HOMEPAGE BANNERTHANK YOU PAGE

YOUR CAMPAIGN

CAMPAIGN

THANK YOUFOR SUPPORTING

YOU MAY ALSO LIKE

CAMPAIGN

YOUR CAMPAIGN

YOUR CAMPAIGN CAMPAIGN CAMPAIGN

Daily Marketing PackagesVariety of ways to get donations and visibility to your campaign

YOUR CAMPAIGN

CAMPAIGNCAMPAIGN CAMPAIGNYOUR CAMPAIGN

CAMPAIGN

CAMPAIGN

CTA

YOUR CAMPAIGN

CAMPAIGN

RAMADAN 7

Page 14: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

Daily Marketing PackagesFirst come, first serve.

3 Standard, 1 Premium and 1 Max available per day.

Standard Premium MAX

Overall Highest ROI High ROI + Visibility Max Donations + Visibility

Auto-donations 1st position

Homepage feature 1st position

Ramadan feature 1st position

Thank you page feature 1st position

Newsletter 1st position

Homepage banner 1st position

Page 15: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

Daily Sponsorship TiersChoose which days & packages work best for you. Limit 3 days per campaign

RAMADAN DATES

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30

Standard Premium MAX

Days 1-10 $2000 $3000 $4000

Days 11-20 $3000 $4500 $6000

Days 21-30 $4000 $6000 $8000

Day 27 $5000 $7000 $9000

Price $2000 $3000 $4000

Page 16: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

Return on Investment

TIER GUARANTEED 2X ROI

EXPECTED3-4X ROI

MAXIMUM ROI

Standard $2000 $4K $8K Unlimited

Premium $3000 $6K $10K Unlimited

MAX $4000 $8K $12K Unlimited

Page 17: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

Example Case

Muslim Charity wants to build orphanage in Bangladesh. They need $100K.

$50K they raise on their own

$10K they expect to win from Daily Contest

Invest $12.5 in Marketing packages

- Max on 1st night

- Premium on the 15th night

- Standard on the 25th night

They are guaranteed $25K but expect $50K generated in donations.

INVESTMENT GUARANTEED 2X ROI

EXPECTED3-4X ROI

COMPETITION BOOSTS

$12.5K $25K $50K $10K

$110K raised!

Page 18: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

Facebook & Instagram Ads

Want social media ads as well? Use our expert team to run, optimize and track your social media ads to your campaign. $500 management for up to $5,000 in ads and just 10% thereafter. Expected ROI 1-5x.

Page 19: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

FAQs

Do I have to have my campaign page ready to apply? No. But you do have to share what your project is about, goal, etc in the form.

Am I guaranteed to get all the days I apply for? No. The LaunchGood team will review your application and determine if we can accept your campaign for the days you applied for.

How will I find out if I’m accepted?You will get an email with a confirmation of what days you got. Once you accept, we will send you an invoice.

How/when is payment due? Credit card or bank transfer by April 24th.

How do features work? Let’s use an example. If you purchase the 27th Day Marketing Package, your campaign will be featured starting from 7PM ET on Day 26 until 7PM ET on Day of 27th.

How do you determine Ramadan dates? Calculated, based on Fiqh Council of North America. As such;

First Day of Ramadan: Friday, April 24th27th Day: May 20thLast Day of Ramadan: May 23thEid Day: May 24th

Page 20: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

Apply for a Package

Spots sold out last year. Due to high demand, we can’t guarantee enveryone interested will get a package. Higher quality campaigns will be prioritized.

Apply Now

Page 21: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

Let’s make this your best Ramadan yet!

Page 22: Marketing Packages 2020 · $172,904from Marketing Packages ($50,000 investment) $630, 885 from Organic Donations – $843,539 total raised from 23,077 donors! Since launching Penny

Thank you.