marketing organisation
DESCRIPTION
TRANSCRIPT
MARKETING ORGANISATI
ON
PRESENTATION BY :AMEY WAGH
VINOD DHIKALERAHULCKHOPADE
CONTENT INTRODUCTION TO MARKETING &
ORGANISATION MEANING OF MARKETING
ORGANISATION PRINCIPLES OF MARKETING
ORGANISATION IMPORTANCE OF MARKETING
ORGANISATION TYPES OF MARKETING ORGANISATION &
STRUCTURE
INTRODUCTION Marketing can be simply defined as “
Process of Creating & Delivering Standard of Living of Society .
Marketing is the Beginning & End of all Business Activities.
Marketing is a Process of Create Time & Place Utilities.
INTRODUCTION Organisation is simply a Group of People
working with a Common objective with a Motive of Profit Earning.
Organisation is a Mechanism through which Managerial Philosophy is Translate into Action.
MARKETING ORGANISATION
Marketing Organisation is an Orienting point for Cooperative endeavors and a Structure of Human Relationship.
It is Composed of Group of Individual straining jointly to reach qualitative and quantitative personnel selling objectives and bearing both informal and formal relation to one another.
Marketing Organisation is the Foundation of Effective Sales Planning for Systematic execution of Plan and Policies.
PRINCIPLES OF MARKETING ORGANISATION
Principle of Organisation Principle of Objectives Principle of Specialisation Principle of Co ordination Principle of Authority Principle of Responsibilities Principle of Definition Principle of Correspondance Principle of Span of Control Principle of Continuity
IMPORTANCE OF MARKETING ORGANISATION It helps in Administration and
Management of Marketing Policies.
It helps in Expansion and Growth of Organisation and its Activities
It helps in Unity of Command
It helps in achieving objectives
IMPORTANCE OF MARKETING ORGANISATION Its Permits Optimum Use of Resourses.
Co-ordination of Different Departmental Activities.
Effective Marketing Manager can Satisfy various types of Consumer and their different tests with the same product by converting them properly.
TYPES OF MARKETING ORGANISATION
1.FUNCTIONAL
2.PRODUCT
3.MARKET
4.CUSTOMER
5.COMBINATION OF 4
TYPES OF MARKETING ORGANISATION
FUNCTIONAL TYPE OF MARKETING ORGANISATION
In Functional type of organisation the activities are grouped on the basis of function to be performed as product planning ,marketing research,advertising and sales.
This is the most simple and common type of organisation structures of marketing tasks.
Each main function is sub-divided into various sub-function to be performed to attain the objectives such as MARKETING,FINANCE AND PRODUTION.
Each sub-function is delegated to separate manager under the control of marketing manager and such manager are responsible to marketing manager who report to executives.
TYPES OF MARKETING ORGANISATION
PRODUCT TYPE OF MARKETING ORGANISATION
In Product marketing organisation forms assigns to product manager with the responsibility for marketing decisions of particular product or groups of product.
The product manager acts as a Little manager.
The product manager takes and executes decision regarding matter like advertising and sales promotion.
This type of structure is best suited to industries producing different products or brands.e.g.Amul,hindustan uniliver.etc.
TYPES OF MARKETING ORGANISATION
MARKET ORIENETD MARKETING ORGANISATION
Market marketing organisation used by big companies who serve large number of customer spread over large territory.
TYPES OF MARKETING ORGANISATION
CUSTOMER ORIENTED MARKETING ORGANISATION
In customer marketing organisation ,structure concentration is on the type of customers and separate groups are designated responsible for marketing programmes for their different classes of customer such as
DISTRIBUTORS RETAILERS AND CUSTOMERS.
Full attention can be paid to each classes of customers and the problems can be understood by the organisation .
Contact with customers regularly.
Helpful to estimated demands and satisfy them.
TYPES OF MARKETING ORGANISATION
COMBINED MAARKETING ORGANISATION