marketing opportunities -...
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M A R K E T I N G O P P O R T U N I T I E S
Reach a worldwide audience of engagedprofessionals working in Data ManagementDATAVERSITY.NET
The following sponsor and marketing opportunities are designed to position your company as a valuable educational resource in the data and Data Management communities connected by DATAVERSITY. Program options include an integrated set of promotional and communication tools designed to complement and reinforce each other. Custom programs help to maintain the flexibility and modularity to match your messaging preferences, positioning, and budget. Our diverse options allow your organization to build a robust marketing campaign and will help you diversify your advertising efforts with the highest returns.
WHO WE AREDATAVERSITY provides a variety of educational resources for information technology (IT) professionals, executives, and business managers working with data. Our worldwide community of practitioners, advisers, and customers participate in and benefit from DATAVERSITY’s face-to-face and online conferences, articles, blogs, webinars, online training programs, news feeds, and more. The DATAVERSITY network is a vast community of engaged professionals. As subscribers, they enjoy access to a deep knowledge base of presentations, research, and training materials, plus discounts off many educational resources including webinars and conferences.
MISSION STATEMENTThe DATAVERSITY mission is to provide the single best source of education for anyone working with data in their professional life. If you need to learn how to implement and/or manage a data-driven business solution, we want you to be able to find the answers at DATAVERSITY.
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Sponsorship & Marketing Programs
“DATAVERSITY has not only
conferences, but the website, all the
blogs, webinars… and they all add to
the total experience” – DAMA Member
“When we bring people together it
results in a richer conversation around
practical value and the potential of
new technologies.” – Tony Shaw, CEO
“The networking opportunities are
amazing… I always feel like I leave
enriched” – Conference Attendee
DATAVERSITY subscribers all have one thing in common: They work with data.
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Worldwide Subscribers
Media StatisticsWEBSITE
Monthly Unique Visitors: 130,000+Monthly Page Views: 220,000+
Active Industry Bloggers: 93
Desktop Visits: 81%Mobile Visits: 19%
NEWSLETTERS
DATAVERSITY WeeklyTDANDATAVERSITY Webinars
Unique Subscribers: 80,000+
SOCIAL MEDIA
Twitter: 22,600+LinkedIn: 4,800+Facebook: 6,400+YouTube: 4,800+DV Community: 2,600+
Demographics & Audience Engagement
Executive Management (CIO, CTO, CEO, CDO, Executives, Directors,
and Managers)8%
Technology (Architects, Modelers, IT Managers,)
41%Information /
Data Governance
27%
Business Intelligence / Analytics /
Data Scientists24%
Decision Makers
Top 10 Industries Percentage
Banking and Financial 17%
Technology 10%
Consulting 10%
Healthcare 8%
Insurance 8%
Education 7%
Government 7%
Electronics 6%
Other 6%
Retail 4%
Manufacturing 4%
DG VisionWashington, D.C.- Expected Attendance: 400+- Conference Themes: Data Governance,
Information Quality, Stewardship, Metadata, MDM, and more
- Special program for government andpublic sector employees
- Website: datagovernancevision.com
DATA ARCHITECTURE SUMMITChicago, IL- Expected Attendance: 300+- Conference Themes: Data Architecture,
Analytics, Database Management, Metadata, Governance, Enterprise Semantics, Knowledge Graphs, and more
- Website: dataarchitecturesummit.com
MEET YOUR CUSTOMERS FACE TO FACEGet a chance to meet your customers in the exhibit hall and build new relationships. DATAVERSITY produces several conferences on the industry’s hottest topics to help you expand your customer base. As an event sponsor, you will also get additional perks, like 10% off all digital programs.
ENTERPRISE DATA WORLDSan Diego, CA- Expected Attendance: 1,000+- Conference Themes: MDM, Data
Integration, Analytics, EIM, Metadata, Modeling, Information Quality, Data Governance, Data Architecture, Big Data, and more
- Website: enterprisedataworld.com
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Event Sponsorships
For a current list of DATAVERSITY events, visit dataversity.net/conferences.
DATA GOVERNANCE & INFORMATION QUALITY San Diego, CA- Expected Attendance: 650+- Conference Themes: Data Governance, Information Quality, Stewardship, Metadata, and more
- Website: dgiqconference.com
Featuring
Enterprise Analytics OnlineOctober 7, 2020Expected Registrations: 2,000+Topics: Data Science, Analytics, Data Governance, Data Strategy, and moreeanalyticsonline.com
Data Architecture OnlineJuly 15, 2020Expected Registrations: 3,000+Topics: Data Architecture, Data Lakes, Data Warehouses, and new technologiesdataarchitectureonline.com
MEET YOUR CUSTOMERS ONLINEWith DATAVERSITY online events you can position your brand in front of hundreds of registered attendees without the overhead and expenses of traveling, staff, shipping booths, marketing materials, and handouts. Each online event guarantees a minimum of 1,200 unique registered attendees.
Enterprise Data Governance OnlineJanuary 22, 2020Expected Registrations: 4,000+Topics: Data Governance, Data Quality, Data Stewardship, and moredatagovernanceonline.com
For a current list of DATAVERSITY events, visit dataversity.net/conferences.
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Online Event Sponsorships
For more information about online conferences, contact Warwick Davies at +1-781-354-0119 or [email protected].
Advanced Analytics- Join William McKnight as he discusses the latest trends in Analytics, Data Science, AI, and more.
- This series runs on the second Thursday of each month, in partnership with MCG Global Services.
Data Architecture Strategies• - Join Donna Burbank as she discusses
the innovative changes and challenges a Data Architect faces from day to day.
- This series runs on the fourth Thursday of each month, in partnership with Global Data Strategy.
Real-World Data Governance- Join Robert S. Seiner as he presents real-world Data Governance topics each month.
- This series runs on the third Thursday of each month, in partnership with TDAN and KIK Consulting.
For more information about webinar sponsorships, contact Warwick Davies at +1-781-354-0119 or [email protected].
TURNKEY WEBINARSYou don’t need to build your own webinar to
reach our audience. Exclusive turnkey webinar sponsorships offer a 10-minute sponsor-driven
message you can deliver.
Data-Ed Online- Join Peter Aiken, Ph.D., as he covers hot topics in Data Management each month.
- This series runs on the second Tuesday of each month, in partnership with Data Blueprint.
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Webinars
TURNKEY WEBINARS
AD-HOC WEBINARSReach our webinar audience with your own
webinar topic, insights, and speakers. Webinars are produced by DATAVERSITY and
should be educational. No sales pitches.
Our webinar programs are unmatched in quality, attendance, registrations, and engagements. All webinar sponsors receive leads from the webinar. Sponsors also receive logo placement on the advertising webpages, registration confirmation email, reminder email, follow-up email, and on-demand video webpages featuring the recording of the webinar and presentation slides.
We send a handwritten email within two business days after each webinar to all registrants, sharing the links to the slides and recording, speaker-related information, and any other relevant information you’d like to pass onto your new potential customers.
Webinar topics and dates to be provided upon request.
Forums, experts, job postings, live conversations, sponsor area and videos, and more …
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The Community
For more information about the Community, contact Warwick Davies at +1-781-354-0119 or [email protected].
The DATAVERSITY Community is an exciting hands-on collaborative environment that is designed for users, experts, and sponsors to interact and learn about the latest technologies and best practices in the world of information management. It is the first collaborative community/social environment that is completely customizable to fit the way our members work, learn, and interact with industry professionals. You will be able to gain visibility for your offerings, capture insights from the community, interact with members, and share best practices all in a place where our community comes together in real time. Visit community.dataversity.net for a look at the possibilities.
Join our community, engage members and educate them on your technologies and solutions, and, most
importantly, create visibility for your brand.
• Collaborate and interact with an active audience• Publish your branded content, videos, and more• Access worldwide talent for building your team• Share product demos, launches, and other news• Get feedback on company ideas in real time• Place your top reps as experts in their field• Customize your brand’s portal to suit your needs• Be recognized as an authority in the data world
VisionDATAVERSITY provides collaborative programs, diverse content, and direct access to industry experts and partners so that our members can grow their knowledge, inspire one another, and become leaders in their organizations. The Community provides a means to connect with like-minded data peers and experts.
Sponsorship Benefits
Why Members Join• Free and open data community• Real-time advice from active members• Job opportunities• Learning through networking with others• Variety of topics and content to learn from• Access to product demos and new brands• Meeting like-minded pros to collaborate
See sponsor packages, details, and pricing at the end of this media kit.For more details about sponsoring, ask our sales team for the Community prospectus.
LET US HOST YOUR WHITE PAPER OR CASE STUDYDon’t have a paper for us to host? Our staff writers can write one for you!
HOSTINGHave a White Paper you’d like to promote? We are happy to publish your White Paper, promote it, and generate valuable leads for your enterprise.
DATAVERSITY-Written PaperLet DATAVERSITY researchers, writers, editors, and graphic designers create a White Paper for you. Provide us with a Subject Matter Expert (SME) to guide the content, and we’ll generate a paper that will in turn generate leads.
MULTIPLE SPONSORSWant your name on a hot topic, but have very few precious marketing dollars? Share sponsorship and byline on a Turnkey White Paper and share the cost.
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White Papers & Case Studies
For information about sponsoring our white papers, contact Norman Yaguda at +1-407-567-8308 or [email protected].
IT STARTS WITH A SURVEYSURVEYEach Research Paper starts with a survey. Sponsors can submit questions to be considered for
use in the survey. Receive a copy of the preliminary results and learn the hottest issues within your field of Data Management. All sponsors receive survey participant leads.
THE RESEARCH PAPERResearch Papers are published quarterly. They are roughly 20 pages in length, covering the
biggest topics in Data Management. Each paper is written by one DATAVERSITY writer in partnership with a minimum of one leading industry professional. Once completed, they are
published on the DATAVERSITY website and advertised to thousands of targeted contacts in our database. Papers are also printed and distributed at topic-appropriate DATAVERSITY conferences.
LOGO PLACEMENTLogo placement also starts with the survey. Have a company presence on the survey, appropriate accompanying emails, and in the preliminary results released to the survey participants. Each
sponsor will have their logo placed in the paper itself, on a sponsor page accompanied by a
company profile. Logo placements will also be on the advertising webpage, in all appropriate promotions, and in marketing emails.
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Research Papers
For more information about our Research Papers, contact Warwick Davies at +1-781-354-0119 or [email protected].
DATAVERSITY Upcoming WebinarsThis monthly newsletter features the upcoming month’s scheduled webinars, speakers, and sponsors. In addition, we occasionally highlight top on-demand DATAVERSITY webinars from previous months, as well as online conferences like Enterprise Data Governance Online. DATAVERSITY Training CenterThis monthly newsletter focuses on different courses and multi-course Learning Plans available in the DATAVERSITY Training Center. Courses cover a variety of topics under the Data Management umbrella, and are led by industry professionals.
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Monthly Email Newsletters
DATAVERSITY produces two monthly email newsletters that are delivered to our entire network: one for webinar promotions, and the other with online training opportunities available in our Training Center.
Place a digital advertisement in the footer of these emails to extend your reach to Data Management professionals who are working in the industry.
Ad space is 194 x 100 pixels.
For information about sponsoring our newsletters, contact Norman Yaguda at +1-407-567-8308 or [email protected].
THE DATA MANAGEMENT WEEKLY DATAVERSITY introduces new content every day. This weekly email is composed of news, articles, webinars, and blog posts published on DATAVERSITY.net. It offers a simple way to remind our network of the latest information being shared, and to consistently bring people back to our site week after week.Topics include, but are not limited to:• Data Governance• Data Modeling• NoSQL• EIM• Data Science• Business Intelligence• Analytics• Semantic Technologies• Smart Data• Big DataThis subscription-based newsletter is distributed to over 6,500 unique subscribers each Thursday. Sponsor ads can run consecutively, or by individual date selections throughout the year. For best results, consecutive advertising is recommended and rewarded with a 10% multi-ad discount.
Ad placement is limited to the sidebar. Standard size: 160px x 200px or less.
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Weekly Email Newsletters
For information about sponsoring our newsletters, contact Norman Yaguda at +1-407-567-8308 or [email protected].
THE WHITE PAPER WEEKLY
DATAVERSITY shares popular White Papers with our network. This weekly email is composed of both in-house and sponsored white papers. It offers a simple way to remind our network of the latest information being shared, and to consistently offer new educational resources to our subscribers.This newsletter is distributed to thousands of unique subscribers each Friday. Subscriber lists vary and are based on topics being covered in each email. Each email is sent to between 20k and 100k unique subscribers. White Papers, topics, and lists cannot be pre-determined.Sponsor ads can run consecutively, or by individual date selections throughout the year. For best results, consecutive advertising is recommended and rewarded with a 10% multi-ad discount.Ad placement is limited to the sidebar. Standard size: 160px x 200px or less.
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Weekly Email Newsletters
For information about sponsoring our newsletters, contact Norman Yaguda at +1-407-567-8308 or [email protected].
For more information about the DATAVERSITY Display Ads, contact Norman Yaguda at +1-407-567-8308 or [email protected].
DATAVERSITY.net sees over 130,000 unique visitors, and is averaging more than 220,000 page views each month. Reach a vast network of data professionals with one of these digital ad locations on the our website (as seen in the image below):HEADER- 729 x 90 pixels placed above the DATAVERSITY logoSIDEBAR- 300 x 250 pixels placed in the right-hand sidebar
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DATAVERSITY Website Display Ads
HomepageView
Secondary Page View
For more information about the TDAN Monthly Newsletter, contact Robert S. Seiner at +1-412-220-9643 or [email protected].
DATAVERSITY Education, LLC produces The Data Administration Newsletter and oversees the content published on TDAN.com, alongside Publisher and CEO Robert S. Seiner. TDAN.com has been active since 1997.
Bi-monthly, more than 7,100 subscribers receive updated articles, columns, blog posts, and news related to the data industry.
Topics covered by TDAN.com include, but are not limited to:
• Data Governance• Strategy• Architecture• Modeling• Data Quality• Metadata• Master Data Management
Ad placement options and sizes: • Top placement – text and image-- Image size: 150 px x 126 px-- Text should include: Title (up to 65 character spaces)Subtitle (up to 55 character spaces)Description (up to 340 character spaces) Link text (up to 60 character spaces)
• Banner ad at footer (size of 650 x 150 px)
All graphics should be at least a web resolution of 150dpiImage file: .jpg or .png
•
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TDAN Newsletter (Bi-Monthly)
For more information about the TDAN Display Ads, contact Robert S. Seiner at +1-412-220-9643 or [email protected].
THE DATA ADMINISTRATION NEWSLETTER The Data Administration Newsletter (TDAN.com) focuses on sharing Data Management approaches, best practices, solutions, and technologies to an avid reader base of managers, practitioners, and consultants. The online publication contains hundreds of pieces of valuable content from industry leaders and people actively engaged in all facets of Data Management.
Reach data professionals from one of these ad locations on TDAN.com:
HEADER• 729 x 90 pixels placed to the right of the TDAN.com logo
SIDEBAR• 125 x 125 pixels placed in the right-hand sidebar• 300 x 250 pixels placed in the right-hand sidebar
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TDAN.com Website Display Ads
TELL US YOUR MARKETING NEEDS –WE’LL BUILD A CUSTOM CAMPAIGNWe pride ourselves on our ability to create tailor-made campaigns to help you exceed your marketing goals. We can combine various programs or pieces of programs to reach the people within the industries that are most valuable to your company.Run a campaign on the DATAVERSITY website leading up to your conference sponsorship or combine a webinar and White Paper promotion to achieve the best ROI. Is your speaker an author? We can bring the publisher into the mix and promote their book as well.
DISCOUNTS
We offer discounts on multiple-program selection and cross-promotion of a campaign. We also offer an automatic 10% off all other programs when you sponsor a face-to-face conference or live event hosted by DATAVERSITY.
YOU’RE IN GREAT COMPANY!
Here are some of the companies who have sponsored campaigns with DATAVERSITY:
The professional relationship between ASG Software Solutions and DATAVERSITY has evolved into a true partnership. DATAVERSITY has helped ASG accomplish our marketing goals thanks to their marketing programs, focused strategies, and targeted creative inspiration. Together we have developed cost-effective, strategic, and creative marketing campaigns that have helped meet our marketing project and lead management goals. From their conferences and supporting White Papers, to online blogs, banner ads and webinars, these marketing tactics have enhanced our traditional marketing strategies, and have enabled us to get our message to the people we want to reach.
Daniel Butchko, Marketing Manager, ASG Technologies
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Having done numerous third-party activities and programs with multiple vendors throughout the past five years, I can say that working with DATAVERSITY stands out among top vendors who are simply a pleasure to collaborate with. Professional, proactive, and accommodating are just a few of the words I would use to describe any campaign we have worked on together. Lead deliveries are efficient and over-delivery is to be expected. Their ability to market their innovative activities and drive registrants is a true compliment to the content they provide their end-customers. Especially impressive to me are their webcasts, from awareness to fulfillment and follow-up. This is a top-notch organization, always ready to make magic happen!
Kathy Meara, WW Channel Marketing Program Manager, erwin
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Tailor-Made Campaigns
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For more information about sponsorships, contact Warwick Davies at +1-781-354-0119 or [email protected].
PRESS RELEASE COVERAGEHave some exciting news you want to share with DATAVERSITY subscribers? Send your press release to be covered in our Data Daily news section to Charles Roe at [email protected]. We will write up a short summary of your press release and hyperlink it back to the original report for you.
BLOG PROGRAMDoes your company have someone on staff who has worked in the Data Management industry for a minimum of 10 years and is interested in sharing their experiences in regularly published blog posts? We’d love to provide you the resources to get your voice heard! Blog posts themselves cannot be marketing plugs or sales pitches (there’s no faster way to turn off our subscribers), but show our readers you have sound advice and educated opinions about what’s happening in the industry, and you may earn their business.
Every blogger receives an individual contributor page and marketing exposure in our newsletters and social media posts. If interested, review the Blogging Guidelines and contact Charles Roe at [email protected].
YOU’RE IN GREAT COMPANY! Here are examples of a few companies who have participated in the DATAVERSITY Blog Program:
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Free Marketing Opportunities for You!
For more information about sponsorships, contact Warwick Davies at +1-781-354-0119 or [email protected].
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Sponsorship Pricing
Program Sponsorship Fee Lead Guarantee
Ad-Hoc Webinar $16,000 300
Turnkey Exclusive w/ 10-Minute Sponsor Segment $14,000 300
Co-Sponsored Webinar w/ 5-Minute Sponsor Segment $8,500 300
Add an Analyst $2,000
Multiple Webinars 10% off
Webinar Series Annual Sponsorship $75,000 2,000 Unique Leads - 1 Year
WEBINARS
Program Sponsorship Fee Lead Guarantee
Hosted White Paper or Case Study $5,000 100 Minimum Over 1 Month
Hosted White Paper or Case Study $7,500 250 Minimum Over 3 Months
Hosted White Paper or Case Study $10,000 350 Minimum Over 3 Months
DATAVERSITY-Written White Paper $15,000 300 Minimum Over 3 Months
Co-Sponsorship of DATAVERSITY-Written Paper $7,500 250 Minimum Over 3 Months
White Paper Cost Per Lead
$40 Per LeadStarting at $2,400 for 60 Leads
Based on Lead Purchase (Minimum of 60 Leads Required)
WHITE PAPERS & CASE STUDIES
Program Sponsorship Fee Lead Guarantee
ExclusiveSponsorship $25,000 600 Over 3
Months
Co-Sponsorship $10,500 800 Over 3 Months
RESEARCH PAPERS
CONFERENCES & EVENTSProgram Sponsorship Fee
Face-to-Face and Online Conferences Pricing Available Upon Request
Program Sponsorship Fee Lead Guarantee
Webinar & White Paper Combo $20,000 600 Minimum
Over 3 Months
BUNDLED PRICING
For more information about sponsorships, contact Warwick Davies at +1-781-354-0119 or [email protected].
Community Access
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Silver Gold Platinum
Discounts on Other Digital Services
Renewal Discount
Self-Management of Custom Site Included Included Included
“Meet the Sponsor” Video Included Included Included
”Conversation With” Video Not Included Included 1/year Included 2/year
Use of “Conversation With” Video Not Included Not Included Included
Demo Video Sponsor-Produced Sponsor-Produced Sponsor-Produced
Sponsor Calendar Included Included Included
Misc. Content (Guidelines Apply) Included Included Included
Forum Sponsorship Not Included Not Included 1 Forum Topic
Private Group Offering Not Included Not Included Included
Dedicated Portal
$10,000/Year $20,000/Year $30,000/YearLog On Included Included Included
Participation in Public Communities Included Included Included
Access to Public Content Included Included Included
Renew within 1 month of contract expiration 5% 10% 15%
Add-OnsAdvertisingWebsite Header Banner Ad $800/Month $800/Month $750/Month
Sidebar Ad $625/Month $625/Month $575/Month
Extended PortalUse of Existing Branding $7,000 $6,000 $5,000
Use of Unique Branding $8,500 $7,500 $6,500
VideosAdditional “Conversation With” Video $10,000 $9,000 $8,500
Online Conferences 10% 10% 15%
Sponsored Webinars w/ Lead Guarantees 10% 10% 15%
White Papers 10% 10% 15%
Research Papers 10% 10% 15%
DM Radio 10% 10% 15%
DV E-Newsletters 10% 10% 15%
TDAN E-Newsletters 10% 10% 15%
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Program Sponsorship Fee
Ad in One Newsletter $295
Ad in Two Newsletters $525
Ad in Three Newsletters $750
Ad in Four Newsletters $900
DATAVERSITY NEWSLETTERS & WEEKLIES
Program Sponsorship Fee
TDAN Newsletter Top Ad Text & Image $600
TDAN Newsletter Banner Ad Bottom $400
Sponsor Multiple Months 10% discount
TDAN NEWSLETTER (Bi-Monthly)
Program Sponsorship Fee Time on Site
Header (729px X 90px)
$895 1 Month
Sidebar Small(125px X 125px)
$395 1 Month
Sidebar Large(300px X 250px)
$495 1 Month
Sponsor Multiple Months 10% discount 2 or More Months
DATAVERSITY & TDAN WEBSITE DISPLAY ADS
For more information about digital sponsorships, contact Norman Yaguda at +1-407-567-8308 or [email protected].
DATAVERSITY EDUCATION, LLC13020 Dickens StreetStudio City, CA 91604
[email protected] | +1-310-337-2616
TONY SHAWFounder/CEO
[email protected] | +1-310-337-2616 x4
SHANNON KEMPEChief Digital Manager
[email protected] | +1-310-337-2616 x5
LAURA LUCHTDirector of Marketing
[email protected] | +1-310-337-2616 x6
CRISTINA LIMConference Operations Manager
[email protected] | +1-310-337-2616 x2
Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information on it.“ “
- Samuel Johnson
FOR MORE INFORMATION ON:
Online Event & Conference SponsorshipsWebinars | White Papers | Research Papers
Newsletter & Digital Display AdsDATAVERSITY Community
Warwick Davies:[email protected] | +1-781-354-0119
Norman Yaguda:[email protected] | +1-407-567-8308
FOR MORE INFORMATION ON:
TDAN.com
Contact Robert S. Seiner:[email protected] | +1-412-220-9643
DATAVERSITY.NET
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Contact Us
FOR MORE INFORMATION ON:
Blog ProgramCoverage of Press Releases & Editorial Content
Contact Charles Roe:[email protected] | +1-310-337-2616 x7