marketing on a budget feb 2013
DESCRIPTION
How to market yourself to the new consumer and your listings with limited money!TRANSCRIPT
Trends
• Rental Market• Boomerrangs• Foreign Investors• Mommy Bloggers
What is your Brand?
Re-Brand YOU
It’s Time to Update
• Consumer/Centric• Power of the domain name• Shift into Social Media mentality• What is your niche/passion?
Implement the BRAND
Re-Brand #1
New Photos
Photos
Get NEW Photos
Photos NOW
Get NEW Photos
Re-Brand #2
• Get a new logo• 99designs.com or
Freelogoservices.com or Logomojo.com
Re-Brand #3
• Use a company to develop your look– Creativethunderdesigns.com or
fiverr.com– [email protected]
Re-Brand #4
• Research your Brand Name –namechk.com
• Buy a domain for your blog
Target Market?
Marketing Plan
Marketing Yourself
• What you are doing now to market or prospect for biz?
• What are costs?• Where are your leads coming from?
Old School Marketing Yourself
• Shopping Carts• Billboards• Flyers• Chamber of Commerce/Networking • Church bulletins• Newspapers
Go New SchoolMarket THEM!
Hybrid Site• Jay Thompson's site• Dale Chumbley's Blog• Ines Hegedus-Garcia
Facebook Profile
Facebook BizAreweconnected.com
Twitter to Prospect
• Hootsuite.com• Socialoomph.com• Socialmadesimple.com• Socialmention.com• Klout
Youtube
Videos to Market YOU• Video for blogging• Video email
– eyejot.com–Iwowwe.com–Bombbomb.com
• Skype or Facetime or Google Hangout
• Video biz card
+ More Ideas• Yelp • Foursquare• Pinterest• Instagram• Happygrasshopper.com
Marketing for Listings
Listings Presentations• Keynote• Issuu.com• Slideshark• Animoto• Youtube• Prezi
Marketing your Listing
• Youtube video of home• Virtual tour • Single property sites-
homefinder.com• Zillow• Realtor.com
Marketing your Listing
• Twitter• Postlets.com• Facebook.com/marketplace• Blog• Qwiki• Foursquare
Videos to Market Listings
• Animoto• Tourwrist• Pixeet360• Qik or Ustream• Wellcomemat
Track it
Google Alerts
Google Anayltics
Webseo.com
Socialmention.com
Q&A Time
facebook.com/amysmytheharrisfacebook.com/amysmytheharris
Slideshare.net/amysharrisSlideshare.net/amysharris
Tinyurl.com/amyhdhatTinyurl.com/amyhdhat