marketing of professional services
TRANSCRIPT
Copyright © 2010 Accenture All Rights Reserved. 1Copyright © 2010 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Global Brand, Local People: Marketing professional services
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We’ve been doing this for yearsSocial media hype is overrated
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1. Client: People buy from people, not from brands
2. Candidate: The people make the brand, not vise versa
3. Employee: We are a people place, we care about your growth as a person and as a professional.
Accenture is a people business
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From communications through the brand…
BRAND
TargetsMonologueAwarenessPushScripted
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…to the brand as an enabler of connections
BRAND
Targets CommunitiesMonologue DialogueAwareness EngagementPush PullScripted Transparent
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The road ahead
A million reasons not to
X Loss of control
X Highly flammable
X Power shift
X Organizational shift
…but we’re in the business of connecting
V Real-time communications
V Transparency
V Authenticity
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Please connect for further discussion:
Jort Possel
Marketing Director Accenture NL
twitter.com/jortpossel
linkedin.com/in/jortpossel