marketing of green mobility · 6 uic sustainability conference / madrid, june 2010 fair...

Marketing ofGreen Mobility

EcoPassenger andEcoTransIT World

Ulrich Ostermayer, Speaker of EcoTransIT World &Head of Strategy and Process Optimization,DB Environmental Center, DB AG

2 UIC Sustainability Conference / Madrid, June 2010

What do they have in common?


To Enjoy Them Needs Transport andTransport Causes Carbon Dioxide


EcoPassenger – Transmodal Assessment Toolfor Passenger Transport in Europe

> Launch: June 2008

> Calculation of energyconsumption, CO2- andexhaust emissions

> Modes: Car, plain, train


EcoTransIT World – Reliable Eco-Assessmentin Freight Transportation

DB AG/Christoph Busse

www.ecotransit.org

> EcoTransIT World = Ecological TransportInformation Tool – Worldwide

> Launch by Jean-Pierre Loubinoux, GeneralDirector UIC and Dr. Volker Kefer, BoardMember Technology and Services of DB AG atthe International Transport Forum in Leipzig on26th of May

> Calculation of energy consumption, CO2- andexhaust emissions for all transport modes andany logistic chain – globally and free ofcharge

> Modes: Lorry, ship,train, plain, combined


Fair Eco-comparison tools need scientific data,transparent methodology and independent expertise

Consortium

Scientific support Projectcoordination & IT

Software

GIS-Data andRouting

Coordination

Calculationmethodology

Energy andEmissions data

Advisory support

2003 Release of the firstEcoTransIT version forcomparison of Europeanfreight transports

2006 Introduction of GIS basedrouting

2008 TERM Report 2007 of EEAnotes EcoTransIT as „goodpractice“ example

2009 Official Partner of theSustainable Energy EuropeCampaign

2010 Launch of Global versionduring International TransportForum, Leipzig


EcoTransIT World enables…

… our customers to modeleco-calculations

> for individual shipments globally

> for different types of goodsVolume, average, bulk

> for all transport modesLorry, train, inland water ship, seaship, airplane, intermodal transport

> for all types of fuels: Gasoline, diesel,kerosene, heavy fuel oil, electricity

> for all types of emission standards(Euro 0-5, JP, EPA)

> for most common sizes of vehicles

> for all relevant types of airplanesand ships


Routing on the Real Network – ExampleStreet Network


Output

> Nitrogen oxides (NOx)

> Sulphur dioxide (SO2)

> Nonmethane hydrocarbons (NMHC)

> Particulate matter (PM10)

> Energy Consumption

> Carbon dioxide (CO2)

> CO2-equivalents (CO2e)


> “Well to wheel” energy end emissions calculation, not just final consumption.

> Railways data are accurate per company, year and type of train.

> Aviation, ship and lorry data are the best available.

> GPS based networks of all transport modes areintegrated to enable realistic routing.

> The customer can select a comprehensive set ofparameters, so as to personalize its query andmake it as close as possible to reality.

> It’s a live tool: it can be updated on real time.

> Independent institute provided the methodology.

It is not just a communication tool !It’s a scientific methodology

Methodology report to be downloaded underhttp://www.ecotransit.org/download/ecotransit_background_report.pdf


EcoTransIT is supported by the European EnvironmentAgency and the EU Sustainable Energy Campaign

Joint launch eventEcoPassenger and EcoTransITon 24-06-2008 in Copenhagen

at European Environmental Agency

„…UIC has developed a well balanced,transparent and scientifically sound method

of environmental comparisons.“

Jacqueline McGladeExecutive Director of the European Environment Agency

„…UIC has developed a well balanced,transparent and scientifically sound method

of environmental comparisons.“

Jacqueline McGladeExecutive Director of the European Environment Agency

EcoTransIT and EcoPassenger have beenrecognised as official partners of the

Sustainable Energy Europe Campaign of theEuropean Commission.

EcoTransIT and EcoPassenger have beenrecognised as official partners of the

Sustainable Energy Europe Campaign of theEuropean Commission.


Outlook

Integration of new partners

> open for new partners from the wholetransport sector (customers, carriers, logisticproviders, NGOs)

> 1st EcoTransIT World Stakeholder Workshopin Paris on 05-10-2010

Standardization of methodology

> strong support of CEN activities to establisha European Standard of environmental/carbon accounting in transport services

> Duration: 03/2009 – 03/2012

EcoTransIT World Methodology will becertified by CEN-standard


Benefit of EcoTransIT World

Reliable customer communication

create individual assessments for your customers forsingle shipments or aggregated

get the tool adopted to your corporate design

Improved logistic chains

save costs by optimized logistic chains

reduce the customer’s carbon footprint

Customer requirements for Green Logistics

CO2 data – a future must to be contracted

EcoTransIT World – a tool supporting business


Green logistics – Driven by Business

New: TÜV-certified emissions calculationFor the first time TÜV Süd has awarded an eco-calculator with itsquality mark - map&guide professional 2010 www.mapandguide.de

“Why fly parcels in Europe?”Having the most efficient road network in Europe makes DPDthe ideal partner for parcel delivery in Europe

First Carbon Calculator of Shipping CarrierHanjin supports forwarders to cope with climate change andto save costs http://www.hanjin.com

“Green solutions for our customers”DHL calculates the CO2 emissions of your shipment and offsetsthese emissions by climate protection projects.http://www.hanjin.com


Carbon Offsetting – Already a Big Business

€18.00


Reliable – Multimodal – Free of Charge

www.ecotransit.org

Contact: [email protected]

www.ecopassenger.org


Thank you for your attention

marketing of green mobility · 6 uic sustainability conference / madrid, june 2010 fair...

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