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CHAPTER VI

MARKETING OF COIR PRODUCTS

6.1 In modem times especiall!~ after the industrial revolution, marketing has

come to be regarded as a strategic function in the expansion of industry.

The future of the traditional industries of India like coir which has an

expanding domestic as well as a foreign market depends not only on the

improvement of techno1og.y but more than all on the adoption of modem

marketing methods.

6.2 The Coir Industry has been for ages functioning on the initiative enterprise

and financial backing of innumerable middlemen. There is a long chain

of intermediaries engaged in various stages of its production from the

raw material to the final product as can seen from the following chart.'

' Unnithan Bhaskaran, K (1970) : "Coir Industry in India with Special Reference to Marketing and Trade," Coir Board, Cochin, P.72.

Chapter VI 146

6.1 Chart showing the chain of intermediaries

1-71 6.1.1.1. 6.1.1.2 6.1.1.3

Village Dealer Capitalist Dealer Co-operatives

C-l Rettin +

6.1.2.1. 6.1.2.2 6.1.2.3 Small Retters Capitalist Retters Husk Co-operatives or Unio

C"', S p i n n ~ n g Fibre and Yarn

+ 6.1.3.4 6.1.3.5 6.1.3.6

Village Local Commission Factory Co-operatives Agents Representative

I

Domestic Market Export Market

6.1.3.2.1 6.1.3.2.1.2 6.1.3.2.1.3 6.1.3.3.1 6.1.3.3.2 6.1.3.3.3 Manufacturing Private Co-operatkes Manufacturing Private Co-operatives Establishments Dealers

Coir Products CzzIl

Manufactures, Commission 6.1.4.2.1

Shippers, Bazar Dealers, Brockers, Commission agents, Foreign representatives and Exprt Freight Forwarders

f 6.1.5

Buying Counrties

f 6.1.5.1 6.1.5.2 6.1.5.3

Customs Importers Buyers Housebrockers associations

4 6.1.6 6.1.6.1

Whole Sale distributors Retail disributors

Chapter VI 147

6.3 The Village Dealer (Husk Collector) : is a separate class of person in

the industry whose main occupation is the collection of husks, the basic

raw material in the coir industry. "He is a ubiquitous figure in all the

coconut growing areas. He collects them from door to door, carries them

in a baskets and sells them at a profit to the village husk dealer."2

Coconut merchants who deal in coconuts also act as collectors of husks

which is a by product of the coconut which they buy from the farms.

6.4 The Capitalist Dealer : The husk dealer is a capitalist trader whose

business involves a sizeable investment. He employs a number of agents

in the country - side to j~urchase husks from the village farms. This

business of procurement of husk is largely in the hands of private

individuals though some co-operative also undertake this work.

6.5 The Co-operatives : Co-operative societies for dealing in husk were

designed to supply raw husks to producers at reasonable prices. An enquiry

in to the working of these societies showed that their operations were in

significant as well as ineffective and had not aided the attainment of the

main objective, namely, to function as a feeder society to the primary

coir producing societies supplying the necessary raw materials at

reasonable prices.

6.6 Small Retters: The rettetl husk dealer is the next link in the chain of

intermediaries. The raw husk dealers transport the husk by country boats

Government of Travancore (1953) : Report of the Minimum Wages Committee for Manufacture of Coir, Cochin, P.26.

Chapter VI 148

or by lony to the retting centers and sell them to the retted husk dealer.

They under take the operation of retting and selling the retted husks to

the yam producing units or house holds.

6.7 Capitalist Retters : There are also capitalist retters who procure husks

from distant areas through husk dealers and do the business of retting on

a large scale. By virtue of their monopolistic position, they are able to

dictate prices, create artificial fluctuation and take advantage of rising

prices of yam to raise the: prices of retted husks.

6.8 Distribution of fibre arid yarn: The distribution of fibre and yarn

produced in the various coir spinning centers is effected through several

sets of intermediaries. There are three important channels of distribution

viz,

6.8.1 To the manufactures of mats and mattings.

6.8.2 To the Intemal market for consumption and

6.8.3 To foreign markets.

6.9 While some intermediaries feed all these channels, there are others who

are connected with any one of these lines of business only. For example,

the village middlemen who is the first link in the chain of distribution

caters to the needs of ad these sections. The wholesale dealers too

supply fibre and yam to the manufactures to the internal market for

consumption and to the export trade. Co-operatives also feed all these

three lines of business. But commission agents of dealers and the factory

Chapter VZ 149

representatives supply goods only to their respective dealers or

manufactures. In the export sector, however, there are a number of

intermediaries who speci:~lize in that business alone. Some big factories

depute factory representatives as their agents to important coir producing

centers for making direct purchase from the open local markets. Many

of them have their own local depot also. Since the fifties, coir

co-operatives have entered the field of marketing. They buy yam from

the worker-members and Forward it to the COIRFED.

6.10 The Export Sector : In the export sector of coir products, the important

intermediaries are the shipperslexporters, bazaar dealers, brokers,

commission agents, foreign representatives, export - freight -forwarders

and manufacturer- cum- exporters.

6.11 The shipper is an outgrow:h of the commission agent during the thirties.

By and large, the speculative prospects of the trade changed the character

of the shippers from cc~mmission earners to profit earners. The

speculative shipper occasionally undertakes export trade also. He

participates in export trade mainly with a view to keep in close contact

with the foreign markets, which helps his speculation business in the

domestic market.

6.12 Bazaar dealers : The forward purchases by bazaar dealers provide hedging

facilities to the market. The factories also are enabled to have booking

in advance which facilitate their purchase of raw materials.

6.13 Brokers : The brokers constitute another important link in the Alleppey

and Cochin Coir Markets With the expansion of export trade in coir

Chapter VI 150

manufactures, there arose the need for an intermediary between the buyers

and sellers. The brokers perform the important function of finding out

buyers for the various typt: of manufactures and also assisting the buyers

in obtaining the type and class of fibre or yam required by them. The

brokers possess expert technical knowledge of coir goods. The offers

received by the shippers from abroad are intimated to the factories

through the brokers who pass on the acceptance or the counter offer

back to the shippers.

6.14 Commission agents:- Cnmmission agents are middlemen who buy and

sell for the importer or exporter in return for commission. In order to

be successful, a commiss,ion agent must have expert knowledge of the

commodities in which he is trading, close contact with the producers

and precise knowledge oFthe trends of the market. In some respects the

indent house receives firm orders from the exporter or importer and

fulfils the contract only if it can buy at an advantageous rate from the

market.

6.15 Factors: -The factors are chiefly small operators. They are essentially

middlemen who act as a link between the actual producers and the

shippers. There are many small factories who supply their products to

the manufacturer- shippers and to the factors. Most of these units are

small household cottage concerns, whose production is shared between

small manufactures, shippers or factors.

6.16 Foreign representatives :- In respect of commodities where the

volume trade does not require the establishment of a branch or subsidiary,

Chapter VI 151

the foreign representative is found to be the most suitable channel of

distribution. In addition to his services in connection with the transaction,

the agent performs many services like supplying information on the

market, making necessary arrangements for the settlement of claims,

advertising, servicing etc.

6.17 Export freight forwarders and brokers:- They constitute an

extremely vital link in the movement of merchandise from one country

to another and it is a specialized and highly technical service. The

functions of the export freight forwarder fall under three principal

divisions.

6.17.1 Those functions concerned with the forwarding of an export shipment

from the point of origin in the Indian republic to the destination in some

overseas market.

6.17.2 Those functions concerned with engaging of ocean freight space and

6.17.3 Those functions connected with the arrangement for imports of dyes

and chemicals, sisal, balinghoope, etc, required by the manufactures and

with customs house broking.

6.18 Intermediaries in foreign countries:- As regards the buying countries

the following are the categories of intermediaries engaged in the handling

transactions before it reashes the agents of distribution, dealers and the

ultimate consumers. They are (a) The Customs House Brokers, (b) The

Commission Agents ( c ) Importers (d) Buyer's Associations

(e) Wholesalers and (f) Retailers.

Chapter VI 152

6.2 Internal marketing

6.2.1 Retailing and wholesaling

6.2.2 Retailing essentially involves selling at retail in which the buyer is an

ultimate consumer and the motive is personal or family satisfaction

arising from the final consumption of the article being purchased in

contrast with purchases for re-sale or for business, industrial or

institutional use . 3 In the marketing of coir it is much more difficult to

draw a hard and fast line between retailing and wholesaling. The net - work of middlemen engaged in this trade makes the whole process

complicated.

6.2.3 Retailers in the Coir Industry are mostly merchants engaged primarily

in selling to the consumers. But many of them act also as middlemen

supplying goods to whole salers and manufacturers. The retail traders

are often relatively weaker than the small producers themselves. As such

they are unable to hold stocks for any length of time or withhold them,

when market demand goes down.

6.2.4 Wholesalers: The majority of the smallscale manufactures in the Coir

Industry cannot afford to feed far off markets with their products by

personal contacts or salesmanship. A number of dealers or organizations

perform this function. Wholesaling comprises dealings in coir and coir

yam, in semi manufactured goods and in manufactured goods. The

' Beckman and Maynard (1957) : "Principles of Marketing," P. 126.

Chapter VZ 153

wholesalers also buy from middlemen who have collected the yarn from

rural centers and brought them to Alleppey for sale through brokers.

Locally, the business in coir yarn is known "Chungom Business" as it

takes place at chungom on the canal side at Al le~pey .~

6.2.5 The wholesalers are the main source of information about the market

for coir products. They maintain contacts with world market for coir

products and fix the local prices of different products accordingly. The

retailers and the produc8:rs are often at their mercy for they have no

means of checking up the correctness of the quotation given by them.

Generally wholesalers do not give correct information for fear of

disclosure of their business secrets or encroachment upon their profits.

The entry of co-operatives into the wholesale trade has had a salutary

effect in the whole field of marketing.

6.2.6 The principal internal markets :- The principal markets for coir in

India are Culcutta, Kanpur, Delhi, Amirtsar, Bombay, Nagpur, Madras and

above all Kerala itself. Calcutta is an important market for Anjengo yam

of the chorival type for rope making. The yarn sent to Culcutta is mostly

of the ordinary cheap varieties like Ashtarnudi, containing a greater degree

of moisture and salt which are suitable for the manufacture of thick

varieties of rope. Small quantities of Parur yarn are also consumed for

purposes of haulage and agriculture.'

-- --

Unnithan Bhaskaran, K Op.cit., P. 89.

Coir Board (1955) : "Report of the Adhoe Committee for Coir Yam," Cochin.

Chapter VI 154

6.2.7 Kanpur is another impol.tant market for Aratory and Parur yam. Fine

unsoaked Beypore yarn is also in good demand in i(anpur, particularly

for agricultural purposes, and beedi and cigarette lighters. In Delhi the

Ashtamudi yam and the beach yarn are used for packing purposes and

superior Angengo yam has also a limited demand for the seating of chairs

and cots in the working class areas.

6.2.8 In Saurashtra, Kathiawar and Badibundar and Bhavanagar are the markets

where good qualities of Parur yam are used for domestic and agricultural

purposes. Bombay consumes small quantities of good Parur and Aratory

yam for packing and agricultural purposes. Madurai, Ramnad, Thirunelveli,

Thiruchirappally and Salem districts in the Tamil Nadu are good markets

for Muppiri yarn. At Thiruchirappally and Salem, the yam is converted

into big ropes.6

6.3 The Local Market:- Kerala, the main producer of coir yam in India, is

also a good consumer. It is the manufacturing industry at Alappuzha that

consumes coir yarn mainly. Good quality Mangadan yam, Anjengo yarn,

handspun Alapat yam, P~ratory yam and Vaikom yam are sent to the

Alappuzha market for the manufacture of superior grades of matting,

mourzouks and carpets. The manufacturing establishments at Cherthala

consume over 90% of the beach yarn produced in these areas. Calicut is

another major market in Kerala, is famous for rope making. Large

quantitites of Quilandy yrun and Beypore yam are used in the rope making

establishments at Calicut.

Coir Board (1967) : "Indian Exports and Internal Consumption of Coir and Coir goods," Cochin, P. 8.

Chapter VI 155

6.3.1 In Trivandrum Muppiri yam is in great demand for the manufacture of

ropes, especially for North Indian markets. In the Kottayarn district also

a large quantity of Muppiri yam is consumed mainly for tying the coconut

bunches. In Kayarnkulam and nearby areas handspun yarn is extensively

used in country boat makmg and fencing purposes.

6.3.2 While coir yam commands a good market in India, only a small portion

of indigenous productio:n of floor coverings, such as mats, mattings,

carpets etc is consumed with in the country. The industry caters mainly

the foreign markets. The low consumption of mats and mattings with in

the country may be attributed to several factors. The Indian people is not

well aware of the damp resistant, rot proof and hard wearing qualities of

coir products and need:; to be educated in this matter. It has been

contended that low internal consumption of mats and mattings is

occasioned by the fact that quality goods are not being supplied with in

the country. There is some force in this contention as rejects and low

quality goods are often thrown up in the internal market. The reason

advanced is that in the internal market the emphasis is on cheapness and

not on quality.

6.4 Marketing agencies :- Major marketing agencies of coir and coir

products are

6.4.1 Coir co-operatives and apex agency ie. COIRFED

6.4.2 Foam Mattings (India) Ltd, Alappuzha.

6.4.3 Kerala State Coir Corpoi-ation Ltd.

Chapter VZ 156

6.4.4 Coir Board and

6.4.5 Private Traders

6.4.1.1 An important developmelit in the marketing of coir and coir products in

recent years is the organization of co-operatives. Co-operation seeks to

eliminate the middlemen and to take over his functions so that the profits

of marketing accrue to the producers and the consumers themselves.

The rationale of co-operative marketing has been ably stated by Bakkan

and Shaars thus "Neither competitive economy as an internal corrective

force nor the state as an external controlling agency, has succeeded in

assuring full justice to producers and consumers alike. Co-operative

marketing can easily supplement the competitive marketing system and

thus supply a check against the evils of capitalism because it is based on

proper distribution of profits, increased efficiency and democratic

control.. . . 7 ,,

6.4.1.2 A scheme for the development of the Coir Industry on a co-operative

basis was launched by the erstwhile Travancore-Cochin Government in

the year 1950. The object was mainly to solve the problems of the small

producers, namely, to ensure regularity of work, a living wage to the

workers and to check the t:xploitation of both the producers and workers

by the middlemen. The three- phased scheme comprised the organization

of husk societies for the collection and supply of raw materials, yam

' Henry H. Bakkan & Marvin. A Shaar (1937) : "Economics o f Co-operative Marketing," P.23.

Chapter VI 157

societies for the production of yam and central coir marketing societies

to market the yam produced by the member societies.

6.4.1.3 As per the scheme, four central marketing societies were started at

Alappuzha, Kollam, Koclli and Kozhikode for the marketing of coir and

coir products produced by primary coir societies. Later by amalgamating

these four societies, Government of Kerala started a new agency in 1979

known as Kerala State Coir Co-operative Marketing Federation

(COIRFED). It is the apex body of coir co-operatives in the state. Its

main objectives is to arrange for the purchase and sale of coir fibre, yam

and other products belonging to the affiliated societies to the best

advantage with in the Indian union and outside. It has own godowns, sales

depot, ware houses, sub of'fices and branch offices within the jurisdiction

of the Federation and elsewhere to facilitate storage and marketing.

6.4.1.4 COIRFED having 100 showrooms all over India for the expansion of

trade they have participated in 36 trade fairs and through these fairs they

have secured a sales of Rs. 33.05 lakh during 2000-01.8 For capturing

the market both internal and external, they offered 20% rebate to their

products. In the report year they got a trade profit of Rs. 605.42 lakhs

and a net profit of Rs. 39.81 lakhs.

6.4.1.5. Table 6.2 shows the details of coir and coir products procured and

marketed by COIRFED during 1998-99 to 2001-02.

COIRFED Annual Report, (2000-01): COIRFED H.O., Alappuzha, P.lO.

Chapter VZ 158

'Table 6.2

The details of coir and coir procured and marketed by COIRFED during 1998-99 to 2001-02.

Qty. in M.Ts

Year

Table 6.2 shows that, the annual procurement of Federation increased to

1701.20 330.21

2031.41

2081.23 271.35

2352.58

2200.33 311.12

2511.45

887.10 227.05

1114.15

9023.97 Mts in 1999-2000 from 8245.66 Mts in 98-99 but it declines

Item

to 3868.23 Mts in 2001-02. In the same period quantity of sales also

Source : COIRFED Annual Reports 1998-02, COIRFED, Alleppey.

5758.16

5758.16

9040.19

9040.19

8136.95

8136.95

5521.24

5521.24

marked a declining trend and export becomes zero.

Procurement

6.4.2.1 Another public sector unit engaged in production and marketing of coir

1399.63 770.62

2170.25

2349.14 751.96

3101.10

2298.84 792.84

3091.68

1516.96 644.43

2161.39

products is Foam Mattings (India) Ltd. It was started in 1979 as a state-

Sales

owned enterprise with an authorized capital of Rs. 100 lakhs. It directly

Export

Q ~ Y

96.88

96.88

9.57

9.57

0.00

0.00

0.00 0.00

0.00

purchases coir yarn from primary producers and produce finished

28.84 3.97

31.81

2.76 0.00

2.76

0.00

0.00

0.00 0.00

0.00

products and engaged in direct sales in the market. It has no showrooms

Value I Q ~ Y Value [ Q ~ Y I Value

Chapter VI 159

or manufacturing units located elsewhere. Export sales is done directly

by the company. The table 6.3 shows that the sales and purchases of the

Company during 1995-96 to 2000-0 1.

Table 6.3

Sales and purchases of Foam Mattings (India) Ltd during 1!)95-96 to 2000-01.

Figures in lakhs of Rupees

Items + Source : Data supplied by Foam Mattings (India) Ltd, Alleppey.

6.4.2.2 Table 6.3 shows that both export sales and internal sales of the company

marked a declining trend le. during 95-96 total sales of the company was

the order of Rs. 385.68 lakh but it reached Rs. 353.28 lakh in 2000-01.

Similarly the purchase of the company also declined to Rs. 308.12 lakh

in 2000-01 from Rs. 401 98 lakh in 95-96.

6.4.3.1 Kerala State Coir Corporation Ltd is another public sector unit engaged

in the direct marketing of coir products. It is the nodal agency of the

Government of Kerala fbr the implementation of Coir Geo-textiles

development programme. It purchases fibre and other products from the

primary producers and produce finished products. Their major items are

Fibre mats, Creel mats, Carnatic mats, Looptile mats, Corridor mats,

Sinnet mats, Mesh mats, Itubberised moulded mats, Rope mats, Curled

Chapter VI 160

coir and Geo textiles. With a nation wide net work of 2 1 show rooms

spread across the country, the corporation is one of the major suppliers

to defence establishments and other big Government and non-

government sectors in the country.

6.4.3.2 As a pioneering exporter the company has been exporting its products

to both European countries and erstwhile U.S.S.R. To co-ordinate

marketing activities in Canada the company has setup its own showroom-

cum-office at Ontavio, Canada. Globally accepted quality standards and

consistency enables the company to export its products to U.S.A, U.K

etc facing stiff competitions from other exporters,

6.4.3.3 Table 6.4 shows the total sales of the company during 1997-98 to 2001-

Table 6.4

Total sales of Kerala State Coir Corporation Ltd during 1997-98 to 2001-02

Source : Data supplied by Corporation Head Office, Alleppey.

T a l e s Domestic Total

Table 6.4 reveals that th1:re is a sharp fall in the total sale of the company

Rs. in lakhs

during the last five years. During 1997-98 total sale of the company was

Rs. 501 lakhs but it decreased to Rs. 305.20 lakhs in 2001-2002.

Rs. in lakhs Rs. in lakhs

Chapter VI 161

6.4.4.1 Coir Board is a statutory body established by the Government of India

under legislation enacted by the parliament namely Coir Industry Act

1953 for the promotion and development of coir industry in India as a

whole.9 It shall be the duty of the Board to promote such measures as it

thinks fit the development under the control of the Central Government

of the coir industry. The major objectives of the Board are.''

6.4.4.1.1 Promoting exports of coir yarn and coir products and carrying on

propaganda for that purpose.

6.4.4.1.2 Regulating under the supervision of the Central Government the

production of husks, coir yarn and coir products by registering coir

spindles and looms for manufacturing coir products, licensing exporters

of coir yam and coir protlucts and taking such other appropriate steps as

may be prescribed.

6.4.4.1.3 Collecting statistics from manufactures of, and dealers in, coir products

and from such other persons as may be prescribed, on any matter relating

to the Coir Industry, the publication of statistics so collected or portions

there of or extracts there from.

6.4.4.1.4 Fixing grade standards and arranging when necessary for inspections of

coir fibre, coir yarn and coir products.

6.4.4.1.5 Improving the marketing of coconut husk, coir fibre, coir yam and coir

products in India and else where and preventing unfair competition.

Coir Board (2000-01) : Forty Seventn Annual Report, Cochin, P.1.

lo Ibid.

Chapter VI 162

6.4.4.1.6 Promoting Co-operative organisation among producers of husks, coir

fibre and coir yarn and m;inufactures of coir products.

6.4.4.1.7 Licensing of retting p1acl:s and ware houses and otherwise regulating

the stocking and sale of coir fibre, coir yarn and coir products both for

the internal market and for exports.

6.4.4.2 Export Promotion: Export of coir and coir products from India during

April 2000-01 increased both in quantity and value when compared to

the corresponding period of the previous year. During 2000-01 coir

export from India amounted to 67493 tonnes valued at Rs. 3 13.66 crores

as against 61030 tonnes valued at Rs. 303.05 crores exported during

1999-2000. The increase recorded in quantity was 6463 tonnes (10.58%)

and in value Rs. 10.61 crores (3.5%).11 The table 6.5 shows the itemwise

exports of coir and coir products from India during 1999-2000,2000-

01.

" Coir Board, Op.cit., P.3 1

'Table 6.5

Item wise export of coir and coir products from India during 1999-2000, 2000-01.

1995 Qty

(Tonnes)

Items

I Coir Fibre Coir Yam Handloom Mat Power loom Mat Tufted Mat Handloom Matting Power loom Matting Geo-textiles Coir Rings & Carpets Coir Rope Curled Coir Rubberised Coir Coir Pith Coir other sorts

Total

(in Millions

Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.37.

2000-200 Qty

(Tonnes)

1053.98 14607.3C 247 16.44

606.97 3835.63 6323.37 410.71

1402.29 2720.44

482.12 533.56 385.06

9926.98 488.23

67493.08

6.4.4.3 An analysis of the figures of exports in table 6.5 shows that export in the

case of almost all the items except power loom mats, mattings, Geo-

textiles, rugs and carpets, curled coir and coir other sorts (in quantity

only) has shown a positive trend. Recently the demand for non traditional

coir items such as coir-geo-textiles, coir pith were on the increase. Coir

pith recorded an increase in export by 3425 tonnes (53%) with a

corresponding increase in value of Rs. 190.02 lakhs (34%).12

1 Value Rs.

(in Millions

14.817 418.750

1591.769 44.272

210.417 428.787

28.405 62.538

195.863 14.522 8.033

26.274 75.279 16.449

3 136.625

Chapter VZ 164

6.4.4.4 Export destination: During 2000-01, 75 countries imported coir and

coir products from India. U.S.A continuous to be the major importer of

coir and coir products with its share of 34.39%, EC Countries viz

Germany, U.K, France, Vetherlands, Italy, Belgium, Denmark, Spain,

Ireland, Finland, Portuga , Swedan, and Greece imported 55.47% interms

of quantity and 48.98% interms of value from India. The other countries,

which imported substantial quantities of coir during the year are Japan,

Canada, U.A.E, Turkey, Australia, South Africa, Israel and Newzealand.13

6.4.4.5 The item wise and destination wise export of major coir items during

2000-01 and growth rate are furnished here under.I4

6.4.4.5.1 Coir Fibre: Eleven countries have imported coir fibre from India during

the year 2000-01. The important markets for coir fibi-e and the market

share in terms of quantity and value and growth rate compared to previous

year are detailed below.

" Ibid.

" Ibid

Chapter VI 165

Table 6.6

Item wise and destination wise export of coir fibre with growth rate during 2000-01.

Source : Coir Board, Forty Sefenth Annual Report 2001-02, Cochin, P.38.

Country

Italy

France

Russia

6.4.4.5.2 Coir yarn: Twenty eight countries imported coir yam from India during

the year 2000-0 1. The important markets for coir yarn and the market

share in terms of quantity and value and growth rate compared to previous

year is detailed in table 6.7.

Value %

3 3 9

8 38

8

Growth Rate QtY %

- -9 5 0 -5

-

Value %

- - 19 60 12

-

Chapter VI 166

Table 6.7

Item wise and destination wise export of coir yarn with growth rate during 2000-01


6.4.4.5.3 Coir handloom mats : Sixty eight countries have imported coir

handloom mats from India during the year 2000-01. The important markets

for coir handloom mats and the market share in terms of quantity and

value and growth rate compared to previous year is shown in table 6.8.

S1. No.

1 2 3 4 5 6 7 8 9 10

Country

Italy Netherlands U.S.A France Germany Belgium Spain Pakisthan Portugal UAE

Qty %

2 3 14 13 12 8 7 4 3 3 3

Value %

2 3 14 14 11 9 7 4 3 4 3

Growth Rate

QtY %

- 8 - 13 18 2 0

-27 -

100 -

50 5 0

Value %

-12 - 13 17 9

-25 -

100 -

100 50

Chapter VI 167

Table 6.8

Item wise and destination wise export of coir handloorn mats with growth rate during 2000-01

6.4.4.5.4 Coir power loom mats:- Thirteen countries have imported coir power

loom mats from India during the year 2000-01. The important markets

for coir power loom ma1.s and the market share in terms of quantity and

value and growth rate cclmpared to previous year is given in table 6.9.

SI.

No.

1 2 3 4 5 6 7 8 9 10


Country

US.A U.K Germany Belgium Netherlands Australia France Italy Canada Spain

Q ~ Y %

36 13 7 6 6 6 4 4 2 2

Value %

39 12 7 6 6 5 4 4 2 2

Growth Rate

Qty %

- -19

- 5 0 20

- - -

100 -3 3

Value %

- -20

- 20 20

-20 - -

100 - 3 3

Chapter VZ 168

Table 6.9

Item wise and destination wise export of coir power loom mats with growth rate during 2000-01.

Source : Coir Board, Fourth Seventh annual report 2000-01, Cochin, P. 40.

SI. NO.

1 2 3 4 5

6.4.4.5.5 Coir Tufted Mats : Thirty seven countries have imported P.V.C tufted

mats from India during 2000-01. The important markets for PVC tufted

mats and the market shart: in terms of quantity and value and growth rate

compared to previous year is given in table 6.10.

'Table 6.10

Country

US.A Belgium Netherlands Canada Sweden

Item wise and destination wise export of coir tufted mats with growth rate during 2000-01.

Qty %

2 3 30 16 5 7

Source : Coir Board, Forty Seventh Annual Reports 2000-01, Coir Board, P. 40.

Value %

23 25 17 8 6

S1. No.

1 2 3 4 5

Growth Rate

Growth Rate

QtY %

54 14 10 7 3

Country

US.A U.K Netherlands Germany Spain

QtY %

6 -

100 - -

Qty %

-18 3 0

220 -17 -3 6

Value %

58 12 10 5 3

Value %

9 9

150 - -

Value %

-2 1 14

240 -20 -40

Chapter VI 169

6.4.4.5.6 Coir handloom matting:- Thirty eight countries have imported coir

hand loom matting from India during the year 2000-01. The important

markets for coir hand loom matting and the market share in terms of

quantity and value and growth rate compared to previous year is detailed

below in table 6.11.

'Table 6.11

Item wise and destination wise export of coir handloom matting with growth rate during 2000-01.

Country Qty %

U.S.A Netherlands U.K Belgium Germany Italy Australia France South Africa Spain

Source : Coir Board, Forty Seventh Annu.11 Report 2000-2001, Cochin, P. 41

6.4.4.5.7 Coir Power Loom Matting:- Ten countries have imported coir power

loom matting from India during the year 2000-01. The important markets

for coir power loom mtitting and the market share in terms of quantity

and value and growth rarte compared to previous year is given in table

6.12.

Chapter VI 170

Table 6.12

Item wise and destination wise export of coir power loom matting with growth rate during 2000-01.

Growth Rate Value %

S1. No.

1 2 3 4 5


6.4.4.5.8 Coir geo-textiles : Twenry one countries have imported coir geo textiles

from India during the year 2000-01. The important market for coir geo

textiles and the share in terms of quantity and value and growth rate

compared to previous year is given in table 6.13.

Country

Netherlands Belgium Germany Denmark Japan

QtY % Value %

2 8 5

11 7

Chapter VI 171

Table 6.13

Item wise and destination wise export of coir geo textiles from India with growth rate during 2000-01.


S1. No.

1 2 3 4 5 6 7 8 9 10

6.4.4.5.9 Coir rugs and carpets:- Thirty one countries have imported coir rugs

and carpets from India during the year 2000-01. The important markets

for coir rugs and carpet and the share in terms of quantity and value and

growth rate compared to previous year is shown in the table 6.14.

Country

U.S.A Japan Germany France Belgium U.K Canada Netherlands Swedan South Korea

Qty %

3 4 18 17 6 5 3 2 3 2 2

Value %

39 17 13 6 4 3 2 4 2 1

Growth Rate

Qty %

-11 - - -

1DO -40 100 -50

- -

Value %

-9 13 -7

- 100 -40 100 -43

- -

Chapter VI 172

Table 6.14

Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin P.42

Item wise and destination wise export of coir rugs and carpet from India with growth rate during 2000-01.

6.4.4.5.10 Rubberised coir: Thirteen countries have imported rubberized coir from

India during the year 2000-01. The important markets for rubberised coir

and the share in terms of'quantity and value and growth rate compared to

previous year is detailed in table 6.15.

Sl. No.

1 2 3 4 5 6 7 8 9 10

Growth Rate Qty %

47 8 6 6 3 5 4 3 3 3

Country

U.S.A UK Belgium France Greece Germany Italy Spain Canada Netherlands

Qty %

34 100 -54 -54

400 3 3 50

- -70

Value %

4 8 7 6 6 3 5 5 3 3 3

Value %

45 75

-54 -57

- 400

66 5 0

- -73

Chapter VI 173

Table 6.15

Item wise and destination wise export of ruhberised coir from India with growth rate during 2000-01.

Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P. 43.

S1. No.

I 2 3 4 5

6.4.4.5.11 Coir pith: Thirty two countries have imported coirpith from India during

the year 2000-01. The important markets for coir pith and the share in

Country

HongKong Greece Maldive Islands Italy France

terms of quantity and value and growth rate compared to previous year is

detailed in table 6.16.

Qty %

2 8 19 8

13 9

Item wise and destination wise export of coir pith from India with growth rate during 2000-01.

Value %

2 5 2 1 15 13 9

S1. No.

1 2 3 4 5

Growth Rate

Qty %

- 13 5 8

-3 8 8 6

200


Country

Netherlands France Australia Ecuador U.S.A

Value %

-4 9 1 -6 8 6

200

Q ~ Y %

52 5 0

5 5 5

Value %

39 3 0 4 4 4

Growth Rate

Qty %

13 8 5 66

- -29

Value %

2 3 -3 1 25

-25 -20

Chapter VI 174

6.4.4.5.12 Coir rope:- Six countries have imported coir rope from India during

the year 2000-01. The important markets for coir rope and share in terms

of quantity and value and growth rate compared to previous year is given

in table 6.17.

'Cable 6.17

Item wise and destination wise export of coir rope with growth ra~te during 2000-01


6.4.4.5.13 Curled coir : Five countries imported curled coir from India during the

year 2000-01. The important markets for curled coir and the share in

terms of quantity and vall~e and growth rate compared to previous year is

detailed in Table 6.18.

S1. No.

1 2 3 4

Value %

67 28 3 1

Country

Germany France UAE UK

Qty %

66 26 6 1

Growth Rate

Qty %

560 -57 -65 -80

Value %.

737 -6 1 -77 -80

Chapter VI 175

Item-wise and destination vvise export of curled coir f r o m h d i a during 2000-01 with growth rate.

( SI. I Country

France Bulgaria

Qty % Value %

Source : Coir Board, Forty Seventh Annuzll Report 2000-01, Cochin, P.44

6.4.4.6 During the period 99-2000 and 2000-01 about 75 countries imported

coir and coir products from India. U.S.A is the major importer with a

share of 34.39% and East European countries with a share of 48.98%

and other countries are Japan, Canada, UAE, Australia, South Africa, Israel

and Newzealand. The item wise and country wise export of total of coir

and coir goods during 91)-2000 and 2000-01 are given in the table 6.19.

Chapter VI 176

Table 6.19

Country wise export of coir fibre for the period of 1999-2000 & 2000-01


Table 6.19 shows that during 1999-2000 and 2000-01 fifteen countries

imported coir fibre from India. The biggest importer is Netherlands. It

imports 4,22,750 kg oi'Coir Fibre in 2000-01 and South Korea ranks

second with 400885 kg; of Coir Fibre. Total volume of India's exports

of Coir Fibre increased from 809882 kg in 1999-2000 to 1053982 in

2000-01.

Qty

SI N ~ ,

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

Value in Rs. in Kg

Country Name

Brazil France Gemany Italy Irish Republic Maldives Islands Netherlands Russia South Korea Spain UK Greece Malaysia Nepal USA

Total for the item

April 1999 - h-

0 56427

6330 0 0 0

354100 0

300000 33325

0 2 1000 18000 15000 5700

809882

April ZOO0 Quantity

4000 97732 20690 21228

3000 1850

422750 57000

400885 24150

6s 7 0 0 0 0

10539112

March 2000

0 641 143 44606

0 0 0

5648834 0

40 12 175 482543

0 515919 202350

60600 107112

11715282

- March 2001 Value

87688 1 199022 260018 478683

45061 20057

5753137 1260342 5576557

134657 1800

0 0 0 0

14817022

Chapter VI 177

6.4.4.7 During 1999-2000 and 2000-01 thirty countries imported coir yarn from

India. This is shown in the table 6.20. The biggest importer is Italy. Her

imports amounted to 3368220 Kg during 2000-01. Netherlands ranks

second with 2096723 Kg and USA ranks third with 18891 94 Kg. Total

volume of India's exports of coir yarn increased from 13052585 Kg in

99-2000 to 14607302 K:: in 2000-01. Value of exports also increased

from Rs. 373839676 in '99-2000 to Rs. 418750105 in 2000-01.

Chapter VI 178

Table 6.20

Country wise export of coir for the period of 1499-2000 & 2000-01

Qty i~ - SI No. 7

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 2 1. 22. 23. 24. 25. 26. 27. 28. 29. 30.

Value in Rs 1 K g

Country Name

Algeria Brazil Belgium Canada France Germany Italy Japan Kuwait Mauritius Morocco Malta New Zealand Netherlands Oman Peru Pakisthan Poland Portugal South Korea Saudi Arabia Spin Sweden Turkey USA UAE UK Yugoslavia Australia

' South Yemen

1 Total For The Item

April 1999 - March 2000

Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.97

April 2000 Quantib

12900 10664;' 99895:'

12060 169709;! 123277:! 3368220

1090 365000

10900 140700

937:: 4422

209672:3 1 1701)

3 443 1013

42013 510731

6900 260648 586548

4520 289349

1889194 492268

13478 37800

0 0

14607302

- March 2001 Value

429063 2984737

27718947 324775

47411881 36344954 98442630

36910 9334507

333442 5033849 299376 241274

60439475 233774

8 12966411

102961 17383754

240240 4953140

160 12277 110283

8701874 56550561 10543329

387338 1187435

0 0

418750105

Chapter VI 179

6.4.4.8 During 1999-2000 and 2000-0 1 seventy five countries imported

handloom mat from India. This is shown in Table 6.2 1. U.S.A ranks first

with 901 1335 Kg UK second with 3208525 kg and Germany ranks third

with 1764258 kg of handloom mat during 2000-01. Total quantity of

India's export of handloon1 mat increased from 24292920 kg in 99-2000

to 24716936 in 2000-01. Value of exports also increased from

Rs. 1568871661 in 99-2000 to Rs. 1591768755 in 2000-01.

Table 6.21

Country wise export of handloom mat for the period of 1999-2000 & 2000-01

Q ~ Y SI

No. -

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19.

-

Country Name ' ,

,

,

April 2000 Quantity

134828 1383302

16562 2500

14320 7012 7662

1482812 513681

7690 14400 20957 4828 4455

122845 192506

5610 878987 105260

Argentina Australlia Algeria Austria Brazil Baharain Bulgaria Belgium Canada Chile Cuba Czechoslovikia Cyprus Colombia Denmark Egypt Fiji Islands France Finland

- March 2001 Value

8425071 84559929

1306177 172496

7722901 389282 675510

99682647 34383073

501904 577435

1245175 522056 232238

7788619 11378385

301104 55859707 6597639

lue in Rs.

April 1999 - Quantity

94593 1456918

0 0

85790 17512

0 1051965 320777

98 168 0 0

5091 9996

121174 271454

0 982330

51219

March 2000 Value

6080599 87554814

0 0

5 180694 1246017

0 73979959 20305585

6453144 0 0

302525 605486

7643762 15821500

0 62623359 2815290

Chapter VI 180

Table 6.21 (Contd.)

' 1 Country Name Quantity

' 16086 1 185253

1764258 23995 54290 2747

150536 1009218

26669 284550

5497 2503

30523 997 3

1455 1 73973 4081 7

4200 2327 1

3 16922 10205'1

1474610 87760

5780 2466:' 34200 55861:

5816 18975' 25990

9440 14400 19404 39645

4433 15 422807

1700 190960 35699 6758

20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 4 1. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56.

I 57. 58. 59.

- March 2001 Value

Ghana Greece Germany Hongkong Hungary Ivory Coast Israel Italy Irish Republic Japan Jordan Kenya Kuwait Lebanon Mauritius Mexico Malaysia Morocco Nigeria New Zealand Nepal Netherlands Norway Oman Peru Poland Portugal Philippines Qatar Russia Singapore Sri Lanka South Korea Saudi Arabia Spain Sweden Switzer Land South Africa Taiwan Thailand

March 2000 Value

1 April 1999 Quantity

26485 279870

1704300 1123

57151 0

236473 998352

72009 115570

16796 5276

34846 38525 6959

31988 62003

4550 10490

312902 39018

1194258 57181 3422 9806

46666 119382

0 7997

0 16331 3373

15579 52150

757159 301720

8640 115735 36851

5017

- '

Chapter VI 181

Qty in Kg

Turkey USA Uruguay UAE UK Venezula West Indies Yugoslavia Zimbabwe Albania Cameroon Dominican Republic Panama Republic Of China Tanzania Trinidad

Total of the item

Table 6.21 (Contd.)

Value in Rs.

April 200( Quaniit'T -

110768 9011335

39798 17926:'.

3208525 8900 990:!

529911 5030

0 0 0 0 0 0 0

- March 2001 Value

April 199 Quaniity

- March 2000 Value


6.4.4.9 Table 6.22 shows that during 1999-2000 and 2000-01, eighteen countries

imported power loom mat from India. The biggest importer is Belgium

in 2000-01. But India's export of power loom mat decreased from

10426 10 kg in 1999-2000 to 606967 kg in 2000-0 1.

Chapter VI 182

Table 6.22

Country wise export of Powerloom mat for the period of 1999-2000 & 2000-01

6.4.4.10. During 99-2000 and 2000-01 thirty eight countries imported tufted mat

from India. This is shown in the table 6.23. U.S.A ranks first with

2062 143 kg and Netherlands ranks second with 380742 kg in 2000-0 1.

During the period volume of tufted mat exported from India increased

to 3835638 kg in 2000-01 from 1567702 kg in 99-2000.

Qty

S1 NO,

I . 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.

- Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.lOO.

in Kg

Country Name

Belgium Canada Denmark France Finland Germany Japan Malaysia Netherlands Sweden Turkey USA UK Australlia Italy New Zealand Republic Of China Sri Lanka

Total of item

April 2000 Quantity

182535 27824 9504 8996 1920

32369 18894 9917

96895 40079 40313

136929 792

0 0 0 C C

606965

- March 2001 Value

11068839 3526348 11 64060 53 1845 123133

2248509 2460797

543555 7471915 2599560 241995 1

10029306 84464

0 0 0 0 0

44272282

Value in Rs.

April 1999 Quantity

242611 60212 75821

121489 0 0 0

21192 48 146

1 16245 15586

289084 4438

33204 1305 5345 1617 6315

1042610

- March 2000 Value

15213435 6649714 4926095 7280884

0 0 0

1140632 3 100737 6938746 9233 19

20091615 432347

2276339 115159 376934

88760 357550

69912266

Source : Coir Board, Forty Seventh A n n ~ a1 Report 2000-01, Cochin, P. 101.

Chapter VZ 183

'Table 6.23

Country wise export of Tufted rnat for. the period of 1999-2000 & 2000-01

Qty

SI N ~ ,

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15, 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 3 1. 32. 33.

in Kg

Country Name

Argentina Australlia Brazil Belgium Canada Cyprus Colombia Denmark France Greece Germany Hongkong Israel Italy Irish Republic Japan Kuwait Lebanon Mauritius Malasia Morocco New Zealand Netherlands Norway Portugal Singapore Spain Sweden Switzerland South Africa Taiwan Turkey USA

25573687 763461

0 210416739

April 2000 Quantity

4053 11875 772 3

5453 8 238C8 2189

19535 2423 9 47973 149C3

261649 S 5

49759 26674 15022 11725 6770

16044 442 2

13063 12750 6800

380742 2828

33339 1099

125983 12616 4688

22798 5700

11133 2062143

211539 0

16867 1567702

- March 2001 Value

210630 609606 343207

2836420 1550033 166427

1294015 1349847 2845788 682081

11203783 29567

2985947 1259076 8525 1 1 816080 225930 853753 251359 983728 378244 511951

20273740 195510

1138992 69977

5279427 767857 403461

1069032 338925 721420

120270267 43583 1 875 169

8888595 0

854464 79377015

Value in Rs.


6720 18804 31055 21752 97909

0 0

7854 0

17098 4300

0 61335

0 0 0 0

8000 0 0 0 0

74163 0 0

10529 12640

103602 17882 9344 9776

28814 796759

960 0

March 2000 Value

260024 864774

1297241 1271973 663407 1

0 0

301122 0

835464 227050

0 2689785

0 0 0 0

330925 0 0 0 0

3274808 0 0

315670 656793

4661487 1062250 391650 389910

1805107 42328707

35145 0

Chapter VI 184

6.4.4.1 1 During 1999-2000 and 2000-01 forty five countries imported handloom

matting from India. This is shown in the table 6.24. The biggestimporter

is U.S.A. She imported 1971650 kg in 2000-01. UK ranks second with

755857 kg andNetherlands ranks third with 723895 kg. But the value of

India's exports decreased to Rs. 428786406 in 2000-01 from

Rs. 433855 105 in 1999-2000.

Country wise export of handloom matting for the period of 1999-,2000 & 2000-01

Qty in Kg Value in Rs.

1. Argentina 2. Australia 3. Baharain 4. Belgium 5. Canada 6. Cyprus 7. Denmark 8. Egypt 9. France 10. Finland 11 . Greece 12. Germany 13. Hongkong 14. Hungary 15. Israel 16. Italy 17. Irish Republic 1 8. Japan 19. Kuwait 20. Mexico 21. Malasyia 22. New Zealand 23. Nepal 24. Netherlands

April 2000 - Quantit). -

- March 2001 I April 1999 - March 2000 Value I Quantity I Value

Chapter VI 185

Table 6.24 (Contd.)

6.4.4.12 Fourteen countries imported power loom matting from India during 1999-

2000 and 2000-01. This is shown in the table 6.25. The biggest importer is

Netherlands. She imported 167648 kg power loom matting from India

during 2000-01. Second is Belgium. Her share is 114123 kg during the

same period. But India's e:cports decreased from 53 1354 kg in 1999-2000

to 4 10708 kg in 2000-01.

SI NO,

25. 26. 27. 28. 29. 30. 3 1. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45.

Country Name

Norway Portugal Singapore South Korea Saudi Arabia Spain Sweden Switzerland South Africa Taiwan Turkey USA UAE UK Brazil Chile Oman Qatar Sri Lanka Uruguay Venezula

Total For The Item

Source : Coir Board, Forty Seventh Ann~a l Report 2000-01, Cochin, P. 103.

Chapter VI 186

'Table 6.25

Source : Coir Board, Forty Seventh A n n ~ a l Report 2000-01, Cochin, P.104

Country wise export of Powerloom matting for the period of 1999-2000 & 2000-01


6.4.4.13 During 1999-2000 and 2000-01 twenty two countries imported geo textiles

from India. This is shown in the table 6.26. Prominent importers are USA,

Japan, Germany, France, Belgium, Netherlands and so on. USA ranks first

with 474340 kg and Japan ranks second with 247558 kg during 2000-0 1.

But volume of India's exports of geo textiles decreased from 17 11247 kg

in 1999-2000 to 1402290 kg in 2000-01.

SI N ~ ,

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.


10665 78338 25824

0 122352 37947

1614 163 148 29643 23110 24893

8224 3600 1996

531354

Country Name

Australlia Belgium Denmark Greece Germany Japan New Zealand Netherlands Spain UK France Finland South Africa USA

Total for the Item

April 2000 Quantity

10213 114123 46275 10929 19915 30321 2038

167648 3 146 6100

0 0 0 0

410708

March 2000 Value

979561 5266930 2477537

0 74496 12 4144563

122222 12554800 2493452 1776 133 1384006 441477 234988 180159

39505440

- March 2001 Value

911896 7643944 2575028

672765 1127762 3274988 242747

11083869 327471 544022

0 0 0 0

28404492

Chapter V I 187

'Table 6.26

Country wise export of Geo-textiles for the period of 1999-2000 & 2000-01

Q ~ Y ~n Kg Value in Rs.

N ~ , Country Name 7

I I Total for the Item

1 . 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 1 3. 14. 15. 16. 17.

I 18. 19.

2 0 . 21. 22.

Source: Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P.105.

Australia Belgium Canada France Finland Greece Germany Hongkong Italy Japan Mexico Maldive Islands Netherlands Norway South Korea Spain Sweden Taiwan USA UAE UK Malaysia

6.4.4.14 During 1999-2000 and 20'0-01 thirty eight countries imported coir rugs

and carpets from India. hlajor importers are USA, Belgium, France,

Germany, Italy, Portugal, Swedan, South Africa, UK, Spain, Switzerland,

Taiwan and Turkey. This is shown in Table 6.27. While India's exports

value decreased from Rs. 225962167 in 1999-2000 to Rs. 195863917 in

2000-0 1.

Chapter VI 188

Table 6.27

Country wise export of Coir Rugs and Carpet for the period of 1999-2000 & 2000-01


SI N ~ , 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 1 1 . 12. 13. 14. 15. 16. 17. 18. 19. 20. 2 1. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38.

Source

Country Name

Araentina - Australlia Brazil Belgium Canada Denmark

Egypt France Greece Germany Hongkong Israel Italy Japan Jordan Malaysia New Zealand Netherlands Norway Portugal Singapore South Korea Spain Sweden Switzerland South Africa Taiwan Turkey USA UAE UK Chile Finland Hungary Irish Republic Mexico Venezula Zimbabwe

Total For The Item

: Coir Board, Forty

April 2000 - March 2001 ~uan t i t v I Value

4756 1 334406

A ~ r i l 1999 - March 2000 Ouantitv I Value

18295 1 1215750 6555 1 13347

169613 7 1048 10912 11055

151740 70951

140389 4644 5325

120079 42370 11359 6188

38771 38771

414 11779 1534 4727

91094 26550

8801 35628 6636 6247

1284094 33

226944 0 0 0 0 0 0 0

2720442

Seventh Annual Report 2000-01, Cochin, P. 106.

3667254 842555

12321643 5453217 644651 659814

11960066 5355979

10170428 187422 238690

9507047 2613225 756506 565728

2584965 2584965

66652 802063 123559 263394

682477 1 1968816 1281828 2508134 473412 291371

94777041 445

13663146 0 0 0 0 0 0 0

, 195863917

6 1905 0

363883 85948 2713

0 369399

637 35858

0 3437

100418 3833

0 14738 7160 7160 3904 3049

10193 0

43714 121267

0 16748

0 7197

1010188 0

126137 3658

23924 20027 28128 21894 76871 3471

2889637

4912124 0

2953 1986 6092544 216030

0 3 1786842

86357 2761520

0 303621

6555157 347846

0 1008947 660965 660965 373096 17053 1 819631

0 3403341

10188405 0

1614903 0

563474 75 122486

0 9413032 287584

1761933 1793 166 2194587 1673168 6741152 383195

225962 167

Chapter VI 189

6.4.4.15 Coir rope is another major item exported from India. Major importers are

Belgium, France, Germany, Singapore, UAE, UK, Australia and Oman. The

biggest importer is German:(. The export value of coir rope increased from

Rs. 7341242 in 1999-2000 to Rs. 1452 1379 in 2000-01. This is shown in

the table 6.28.

Country wise export of coir rope for the period of 1999-2000 & 2000-01

Qty in Kg Value in Rs,

April 21300 - March 2001 1 April 1999 - March 2000 I ~,ICountryName Value I Quantity I Value

Belgium France Germany Singapore Uae Uk Australia Oman

Total For The Item


6.4.4.16 During 1999-2000 and 2000-01 eight countries imported curled coir from

India. This is shown in table 6.29. Bulgaria, France, Germany and Russia

are the major importers. Russia ranks first with 442270 kg of curled coir

during 2000-01. But there is; sharp fall in the export value. Value of exports

decreased to Rs. 533565 in 2000-01 from Rs. 11456912 during 1999-

2000.

Chapter VI 190

'Table 6.29

Country wise export of curled rope for the period of 1999-2000 & 2000-01


April 2000 -March 2001 1 April 1999 - March 2000 Country Name Value I Quantity I Value

Bulgaria France Germany Italy Russia Spain Uae Ukraine

Source : Coir Board, Forty Seventh Annusl Report 2000-01, Cochin, P.107.

6.4.4.17 Another major coir product exported from India is rubberised coir. During

1999-2000 and 2000-0 1 fourteen countries imported rubberised coir from

India. Beharain, Belgium, Frrmce, Greece, Germany, Hong Kong, Italy, South

Korea, Maldive Islands, Spain, UAE and UK are the major importing nations.

This is shown in table 6.30. 'The biggest importers is Hongkong. She ranks

first with 106700 kg of imports. But India's export value decreased to

Rs. 26723809 during 2000-01 from Rs. 38751953 in 1999-2000.

Chapter VI 191

Table 6.30

Country wise export of rubberised coir for the period of 1999-2000 & 2000-01

Qty in Kg Value in Rs,

S1 NO,

April 2000 - March 2001 Country Name Quantibf I Value I I

April 1999 -March 2000 Quantitv I Value

1. I Baharain 2. 3. 4. 5. 6. 7. 8. 9. 10. 11 . 12. 13. 14.


500

6.4.4.18 Coir pith is a major item exported from India. During 1999-2000 and

2000-200 1, thirty eight cc~untries imported coir pith from India. Major

importers are Australlia, Biunei, Ecudor, France, Germany, Israel, Kenya,

Japan, Maldive Islands, Netherlands, South Africa, USA, UAE, UK,

Zimbabwe, Yogoslavia, Morocco, Portugal, Turkey, Tanzania and Spain. The

biggest importer is Netherland. She imported 5139233 kg of coir pith

during 2000-2001. France ranks second with 1465562 kg and Australlia

ranks third with 5,24010 kg during 2000-01. This is shown in table 6.3 1.

Volume of India's export:; increased to 9926974 kg in 2000-2001 from

6501590 kg during 1999-2000.

Belgium France Greece Germany Hongkong Italy Maldive Island New Zealand South Korea Spain UAE UK Australia

Total For The Item

879'7 3333 5 73919 1991 5

106700 506015 32624

780 28011

31207 1601 3 7863

3 -

385062 -

Chapter VI 192

Table 6.31

Country wise export of coir pith for the period of 1999-2000 & 2000.01

Otv in Kr! Value in Rs. . . S1

No, - 1. 2. 3. 4. 5. 6. 7. 8. 9 10. 1 1 . 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36.

- Country Name

Australia Baharain Belgium Brunei Ecuador France Greece Germany Israel Italy Irish Republic Jamaic Japan Kenya Kuwait Maldive Islands Morocco Netherlands Oman Poland Portugal Russia Sri Lanka Spain South Africa Tanzania Turkey USA U AE UK Yugoslavia Zimbabwe Brazil Canada Hongkong South Korea

Total for the Item

- April :!00(

~ u a n t i t y - 52401 0

25 0 235

11000 480000

1465562 9500

82500 44000 18000 20000 220CO 265CO

15ooco 1 12C'O

2395CO 24OC'O

5139223 2502 0 750(10 171(10 85065

9(10 125260 3270(10

20000 25708

47222!2 305640 10751 9 26500 46500

0 0 0 0 -

99269'74

- March 2001 I April 1999 - March 2000 Value I Quantity I Value

Source : Coir Board, Forty Seventh Annual Report 2000-0 1, Cochin, P. 108.

Chapter VZ 193

6.4.4.19 During 1999-2000 and 2000-2001 twenty eight countries imported coir

other sorts from India. This is shown in table 6.32. The major importers

are Australlia, Belgium, France, Germany, Japan, South Korea, Spain,

Swedan, Turkey,USA, UAE, UK, Jordan, Lebanon, Canada, Italy and

Netherlands. But the value of exports decreased to Rs. 16448153 in

2000-200 1 from Rs. 328294 13 during 1999-2000.

Chapter VI 194

Table 6.32

Country wise export of coir other sorts for the period of 1999-2000 & 2000-01

Qty in Kg

1 :o,lCotlntry Name

I I Total of the item

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28.

Australia Belgium Canada France Germany Italy Japan Jordan Lebanon Netherlands Sri Lanka South Korea Saudi Arabia Spain Sweden Turkey USA UAE UK Argentina

Hungary Israel New Zealand Norway Poland Portugal Qatar Taiwan


Value in Rs.

Aoril2000 Quantit),

2482:' 25 188,

85; 128218 34585

8453 85301

1582 97 8

7593 180

16244 26

11430 247 1

150 119521

9294 11327

0 0 0 0 0 0 0 0 0

488227

- March 2001 Value

996542 1210270

25866 4280439 1778085 334492

2583 196 47214 67782

404399 1196

423004 1651

694912 106553

999 2946237

148115 397201

0 0 0 0 0 0 0 0 0

16448153

Aoril 1999 Quantity

48063 63 77

10423 6760

109988 14689

100176 0 0

73670 0

54630 17851 10764

0 0

344195 0

48004 19351

1060 560

4860 5859

18320 14055

130 5200

925985

- March 2000 Value

2601598 630616 300586 352334

43641 11 1035562 6265799

0 0

347333 1 0

1053124 6904 11 527135

0 0

8999088 0

2386595 47561 12380

241651 337268 425836 213264 655067

17951 498145

32829413

Chapter VZ 195

6.4.4.20 There is a remarkable progress in the export of coir and coir products,

both in quantity and value, during 1999-2000 and 2000-2001. During

1999-2000 total quantity of coir products exported was 61030886 kg

worth of Rs. 303053675. But it increased to 67493083 kg worth of

Rs. 3 136622941 in 2000-2001 . I 5 This is shown in table 6.33.

Table 6.33

Total of all items of coir products exported from India during 1999-:ZOO0 and 2000-2001.

6.4.4.2 1 Ministry of Textiles, Government of India had fixed a target of US $77

million for export of coir imd coir products during 2000-0 1. The rupee

equivalent of the target works out to Rs. 355 crores. Achievement in

terms of target during the period 2000-01 works out to 88.35% .I6

6.4.4.22 Rule 17 of the Coir Industry 1958 (R & L) stipulates that only those

who are registered with tht: Coir Board would be allowed to export coir

and coir products. There were 141 regular registered exporters on the

Total value of all exports of coir products in Rs.

3030536785 3136622941

Year

1999-2000 2000-200 1

" Coir Board (2000-01) : "Forty Seventh Annual Report," Cochin, P.109

I h Op.cit., P 44.


Total quantity of all coir products in Kg

61030886 67493083

Chapter VI 196

rolls of the Board as on 3 1-3-2001. In addition 178 exporters were on

rolls holding permissio I for export on a case to case basis. Nineteen

regular registration as erporter and 50 permission for export on a case

to case basis were issued during 2000-01 .I7

6.4.4.23 The export contracts wepe being registered at the Board's Head Quarter

at Emakulam and Export Contract Registration Offices at Alappuzha and

Cherthala. During 2000-2001, 4663 export contracts covering a total

quantity of 93544 MTs valued at Rs. 44.333 lakhs had been registered

with the Board as againsi 5284 export contracts covering a total quantity

of 88.299 MTs valued at Rs. 44.989 lakhs registered during 1999-2000.18

6.4.4.24 The Board is an authorisc:d body for issue of certificate of origin required

by the importers in respect of coir and coir products to claim tariff

concession under the scheme of Generalised System of Preferences.

During 2000-2001 the board issued 21 11 G.S.P certificates covering

8980 MTs of coir yam ar d coir products valued at Rs. 1,106.58 lakhs as

against 2333 G.S.P cert~ficate of origin covering 19,273 MTs of coir

yarn and coir products valued at Rs. 11555.90 lakhs.I9

6.4.4.25 The Purchase Price (Enforcement) Scheme was introduced by the Board

w.e.f 1.2.1976 to ensure reasonable price to small scale manufactures

who supply coir product:; to exporters for the purpose of export. Under

this scheme the exporters are required to purchase their requirements

" Ibid

Tbid

Chapter VI 197

of mats, matting and capets from small scale manufactures registered

with the Coir Board at prices fixed by the Board. The prices are revised

periodically taking in to consideration of increase in the cost of raw

material and wages. The Coir Board revised the purchase price w.e.f

17-2-2000. A Purchase F'rice Appellate Committee has been constituted

by the Chairman, Coir Board to ensure effective implementation of the

Purchase Price (Enforcement) Scheme. The members of the committee

consists of one exporter member of the Coir Board, one from core group

of exporters, one of the Presidents of the exporters association and one

from the Presidents of the manufacture's association.

6.4.4.26 Coir Board organised the exhibition "Coir India 2001" at New Delhi from

271h February to Pd March 2001 at Pragathi Maidan. It was an exhibition

exclusively for coir and ;oir products and was the first of its kind. The

timing of the fair was chosen so as to coincide with other international

fairs "Jute India", Carpet Faif' and "Handicraft Fair" held during the same

period at Pragathi Maitlan. Board also participated in the National

Hardware show, Chicago, U.S.A held from 13-16 August 2000. The Board

participated in the Domotex International Trade Fair held at Hannover,

Germany in January 200 .

6.4.4.27 As a part of Product P~.omotion Programmes Board participated in

Catologue Shows, held at major centres of the world such as.''

6.4.4.27.1 Catalogue show in Tel Aviv Israel held from May 3-7,2000.

Chapter VI 198

6.4.4.27.2 Memphis in May International Fair, Tennesse, U S A , held from 5-13,

May 2000.

6.4.4.27.3 Product catalogue show in Santiago, Chile, July 20-26,2000.

6.4.4.27.4 Indian products catalogue show, Tehran, Iran held from 1-8 October 2000.

6.4.4.27.5 Catalogue show, Accra, Ghana for a week time from 5th October 2000.

6.4.4.28 Domestic Market Development by the Board; In pursuance of section

10 (1) of Coir Industry a c 1953 the Coir Board has been adopting various

measures for popularizing coir goods and expanding the domestic market.

Measures in the directior include the establishment of show rooms and

sales depots, participation in fairs and exhibitions, implementing rebate

scheme, organising generic publicity through Press, TV and Radio, quality

control and providing market development assistance to state supported

organisations for enlarging marketing network and participation in

exhibition with in the country. The table 6.34 shows the consumption of

various items of coir in the country during 1999-2000 and 2000-2001 .*I

Ibid

Chapter VI 199

'Iable 6.34

Domestic consumption of coir products during 1999-2000 and 2000-01.

Item

Source : Coir Board, Forty Seventh Annual Report 2000-01, Cochin, P. 48.

Coir Fibre CoirYam Coir Product Coir Rope Curled Coir Rubberised Coir

Total

6.4.4.29 Table 6.34 shows that domestic consumption of coir and coir products

increased from 260820 tonnes in 1999-2000 to 272400 tonnes in

2000-2001. During the period Board participated in thirty five domestic

exhibitions conducted in different parts of the country, which includes

India International Trade Fair and the Coir Expo held at Pragathi Maidan,

New Delhi.

1999-2000 Qty in Tonnes

35800 109000

18000 50700 1720

45600

2'50820

6.4.4.30 As a part of the functions stipulated under section 10 of the Coir Industry

Act 1953, the Coir Boarc maintains 32 showrooms & sales depots in the

2000-0 1 Qty in Tonnes

potential towns in the country which function as sales outlets for helping

the small scale manufactures / Co-operative societies to dispose off coir

products manufactured tfy them. Table 6.35 shows the achievements of

sales target of the Coir Board show rooms during 1999-2000 and 2000-

2001.

Chapter VI 200

T:able 6.35

Achievements of sales target of the Coir Board show rooms during April 2000 to March 2001.

Sales % of achievement Rs. in Lakhs


April 2000 to

Mar 01

84.16 132.69 81.94 89.48

103.75 104.15 51.57 75.80 76.48 8 1.24 86.10 56.19 68.74 77.52 40.33 64.30

140.35 72.72 99.24 82.97 67.64 62.55 89.63 51.08

123.23 5 1.72 83.30 86.84 64.12 58.85

74.52'

April 1999 to

:o Mar 2000

74.16 69.00 60.44

106.00 80.45 39.57 82.66 75.05 39.14 98.73 69.50 78.33 86.69 94.3 1 36.33 66.86

121.50 103.40 75.43 88.40 45.95 82.55 81.95 67.07 68.94

106.30 51.86 72.52 65.90 50.16 15.60 26.30

82.80

April 2000 to

to Mar 2001

29.63 29.06 51.62 35.79 67.44 20.83 18.05 26.53 19.12 36.56 08.61 15.17 26.12 63.57 12.10 25.72

105.26 41.45 44.66 49.78 16.91 40.66 35.85 12.77 43.13 12.93 24.99 21.71 16.03 1 1.77

963.82

April 1999 to

Mar2000

27.44 18.63 49.56 10.60 64.36 13.85 28.93 30.02 16.83 39.49 06.95 21.15 30.34 75.45 11.99 28.75 72.90 51.70 35.45 5 1.27 17.92 54.48 32.78 20.12 24.13 21.26 18.15 21.03 19.11 12.54 1.56 2.82

931.56

Ti~rget Fired for 2000-01

35.00 22.00 63.00 40.00 65.00 20.00 35.00 35.00 25.00 45.00 10.00 27.00 38.00 82.00 30.00 40.00 75.00 57.00 45.00 60.00 25.00 65.00 40.00 25.00 35.00 25.00 30.00 25.00 25.00 20.00

1164.00

SI. No.

I. 2. 3. 4. 5. 6. 7. 8. 9. 10. I I. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 3 1. 32. 33. 34.

Name of Show room

Ahmedabad Allahabad Bangalore Bhopal Bombay Bbubaneswer Calcutta Chandigarh Dehradun Ernakulam Gangtok Gorakhpur Guntur Hyderabad Indore Jaipur Jammu Kanpur Lucknow Madras Madurai Nehru PI Nd Asaf Ali Road Nd Pandav Nagar N Patna Ranchi Tr ivand~m Trichur Varanasi Visakhapatnam Coimbatore Thane Agerthala Guwahati

Total

Chapter VZ 20 1

6.4.4.3 1 Table 6.35 shows that during 1999-2000 through 32 show rooms Coir

Board has achieved a salt: target of Rs. 93 1.56 lakhs. It increased to Rs.

963.82 lakhs in 2000-01. The percentage of achievements was 82.80%

in 1999-2000 but it falls t ' ~ 74.52% in 2000-2001. Board has taken some

more steps to open new show rooms in other parts of the country.

6.4.4.32 The Government of India has approved the Market Development

Assistance Scheme from 2001. The objectives of the scheme are.22

6.4.4.32.1 To promote the sale of coir and coir products manufactured by the

co-operative and public sector enterprises committed to payment of

minimum wages and other obligatory benefits to the coir workers and

thereby encouraging sustained production and to facilitate more

employment opportunitic:~ in co-operative sector of the Coir Industry.

6.4.4.32.2 To provide financial support on a continuing basis round the year to the

co-operatives and public sector enterprises who undertake market

development programme.

6.4.4.33 The scheme proposes to provide financial assistance at the rate of 10%

to the Apex Co-operatives societies, Primary Co-operative Societies,

Public Sector Enterprise; in the industry and the show room and sales

depots of the Coir Board. of their average annual sales turn over of coir

products including coir yam and mbberised coir goods during the

preeceding three financi.31 years. The assistance will be shared on 1: 1

22 Ibid

Chapter VI 202

basis between the central Government and the concerned state Nnion

Territory Government.

6.4.4.34 The production of a nem advertisement film on coir for popularisation

of coir products in the dcmestic market has been completed and telecast

through the TV channels during the year. The Board continued TV

publicity, spot publicityisales campaign, press/ casual advertisement to

popularise different applications of coir and coir products. Publicity

materials were also printed for distribution among consumers in the

domestic market.

6.4.4.35 With a view to ensure the quality of the coir products consigned to the

showrooms of the Coir 3oard and the Accredited dealers, Coir Board

introduced Coir Mark Scheme in 1975 for inspecting the products before

despatches, with the introduction of 20% rebate scheme announced by

the Government of India, the coir mark inspection was made applicable

to the products consigned to showrooms run by Coir Fed, Kerala State

Coir Corporation and other Co-operative Institutions.

6.4.4.36 Under the scheme for vo untary inspection of coir yam and products for

export, different exporters tendered coir products for inspection. They

were inspected and the certificates for the passed goods were issued to

the concerned exporters

6.4.5.1 In addition to public sector and co-operative units a large number of

private traders also engaged in the marketing of coir products. Rule 17

of the coir industry (R #42 L) 1958 stipulates that only those who are

registered with the Coir Board would be allowed to export coir and coir

Chapter VZ 203

products. So the trade volume of private parties are also coming under

the accounts of Coir Board. The major exporters are Aspinwall Company,

Alleppey, William Goodekker and Co, Alleppey, Kerala Balers Ltd

Alleppey, Travancore Mats and Matting, Cherthala, Koncheri Coir

Products, Cherthala, D.C.M Company Alappuzha, Johnson Balers

Alappuzha, Charnkattu Coir Manufactures, Cherthala and so on .

6.4.6 In modern days marketing is a complex process. Marketing of coir

products involves a long chain of processes. It begins from the village

dealers in coconut nuts to Coir Board under Government of India. Its

scope depends on the working on a large number of traders, agencies,

network of transport and 1 he production and marketing technique. State

Government, Co-operative Institutions, Private Traders and Central

Government machinery are extensively used for this purpose. But the

scope of coir goods is decreasing day by day due to the emergence of

synthetic and other natural fibre products. Because of this the volume of

exports is decreasing. So the industry itself is passing through a crisis.

marketing of coir productsshodhganga.inflibnet.ac.in/bitstream/10603/6551/14/14...locally, the...

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