marketing news - aqua aquaria · 2019-05-28 · seabass, cobia, scampi and tilapia. he also...

5MPEDA NEWSLETTERMay-June 2017

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WSMangalore hosts Aqua Aquaria India

2017 – Asia’s biggest Aquaculture – Aquariculture Show by MPEDA

MARKETING NEWS

The 4th edition of Aqua Aquaria

India (AAI), the largest

aquaculture-cum-aquariculture

show in Asia, was held in

Karnataka’s port city of Mangalore

from 14-16 May 2017 showcasing

the latest strides in aquaculture

and ornamental fishery and offering

an interactive platform to various

stakeholders to deliberate on

measures that would fuel the growth

of the industry and encourage

diversification and intensification in

a sustainable manner.

It was for the first time that such an

event was held on the west coast of

India. The first edition of AAI was held

in Chennai in 2011 and the second

and third editions in Vijayawada in

2013 and 2015, respectively — all

on the east coast of India.

“Diversification in Sustainable

Aquaculture” was the focal theme

of the 3-day biennial exposition,

organised by the Marine Products

Export Development Authority

(MPEDA), a nodal agency of the

Union Ministry of Commerce and

Industry dealing with promotion of

marine products export and allied

activities.

The number of delegates

participated from India and abroad

in the event were 3151, while 186

stalls displayed various production

and harvest technologies, Mr. Pramod Madhwaraj, Hon’ble Fisheries Minister of Karnataka inaugurates

Aqua Aquaria India 2017 by lighting the ceremonial lamp

machinery and accessories in the

export-oriented aquaculture and

ornamental fishery sectors. The

delegates comprised farmers,

entrepreneurs, hatchery operators,

feed manufacturers, input suppliers,

manufacturers and suppliers of

various aquaculture and aquarium

implements, from around the

world. In addition there were over

8000 visitors including students.

The show had separate technical

sessions in aquaculture and

ornamental fish sectors handled by

renowned experts.

Delegates from Andhra Pradesh

evinced keen interest in taking up

ornamental fish culture as a new

hope to get assured returns on their

investments. They pointed out that

Vannamei (Pacific white-leg shrimp)

and ornamental fish would be the

new option for the aqua farmers in

the state.

The major sponsors for the

show were the Department of

Biotechnology, Govt. of India,

Export Inspection Council, Govt.

of India, M/s. Yashaswi Fish Meal

and Oil Company, National Bank for

Agriculture and Rural Development

(NABARD), National Fisheries

Development Board (NFDB), M/s.

Janatha Fish Meal and Oil Products,

M/s. Mukka Sea food Industries

Pvt. Ltd., M/s. Raj Fish Meal and Oil

Company and M/s. United Marine

Products.

Inauguration

Mr. Pramod Madhwaraj, Hon’ble

Fisheries Minister of Karnataka

6 MPEDA NEWSLETTER May-June 2017

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inaugurated the event on 14th May

2017 by lighting the traditional lamp.

Dr. A Jayathilak IAS, Chairman,

MPEDA welcomed the gathering.

The programme was felicitated by

eminent personalities such as Mr.

Nalin Kumar Kateel, the Member of

Parliament from Dakshin Kannada

constituency, Mangalore, Dr. K Hari

Babu, Member of Parliament from

Visakhapatnam, Mr. J R Lobo, MLA

from Mangalore South constituency

and Mr. P V Hari Krishna, Director

EP (MP), MoCI.

Dignitaries visiting the stalls

Mr. Pramod Madhwaraj, Hon’ble Fisheries Minister of Karnataka delivers the inaugural

address

Welcome address by Dr. A Jayathilak IAS, Chairman, MPEDA

Inauguration of the exhibition hall

Mr. Pramod Madhwaraj, during

his inaugural address, said

aquaculture had been making

exponential growth since 2009-10

with a projected export figure of

US $ 5.6 billion in 2016-17. “India

can ambitiously target foreign

exchange earnings of 10 billion

US dollar by 2020,” he added. The

minister also talked about how the

satellite imaging technology using

GIS applications and mobile apps

for real time monitoring have been

introduced in aquaculture sector

for better performance. “Cultured

shrimp now contributes over 70%

in terms of quantity, about 80% in

terms of export value and over 53%

in terms of value of seafood exports.

This is a significant achievement

for India’s aquaculture sector,” he

noted.

The Minister informed that the

Karnataka government was in the

process of formulating a new inland

policy for a fast development of

aquaculture and ornamental fishery.

“The state government will extend

all necessary cooperation to ensure

that sustainable progress is made

towards the development of coastal

shrimp farming in Karnataka, under

rapid action plan,” he said.


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In his opening remarks, MPEDA

Chairman Dr. A Jayathilak said

that coastal shrimp aquaculture

production had crossed five lakh

tons during the last couple of years

because of combined efforts of

various stakeholders like hatchery

operators, feed manufacturers,

input suppliers and processors. The

growth in India’s aquaculture sector

has come from the production of

L. vannamei, which is linked to the

flawless operation of the aquatic

quarantine facility in Chennai,

ensuring the availability of pathogen-

free brood stock to the hatcheries.

“AAI provides an excellent platform for showcasing the latest technological interventions in both aquaculture and ornamental fish culture. It also helps aquaculture farmers and ornamental fish breeders to gather latest knowledge in farming practices and acquire practical information,” he said, adding: “It was befitting to organise the show in the major port city on the west coast to generate more awareness on aquaculture and ornamental fish.”

Mr. Nalin Kumar Kateel, the MP from Dakshin Kannada constituency, in his keynote address, said events like AAI should be held more for the benefit of farmers of aquaculture and ornamental fishes as well as for general public and students.

Dr. K Hari Babu, who represents Visakhapatnam in the Lok Sabha, said aquaculture is not limited to coastal areas as it is making big strides in landlocked states like Haryana. Mr. J R Lobo, MLA from Mangalore South constituency, was among those who spoke on the occasion. Mr. B Sreekumar, Secretary, MPEDA proposed the vote of thanks. On

the occasion, the souvenir and fair catalogue of the event were also released.

RGCA pavilion attracts crowd

A special feature of the event

was the stalls put up by the Rajiv

Gandhi Centre for Aquaculture

(RGCA), which showcased various

technologies for diversification

of aqua business. RGCA Project

Director Dr. S Kandan said

aqua farmers can make a real

success of the ‘Make in India’

initiative in the sector and widen

their scope from just shrimp farming

to some other fishes like Asian

seabass, cobia, scampi and tilapia.

He also encouraged farmers to use

the technologies, available with

the premier research agency, to

diversify their business and export

Indian goods to other countries.

RGCA has standardised the

breeding and seed production

of mangrove mud crab, a highly

sought-after commodity in the

international market, and its

hatchery facility is the only one of its

kind in the country. “The technology

Mr. Nalin Kumar Kateel, the Member of Parliament from Dakshin Kannada

Constituency, Mangalore delivers the keynote address

Mr. P V Hari Krishna, Director EP (MP), MoCI addressing the audience

Dr. K Hari Babu, the Member of Parliament from Visakhapatnam felicitates the AAI 2017

Mr. J R Lobo, MLA from Mangalore South constituency felicitates the AAI 2017


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took two years to standardise and now one million crabs are produced per annum,” Dr. Kandan said.

RGCA’s Assistant Project Director Mr. G K Dinakaran said farming of Scylla serrata (a mud crab) can fetch the farmer lucrative returns in the market.

Awards for the best stalls

Dr. A Jayathilak IAS, Chairman, MPEDA presented the awards to the winners of best stalls at the show. Hyderabad-based M/s. Avanti Feeds Ltd bagged the ‘Best Stall Award’ while M/s. Pranav Plastic Products, a company based in Gujarat’s Vadodara, was adjudged

the second best in the category of aquaculture.

Mangalore-based company Ruwari was selected for the Best Stall Award in the category of Ornamental Fisheries while the second best award went to BENFISH – West Bengal State Fishermen’s Cooperative Federation Ltd, Kolkata.

Rajiv Gandhi Centre for Aquaculture (RGCA), the Research and Development arm of the Marine Products Export Development Authority (MPEDA), received a special award

for display of various aquaculture

technologies. Mementoes to the

service providers and sponsors were

handed over by Chairman, MPEDA

during this occassion.

Technical Sessions

A series of technical sessions in both

aquaculture and ornamental fishery

sectors were held as part of the AAI

2017, which saw participation of

internationally acclaimed experts

and delegates from both India and

abroad.

In the aquaculture sector, technical

sessions were held on issues

like Advances and Innovations in

Shrimp Farming; Diversification

and Innovations in Aquaculture

Releasing of AAI 2017 Souvenir & Fair Catalogue

Audience in the inaugural session of AAI – 2017


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Feeding cobia in RGCA hall

Fisheries Minister of Karnataka in discussion with Chairman, MPEDA

Dignitaries on the dais

Technology; and Marketing, Traceability and Certification of Aquaculture Products.

In one of the sessions, Mr. Abdul Aleem Baig of Tata Consultancy Services, Hyderabad, spoke about the technology backing for aqua farmers from MPEDA’s mKRISHI mobile app, a first of its kind in the country that alerts farmers on cloud formation, rainfall and temperature on their smartphones. The app is part of a digital framework-based approach for aquaculture farm management and traceability.

In the session on the ‘Advances & Innovations’ in shrimp farming, experts talked about disease and market prices as the two main problems in shrimp farming. They also suggested that at a time when ‘disease happens in combination’, the way forward in aquaculture is through indoor, totally controlled environments.

Mr. Robins McIntosh, a Thailand-based researcher in the field for three decades, said apart from viruses, the shrimp industry has now to deal with an increase in bacterial infections caused by the warming of oceans. They are harder to control because they do not need animal carriers and can pass through the ocean currents. “Aquaculture is about clean water. New technologies must be backed by quality control and surveillance,” he noted.

Mr. S Chandrasekhar, Area Manager, India and South Asia, INVE Aquaculture, Thailand, made a strong case for ‘responsible aquaculture’. “Nursery rearing reduces pathogens and helps shrimps to become more toxin-resistant and give rise to larger


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harvests. Thailand and Mexico have reaped the benefits of nursery farming; India could do the same,” he stressed, while speaking in a session on ‘Adapting to a New Reality: Shrimp Nurseries’.

Dr. Vivek Rohidas Vartak, a fisheries scientist from the Panvel-based Khar Land Research Station of Dr. Balasaheb Sawant Konkan Krishi Vidyapeeth, talked about how DNA barcoding can help prevent mislabelling of processed seafood items.

Delivering a talk on ‘DNA labelling of seafood’, he said that since most people do not notice labelling, eateries pass off inferior species of fishes and crabs as superior varieties. “DNA labelling involves taxonomical and molecular study, as also the creation and application of DNA labels”, he said and suggested that governments implement DNA barcoding of processed seafood, and this could be part of the restaurant bill.

DNA barcode is a novel step in sustainable seafood labeling, which, with validation from the US-based

National Centre for Biotechnology Information, will ensure that the seafood served in restaurants are exactly what the patron asks for.

After filing for an Indian patent for ‘DNA barcode-assisted labelling for fish, molluscs, and crustaceans’, he plans to approach the European and American authorities for patents for this technology.

Dr. Sagiv Kolkovski, scientist at the Department of Fisheries, State Government of Western Australia, spoke about octopus breeding and culture at a session, ‘Ranching - bridging the gap between Fisheries and aquaculture’. The major problem in rearing octopus in tanks is cleaning the tanks and preventing escapes. Tanks need to be installed with PVC sheets and mesh to overcome these problems.

At a session on ‘Marketing of Value Added Products from Aquaculture’, Dr. Manoj Kumar, Assistant Director, MPEDA, spoke about the need to add value to increase export revenue. The price variation on raw products is 300% more from value adding. To value adding ready to eat

and ready to cook retail packs made

out of finfish and shellfish varieties.

As for the ornamental fishery,

the conference hosted three

technical sessions: Ornamental

Fish Industry & Marketing Trends;

Culture Techniques & Species

Diversification; and Health & Bio-

security in Ornamental Fishes.

Addressing a session, Mr. Atul

Kumar Jain, Director of Rajasthan-

based Ornamental Fisheries

Training and Research Institute, said

India’s domestic aquarium market is

expected to grow from Rs 300 crore

to Rs. 1,200 crore in the next ten

years. The ornamental fish industry

provides jobs to around 50,000

people through 5,000 aquarium

retail outlets and an equal number

of production units.

All these put together amount to a

domestic aquarium trade of around

Rs. 300 crore. This is at a time

when 1.25% of the 7.88 crore urban

households in the country have an

aquarium at home or the workplace.

The market for the domestic

aquarium trade is expected to

grow to Rs. 1,200 crore in the next

10 years as nearly 5% of the urban

households will consider keeping an

aquarium, he said.

An interactive session of the

stakeholders in the ornamental

fisheries sector was arranged on

the third day in which exporters,

breeders, researchers , and officials

shared their experience and

discussed a road map to enhance

ornamental fish export from the

country.

Vote of thanks by Mr. B Sreekumar, Secretary, MPEDA


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Dr. T V Anna Mercy, Rtd. Professor, KUFOS, Kerala & Guest Faculty, SH College, Thevara, Kerala

Dr. Scott Dowd, Senior Aquarist, New England Aquarium and Project Piaba, Boston, USA

Dr. G Gopakumar, Emeritus Scientist, CMFRI, Vizhinjam, Trivandrum

Mr. Simeon Bonev, Grand Guppy Champion, Michigan guppy breeders, USA

Mr. Leonard Sonnenschein, President, World Aquarium & Conservation for the Oceans Foundation , USA

Dr. T T Ajithkumar, Senior Scientist, National Bureau of Fish Genetic Resources (ICAR), Lucknow

Mr. Andrew Soh, Regional Consultant & Discus Breeder, Singapore

Dr. Atul Kumar Jain, Director, Ornamental Fisheries Training and Research Institute, Udaipur, Rajasthan

AQUA AQUARIA INDIA 2017TECHNICAL SESSIONS - ORNAMENTAL FISH


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Mr. Danny Benjamin; Managing Director, Hazorea Aquatics, Israel

Mr. Robins McIntosh, Senior Vice President, Charoen Pokphand Foods, Thailand

Dr. Gourav Rathore, Deputy Director, NBFGR, Lucknow

Mr. Saji Chacko, Senior Vice President, Onaway Industries, Navsari, Gujarat

Dr. I S Bright Singh, UGC-BSR Faculty, NCAAH, CUSAT, Kerala

Mr. S Chandrasekhar, Area Manager, India & South Asia, INVE Aquaculture, Thailand

Dr. Rajeev Kumar Jha, Deputy Head, PT.CP Prima, Indonesia

Dr. Sai Ram, Head of Extension Division, Central Institute of Brackishwater Aquaculture, Chennai

AQUA AQUARIA INDIA 2017TECHNICAL SESSIONS - AQUACULTURE


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Dr. S Kandan, Project Director, RGCA, Sirkali, Tamil Nadu

Dr. Sagiv Kolkovski, Scientist, Department of Fisheries, State Government of Western Australia

Dr. G Gopakumar, Emeritus Scientist, CMFRI, Vizhinjam, Trivandrum

Dr. I S Bright Singh, UGC-BSR Faculty, National Centre for Aquatic Animal Health, CUSAT, Kochi

Prof. (Dr.) John Alexander Benzie, World Fish Centre, Malaysia

Mr. Rahul Kulkarni, Director, West Coast Group, Mumbai

R Sudhakar, Senior Engineer , View360 Technologies Pvt Ltd, Hyderabad

Mr. Raphel Thomas, Chairman, Datamatrix Infotech Pvt. Ltd, Pune


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Mr. Subrato Dey, Regional Manager, GS1 India, Mumbai

Mr. M Abdul Aleem Baig, Tata Consultancy Services, Hyderabad

Mr. Panchu Duraisamy, Country coordinator India, BAP, Global Aquaculture Alliance, Chennai

Mr. Mahesh Raj Malpe, Chief Executive, IFAFEA

Mr. Ravisankar, Vice President, IT, Source Trace Systems India Pvt. Ltd, Coimbatore

Dr. Vivek Rohitdas Vartak, Fisheries Scientist in Khar Land Research Station, Panvel

Dr. T G Manoj Kumar, Assistant Director, MPEDA


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Glimpses of the event


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marketing news - aqua aquaria · 2019-05-28 · seabass, cobia, scampi and tilapia. he also...

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