marketing mix program

7/31/2019 Marketing Mix Program

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PREMIER UNIVERSITY

FACALITY OF BUSINESS ADMINISTRATION

Subject:Principles of Marketing

Class presentation-1

Presentation topics:Marketing mix

program.

Section:B

Semester:3rdDepartment:BBA


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GROUP:3Name ID No.

MD.TAMJIDUL HOQUE 475

AVIJIT BISWAS 479

ARAFAT RAHMAN 500

HOSSAIN MD. SARWAR 576

MD. JAMSHED ALI 588


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Marketing Mix Program:Companiesthat operate in one or more foreign

markets must decide how much,if at all,toadapt their marketing mixes to local

conditions.

**Marketing Mix Program Have TwoMain Elements.

**Standardized marketing mix.**Adapted marketing mix.


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**Focal point:

1)Basically the same

product .

2)Using the same

marketing approaches worldwide.

Standardized marketing mix:Aninternational marketing strategy for using basically

the same product,advertising,distribution channelsand other elements of the marketing mix in all the

companys international markets.


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Examples:Coca-cola or Fuji film


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**Focal point:

1)To each target marketing.

2)Bearing more costs but hoping

for a larger market share and return.

Adapted marketing mix:Aninternational marketing strategy for adjusting

the marketing mix elements to eachinternational target market,bearing morecosts but hoping for a larger market shareand return.


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Examples: HSBC (Worlds Local Bank)


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Marketing Mix Program

Product

Promotion

Price

Distribution Channels


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Product:Anything that can be offered to amarketing for attention,acquisition,use or

consumption that might satisfy a want or need.**Focal point:

*Attention

*Acquisition

*Might be satisfy a want or need.

Examples:Sony Digital Camera


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Three product strategies:Wediscus

three product strategies.

a)Straight product extension.b)Product adaptation.

c)Product invention.


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a)Straight product extension:

Straight product extension means marketing

a product in a foreign market without anychange.

Examples:Kodak Film


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b)Product adaptation:

Product adaptation involves changingthe product to meet local conditions or

wants.

Examples:Lux


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c)Product invention:Product invention consists of creating

something new for a specific country market.

Examples:Suzuki & Maruti

P ti


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Promotion:Companies can either adaptthe same promotion strategy they used in

the home market or change it for each

local market.Consider advertisingmessage,some global companies use a

standardized advertising theme around

the world.**Focal point:

1)Consider advertising message.

2)Global companies use a standardizedadvertising theme around the world.


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Examples: Coca-cola diet & Coca-cola light


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Price:The amount of money charged fora product or service, or the sum of the

values that consumers exchange for thebenefits of having or using the product or

service.

**Focal point:1)Product or Service.

2)Consumers exchange for the

benefit.

3)Using the product or service.


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Factors affectingprice

decisions:

Internals

factors

*Marketing

objectives.

*Marketing mix

strategy.

*Costs.

*Organizationalconsiderations.

Pricing

decisions

External factors

*Nature of the market

& demand

*Competition

*Other

Environmental

factors(economy,

resellers,govt.)


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Distribution Channels:Designinginternational channels that take into

account all the necessary links in

distributing the sellers products to final

buyers,including the sellers headquarters

organization,channels among nations,andchannels within nations.

**Focal point:

a)Sellers headquarters organization.

b)Channels between nations.

c)Channels within nations.


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Whole-Channel Concept For

International Marketing:

Sellers headquarters Channels between

Seller organization for international nations

Final user Channels within

or buyer nations


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Examples:Asian sky shop


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We are very much grateful to almighty

Allah for giving us the scope to study

Business Studies.We also grateful to ourcourse teacher for his kind co-operation

and guidance.At last all of the classmates

who helps us lot in this presentation.

THANK YOU

marketing mix program

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