Marketing Mix of Sula WinesThe article discusses the marketing mix of Sula wines which includes the 4Ps of Sula wines. Sula wines are one of the most widely distributed and most loved wines of Indian origin.Product and Pricing of Sula Wines Sula Wines has 5 basic types of wines. Each of them has been mentioned here along with The pricing which i could find. Pricing of Sula wines is general pricing and appears more of penetrational rather than premium pricing. Here are the products and pricing of SULA winesRed Winessula cabernet shiraz 395madera red 250White Winessula sauvignon blanc*540sula chenin blanc*395madera white 205viognier**, dia white, Riesling, samara whiteRose Winessula blush zinfandel-450madera ros-205Sparkling Winessula brut* 550secoDessert Wineslate harvest chenin blancPLACE Five Star Hotels Wine shops High end RestaurantsPROMOTIONS Use of the mass media to promote alcoholic beverages is not permitted, but in-shop advertising or on-premise promotions are allowed in all states except Delhi. Organizing Sula fest Organizing a launch of a new brand Complementary glass of wine in restaurants and bars Sula Harvest Internet marketing