marketing mix of godrej compnay

8/19/2019 Marketing Mix of Godrej Compnay

1/811

GODREJ-PRODUCT LINE

INDEX

SERIAL NO. TOPIC PAGE NO.

1. INTRODUCTION 12. HISTORY 2

3. COMPANY’S PROFILE 4

4. MISSION AND VISION 65. MOTTO AND VALUE 76. LOGO’S OF GODREJ 87. TIME LINE 9

8. ACHIEVEMENTS AND AARDS 11

!. "RANCHES # "RAND AM"ASSADOR 13

1$. GODREJ GROUPS OF COMPANIES 14

11. GODREJ PRODUCTS 1712. STRATEGY OF GODREJ 25

13. 4 P’S AND 4 A’S OF MAR%TING MI& 29

14. GODREJ VS SAMSUNG 37

15. SOT ANALYSIS 46

16. FINANCIAL RATIO ANALYSIS 4817. PRODUCT DESIGN 'CASE STUDY( 4918. )UALITY CONTROL PROCESS 611!. HUMAN RESOURCE 64

2$. SURVEY 66

21. RECOMMENDATION 7622. CONCLUSION 77

23. ANNE&URE 78

24. "I"ILIOGRAPHY 79

INTRODUCTION

Godrej Group *+ ,- I-*,- /0-0, ,9, *- M9:,*; I-*,. I A+* G0? ,- P*0?+, G0? *- 1 8!7; L,:,9; M9:,*. * 7 ,?0

/0@,-*+ ,- ,* /, 0 -, , =< *+ 9-0B /0+++ 2.6 :**0- 0,+.

http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Mumbai,_Indiahttp://en.wikipedia.org/wiki/Ardeshir_Godrejhttp://en.wikipedia.org/wiki/Ardeshir_Godrejhttp://en.wikipedia.org/wiki/Pirojsha_Godrejhttp://en.wikipedia.org/wiki/Pirojsha_Godrejhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbai,_Indiahttp://en.wikipedia.org/wiki/Ardeshir_Godrejhttp://en.wikipedia.org/wiki/Pirojsha_Godrejhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Conglomerate_(company)


2/812

GODREJ-PRODUCT LINE

T G0? G09@ *+ 0- 0= +@/ :9+*-++ 09++ 0= I-*,. T 09@ ,+ *B+

:9+*-++ *-++ ,-*- =0 -*-*- 0 @+0-, /, @09/+. C0@,-*+ 0@,*-

9- G0? G09@ , *-B0B *- , 0+ 0= :9+*-+++ =0 0/+ ,- +,=+ 0 >@


3/813

GODREJ-PRODUCT LINE

A+* G0? P*0?+, G0?

H*+ :0 P*0?+, G0? /,* A+*+ , =0 @0=++*0- ,- , +,9-/ -,*0-,*+; :*B , I-*, /09

,,*- =0 0-> :> :*- +=*,-. I- 0*- +0; I-*,


4/814

GODREJ-PRODUCT LINE

L,9-/+; R=*,0+ ,- F9-*9; O9+09/*- SB*/+; M,/*- T00+ ,- P0/++

E9*@-; C0+*/+ ,- D-+; E-*-*- 0+,*0-+; M*/, D*,-0+*/+ ,-

A0+@,/ E9*@-; E*: O*+ ,- C*/,; M0+9*0 R@-+; C, @=9+; C*/-

,- A*@09/+.

Head5uar,ered #$ -um4a#

H,9, *- M9:,*; G0? ,+ 0 0==*/+ ,/0++ I-*,. I -?0>+ , 0:, @+-/ ,+

-,*+ ,+ , * 0- 0= 0+ ,,: /0@0, 09++ *- I-*,.

6GODREJ GROUP7

TYPE P*B,

INDUSTRY C0-0,

FOUNDED 7 M,>;18!71

http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Private_companyhttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Godrej_Group#cite_note-0http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Private_companyhttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Godrej_Group#cite_note-0


5/815

GODREJ-PRODUCT LINE

FOUNDER%S*A+* G0?

P*0?+, G0?

HEAD8UARTERS M9:,*; N< *; C--,*; 0,,; I-*,.

AREA SERED 0


6/816

GODREJ-PRODUCT LINE

-ISSION AND ISION

ISION

GODREJ *+ */, 0 DELIVER SUPERIOR STA%EHOLDER VALUE :> @0B**-

+09*0-+ 0 *+*- ,- *- /0-+9 -+ *- H09+0 # P+0-, C, :9+*-++.


7/817

GODREJ-PRODUCT LINE

O9 M*++*0- *+ 0 0@, *- *+*- ,- -< :9+*-+++; ,- *-*>. O9 0:?/*B *+ 0 * 09

/9+0 :0 *- I-*, ,- ,:0,.

+, ,/*B *+ 0:?/*B 09 /0-*-909+ *@0B- *- 9,*>; /0+ ,-

/9+0 +B*/. +, +*B =0 /-/ :> -99*-; B0@*- ,-

@0+ ,- +9@@*+.

+, -/09, ,- 0@- ,0+@; /0-9/*B 0 ,-*- ,- ,

C9+0 O*-,*0-

D*/,*0- # C0*-

D*+/*@*-

H0-+> # I-*>

L,-*- O,-*,*0-

O@--++ # T,-+@,-/>

R+@/C, # C0-/- =0 P0@

T,


8/818

GODREJ-PRODUCT LINE

LOGO


9/819

GODREJ-PRODUCT LINE


10/8110

GODREJ-PRODUCT LINE

TI-ELINE

• 18!7 G0? *+ +,:*+ *- 18!!

• 1!$2 G0? ,+ *+ =*+ I-*,- S,=

• 1!18 G0? S0,@+ L** *-/0@0,

• 1!61 G0? S, M,-9=,/9*- F0*= T9/+ *- I-*,

• 1!71 G0? A0B L** :,- ,+ ,- A-*, F+ *B*+*0- 0= G0? S0,@+

• 1!74 V 0*+ *B*+*0- *- ,,,; M9:,* ,/9*

• 1!!$ G0? P0@*+ L**; ,-0 +9:+**,>; +,:*+

• 1!!1 F00+ :9+*-++ +,

• 1!!1 G0? A0B L** *-/0@0,

• 1!!4 T,-+, D0+*/ P09/+ ,/9*

• 1!!5 T,-+, =0 , +,*/ ,*,-/


11/8111

GODREJ-PRODUCT LINE

• 2$$4 G0? H*C, L** + 9@ 0 @0B* , S,= H,> E-B*0-- 0 /9+0+ :>

@0B**- @0=++*0-, @+ ,-,- +B*/+

• 2$$6 F00+ :9+*-++ 0=

N0 A*/, ,- /0@,-> F00+ # "B,+ L**

• 2$$8 G0? ,9-/ *+= 9+*/

• 2$1$ G0? ,9-/ G0J*>0 , =; :0


12/8112

GODREJ-PRODUCT LINE

ACHIEE-ENTS AND A:ARDS

ACHIEE-ENTS

• I- 18!7; G0? *-09/ =*+ 0/ *- I-*,.

• I- 1!$2; G0? , =*+ I-*,- +,=.

• I- 1!2$; G0? , +0,@ 9+*- B,: 0*;


13/8113

GODREJ-PRODUCT LINE

• F,+*@ :,-+ G00-*; C*-0 ,- E +/ S9@:,-+ :> S9@:,-+

C09-/*

• G0? S,, L; JV : ,- R9- 0- N 0 ,*0+ 0= G0? C0-+9

P09/+ *+ *- /0@0, I-*,.

• G0? C0-+9 P09/+


14/81


15/8115

GODREJ-PRODUCT LINE

GODREJ GROUP OF CO-PANIES


16/8116

GODREJ-PRODUCT LINE

CO-PANIES

1. GODREJ AND !OYCE

F0 0/+ 0 ,@@*,-/+. F0 =9-*9 0 /0-=-/*- 9*@-. F0 +/9*>

+09*0-+ 0 ,*, ,-*-. T *+- , /,0> 09 / 0- -*/

*=. T> , , @, 0= >09 *= *- ,-> +.

2. GODREJ CONSU-ER PRODUCTS

A+ =, ,+ @+0-,; ,*; 09+0 ,- =,:*/ /, +-+ , /0-/-; G0? *+ =,

, ,+. A- *+ ,+ :- @0++*: 0-> 9 0 * /0-+,- -,B0 0= >*- 0

@0B* /9+0+ +09*0-+ =0 * ,*> -+.

3. GODREJ INDUSTRIES

G0? I-9+*+ L.*+ I-*,+ ,*- ,-9=,/9 0= 00/*/,+ ,- ,+ 0

,- , 9- /*/,+ 9+ *- 0B


17/8117

GODREJ-PRODUCT LINE

5. GODREJ INFOTECH

G0? *-=0/ *+ , CMM LB4 /0@,-> *- :9+*-++ 0= B0@*- /9+0*

+0=


18/8118

GODREJ-PRODUCT LINE

GODREJ PRODUCT

CONSU-ER PRODUCTS

G0? C0-+9 P09/+ L.'GCPL( *+ , ,?0 @,> *- I-*,- FMCG , *+ ,0- ,+ ,+ 0= 0* +0,@+ *- /09-> ,- ,+ , ,+*@ @0+**0- *- ,* /009

/,0> *- I-*,.

&. App1#a$+e3

>. Lo+B3

;. Fur$#,ure

. Se+ur#, e5u#pme$,

. O@@#+e au,oma,#o$

. Co$@ere$+#$" 3o1u,#o$


19/8119

GODREJ-PRODUCT LINE

). Soap3 0 per3o$a1 +are

'. Food

(. A#r+are

&?. Hou3eho1d #$3e+,#+#de3

&&. Hou3#$"

&>. e$d#$" ma+h#$e

INDUSTRIAL PRODUCTS

G0? 0==+ ,- -* +@/9 0= *-9+*, +09*0-+ =0 +0, 0 ,*, ,-*- 0

/0-+9/*0- 0 @0/++ 9*@- ,- ,->; ,-> 0. /*-+ , 00*- =0

+,-, 9*@- 0 /9+0 -*-*- +09*0-+; =*+ -, *+ G0?.

&. S,ora"e 3o1u,#o$

>. Au,oma,ed =arehou3#$"

;. -a,er#a1 ha$d1#$" e5u#pme$,

. Pro+e33 e5u#pme$,

. Pre+#3#o$ +ompo$e$,3 0 33,em3.

. -a+h#$e ,oo1 3er2#+e

). E1e+,r#+a1 0 e1e+,ro$#+ 3er2#+e3

'. Too1#$"


20/8120

GODREJ-PRODUCT LINE

(. IT 3o1u,#o$

&?. PL- 3o1u,#o$

&&. -ed#+a1 d#a"$o3,#+3

&>. A"ro produ+,

&;. Chem#+a13

&. Co$3,u+,#o$ ma,er#a1 0 3er2#+e3.

T G0? 09@ /,- : :0,> *B* *-0


21/8121

GODREJ-PRODUCT LINE

G0? ,* /00 >

R-<

C00 +0= ,* /00

•

FMCGGodrej Consumer Products

• %>*- ",-+ U%

• R,@*0 S09 A=*/,

• G0? G0:, M*,+ FE

• G0? SCA H>*- L**

Godrej Hershey Foods & Beverages Limited

• N9*-

• G0? S,, L

• H09+0 /, G0? *+

• AGRI

Godrej Agrovet

• A-*, F+

• G009 F00+ ,- F+

• G0- F P09/+

• H*,+*,9 F P09/+

• O* P,


22/8122

GODREJ-PRODUCT LINE

• A* I-@9+

• G0? A,,,

• N,9+ ",+

• I-, P09> "9+*-++

• P,- "*0/

• Ser2#+e3

• Godrej HiCare (Pest Management Services)

• Godrej Global Solutions (ITES)

• Godrej Properties

App1#a$+e3 Produ+, o@ Godrej a$d !o+e -@" Co. L,d

Re@r#"era,or3

D*/ /00

F0+ =

• A#r Co$d#,#o$er3

S@*

*-0<

• :a3h#$" -a+h#$e3

F9> A90,*/

S* A90,*/

-#+ro=a2e O2e$3

S,

C0-B/*0-


23/8123

GODREJ-PRODUCT LINE

G*/0:*-,*0-

S00

Produ+, 0 pr#+e o@ "odrej #$,er#o

• !edroom +o$+ep, R0>,

9*-,

F*0-,

A*,-,

EROS

M-9+

P,

D, /0/,,

• P*/ +,+ =0 :00 /0-/@ 45$$$$ 0 12$$$$$ 0 0 - ,.

L#2#$" room +o$+ep, C0== ,:

S0=,+

L*B*- 00

P*/ +,+ =0 *B*- 00 /0-/@ 28$$$$ 0 8$$$$$ 0 0 ,- ,.

o Cup4oard3 F,-=,+*,

%,*0-

S*** *0 S

S***-


24/8124

GODREJ-PRODUCT LINE

D*-*- ++

M9* @9@0+ /,*

T,:+

P*/ +,+ =0 *-*- 00 /0-/@ 18$$$$ 0 3$$$$$F0 *-*- ++ 17$$$ 0 2$$$$$

9#d3 room I+@,/

%*+ =9*9

P*/ +,+ =0 25$$$ 0 4$$$$

9#,+he$ A//++0*+ 9-*

%*/- ,>09 S, /,+

P*/ +,+ =0 @-+ 0- +. = 0= ,,.


25/8125

GODREJ-PRODUCT LINE


26/8126

GODREJ-PRODUCT LINE

STRATEGY OF GODREJ

-AR9ETING 0 !RANDING STRATEGY

• RB*,*+ ,++ :,- +,> # *-*> =0 , +>-*+ ,/0++ :9+*-++ #

:,- @0=0*0.

• C,+ , ,*- # :,-*- +,> , 0 +9@@0*- 09@’+ B-9

0.

• O9*-+ 0= -< @0=0*0 ,-,- +,> 0 ,** B,9 0= 0? :,-

# ,++0/*, :9+*-+++.


27/8127

GODREJ-PRODUCT LINE

DISTRI!UTION STRATEGY

G0? S0,@+ ,+ + 9@ , /0*

E@*-+ , :*- /0-9/ *- @,*/9, *+*/+.

",+ 0- +9//++ 0= + @*-+ ;> + 0= +0/*+ # S9@ +0/*+ *- +, 0


28/8128

GODREJ-PRODUCT LINE

SALES 0 DISTRI!UTION NET:OR9

GCPL ,+ , + + ,*- 0 9/ *-B-0> B+;


29/8129

GODREJ-PRODUCT LINE


30/8130

GODREJ-PRODUCT LINE


31/8131

GODREJ-PRODUCT LINE

PS AND AS OF -AR9ETING -IX

P3 OF RURAL -AR9ETING

E2er Produ+, a$d promo,#o$/ =h#+h #3 a h#, #$ +#,#e3/ m#"h, $o, =orB #$ rura1 area3.

• Produ+,

• Pr#+e

• P1a+e

• Promo,#o$

1. PRODUCT

* ,,> 0= @09/+ , ,-9=,/9 :> G0? C0-+9+ P09/+. T /0@,-> *+

@0@9,> -0 *- I-*,; :9 ,+0 *-

/09-*+ ,/0++ 0:. T0 0== :+ 0 /0-+9+; G0?CP @0>+ T0,

)9,*> M,-,- +>+. M,?0 G0?CP @09/+ *-/9 =00; G0? C0-+9+ P09/+ *+ /0-+* ,+ :+. I ,+

B,*> 0= @09/+ +9/ ,+; G0? L*9* # P0+; G0? %+ %,,

O*; G0? R-< C009+0= L*9* H,* C009+; ,- N9@9 :,+ H,* D>+.

• F,*0


32/8132

GODREJ-PRODUCT LINE

• P09/ @,--*- ,- B0@-W

• P09/ * @0*/*+ ,- +,*+W ,-

• ",-*- ,- @,/,*- +,*+.

2. PRICE

The 3e+o$d P Pr#+e +o$3#3,3 o@

• P*/*- @0*/*+ ,- 0:?/*B+W ,-• M0+ 0= +*- @*/+.

• The 2#11a"er3 due ,o ,he#r 1#m#,ed re3our+e3 are 2er pr#+e 3e$3#,#2e 4 $a,ure.

• Some re,a#1er3 #$ ,he #$,er#or 2#11a"e +har"e more ,ha$ ,he -RP.

•O4je+,#2e o@ ,h#3 4u3#$e33 2e$,ure o@ Ta,a A"r#+o #3 ,o e$a41e #,3 produ+,3 ,o rea+h

,he @armer3 #$ ,he rura1 #$,er#or3 o@ ,he +ou$,r a, ,he r#"h, pr#+e.

PRICING STRATEGIES


33/8133

GODREJ-PRODUCT LINE

• Lar"e o1ume 1o= mar"#$.

• O2era11 E@@#+#e$+ a$d pa33#$" o$ 4e$e@#,3 ,o +o$3umer3.

• Lo= +o3, 2a1ue @or mo$e produ+,.

• Lo= 2o1ume *+

>@ 0= @*/*- *+ 0- =0 /00**+.

. !#d Pr#+e T*+ @*/*- *+ 0- =0 +@/*, 00+ * *-- :9>*- ; ,-*9+; *:**0-

@9/,++; :9>+ , , 0- , , @*/ 0< ;0 =0 =*-,-/*, +/+ ; 0,-

+/+ ; *+/09- @*/*- *+ ,B,*.

'. Fu,ure Pr#+e D/* @*/ 0= 00+ =0 , =99 ,.


34/8134

GODREJ-PRODUCT LINE

Pr#+#$" 3,ra,e" #$+1ude3 $o, o$1 pe$e,ra,#o$ pr#+e/ +ompe,#,#2e pr#+e 4u, a13o

1au$+h pr#+e/ pr#+e =ar3/ jo#$, produ+, pr#+#$".

3. PLACE

The ,h#rd P P1a+e +o$3#3,3 o@

• D*==- >@+ 0= ,*- /,--+W• R,**- ,- +*/, *+*:9*0- +>++

T * - 0= ,*- * *+ @,/ 0 @>+*/, *+*:9*0-. P,/ +,-+ =0

B,*09+ ,/*B**+ 9-,- :> /0@,-> 0 , @09/ ,//++*: ,- ,B,*,: 0

, /9+0+. T , =09 *==- B /,--+ 0= *+*:9*0-. T =*+ *+ 0B

/,-- +*- 00+ 0 /0-+9+. T +/0- *+

0-B /,-- *- 00+ 0 /0-+9 09 ,*. T

* *+ ’+ ,-*0- ,-

/*+*0-,*- *- ,,+ 0= *-B-0>; 0/,*0- 0=


35/8135

GODREJ-PRODUCT LINE

4. PRO-OTION

The @our,h P Promo,#o$ +o$3#3,3 o@

• AB*+*-W• S,+ @00*0-W ,-• P+0-, +*-.

• Promo,#o$ a3pe+, a1=a3 +rea,e3 a +ha11e$"e #$ rura1 marBe,3 4e+au3e o@ ,he @a+,

,ha, 2#11a"e ha2e ,h#$ popu1a,#o$ de$3#, a$d are =#de1 3pread o2er 1ar"e remo,e

area3.

• H#"h rea+h H#"h @re5ue$+


36/8136

GODREJ-PRODUCT LINE

AS OF RURAL -AR9ETING -IX

• A==0,:**>

• AB,*,:**>

• A

&. A2a#1a4#1#,

LG /0-*/+ =*-+ , /**+ # 0 ,+; LG

,+ + 9@ 45 ,, 0==*/+ # 5! 9, 0 ,, 0==*/+.

>. A@@orda4#1#,

G0? *-09/ :,-+ 0= /*-0; =,* 0< # 0? *- 5$ @,/+; @*/

, + 45 ,- +@/*,> =0 MP; :*, # UP +0 /, :*,9’ +,+.


37/8137

GODREJ-PRODUCT LINE

;. A++ep,a4#1#,

T /9+0+ 0= 0? ,0B @09/ '9/*,; :>@0( +, @9/,+*-

@09/ 0= ,-* /0 ,+ @,+ ++ *+ :9 0= 0,’ @09/.

. A=are$e33

",- , 9-* 0= B *+ ,B*> ,+ *+ 0 0,-*+ *,. +

, @00*0-, B-+ 0,-*+ :> +0/*+.

GCP'0? /0-+9 @09/+( *- 0 @9+ *+ +0,@+ :,-+ *-0 *-*0

,,+; 9++ ,*0 0 ,/ 0/, @0@ *- * ,-9,.


38/8138

GODREJ-PRODUCT LINE

GODREJ S SA-SUNG

CO-PETITIE ANALYSIS OF GODREJ :ITH SA-SUNG

STATE-ENT OF O!JECTIES

T0 +9> @=-/ 0 @00*0-, /-*9+ 9+ :> G0? ,- S,+9-.

T0 -0< ,; =0 ,-> 0,-*,*0- 0 =* 0 +9B*B *- *+ /0@**B 0 : >-,*/ ,- : *==- =0 /0@**0- 0 : 9-*9 *- *-9+>.

C9+0 S,*+=,/*0- @+ B> 0,-*,*0- 0 @ *+*- /9+0 ,- 0 :9*

-< /9+0.


39/8139

GODREJ-PRODUCT LINE

T *-=0,*0- , 09 *+ +,/ /,- : 9+ :> /0@,-> 0 *@0B

*+ +B*/+ ,- :/, 0 /9+0+ =*->. T*+ /,- *-/,+ 00 ,- *+ 0B, @=0,-/.

T9+ *+ +9> *+ ,* 0 @0B* ,-,- *+ +@/*=*/,*0- 0= 0 0= ,/9**- *-=0,*0-

- 0 +9/9 0 +0B @0:. I *+ -0 /0-+* 0 : /*+*0- 0= =,/+

:9 ,+0 :9**- 9@ ,, -0-,*/ /,- *- +0/*>.

Ta1B :#,h Dea1er3

,>+ 0 *- *+ *-/9

M*-


40/8140

GODREJ-PRODUCT LINE

C0@,,*B +,/; +*@> @9; *+ ,/ 0= /0@,*- ,- *+ , *+ -0 000> @/9*, 0 /0@,,*B +,/.

Da,a Co11e+,#o$

T ,,; ; *+ *B* *-0 2 :,++

Pr#mar Sour+e

T @*,> ,, /0@*++ *-=0,*0- +9B> 0= C0@**B

A-,>+*+ 0= G0? =0 ,+

,, ,- /0@,->.

• Samp1#$" ,e+h$#5ue

T +/*0- 0= +@0--+


41/8141

GODREJ-PRODUCT LINE

T +,@ +* 0= D,+ *+ ** 0 3$ :/,9+ 0= * =,/0

M,-> 0= +@0--+


42/8142

GODREJ-PRODUCT LINE

26'

25'24'

25'

PRODUCT DEALED IN

RE+RIGER(TOR (C ,ICRO(.E O.EN (!)ING ,(C)INE

Graph 3ho=#$" =h#+h 4ra$d3 ,he ha2e #$ ,he#r 3,ore

19'

32'

6'

15'

28'

WHICH BRANDS YOU HAVE

GODREJ

!(,!UNG

1+*

LG

OT)ER!


43/81


44/8144

GODREJ-PRODUCT LINE

71'

29'

SEEN GODREJ ADVERTISEMENT

/E!

NO


45/8145

GODREJ-PRODUCT LINE

90'

10'

SEEN SAMSUNG ADVERTISEMENT

/E!

NO

Graph 3ho=#$" ,ha, =he,her ad2er,#3eme$,3 are e@@e+,#2e

32'

68'

GODREJ ADVERTISEMENT EFFECTIVE

/E!

NO

90'

10'

SAMSUNG ADVERTISEMENT EFFECTIVE

/E!

NO


46/8146

GODREJ-PRODUCT LINE

FINDINGS

D,+’ =+ 9,*> 0= GODREJ @09/ *+ G00; :9 SAMSUNG ,+ , :

@0+**0-*- *- *-+ 0= D,+.

I= , *-*B*9, /0+ 0- =*+

-9:.

)9,*> 0= +B*/ @0B* +, ,= +B*/ @,>+ ,- *@0,- 0 *- @*-

*+*- /9+0+ ,- 0 :*- -< /9+0+.

I- @*/*- ,- *,:**> 0= GODREJ S 0 ,@@*,-/+ *+ , B> 0+.

)9,*> 0= +B*/ @0B* @,>+ ,- *@0,- 0 *- ,*-*- *+*- /9+0+

,- 00


47/8147

GODREJ-PRODUCT LINE

SUGGESTION OF DEALERS FOR HO: CAN GODREJ GAINS THEIR

SALES.

M,*-.

AB*+- "0 0/, ,- 0- B*+*0-.

E-,-/ 9,*> 0= @09/.

E-,-/ +B*/ B 0= /0@,->.

M, R,*0- :


48/8148

GODREJ-PRODUCT LINE

T C0@,-> ,+ ,+ 0 /,*- ,-,-.

S0@*+*/, IT /0--/*B*> @09/+ , , +, *.

T ==/*B +*- +/+ , -0 ,B,*,: * @,>- 0- *-+,-+.

G*=+ -0 :*- +0 ,,/*B. M0+ 0= ,+ @= 0 /0@,-*+ ,@@*,-/+.

, *+*:9*0- /,-- =0 ,@@*,-/+. P09/ B,*> *+ ++.

OPPORTUNITIES

I-/,+ /0-+9 0==+.


49/8149

GODREJ-PRODUCT LINE

H9 , +,.

R*+*- /0-+9 9,:+ ,.

S9:+,-*, 0.

THREATS

S0- /0@**0-.

P09/+ , -0 9-*9.

L0 0= :,-*- 0- :> 0 /0@*0+.

FINANCIAL ANALYSIS RATIO


50/8150

GODREJ-PRODUCT LINE

PRODUCT DESIGNCASE STUDY


51/8151

GODREJ-PRODUCT LINE

A43,ra+,T*+ @,@ @+-+ , /,+ +9> 0= ,- ,-*- @0, =0 , /09+ *- =*,*0-.

I-+9/*0-, +*- ,- B*+9, /09-*/,*0- , L,-*-:>; *- ,- ,@ 0 :, ,

=0 *-, @0/++ 0= ,-*- +@0-+*:***+; /0,:0, 0 B0B , 9-*=* +,> =0

@09/ +*-. T*+ *@* , 9+’+ @*-/ +-+ * ,**-+; ,900:*+;

@,,/9*/,+; ,-9=,/9*-; :,-*- ,- *-+9,-/. M0+ 0= -9++ , ,//++ 0 I-- ,- /0@9 *,/>. "9 L,-*-:> ,+ + *+= /,- 0= +*-*- ,-

B0@*- ,-*- +09*0-+ =0 :9 /0, @0>+ ,+ 0= , @0?/ =0 G0? R=*,*0- 0 , , @00>@ 0-

=*,*0- +>+ =0 G0?. A= , /09@ 0= *-,/*0-+


52/8152

GODREJ-PRODUCT LINE

:> /*- @ . Per@orma$+e O4je+,#2e3

, *+ 0:?/*B 0= /09+XK T *-+9/*0-, +*- ,- B*+9, +*-

/,- *,+ 0- , +,> ,


53/8153

GODREJ-PRODUCT LINE

,- /9*-, *- * =9=*-. T =00 ,=9-/*0-+

Q , @0*> ,- -0 0 /*-+

",+ 0- + /09+ 0:?/*B+; I-+9/*0-, D+*- 'ID( ,- V*+9, D+*- 'VD(

/* 0 /0,:0, 0 /0+> ,+ , @09/ +*- , ,- ,*B , , + 0= @,B

0:?/*B+ =0 @09/. T*+ + @0@0+, =*-*- 9+*0-+ 'PD)( , +*+ 'LNA( ,- , F0/9+ G09@ D*+/9++*0- 'FGD(


54/8154

GODREJ-PRODUCT LINE

• F++; @+; 9-+*; +* ,- *> +*

• 0 *-B0B


55/8155

GODREJ-PRODUCT LINE

T*+


56/8156

GODREJ-PRODUCT LINE

T /*-’+ ,/*0-+ 0 +/-+


57/8157

GODREJ-PRODUCT LINE

;.Sho=+a3e

T*+ +/*0- 0==+ ,


58/8158

GODREJ-PRODUCT LINE

*; +@/*,> G0? ,- ':9 /0, @0>( @, ,+0 /0-,*- B*+9,+ =0 @,+

,,> B*+* 0 @00 /, B,9 =0 ,-.

>. I$,er@a+e de3#"$

I-=,/ +*- *+ +/*-/ /0@0+ *- ,- ,+*/ ,-- 0 @,+ 9+ ,- ,+0 + , *,/> *- /09-*/,*0-. T*+ @+ 9+ =0/9+ ,- ,- 0 *-=0,*0- 0- @,

+9-*,>. V,*09+ +,@+ ,- =0+ /,- : 9+ ,+ ,@0+ 0 :9* ,++0/*,*0-+ ,- @

-*0-. T /0-- ,+0 *-=9-/+ *-=,/ +*-. C,*- *-=0,*0- -+ 0 9+ +@/*=*/

@,-+ 0 /09-*/,. C, 09+; 00 *-; **-+; +9-/; /0-00> +0 0-; +0 =0 ,

+0 0= @,-+ 9+ *- *+ /09+.

I- +/- 4; 0= G0? =*,*0-. T


59/8159

GODREJ-PRODUCT LINE

0 /0 9@


60/8160

GODREJ-PRODUCT LINE

T =00 , +,+ -+ , ,B /0-*:9

0 :* @*-/.

.Co$+1u3#o$

T0 /0-/9;


61/8161

GODREJ-PRODUCT LINE

8UALITY CONTROL PROCESS

A, OSE/ 5ua1#, #3 $o, o$1 a m#$d3e,/ 4u, a13o a @orma1#Ked 33,em.Throu"h 3,r#+, do+ume$,a,#o$3 a$d pro+edure3/ our e$"#$eer3 a$d opera,or3 ma#$,a#$

+o$,ro1 o@ 5ua1#, ,hrou"hou, e2er 3,ep o@ produ+,#o$.

O9 *B*+*0- 0= 9,*> /0-0 @0/++ *-0 +@,, @0/+++ -+9+ , +@/*,*

@*+ *+ ,@@* 0 ,/ +, 0= 09 0@,*0-. T*+ +>+ ,+0 @0B*+ 9-,-/>

-/++,> 0 @B- ,-> 9,*> @0: =0 B,*- /*0-.


62/8162

GODREJ-PRODUCT LINE

I$+om#$" 8ua1#, Co$,ro1

I *+ ?0: 0= I)C @0/++ 0 /0-9/ *-+@/*0-+ ,- ,- 9,*> @0: :=0

,++:> @0/++ +,+.

Spe+#@#+ ,a3B3 o@ I8C #$+1ude

• P=0 ,@@0B B-0 *+ //W

•

EB,9, +9@@* 9,*> /0+W

• P=0 +,@*- 0= *-/0*- ,*,+ :,+ 0- MILSTD1$5E +,-,W

• A++++ *-+*0-; B*+9, ,- =9-/*0-, *-+@/*0- 0= ,*, +,@+W

• M0-*0 9,*> /0-0 /, 0= *-+@/ @0@*+ ,- , -*-*- +,== 0=

+*-*=*/,- B*,*0-+W

• C0-*-909+> -,-/ I)C @0/++.


63/8163

GODREJ-PRODUCT LINE

I$ +>++ 9*- ,++:> @0/++; 0 / ,- ,-

@0:+ , ,> ,*+ ,+ , +9 0= ,++:>.

Spe+#@#+ ,a3B3 o@ IP8C #$+1ude

• P=0 *-+@/*0-+ 0- ,++: ,- *-@0/++ ,*,+ ,//0*- 0 IPCA61$D

+,-,+W

• C0-9/ *-*- ,90, ,- ,-9, *-+@/*0-+ '+ 09 T+*- E9*@- @, =0

,*+(W

• A@@> =*+,*/ *-+@/*0- ,= @0/++ +9@W

• U** +,*+*/, /0-0 /-*9+ ,- =,/0+

-*- *@0B-.


64/8164

GODREJ-PRODUCT LINE

Ou,"o#$" 8ua1#, A33ura$+e

O)A *+ ,+ @0/++ :=0 @09/+ +*@ 0 /9+0+; ,- -/ *+ B> *@0,- 0

-+9 09 +*@- *+ =/=. N909+ 9-,-/*+ 0= @B*09+ @0/+++.

Spe+#@#+ ,a3B3 o@ O8A #$+1ude

• P=0 B*+9, ,- =9-/*0-, *-+@/*0-W

• V*=> =*+,*/ *-+@/*0-W

• R@, ,@@0B B-0 *+ //W

• A@@> +,@*- :,+ 0- MILSTD1$5E +,-,W

• C0-9/ *,:**> +*-W

http://www.ose.com.tw/electronics-manufacturing/commitment-to-quality/quality-control-process


65/8165

GODREJ-PRODUCT LINE

HU-AN RESOURCE

OPPORTUNITY FOR GRO:TH

T +, 0= >09 * /, ,+@*,*0-+.

E-PLOYEE CARE

:*B *- @*0+0@> 0= 0*+*/ @0> /,. -0 0-> , /, 0=

@0>+ :9 0= * =,**+ ,+


66/8166

GODREJ-PRODUCT LINE

CO-!INED SALES < SU!SIDIARIES AND AFFILIATES

T C0@,-> *+ 0- 0= ,+ @*B,> *B+*=* *-9+*, /0@0,*0-+ *- I-*,.

T /0:*- S,+ '*-/9*- E/*+ D9>( 0= C0@,->; *+ +9:+**,*+ ,- ,==**,+;

9*- F*+/, Y, - M,/ 31; 2$$5; ,09- 0 0B R+. 5$;$$$ **0- 'US 1;15$

**0-(. I- 18!7; G0? , *+ 9: :*--*- =0 , ,,* + ,?,/- 0

"0:,> G,+ C0@,-> 0+.


67/8167

GODREJ-PRODUCT LINE

SUREY

INTRODUCTION TO SUREY

A +9B> *-+ =0 ,-> 0 /0@,-> :,- @09/+.

S9B> ,, ",-9@

N0 0= +,@+ 3$

M0 0= +9B> )9+*0-,* 0

ANALYSISA= /0/*- *-=0,*0- =0 +,@+ =00+*+


68/8168

GODREJ-PRODUCT LINE

32'

22'18'

10'

2'

10'3' 3'

R--,-(C R R- R-(C R-, R--(C R--, R-,-(C

I$,erpre,a,#o$• 32 0= =,*> *- ",-9@ @= 0 =*,0; =*,0.

• 18 0= =,*> @= 0 =*,0 ,- ++ @/- 0= =,*> @= 0 , =*,0; *- , 0+ 0= =,*> , ",-9@ @=

=*,0 0->.

>* :h#+h 4ra$d +u3,omer more 1#Beo L.G

o SUMSUNG

o GODREJo HIRPOOL

o VIDEOCON

o OTHERS


69/8169

GODREJ-PRODUCT LINE

I$,erpre,a,#o$• 32 0= =,*> *- ",-9@ @= 0 L.G ,- ,+ @= 0 GODREJ.

• 12 0= =,*> @= 0 HIRLPOOL.

• V> ++ @/- 0= =,*> @= 0 VEDIOCON ,- OTHERS.

Co$+1u3#o$I /,- : /0-/9 :> +,>*- , 0+ 0= =,*> , ",-9@ * @= 0

L.G. AND SUMSUNG :/,9+ +B*/+ 0= *+ /0@,-*+ , 00.

;* The 3a,#3@a+,#o$ 1e2e1 o@ u3er u3#$" o,her +ompa$ produ+,3o E&TREMELY SATISFIED

o VERY SATISFIED

o SATISFIED

o DISSATISFIED

o E&TREMELY DISSATISFIED


70/8170

GODREJ-PRODUCT LINE

13'

25'

55'

5' 3'

ET!(TI!+IED

.ER/ !(TI!+IED

!(TI!+IED

DI!!(TI!+IED

ETDI!!(TI!+IED

I$,erpre,a,#o$

• 12 0= 9+ 9+*- 0 /0@,-> @09/ , > +,*+=*.

• 25 0= 9+ 9+*- 0 /0@,-> @09/ , B> +,*+=*.

• 55 0= 9+ , +,*+=* ++ @/- 0= 9+ , *++,*+=*.

Co$+1u3#o$I /,- : /0-/9 :> +,>*- , 0+ 0= 9+ , +,*+=*


71/8171

GODREJ-PRODUCT LINE

40'

25'

15'

20'

rerierat$r

ai a%ie

i%r$ae

(C

I$,erpre,a,#o$

• 4$ 0= /9+0 -0


72/8172

GODREJ-PRODUCT LINE

I$,erpre,a,#o$

• O-> 45 0= /9+0 9+ 0? @09/.

• 55 =,**+ 9++ 0 /0@,-> @09/+.

Co$+1u3#o$

T *+ ++ 9+ 0= 0? @09/ :/,9+ *+ ,B*+- *+ B> ++ ,-

/9+0 0 =0 0 ,,/*B ,- :,- @09/.

* I@ e3/ =h#+h produ+, are a2a#1a41e #$ homeo R=*,0 o ,+*- ,/*-

o A/

o */0


73/8173

GODREJ-PRODUCT LINE

I$,erpre,a,#o$

• 56 0= @0@ ,B =*,0 *- * 0.

• 2! 0= @0@ ,B


74/8174

GODREJ-PRODUCT LINE

10'

14'

29'26'

10'

12' ,UC) *ETTER

!O,E)(T *ETTER

(*OUT !(,E

!O,E)(T OR!E

,UC) OR!E

DONT :NO

I$,erpre,a,#o$

• ! 0= /9+0 +,>+ 0 : 0= 0? @09/ ,- 0.

• 14 /9+0 +,>+ +0+ 0? @09/ *+ +, ,+ 0 @09/.

• 26 0= /9+0 +,>+ +0


75/8175

GODREJ-PRODUCT LINE

10'

25'

40'

20'

5'.ER/ !(TI!+IED

!(TI!+IED

NEUTR(L

DI!!(TI!+IED

.ER/ DI!!(TI!+IED

I$,erpre,a,#o$

• O-> 1$ 0= /9+0 , B> +,*+=* .


76/8176

GODREJ-PRODUCT LINE

• D9 0 0 ,,/*B # :,- @09/+ 0= 0 /0@,->; /0-+9 @= 0 ,

@09/. S0 0 ,B0* *+ +09 : *@0B- *- * +B*/+ ,- * @09/.

• N< # *--0B,*B @09/ +09 : ,9-/ +0 , /0@,-> ,> @0++

,- @9,*0- *- ,.

&?* G#2e 3u""e3,#o$/ #@ a$ ,o #mpro2e e#3,#$" "odrej produ+,3

+o$d#,#o$3.• T ,B*+-+ =0 0? @09/+ , B> ++. T*+ *+ 0- 0= :*+

*+,B,-,+ 0= /0@,->.

• T 0? =*,0 9*+ 0 /*/*> /0@, 0 0. S0 /*/*> :*

*+ ,+0 * =0 @0@ +09

, *-**,*B 0 /0/ *+.

• T 9,*> 0= +0,@+ *+ ,+0 -0 +0 00. S0 *+ +09 : *@0B.

• N< *-B-*0- +09 : , *- * @09/+.

RECO--ENDATIONS

C0@,-> +09 =0/9+ 0- @*/*- @0*/> *- /0@,*+0- 0 *+ /0@*0+ :/,9+ *+

/0@*0+ @0B* +, @09/+ *- 0 +09 ,B 0 =0/9+ : +*- =0 @09/.

T /0@,-> +09 =0/9+ 0- * ,= +, +B*/+.


77/8177

GODREJ-PRODUCT LINE

C0@,-> S09 I-/,+ M,- P0 0= +B*/ ,+ 0+ B,- 0- ,- -/ G0?

+09 ,*-,*- 9,*> *- @09/+ ,- ,= S, +B*/+ ,- +09 ,

*@0B-+ *- *+ =,9.

M,-> 0= *++,*+=* D,+ ,+ =0 0 *-=0,*0- ,:09 N< +/+ .S0

*++,*+=,/*0- ,> : 9 0 -0 @0B**- ,+ - /,- , 9+ 0= *+ 0@@09-*> 0 ,*- *+ D,+ :> @0B**- *

- 0+ 0=

, *+/9++ ,:09 * +, . T*+ +09 > 0 M,*-,*- /0@**B @*/+ =0 /0-+9+ ;A- +09 =0/9+ 0-

+ 0 @ :,- *, *- *-+ 0= @0@.

M, +,*+ 0= 0 ,@@*,-/+ @0B*+ +09 @,+* *- @*/ +,>.

CONCLUSION

T +9> B, @*/9 0= D,+ @/@*0- ,- +,*+=,/*0- 0 M,*-,*- /0@**B @*/+ =0 /0-+9+


78/81


79/8179

GODREJ-PRODUCT LINE

6( I= >+; =9 9*- *- 0? @09/+.1$( G*B +9+*0-; *= ,-> 0 *@0B *+*- 0? @09/+ /0-**0-+.

!I!ILIOGRAPHY

@


80/8180

GODREJ-PRODUCT LINE


81/81

marketing mix of godrej compnay

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