marketing mix bmw
TRANSCRIPT
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MARKETING MIX
OF BMW
(Bayeriesche Motoren Werke)
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Product
Brand: One of the top 16 valuable brands according to Forbes, 7th best in America, 45th in global sales.
Quality: Best in-class safety system, made in tight tolerance, making it rigid.
Variety: Product series 1, 3, 5, 7, bmw (x1, x3, x5), mini marque.
Design: Convertible, sedan, hatchback, compact SUV. Features: Automatic transmission, idrive system,
signalling equipment, driving dynamics, integral active steering, condition based service.
Service: Mobile service, home based service.
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Distribution channel: There are 35 bmw dealership across 17 states in India including Chennai, U.P., M.P., Goa, A.P., Delhi, Noida, etc.
Level 2 distribution channelManufacturers
Dealers
Customers
Place
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PriceList price: Ranging between 22 lakhs to 3
crores.Payment period: Depends on the
customer’s needs and availability of finance. Flexible tenure to choose from 12 months to 48 months.
Credit: It has been offering heavily subsidised loans, often with interest rates of 1% to 2% to make it easier to pay. Zero down payment option.
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Promotion
Public relations: High value in the market due to its brand image. Example 3.4 billon likes on our facebook page and 1 million likes on twitter.
Advertising: In famous magazines like top gear and auto car. In newspapers like Times of India, The Hindu, etc.
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Ravinder kaur Roll no: 41Rohit agarwal Roll no: 42Rohit sharma Roll no: 43
Ronik laha Roll no: 44Rounak singh Roll no: 45
Sajjin s. Roll no: 46Sambit chowdhury Roll no: 47
Shivam patel Roll no: 48Shreel dwivedi Roll no: 49
Soumya srivastava Roll no: 50