© Copyright 2011. All Rights Reserved. This mind map

is provided courtesy of Alicia Butler Pierre.

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MARKETING

PRICE PRODUCT

POSITION

PLACE

PROMOTIONMission &

Vision

SWOT Analysis

Consumer Consideration

Set

The “BIG” Idea or

“The Story”

Target Market

Competitive advantage

PLAN Funding/Financing

Industry Trends

Market Research

CompetitiveLandscape

Geographics

Psycho-graphics

Demo-graphicsSegmentation

Analysis

Name

ColorLogo

PackagingBrand

Features

Benefits

Logistics

Supply Chain

Product or Service Delivery

Value Chain

Storefront(retail)

E-Commerce(virtual)

Physical Transpor-

tation

Warehouse(wholesale)

High Tech vs.

High Touch

MarginQuality

Value

Perception

PricingStrategy

Market Holding

Price-Penetration

Price-Skimming

Cost-Plus

Risk & Legal Regulations

Payment CollectionCheck or E-

Check

OnlineMerchant Accounts

CreditCash

Barter & IOUs

Personal Selling

Direct Marketing

Sales

Public Relations/Publicity

AdvertisingFreeAdvertising

Messaging

PaidAdvertising

Yellow pages(physical &

online)

Radio show appearance

Magazines&

Newspapers

radio

Magazine/Newspaper Feature or Interview

Sponsor-ships

Ad words

Web banners & pop-ups

Associate

Demonstrate

Document

Entertain

VolunteerWork

TVMobile

devices (i.e. cellphones)

TV interviews

Billboards

Social Networking

Customer RelationshipManagement

CRM Software

Client & Prospect

Lists

Newsletters

Direct MailNetworkingEvents & Forums

Professional Memberships

Flyers, Brochures, Collateral

Webinars

Seminars & Workshops

Product or Service

Presentation

Trade Shows &

Conferences

Proposal

Online Forums

Website & Blog

URL Tracking

Bookmarking(Delicious)

Info Exchange (Twitter)

Presenta-tions

(SlideShare)

Professional networking(LinkedIn)

Social MediaTagging & Keywords

Portfolio & Case Studies

White Papers

Videos(YouTube)

Customer Interaction(FaceBook)