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    Tuesday, September 13, 2011

    shrdSenior Member

    Join Date: Aug 2010Location: Faisal Abad-LahorePosts: 200Thanks: 142Thanked 438 Times in 128 Posts

    Marketing MCQs

    The act of obtaining a desired object from someone by offering something in return is known as a(n)

    ________.

    exchange

    relationship

    transaction

    value

    Marketing is best understood as the process of _____.

    Exigo

    Direct sales software No monthly fee mobile

    Product Strategy

    Get Product Strategy info for free, from IndustryWeek

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  • promoting products and services

    making a sale

    creating customer needs

    satisfying customer needs and wants

    _________ is defined as a social and managerial process by which individuals and groups obtain what

    they need and want through creating and exchanging products and value with others.

    Promotion

    Advertising

    Sales

    Marketing

    When backed by buying power, wants become ________.

    products

    demands

    needs

    purchases

    Economists use the term ________ to refer to a collection of buyers and sellers who transact in a

    particular product class

    experience

    market

    exchange

    customer

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  • When marketers try to reduce demand for a product temporarily, they are engaging in

    Satisfying demands

    Customer management

    Demarketing

    Environmental management

    An organization that has adopted the ________ concept believes that consumers will not buy enough

    of the firm's products unless it undertakes a large-scale selling and promotion effort.

    marketing

    product

    production

    selling

    The ________ concept calls on marketers to balance company interests, customer wants and society's

    interests.

    selling

    societal marketing

    production

    marketing

    The marketing concept expresses the company's commitment to _____.

    organizational goals

    an integrated company effort

    consumer sovereignty

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  • all of the above

    The ________ concept holds that consumers will favour products that are available and highly

    affordable. Therefore, management should focus on improving production and distribution efficiency.

    marketing

    product

    selling

    production

    Marketing is critical to the success of every organization, large or small, business or not-for-profit,

    domestic or international.

    True

    False

    The two goals of marketing are to attract new customers by providing superior value and to keep and

    grow current customers by delivering satisfaction.

    True

    False

    Marketing offers are typically limited to tangible products only.

    True

    False

    Marketing principles are applied to the marketing of products and services, and to create brand

    experiences for consumers

    True

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  • False

    The product concept suggests that an organization should devote considerable effort making

    continuous product improvements.

    True

    False

    The key to building customer relationships is to create superior customer value and satisfaction.

    True

    False

    Mass marketing, which is selling in a standardized way to any and all customers, is an especially

    appropriate marketing strategy in today's fragmented market place.

    True

    False

    Marketing activities may be performed not only by sellers, but also by potential customers.

    True

    False

    Marketing offers are not limited to physical objects, but they may include persons, places,

    organizations, information, and ideas.

    True

    False

    Selling focuses on creating sales transactions rather than on building profitable customer

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  • relationships.

    True

    False

    Every organization wants to design and put into action the marketing mix that will best achieve its

    objectives in its target markets. Which of the following is not one of the marketing management

    functions involved in this process?

    analysis

    control

    planning

    segmentation

    A first major activity in strategic planning is _________.

    determining the business portfolio

    defining the companys mission

    determining the companys capabilities

    setting corporate objectives

    ________ are high-growth, high-share businesses or products that often need heavy investment to

    finance their rapid growth.

    Stars

    Dogs

    Question marks

    Cash cows

    Which of the following is not one of Michael Porters five forces that determine the profitability of an

    industry?

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  • competitive rivalry

    supplier power

    barriers to entry

    product differentiation

    The process of developing and maintaining a strategic fit between the organization's goals and

    capabilities, and its changing marketing opportunities, is called ________ planning.

    market control

    profitability

    strategic

    tactical

    The four P's are the controllable tactical marketing tools blended to produce a desired response in the

    market place. Which of the following is not one of the four P's?

    Place

    People

    Product

    Promotion

    A marketing strategy is the marketing logic by which the company hopes to achieve its marketing

    objectives. Which of the following is not part of a marketing strategy?

    positioning

    budget

    the marketing mix

    product development

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  • Marketing __________ is the process that turns marketing plans into marketing actions to accomplish

    strategic marketing objectives.

    implementation

    management

    control

    planning

    The _________ is a portfolio-planning tool used to identify growth opportunities through market

    penetration, market development, product development, or diversification.

    business portfolio

    market positioning grid

    product-market expansion grid

    value delivery network

    The process of dividing a market into distinct groups of buyers with different needs, characteristics or

    behaviour who might require separate products or marketing mixes is called __________.

    market positioning

    market targeting

    market segmentation

    market aggregation

    The positioning of a product, in marketing terms, is the place the product occupies in the mind of the

    customer, relative to the competitors products.

    True

    False

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  • Market segmentation is a tool by which management identifies and evaluates the various businesses

    making up the company.

    True

    False

    A Question Mark is a low-growth, low-share SBU or product that may generate enough cash to

    maintain itself, but does not promise to be a large source of cash.

    True

    False

    Serving a market niche, a small segment of the market that has been overlooked or ignored by other

    marketers, is a marketing strategy that can lead to competitive advantage.

    True

    False

    Marketing planning, one of the four steps in the marketing management functions, involves deciding

    which products will help the company attain its overall strategic objectives.

    True

    False

    A market-oriented mission statement defines the business in terms of satisfying basic customer needs.

    True

    False

    A companys marketing department may be arranged by function, by geography, by product, or by

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  • customer, and typically includes product managers, salespeople, market researchers, and advertising

    managers.

    True

    False

    Target marketing is the process of dividing a market into distinct groups of customers and potential

    customers, each with distinct needs, characteristics, or behaviour, who might require separate

    products or marketing mixes.

    True

    False

    A company's mission statement needs to be turned into detailed supporting objectives for each level of

    management.

    True

    False

    A Subordinate Business Unit (SBU) is a unit of the company that has a separate mission and

    objectives and can be planned independently from other company businesses.

    True

    False

    Describe the principal activities of the marketing process.

    To create paragraphs in your essay response, type at the beginning of the paragraph, and

    at the end.

    In this modern age of customer relationship marketing, explain how the elements of the marketing

    mix (the 4 P's) should be viewed from the buyer's standpoint as the 4 C's.

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  • Some marketing actions that seem innocent in themselves strongly affect society. The marketing of

    cigarettes, for example, shows that ___________.

    not all companies believe in the marketing concept

    private transactions may involve larger questions of public policy

    it is sufficient for companies to quietly go about their marketing activities without considering society

    marketers can sometimes promote products that are illegal

    Which of the following is not true of Canadian consumers?

    they hold slightly unfavourable attitudes toward marketing

    they are critical of marketing

    they believe that some marketing activities actually harm consumers

    they believe that American marketers are more ethical than Canadians

    Critics of marketing point to which of the following factors when charging that the marketing system

    causes prices to be higher than they should be?

    creating false wants and needs in consumers

    high costs of advertising and excessive markups

    high costs of distribution and poor service to disadvantaged customers

    all of the above

    The three types of deceptive marketing practices are __________________.

    deceptive pricing, promotion, and packaging

    excessive markups, high prices, and excessive discounting

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  • marketing tobacco, alcohol, and drug products

    claiming a product is better, cheaper, or easier to use than a competitors product

    Salespeople are sometimes criticized for using high-pressure sales tactics that persuade people to

    _____________.

    buy a product they dont require to satisfy a basic human need

    pay too high a price for a product

    pay attention to the companys advertising

    buy a product they had no intention of buying

    Critics of marketing say that ________________.

    some products lack the quality they should have, and dont produce enough profit for the company

    some products lack the quality they should have, and can only be sold using high-pressure tactics

    some products lack the quality they should have, offer few benefits, or are even illegal

    some products lack the quality they should have, offer few benefits, or are even unsafe

    Consumer Reports, a magazine that gives detailed comparative information about consumer products,

    is published by ___________.

    CADM, Consumers Against Deceptive Marketing, a consumer advocacy group

    a trade organization whose membership includes all the companies that manufacture consumer

    products

    the Canadian and American federal governments

    Consumers Union, a non-profit product-testing organization

    Some producers follow a program of ________________, causing their products to become obsolete

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  • before they actually should need replacement.

    planned integration

    high-pressure selling

    planned obsolescence

    necessitation

    ____________ is a type of economic discrimination in which major chain retailers avoid placing stores

    in disadvantaged neighbourhoods.

    Redlining

    Weblining

    Profiling

    Hardlining

    The criticism of marketing that suggest that advertising urges us to place too much importance on

    material things, and to judge ourselves and others by what we own rather than by who we are, is

    _______________.

    causing Canadians to save less and spend more

    forcing businesses to spend even more on advertising

    typically offered by social scientists

    completely without foundation

    It is unfair to blame marketing for creating materialism in society, since our values as a society arise

    from basic socialization processes that go much deeper than what business and mass media alone can

    produce.

    True

    False

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  • Critics of marketing refer to the inundation of society by advertising as cultural pollution.

    True

    False

    Marketing is political.

    True

    False

    Critics of marketing believe that companies can help society by acquiring competitors rather than by

    developing their own new products.

    True

    False

    There are laws in place to prevent unfair competitive business practices, but it is difficult to prove that

    the companys intent was predatory.

    True

    False

    Environmentalism is an organized movement of citizens and government agencies to improve the

    rights and power of consumers.

    True

    False

    Environmentalism is an organized movement of concerned citizens and government agencies to

    protect and improve peoples living environment.

    True

    False

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  • Environmentalism is a management approach that involves developing strategies that both sustain the

    environment and produce profits for the company.

    True

    False

    Socially responsible marketing can also be described as enlightened marketing.

    True

    False

    Sense-of-mission marketing means that the company should define its mission in terms of the

    products it provides for society.

    True

    False

    List and describe the major social and ethical criticisms of marketing.

    Describe two forms of citizen and public actions that can encourage socially responsible marketing.

    A(n) ________ is a network that connects people within a company to each other.

    digital initiative

    intranet

    Internet

    extranet

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  • The old economy revolved around manufacturing companies that mainly focused on standardizing

    their production, products and business processes, whereas the new economy revolves around

    _______________.

    environmentalism

    digitalization

    consumerization

    information businesses

    ___________ is the term for the use of Internet technology to conduct a companys business, and can

    include all functional areas of the company.

    Emarketing

    Ebusiness

    Ecommerce

    Eprocurement

    Which of the following is not a form of Internet technology utilized by businesses?

    intranets

    exchanges

    domains

    websites

    _______ ecommerce is an online exchange in which consumers search out sellers, learn about their

    offers, and initiate purchases, sometimes even driving transaction terms.

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  • Business to Business (B2B)

    Business to Consumer (B2C)

    Consumer to Business (C2B)

    Consumer to Consumer (C2C)

    Which of the following is not an online business model?

    channel conflict

    pure play

    content site

    Internet service provider

    In Internet marketing, a companys website can be used for all of the following except __________.

    sales support

    selling advertising

    direct marketing

    buying advertising

    A(n) ________ website is intended primarily to provide information about the company, rather than to

    support marketing activities, and is a site built for investors rather than consumers.

    marketing

    corporate

    pure play

    ecommerce

    All of the following are forms of online advertising except _________.

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  • impressions

    pop-ups

    banners

    sponsorships

    Email marketing is the practice of using email to reach customers and potential customers with

    targeted, interactive, personalized messages.

    True

    False

    Intranet is simply a misspelling of Internet

    True

    False

    Channel conflict refers to the difficulties of designing and building an effective website.

    True

    False

    A marketing website provides information to customers that will help move them closer to a purchase

    transaction, but does not allow the customer to actually conduct the transaction online.

    True

    False

    Online advertising is ineffective unless the user clicks on the ad and moves to the advertisers website.

    True

    False

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  • Web communities or online communities, such as those found on the websites of Chatelaine and

    Todays Parent magazines, allow members to congregate, communicate, and exchange views on issues

    of common interest

    True

    False

    Internet marketing is challenging because websites, unless heavily promoted, are likely to go

    unnoticed. Even when the site is noticed the marketer has less than 10 seconds to capture the visitors

    attention.

    True

    False

    Even though it is no more dangerous to use a credit card online than it is to use it anywhere else,

    many consumers fear that unscrupulous people can eavesdrop on their online transactions or intercept

    their credit card numbers.

    True

    False

    Pure play companies operate only online, without any bricks and mortar or traditional retail

    presence.

    True

    False

    Companies that market products such as cars, computers, and financial services, where the consumer

    typically spends considerable time collecting information before making a purchase, have an easier

    time attracting and holding visitors to their websites.

    True

    False

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  • #2

    #3

    __________________

    Main ne Allah Ko apney iraadon ke totney se pehchana hay...!!

    Hazrat Ali (R.A)

    The Following User Says Thank You to shrd For This Useful Post:

    hijaab (Wednesday, September 14, 2011)

    Wednesday, September 14, 2011

    hijaabMember

    Join Date: Jan 2011Location: bwpPosts: 48Thanks: 34Thanked 14 Times in 14 Posts

    it ll be good if u post answers

    Wednesday, September 14, 2011

    shrdSenior Member

    Join Date: Aug 2010Location: Faisal Abad-LahorePosts: 200Thanks: 142Thanked 438 Times in 128 Posts

    1:The act of obtaining a desired object from someone by offering something in return is known as a(n)

    ________.

    (a)exchange

    (b)relationship

    (c)transaction

    (d)value

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    20 of 25 5/8/2016 4:38 PM

  • 2:Marketing is best understood as the process of _____.

    (a)promoting products and services

    (b)making a sale

    (c)creating customer needs

    (d)satisfying customer needs and wants

    3:_________ is defined as a social and managerial process by which individuals and groups obtain

    what they need and want through creating and exchanging products and value with others.

    (a)Promotion

    (b)Advertising

    (c)Sales

    (d)Marketing

    4:When backed by buying power, wants become ________.

    (a)products

    (b)demands

    (c)needs

    (d)purchases

    5:Economists use the term ________ to refer to a collection of buyers and sellers who transact in a

    particular product class

    (a)experience

    (b)market

    (c)exchange

    (d)customer

    6:When marketers try to reduce demand for a product temporarily, they are engaging in

    (a)Satisfying demands

    (b)Customer management

    (c)Demarketing

    Marketing MCQs - CSS Forums http://www.cssforum.com.pk/css-optional-subjects/group-iii/business-ad...

    21 of 25 5/8/2016 4:38 PM

  • (d)Environmental management

    7:An organization that has adopted the ________ concept believes that consumers will not buy

    enough of the firm's products unless it undertakes a large-scale selling and promotion effort.

    (a)marketing

    (b)product

    (c)production

    (d)selling

    8:The ________ concept calls on marketers to balance company interests, customer wants and

    society's interests.

    selling

    societal marketing

    production

    marketing

    9:The marketing concept expresses the company's commitment to _____.

    (a)organizational goals

    (b)an integrated company effort

    (c)consumer sovereignty

    (d)all of the above

    10:The ________ concept holds that consumers will favour products that are available and highly

    affordable. Therefore, management should focus on improving production and distribution efficiency.

    (a)marketing

    (b)product

    (c)selling

    (d)production

    11:Marketing is critical to the success of every organization, large or small, business or not-for-profit,

    domestic or international.

    True

    False

    Marketing MCQs - CSS Forums http://www.cssforum.com.pk/css-optional-subjects/group-iii/business-ad...

    22 of 25 5/8/2016 4:38 PM

  • 12:The two goals of marketing are to attract new customers by providing superior value and to keep

    and grow current customers by delivering satisfaction.

    True

    False

    13:Marketing offers are typically limited to tangible products only.

    True

    False

    14:Marketing principles are applied to the marketing of products and services, and to create brand

    experiences for consumers

    True

    False

    14:The product concept suggests that an organization should devote considerable effort making

    continuous product improvements.

    True

    False

    15:The key to building customer relationships is to create superior customer value and satisfaction.

    True

    False

    16:Mass marketing, which is selling in a standardized way to any and all customers, is an especially

    appropriate marketing strategy in today's fragmented market place.

    True

    False

    17:Marketing activities may be performed not only by sellers, but also by potential customers.

    True

    False

    18:Marketing offers are not limited to physical objects, but they may include persons, places,

    organizations, information, and ideas.

    True

    False

    19:Selling focuses on creating sales transactions rather than on building profitable customer

    relationships.

    True

    False

    __________________

    Main ne Allah Ko apney iraadon ke totney se pehchana hay...!!

    Hazrat Ali (R.A)

    Marketing MCQs - CSS Forums http://www.cssforum.com.pk/css-optional-subjects/group-iii/business-ad...

    23 of 25 5/8/2016 4:38 PM

  • #4

    #5

    The Following User Says Thank You to shrd For This Useful Post:

    shahid_5151 (Sunday, July 13, 2014)

    Wednesday, September 14, 2011

    shrdSenior Member

    Join Date: Aug 2010Location: Faisal Abad-LahorePosts: 200Thanks: 142Thanked 438 Times in 128 Posts

    10:Correct Answer:production

    17:Correct Answer:False

    __________________

    Main ne Allah Ko apney iraadon ke totney se pehchana hay...!!

    Hazrat Ali (R.A)

    The Following User Says Thank You to shrd For This Useful Post:

    hijaab (Thursday, September 15, 2011)

    Thursday, September 15, 2011

    hijaabMember

    Join Date: Jan 2011Location: bwpPosts: 48Thanks: 34Thanked 14 Times in 14 Posts

    thnx shrd

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