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    Tuesday, September 13, 2011

    shrdSenior Member

    Join Date: Aug 2010Location: Faisal Abad-LahorePosts: 200Thanks: 142Thanked 438 Times in 128 Posts

    Marketing MCQs

    The act of obtaining a desired object from someone by offering something in return is known as a(n)

    ________.

    exchange

    relationship

    transaction

    value

    Marketing is best understood as the process of _____.

    Exigo

    Direct sales software No monthly fee mobile

    Product Strategy

    Get Product Strategy info for free, from IndustryWeek

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  • promoting products and services

    making a sale

    creating customer needs

    satisfying customer needs and wants

    _________ is defined as a social and managerial process by which individuals and groups obtain what

    they need and want through creating and exchanging products and value with others.

    Promotion

    Advertising

    Sales

    Marketing

    When backed by buying power, wants become ________.

    products

    demands

    needs

    purchases

    Economists use the term ________ to refer to a collection of buyers and sellers who transact in a

    particular product class

    experience

    market

    exchange

    customer

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  • When marketers try to reduce demand for a product temporarily, they are engaging in

    Satisfying demands

    Customer management

    Demarketing

    Environmental management

    An organization that has adopted the ________ concept believes that consumers will not buy enough

    of the firm's products unless it undertakes a large-scale selling and promotion effort.

    marketing

    product

    production

    selling

    The ________ concept calls on marketers to balance company interests, customer wants and society's

    interests.

    selling

    societal marketing

    production

    marketing

    The marketing concept expresses the company's commitment to _____.

    organizational goals

    an integrated company effort

    consumer sovereignty

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  • all of the above

    The ________ concept holds that consumers will favour products that are available and highly

    affordable. Therefore, management should focus on improving production and distribution efficiency.

    marketing

    product

    selling

    production

    Marketing is critical to the success of every organization, large or small, business or not-for-profit,

    domestic or international.

    True

    False

    The two goals of marketing are to attract new customers by providing superior value and to keep and

    grow current customers by delivering satisfaction.

    True

    False

    Marketing offers are typically limited to tangible products only.

    True

    False

    Marketing principles are applied to the marketing of products and services, and to create brand

    experiences for consumers

    True

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  • False

    The product concept suggests that an organization should devote considerable effort making

    continuous product improvements.

    True

    False

    The key to building customer relationships is to create superior customer value and satisfaction.

    True

    False

    Mass marketing, which is selling in a standardized way to any and all customers, is an especially

    appropriate marketing strategy in today's fragmented market place.

    True

    False

    Marketing activities may be performed not only by sellers, but also by potential customers.

    True

    False

    Marketing offers are not limited to physical objects, but they may include persons, places,

    organizations, information, and ideas.

    True

    False

    Selling focuses on creating sales transactions rather than on building profitable customer

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  • relationships.

    True

    False

    Every organization wants to design and put into action the marketing mix that will best achieve its

    objectives in its target markets. Which of the following is not one of the marketing management

    functions involved in this process?

    analysis

    control

    planning

    segmentation

    A first major activity in strategic planning is _________.

    determining the business portfolio

    defining the companys mission

    determining the companys capabilities

    setting corporate objectives

    ________ are high-growth, high-share businesses or products that often need heavy investment to

    finance their rapid growth.

    Stars

    Dogs

    Question marks

    Cash cows

    Which of the following is not one of Michael Porters five forces that determine the profitability of an

    industry?

    Marketing MCQs - CSS Forums http://www.cssforum.com.pk/css-optional-subjects/group-iii/business-ad...

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  • competitive rivalry

    supplier power

    barriers to entry

    product differentiation

    The process of developing and maintaining a strategic fit between the organization's goals and

    capabilities, and its changing marketing opportunities, is called ________ planning.

    market control

    profitability

    strategic

    tactical

    The four P's are the controllable tactical marketing tools blended to produce a desired response in the

    market place. Which of the following is not one of the four P's?

    Place

    People

    Product

    Promotion

    A marketing strategy is the marketing logic by which the company hopes to achieve its marketing

    objectives. Which of the following is not part of a marketing strategy?

    positioning

    budget

    the marketing mix

    product development

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  • Marketing __________ is the process that turns marketing plans into marketing actions to accomplish

    strategic marketing objectives.

    implementation

    management

    control

    planning

    The _________ is a portfolio-planning tool used to identify growth opportunities through market

    penetration, market development, product development, or diversification.

    business portfolio

    market positioning grid

    product-market expansion grid

    value delivery network

    The process of dividing a market into distinct groups of buyers with different needs, characteristics or

    behaviour who might require separate products or marketing mixes is called __________.

    market positioning

    market targeting

    market segmentation

    market aggregation

    The positioning of a product, in marketing terms, is the place the product occupies in the mind of the

    customer, relative to the competitors products.

    True

    False

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  • Market segmentation is a tool by which management identifies and evaluates the various businesses

    making up the company.

    True

    False

    A Question Mark is a low-growth, low-share SBU or product that may generate enough cash to

    maintain itself, but does not promise to be a large source of cash.

    True

    False

    Serving a market niche, a small segment of the market that has been overlooked or ignored by other

    marketers, is a marketing strategy that can lead to competitive advantage.

    True

    False

    Marketing planning, one of the four steps in the marketing management functions, involves deciding

    which products will help the company attain its overall strategic objectives.

    True

    False

    A market-oriented mission statement defines the business in terms of satisfying basic customer needs.

    True

    False

    A companys marketing department may be arranged by function, by geography, by product, or by

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  • customer, and typically includes product managers, salespeople, market researchers, and advertising

    managers.

    True

    False

    Target marketing is the process of dividing a market into distinct groups of customers and potential

    customers, each with distinct needs, characteristics, or behaviour, who might require separate

    products or marketing mixes.

    True

    False

    A company's mission statement needs to be turned into detailed supporting objectives for each level of

    management.

    True

    Fa