marketing manager-lob - amazon s3

Qualification Pack

NSQC Approved || Automotive Skills Development Council 1

Marketing Manager-LOB

QP Code: ASC/Q0504

Version: 1.0

NSQF Level: 7

Automotive Skills Development Council || 153, Gr Floor, Okhla Industrial Area, Phase – III, LeelaBuilding

New Delhi – 110020

Qualification Pack


ContentsASC/Q0504: Marketing Manager-LOB 3 ...................................................................................................

Brief Job Description 3 ...................................................................................................................... Applicable National Occupational Standards (NOS) 3 .............................................................................

Compulsory NOS 3 ........................................................................................................................... Qualification Pack (QP) Parameters 3 ..............................................................................................

ASC/N0001: Plan and organise work to meet expected outcomes 5 ....................................................... ASC/N0002: Work effectively in a team 9 ............................................................................................... ASC/N0003: Maintain a healthy,safe and secure working environment 13 ............................................. ASC/N0005: Supervise and evaluate performance 17 ............................................................................. ASC/N0506: Design the marketing plan 22 ............................................................................................. ASC/N0507: Supervise implementation of marketing plan 26 ................................................................ Assessment Guidelines and Weightage 30 .............................................................................................

Assessment Guidelines 30 ............................................................................................................... Assessment Weightage 31 ...............................................................................................................

Acronyms 32 ........................................................................................................................................... Glossary 33 .............................................................................................................................................

Qualification Pack


ASC/Q0504: Marketing Manager-LOB

Brief Job Description

A Marketing Manager - LOB is responsible for developing and maintaining marketing strategies to meetagreed company objectives and evaluate customer research, market conditions, competitors data andimplement marketing plan alterations as needed.

Personal Attributes

The individual should have knowledge of a wide range of marketing techniques and concepts. Theindividual should be an excellent communicator and should be interested in motivating people. Effectiveworking team relationships with all support departments are required to be maintained in this job. Theindividual should have good understanding of Indian and worldwide automotive developments. This jobrequires persuasiveness and good business awareness.

Applicable National Occupational Standards (NOS)

Compulsory NOS:

1. ASC/N0001: Plan and organise work to meet expected outcomes

2. ASC/N0002: Work effectively in a team

3. ASC/N0003: Maintain a healthy,safe and secure working environment

4. ASC/N0005: Supervise and evaluate performance

5. ASC/N0506: Design the marketing plan

6. ASC/N0507: Supervise implementation of marketing plan

Qualification Pack (QP) Parameters

Sector Automotive

Sub-Sector Automotive Vehicle Sales (Oem)

Occupation Vehicle Marketing

Country India

NSQF Level 7

Qualification Pack


Aligned to NCO/ISCO/ISIC Code NCO-2015/3322.1701

Minimum Educational Qualification &Experience

B.E./B.Tech with 3-5 Years of experience Relevantsales experience in automotive industry forgraduates.

Minimum Level of Education forTraining in School

Pre-Requisite License or TrainingOn the job training Desirable for ASDC MarketingManager Level 6 certificate or Post graduatedegree/Diploma in Business Administration

Minimum Job Entry Age 18 Years

Last Reviewed On 15/07/2013

Next Review Date 24/09/2021

Deactivation Date 24/09/2021

NSQC Approval Date 05/08/2015

Version 1.0

Reference code on NQR 2015/AUT/ASDC/01129

NQR Version 1.0

Qualification Pack


ASC/N0001: Plan and organise work to meet expected outcomes

Description

This NOS unit is about planning and organising an individuals work in order to complete it to the requiredstandards on time.

Scope

This unit/task covers the following:

work requirements including various activities, deliverables or work output required in the giventime, maintain set quality standardsappropriate use of resources (both material / equipment's and manpower

Elements and Performance Criteria

Work requirements including various activities within the given time and set quality standardsTo be competent, the user/individual on the job must be able to:PC1. keep immediate work area clean and tidyPC2. treat confidential information as per the organisations guidelinesPC3. work in line with organisations policies and proceduresPC4. work within the limits of job rolePC5. obtain guidance from appropriate people, where necessaryPC6. ensure work meets the agreed requirementsAppropriate use of resourcesTo be competent, the user/individual on the job must be able to:PC7. establish and agree on work requirements with appropriate peoplePC8. manage time, materials and cost effectivelyPC9. use resources in a responsible manner

Knowledge and Understanding (KU)

The individual on the job needs to know and understand:

KU1. the organisations policies, procedures and priorities for area of work, role and responsibilitiesin carrying out that work

KU2. the limits of responsibilities and when to involve othersKU3. specific work requirements and who these must be agreed withKU4. the importance of having a tidy work area and how to do thisKU5. how to prioritize workload according to urgency and importance and the benefits of thisKU6. the organisations policies and procedures for dealing with confidential information and the

importance of complying with theseKU7. the purpose of keeping others updated with the progress of work

Qualification Pack


KU8. who to obtain guidance from and the typical circumstances when this may be requiredKU9. the purpose and value of being flexible and adapting work plansKU10. how to complete tasks accurately by following standard proceduresKU11. technical resources needed for work and how to obtain and use these

Generic Skills (GS)

User/individual on the job needs to know how to:

GS1. write in at least one languageGS2. read instructions, guidelines/proceduresGS3. ask for clarification and advice from appropriate personsGS4. communicate orally with colleaguesGS5. make a decision on a suitable course of action appropriate for accurately completing the task

within resourcesGS6. agree objectives and work requirementsGS7. plan and organise work to achieve targets and deadlinesGS8. deliver consistent and reliable service to customersGS9. check own work and ensure it meets customer requirementsGS10. anomalies to the concerned personsGS11. analyse problems and identify work-arounds taking help fromGS12. apply own judgement to identify solutions in different situations

Qualification Pack


Assessment Criteria

Assessment Criteria for Outcomes TheoryMarks

PracticalMarks

ProjectMarks

VivaMarks

Work requirements including various activitieswithin the given time and set quality standards 16 47 - -

PC1. keep immediate work area clean andtidy 2 9 - -

PC2. treat confidential information as per theorganisations guidelines 2 6 - -

PC3. work in line with organisations policiesand procedures 3 8 - -

PC4. work within the limits of job role 3 6 - -

PC5. obtain guidance from appropriatepeople, where necessary 3 7 - -

PC6. ensure work meets the agreedrequirements 3 11 - -

Appropriate use of resources 9 28 - -

PC7. establish and agree on workrequirements with appropriate people 3 9 - -

PC8. manage time, materials and costeffectively 3 11 - -

PC9. use resources in a responsible manner 3 8 - -

NOS Total 25 75 - -

Qualification Pack


National Occupational Standards (NOS) Parameters

NOS Code ASC/N0001

NOS Name Plan and organise work to meet expected outcomes

Sector Automotive

Sub-Sector Manufacturing and R&D, Sales and Service, Road Transportation

Occupation Auto Components /Aggregates Repair

NSQF Level 4

Credits NA

Version 1.0

Last Reviewed Date 10/06/2013


Deactivation Date NA

NSQC Clearance Date 20/07/2015

Qualification Pack


ASC/N0002: Work effectively in a team

Description

This NOS unit is about working effectively with colleagues, either in individuals own work group or in otherwork groups within organisation

Scope

This unit/task covers the following: Colleagues:

SuperiorsMembers of own work groupPeople in other work groups within or outside the organisation Communicate:Face-to-faceBy telephoneIn writing


Effective communicationTo be competent, the user/individual on the job must be able to:PC1. maintain clear communication with colleaguesPC2. work with colleaguesPC3. pass on information to colleagues in line with organisational requirementsPC4.. work in ways that show respect for colleaguesPC5. carry out commitments made to colleaguesPC6. let colleagues know in good time if cannot carry out commitments, explaining the reasonsPC7. identify problems in working with colleagues and take the initiative to solve these problemsPC8. follow the organisations policies and procedures for working with colleaguesPC9. ability to share resources with other members as per priority of tasks



KU1. the organisations policies and procedures for working withcolleagues, role and responsibilitiesin relation to this

KU2. the importance of effective communication and establishing goodworking relationships withcolleagues

KU3. different methods of communication and the circumstances inwhich it is appropriate to usethese

KU4. benefits of developing productive working relationships withcolleaguesKU5. the importance of creating an environment of trust and mutualrespectKU6. whether not meeting commitments, will have implications onindividuals and the organisation

Qualification Pack


KU7. different types of information that colleagues might need and theimportance of providing thisinformation when it is required

KU8. the importance of problems, from colleagues perspective andhow to provide support, wherenecessary, to resolve these

Generic Skills (GS)


GS1. complete well written work with attention to detailGS2. read instructions, guidelines/proceduresGS3. listen effectively and orally communicate informationGS4. make decisions on a suitable course of action or responseGS5. plan and organise work to achieve targets and deadlinesGS6. check that the work meets customer requirementsGS7. deliver consistent and reliable service to customersGS8. apply problem solving approaches in different situationsGS9. apply balanced judgements to different situationsGS10. apply good attention to detailGS11. check that the work is complete and free from errorsGS12. get work checked by peersGS13. work effectively in a team environment

Qualification Pack


Assessment Criteria


PracticalMarks

ProjectMarks

VivaMarks

Effective communication 25 75 - -

PC1. maintain clear communication withcolleagues 4 10 - -

PC2. work with colleagues 2 7 - -

PC3. pass on information to colleagues in linewith organisational requirements 3 8 - -

PC4.. work in ways that show respect forcolleagues 3 8 - -

PC5. carry out commitments made tocolleagues 2 8 - -

PC6. let colleagues know in good time ifcannot carry out commitments, explaining thereasons

2 8 - -

PC7. identify problems in working withcolleagues and take the initiative to solvethese problems

4 9 - -

PC8. follow the organisations policies andprocedures for working with colleagues 3 9 - -

PC9. ability to share resources with othermembers as per priority of tasks 2 8 - -

NOS Total 25 75 - -

Qualification Pack



NOS Code ASC/N0002

NOS Name Work effectively in a team

Sector Automotive


Occupation Maintenance

NSQF Level 4

Credits TBD

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Qualification Pack


ASC/N0003: Maintain a healthy,safe and secure working environment

Description

This NOS unit is about monitoring the working environment and making sure it meets requirements forhealth, safety and security

Scope


Resources (both material & manpower) needed to maintain a safe working environment as per theprevalent norms & government policies including emergency procedures for Illness, accidents, firesor any other reason which may involve evacuation of the premises


Resources needed to maintain a safe, secure working environmentTo be competent, the user/individual on the job must be able to:PC1. comply with organisations current health,safety and security policies and proceduresPC2. report any identified breaches in health,safety, and security policies and procedures to the

designated personPC3.. Coordinate with other resources at the workplace to achieve the healthy, safe and secure

environment for all incorporating all government norms esp. for emergency situations likefires,earthquakes etc.

PC4. identify and correct any hazards like illness, accidents, fires or any other natural calamitysafely and within the limits of individuals authority

PC5. report any hazards outside the individuals authority to the relevant person in line withorganisational procedures and warn other people who may be affected

PC6. follow organisations emergency procedures for accidents, fires or any other natural calamityPC7. identify and recommend opportunities for improving health,safety, and security to the

designated personPC8. complete all health and safety records are updates and procedures well defined



KU1. legislative requirements and organisations procedures for health, safety and security andindividuals role and responsibilities in relation to this

KU2. what is meant by a hazard, including the different types of health and safety hazards thatcan be found in the workplace

KU3. how and when to report hazardsKU4. the limits of responsibility for dealing with hazards

Qualification Pack


KU5. the organisations emergency procedures for different emergency situations and theimportance of following these

KU6. the importance of maintaining high standards of health, safety and securityKU7. implications that any non-compliance with health, safety and security may have on

individuals and the organisationKU8. different types of breaches in health, safety and security and how and when to report theseKU9. evacuation procedures for workers and visitorsKU10. how to summon medical assistance and the emergency services,where necessaryKU11. how to use the health, safety and accident reporting procedures and the importance of these

Generic Skills (GS)


GS1. complete accurate, well written work with attention to detailGS2. read instructions, guidelines/procedures/rulesGS3. listen and orally communicate informationGS4. make decisions on a suitable course of action or responseGS5. plan and organise work to achieve targets and deadlinesGS6. build and maintain positive and effective relationships withcolleagues and customersGS7. apply problem solving approaches in different situationsGS8. analyse data and activitiesGS9. apply balanced judgements to different situationsGS10. apply good attention to detailGS11. check that the work is complete and free from errorsGS12. get work checked by peersGS13. work effectively in a team environment

Qualification Pack


Assessment Criteria


PracticalMarks

ProjectMarks

VivaMarks

Resources needed to maintain a safe, secureworking environment 25 75 - -

PC1. comply with organisations currenthealth,safety and security policies and procedures 3 9 - -

PC2. report any identified breaches inhealth,safety, and security policies andprocedures to the designated person

3 10 - -

PC3.. Coordinate with other resources at theworkplace to achieve the healthy, safe and secureenvironment for all incorporating all governmentnorms esp. for emergency situations likefires,earthquakes etc.

3 10 - -

PC4. identify and correct any hazards like illness,accidents, fires or any other natural calamitysafely and within the limits of individuals authority

5 10 - -

PC5. report any hazards outside the individualsauthority to the relevant person in line withorganisational procedures and warn other peoplewho may be affected

3 9 - -

PC6. follow organisations emergency proceduresfor accidents, fires or any other natural calamity 3 10 - -

PC7. identify and recommend opportunities forimproving health,safety, and security to thedesignated person

3 8 - -

PC8. complete all health and safety records areupdates and procedures well defined 2 9 - -

NOS Total 25 75 - -

Qualification Pack



NOS Code ASC/N0003

NOS Name Maintain a healthy,safe and secure working environment

Sector Automotive


Occupation Auto Components/Aggregates Repair

NSQF Level 4

Credits NA

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Qualification Pack


ASC/N0005: Supervise and evaluate performance

Description

This NOS unit is about an individual who supervise and evaluate the performance o subordinates to ensurehigher levels of motivation.

Scope


supervise all activities performed by subordinates and reporting executives and evaluate theirperformanceensure and implement strict adherence of all activities performed by subordinates to organisationalguidelines


Supervise & evaluate performance of all subordinates and reporting executivesTo be competent, the user/individual on the job must be able to:PC1.. set goals and targets as per organisational directives for all reporting executivesPC2.. create quantified measures and metrics to analyse the performance deliveredby

subordinatesPC3.. set tangible and achievable incentives for subordinates as per the goals andtargets assignedPC4.. ensure and implement strict adherence of all activities performed bysubordinates to

organisational guidelinesPC5.. monitor and supervise all the activities performed by subordinates and ensureoptimisation to

achieve the set goalsPC6. evaluate performance of subordinates and reporting executives on thedesigned measures

and metrics as per the guidelines of the OgranizationPC7.. assist and support reporting executives whenever necessary or applicablePC8.. document all performance indicators and metrics of subordinates in theprescribed format of

organisationPC9.. perform all appraisal related process flow for subordinates, as per respectiveperformance

documentsPC10. handover all the documents and appropriate support measures to humanresources

department for official recordsPC11. ensure and implement proper process flow for feedbacks and queries receivedfrom

subordinates



Qualification Pack


KU1. standard operating procedures of the organisation for appraisals, incentives, promotions andperformance evaluation

KU2. operating procedures for query and problem reporting and their redressal in the organisationKU3. framework and guidelines prescribed by the organisation for query and problem redressalKU4. framework and guidelines prescribed by the organisation for performance evaluations and

based appraisals out of itKU5. documentation requirements for each procedure carried out as part of roles and

responsibilitiesKU6. institutional and professional code of ethics and standards of practiceKU7. safety and health policies and regulations for the workplaceKU8. documentation requirements for appraisals and other performance evaluations of various

subordinate positionsKU9. process flow for performance evaluation, documentation and appraisals related with themKU10. subordinate and reporting executives problems and queries and documenting it in the

organisations prescribed formatKU11. redressal documentations mechanisms available in the organization and actingaccordingly in

a timely mannerKU12. software or Format such as MS Word, Excel, PowerPoint and Management Information

System (MIS) as prescribed by the organization

Generic Skills (GS)


GS1. communicate information and ideas in writing so that the subordinates andpeers canunderstand

GS2. create documents required on the job (including requirement sheets, querysheets, responseor feedback sheets etc.)

GS3. write at least one local languageGS4. read reviews from subordinates in terms of their requirements, queries andfeedbacksGS5. read appraisal documents related with any of subordinating positionGS6. read policies and regulations pertinent to the jobGS7. interact with all subordinates to understanding their requirements, queries and feedbacks on

various aspects within the organisationGS8. interact with organisations internal stakeholders to ensure efficient performance evaluation

of the subordinates leading to higher levels of satisfaction and motivationGS9. analyse information and evaluate results amongst the various available options or metrics on

the performance indicators to choose best way to motivate subordinates through: rewardsand recognition schemes promotion transfer to other work stream nominate for an executivetraining any other monetary or non-monetary benefits

GS10. plan work on a daily basisto ensure higher levels of motivated within the teamsupervisingwherever required and giving freedom and independence to thesubordinates to ensure highquality work output with minimum superiorguidance leading to holistic development of thesubordinate

Qualification Pack


GS11. ensure all activities performed by subordinates and reporting executives is in sync withbroader organisational goals to ensure higher customer satisfaction

GS12. analyse all the queries or problems posted by subordinates and find an appropriate solutionacceptable to the subordinates

GS13. deliver and act as per the organisation provided/guided resolutionsGS14. evaluate and identify all key requirements of the subordinates and try to solvevarious issues

to ensure higher motivational levelsGS15. assess additional cost burden as a result of various incentives schemes and other rewards &

recognition schemes for the subordinates and take an optimum decision to ensure theoverall profitability of the organisation

GS16. assess additional cost burden as a result of various incentives schemes and other rewards &recognition schemes for the subordinates and take an optimum decision to ensure theoverall profitability of the organisation

Qualification Pack


Assessment Criteria


PracticalMarks

ProjectMarks

VivaMarks

Supervise & evaluate performance of all subordinatesand reporting executives 30 70 - -

PC1.. set goals and targets as per organisationaldirectives for all reporting executives 4 7 - -

PC2.. create quantified measures and metrics toanalyse the performance deliveredby subordinates 4 7 - -

PC3.. set tangible and achievable incentives forsubordinates as per the goals andtargets assigned 3 8 - -

PC4.. ensure and implement strict adherence of allactivities performed bysubordinates toorganisational guidelines

3 8 - -

PC5.. monitor and supervise all the activitiesperformed by subordinates and ensureoptimisationto achieve the set goals

3 8 - -

PC6. evaluate performance of subordinates andreporting executives on thedesigned measures andmetrics as per the guidelines of the Ogranization

3 7 - -

PC7.. assist and support reporting executiveswhenever necessary or applicable 2 5 - -

PC8.. document all performance indicators andmetrics of subordinates in theprescribed format oforganisation

2 5 - -

PC9.. perform all appraisal related process flow forsubordinates, as per respectiveperformancedocuments

2 5 - -

PC10. handover all the documents and appropriatesupport measures to humanresources departmentfor official records

1 5 - -

PC11. ensure and implement proper process flowfor feedbacks and queries receivedfromsubordinates

3 5 - -

NOS Total 30 70 - -

Qualification Pack



NOS Code ASC/N0005

NOS Name Supervise and evaluate performance

Sector Automotive

Sub-Sector Auto Components (Manufacturers & Dealers)

Occupation Auto Components After Market Sales & Service

NSQF Level 7

Credits TBD

Version 1.0




NSQC Clearance Date NA

Qualification Pack


ASC/N0506: Design the marketing plan

Description

This OS unit is about an individual who is responsible for designing the formulating complete branding andmarketing activities for the assigned product portfolio.

Scope


design promotional and branding framework of a complete product portfoliomanage the entire product life-cycle from strategic planning to tactical planning


Design the overall marketing planTo be competent, the user/individual on the job must be able to:PC1. . conduct market research in order to identify market requirements for current and future

productsPC2. . develop pricing strategies to balance firm objectives and for better customer satisfactionPC3. . identify, develop, and evaluate marketing strategy, based on knowledge of establishment

objectives, market characteristics, and cost and mark-up factorsPC4. . evaluate the financial aspects of OEM product development, such as budgets, expenditures,

research and development appropriations, and return-on-investment and profit-lossprojections

PC5. . formulate, direct and coordinate marketing activities and policies to promote products andservices, working with advertising and promotion managers

PC6. . direct the hiring, training, and performance evaluations of marketing and sales staff andoversee their daily activities

PC7. . negotiate contracts with vendors and distributors to manage OEM product distribution,establishing distribution networks and developing distribution strategies

PC8. . consult with product development personnel on product specifications such as design,colour, and packaging

PC9.. compile lists describing product or service offeringsPC10.. select products and accessories to be displayed at trade or special production shows



KU1. standard operating procedures of the organisation/ dealership about brand promotion andexpansion.

KU2. documentation requirements for each procedure carried out as part of roles andresponsibilities

Qualification Pack


KU3. organisational and professional code of ethics and standards of practiceKU4. safety and health policies and regulations for the workplaceKU5. how to conduct market research in order to identify market requirements for current and

future productsKU6. how to study and compare competitors' products and services.KU7. how to identify potential customers and developing strategies to communicate with themKU8. how to present findings and suggestions based on research conducted to company directors

or other senior managers.KU9. how to develop pricing strategies for OEM productsKU10. product establishment objectives, market characteristics, and cost and mark-up factorsKU11. financial aspects of OEM product development, such as budgets, expenditures, research and

development appropriations, and return-oninvestment and profit-loss projectionsKU12. how to develop distribution and network expansion strategiesKU13. how to prepare lists describing product or service offerings of OEM products

Generic Skills (GS)


GS1. ability to communicate information and ideas in writing so others will understandGS2. write in at least one languageGS3. ability to read and understand information and ideas presented in writingGS4. read policies and regulations pertinent to the jobGS5. give full attention to what other people are saying, taking time to understand the points

being made, asking questions as appropriate, and not interrupting at inappropriate timesGS6. interact with employees to ensure proper usage of designed marketing strategiesGS7. communicate with employees to make them understand the use of marketing tools designedGS8. analyse the needs of customers and clients to design proper marketing strategyGS9. plan work assigned on a daily basisGS10. ensure proper implementation of marketing strategies designedGS11. ensure that customers needs and requirements are assessedGS12. ensure that the designed strategies are aligned with the needs of the sales functionGS13. identifying complex problems and reviewing related information to develop and evaluate

options and implement solutionsGS14. handle unfavourable comparisons of the marketing strategies with competitors productsGS15. ensure that the marketing strategies are hurdle-free for the potential customerGS16. liaise with OEM sales function to ensure all arrangements and documentation are done on

timeGS17. analyse unique marketing tools that are required in the organizationGS18. use logic and reasoning to identify the strengths and weaknesses of alternative solutions,

conclusions or approaches to problems

Qualification Pack


Assessment Criteria


PracticalMarks

ProjectMarks

VivaMarks

Design the overall marketing plan 30 70 - -

PC1. . conduct market research in order to identifymarket requirements for current and futureproducts

3 7 - -

PC2. . develop pricing strategies to balance firmobjectives and for better customer satisfaction 3 7 - -

PC3. . identify, develop, and evaluate marketingstrategy, based on knowledge of establishmentobjectives, market characteristics, and cost andmark-up factors

3 7 - -

PC4. . evaluate the financial aspects of OEMproduct development, such as budgets,expenditures, research and developmentappropriations, and return-on-investment andprofit-loss projections

3 7 - -

PC5. . formulate, direct and coordinate marketingactivities and policies to promote products andservices, working with advertising and promotionmanagers

3 7 - -

PC6. . direct the hiring, training, and performanceevaluations of marketing and sales staff andoversee their daily activities

3 7 - -

PC7. . negotiate contracts with vendors anddistributors to manage OEM product distribution,establishing distribution networks and developingdistribution strategies

3 7 - -

PC8. . consult with product development personnelon product specifications such as design, colour,and packaging

3 7 - -

PC9.. compile lists describing product or serviceofferings 3 7 - -

PC10.. select products and accessories to bedisplayed at trade or special production shows 3 7 - -

NOS Total 30 70 - -

Qualification Pack



NOS Code ASC/N0506

NOS Name Design the marketing plan

Sector Automotive



NSQF Level 7

Credits TBD

Version 1.0





Qualification Pack


ASC/N0507: Supervise implementation of marketing plan

Description

This OS unit is about an individual who is responsible for implementing and ensuring adherence tomarketing plan for a product portfolio by the complete sales function.

Scope


ensure the designed promotional and branding framework of a produce is implemented effectivelyby the sales forcemanage the entire promotion / branding plan along with the overall communication of the productplan as per the developed marketing plan


Ensure proper implementation of marketing plan and overall product communicationTo be competent, the user/individual on the job must be able to:PC1.. design incentive plans and framework for the effective implementation of marketing planPC2.. deliver all marketing activity within the agreed budgetPC3.. direct marketing staff where budgets are devolvedPC4.. supervise in searching and finalising potential partner relationships for better product

development and promotionPC5.. ensure proper execution of marketing strategiesPC6.. measure success of new and existing functionalities by taking user feedbackPC7.. use sales forecasting and strategic planning to ensure the sale and profitability of products,

lines, or services, analysing business developments and monitoring market trendsPC8.. confer with legal staff to resolve problems, such as copyright infringement and royalty

sharing with outside producers and distributorsPC9.. coordinate and participate in promotional activities and trade shows, working with

developers, advertisers, and production managers, to market products and servicesPC10.. advise business and other groups on local, national, and international factors affecting the

buying and selling of products and servicesPC11.. consult with buying personnel to gain advice regarding the types of products or services

expected to be in demandPC12.. conduct economic and commercial surveys to identify potential markets for products and

services



Qualification Pack


KU1. standard operating procedures of the organisation/ dealership about brand promotion andexpansion

KU2. documentation requirements for each procedure carried out as part of roles andresponsibilities

KU3. organisational and professional code of ethics and standards of practiceKU4. safety and health policies and regulations for the workplaceKU5. how to monitor and analyse market trendsKU6. how to conduct economic and commercial surveys to identify potential markets for products

and servicesKU7. how to present findings and suggestions to company directors or other senior managersKU8. how to identify target markets and developing strategies to communicate with themKU9. how to develop incentive plans for sales functionKU10. methods and techniques of taking feedback from customers about measure success of new

and existing functionalities by taking user feedbackKU11. local, national, and international factors affecting the buying and selling of products and

services

Generic Skills (GS)


GS1. ability to communicate information and ideas in writing so others will understandGS2. write in at least one languageGS3. ability to read and understand information and ideas presented in writingGS4. read policies and regulations pertinent to the jobGS5. give full attention to what other people are saying, taking time to understand the points

being made, asking questions as appropriate, and not interrupting at inappropriate timesGS6. interact with employees to ensure proper usage of designed marketing strategiesGS7. communicate with employees to make them understand the use of marketing tools designedGS8. analyse the needs of customers and clients to design proper marketing strategyGS9. plan work assigned on a daily basisGS10. ensure proper implementation of marketing strategies designedGS11. ensure that customers needs and requirements are assessedGS12. ensure that the designed strategies are aligned with the needs of the sales functionGS13. identifying complex problems and reviewing related information to develop and evaluate

options and implement solutionsGS14. handle unfavourable comparisons of the marketing strategies with competitors productsGS15. ensure that the marketing strategies are hurdle-free for the potential customerGS16. liaise with OEM sales function to ensure all arrangements and documentation are done on

timeGS17. analyse unique marketing tools that are required in the organizationGS18. use logic and reasoning to identify the strengths and weaknesses of alternative solutions,

conclusions or approaches to problems

Qualification Pack


Assessment Criteria


PracticalMarks

ProjectMarks

VivaMarks

Ensure proper implementation of marketing planand overall product communication 25 75 - -

PC1.. design incentive plans and framework forthe effective implementation of marketing plan 3 6 - -

PC2.. deliver all marketing activity within theagreed budget 2 7 - -

PC3.. direct marketing staff where budgets aredevolved 2 6 - -

PC4.. supervise in searching and finalisingpotential partner relationships for better productdevelopment and promotion

2 6 - -

PC5.. ensure proper execution of marketingstrategies 2 6 - -

PC6.. measure success of new and existingfunctionalities by taking user feedback 2 7 - -

PC7.. use sales forecasting and strategic planningto ensure the sale and profitability of products,lines, or services, analysing businessdevelopments and monitoring market trends

2 6 - -

PC8.. confer with legal staff to resolve problems,such as copyright infringement and royaltysharing with outside producers and distributors

2 6 - -

PC9.. coordinate and participate in promotionalactivities and trade shows, working withdevelopers, advertisers, and productionmanagers, to market products and services

2 6 - -

PC10.. advise business and other groups on local,national, and international factors affecting thebuying and selling of products and services

2 7 - -

PC11.. consult with buying personnel to gainadvice regarding the types of products or servicesexpected to be in demand

2 6 - -

Qualification Pack



PracticalMarks

ProjectMarks

VivaMarks

PC12.. conduct economic and commercial surveysto identify potential markets for products andservices

2 6 - -

NOS Total 25 75 - -

Qualification Pack



NOS Code ASC/N0507

NOS Name Supervise implementation of marketing plan

Sector Automotive



NSQF Level 7

Credits TBD

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Assessment Guidelines and Assessment Weightage

Assessment Guidelines

1. Criteria for assessment for each Qualification Pack will be created by the Sector Skill Council. EachElement/ Performance Criteria (PC) will be assigned marks proportional to its importance in NOS. SSC willalso lay down proportion of marks for Theory and Skills Practical for each Element/ PC.

2. The assessment for the theory part will be based on knowledge bank of questions created by the SSC.

3. Assessment will be conducted for all compulsory NOS, and where applicable, on the selectedelective/option NOS/set of NOS.

4. Individual assessment agencies will create unique question papers for theory part for each candidate ateach examination/training center (as per assessment criteria below).

5. Individual assessment agencies will create unique evaluations for skill practical for every student ateach examination/ training center based on these criteria.

6. To pass the Qualification Pack assessment, every trainee should score the Recommended Pass %aggregate for the QP.

Qualification Pack


7. In case of unsuccessful completion, the trainee may seek reassessment on the Qualification Pack.

Minimum Aggregate Passing % at QP Level : 75

(Please note: Every Trainee should score a minimum aggregate passing percentage as specified above, tosuccessfully clear the Qualification Pack assessment.)

Assessment Weightage

Compulsory NOS

National OccupationalStandards

TheoryMarks

PracticalMarks

ProjectMarks

VivaMarks

TotalMarks Weightage

ASC/N0001.Plan andorganise work to meetexpected outcomes

25 75 - - 100 10

ASC/N0002.Work effectivelyin a team 25 75 - - 100 10

ASC/N0003.Maintain ahealthy,safe and secureworking environment

25 75 - - 100 5

ASC/N0005.Supervise andevaluate performance 30 70 - - 100 15

ASC/N0506.Design themarketing plan 30 70 - - 100 25

ASC/N0507.Superviseimplementation ofmarketing plan

25 75 - - 100 35

Total 160 440 - - 600 100

Qualification Pack


Acronyms

NOS National Occupational Standard(s)

NSQF National Skills Qualifications Framework

QP Qualifications Pack

TVET Technical and Vocational Education and Training

Qualification Pack


Glossary

SectorSector is a conglomeration of different business operations havingsimilar business and interests. It may also be defined as a distinctsubset of the economy whose components share similar characteristicsand interests.

Sub-sector Sub-sector is derived from a further breakdown based on thecharacteristics and interests of its components.

Occupation Occupation is a set of job roles, which perform similar/ related set offunctions in an industry.

Job role Job role defines a unique set of functions that together form a uniqueemployment opportunity in an organisation.

OccupationalStandards (OS)

OS specify the standards of performance an individual must achievewhen carrying out a function in the workplace, together with theKnowledge and Understanding (KU) they need to meet that standardconsistently. Occupational Standards are applicable both in the Indianand global contexts.

Performance Criteria(PC)

Performance Criteria (PC) are statements that together specify thestandard of performance required when carrying out a task.

NationalOccupationalStandards (NOS)

NOS are occupational standards which apply uniquely in the Indiancontext.

Qualifications Pack(QP)

QP comprises the set of OS, together with the educational, training andother criteria required to perform a job role. A QP is assigned a uniquequalifications pack code.

Unit Code Unit code is a unique identifier for an Occupational Standard, which isdenoted by an ‘N’

Unit Title Unit title gives a clear overall statement about what the incumbentshould be able to do.

DescriptionDescription gives a short summary of the unit content. This would behelpful to anyone searching on a database to verify that this is theappropriate OS they are looking for.

ScopeScope is a set of statements specifying the range of variables that anindividual may have to deal with in carrying out the function which havea critical impact on quality of performance required.

Qualification Pack


Knowledge andUnderstanding (KU)

Knowledge and Understanding (KU) are statements which togetherspecify the technical, generic, professional and organisational specificknowledge that an individual needs in order to perform to the requiredstandard.

OrganisationalContext

Organisational context includes the way the organisation is structuredand how it operates, including the extent of operative knowledgemanagers have of their relevant areas of responsibility.

Technical Knowledge Technical knowledge is the specific knowledge needed to accomplishspecific designated responsibilities.

Core Skills/ GenericSkills (GS)

Core skills or Generic Skills (GS) are a group of skills that are the key tolearning and working in today’s world. These skills are typically neededin any work environment in today’s world. These skills are typicallyneeded in any work environment. In the context of the OS, these includecommunication related skills that are applicable to most job roles.

ElectivesElectives are NOS/set of NOS that are identified by the sector ascontributive to specialization in a job role. There may be multipleelectives within a QP for each specialized job role. Trainees must selectat least one elective for the successful completion of a QP with Electives.

OptionsOptions are NOS/set of NOS that are identified by the sector asadditional skills. There may be multiple options within a QP. It is notmandatory to select any of the options to complete a QP with Options.

marketing manager-lob - amazon s3

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